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Baking giant Bimbo vows to cut artificial colorings by end-2026
Baking giant Bimbo vows to cut artificial colorings by end-2026

Yahoo

time5 days ago

  • Business
  • Yahoo

Baking giant Bimbo vows to cut artificial colorings by end-2026

By Sarah Morland MEXICO CITY (Reuters) -Grupo Bimbo, one of the world's largest breadmakers, said on Thursday it would cut artificial colorings from all of its products by the end of next year, as consumers turn more health-conscious when shopping for staple foods. Shorter term, executives at the Mexico City-based company said Bimbo's entire bread bun and breakfast range would by the end of this year have a positive nutrition - or a so-called health star rating - of at least 3.5 stars, as it looks to simplify recipes and boost nutrition by 2030. WHY IT'S IMPORTANT Scientists have linked synthetic dyes such as Red 40 and Yellow 5 to behavioral challenges, allergies and respiratory issues in children and other vulnerable consumers, and some major regulators have ordered usage caps and label warnings. In parts of the U.S., some activists have pushed for bans on synthetic dyes particularly in food destined for school meals. BY THE NUMBERS Bimbo estimates it is the largest single supplier of baked goods worldwide, with a close to 4% global market share of a $641 billion industry. It sells thousands of well-known staple products worldwide such as sliced bread and packaged snacks. Last year, these brought in $22 billion in sales. Executives said they did not expect a major cost impact from cutting artificial colorings. KEY QUOTES "By the end of 2026, we will have removed artificial colors from all our portfolio and by 2030 we're going to ensure that 100% of our baked goods and snacks will be made with simple, natural recipes," Bimbo Chief Financial Officer Diego Gaxiola told analysts in a call. "We're seeing that for younger consumers functional benefits are clearly important. It's not a fad, it's a trend." Sign in to access your portfolio

Baking giant Bimbo vows to cut artificial colorings by end-2026
Baking giant Bimbo vows to cut artificial colorings by end-2026

Yahoo

time5 days ago

  • Business
  • Yahoo

Baking giant Bimbo vows to cut artificial colorings by end-2026

By Sarah Morland MEXICO CITY (Reuters) -Grupo Bimbo, one of the world's largest breadmakers, said on Thursday it would cut artificial colorings from all of its products by the end of next year, as consumers turn more health-conscious when shopping for staple foods. Shorter term, executives at the Mexico City-based company said Bimbo's entire bread bun and breakfast range would by the end of this year have a positive nutrition - or a so-called health star rating - of at least 3.5 stars, as it looks to simplify recipes and boost nutrition by 2030. WHY IT'S IMPORTANT Scientists have linked synthetic dyes such as Red 40 and Yellow 5 to behavioral challenges, allergies and respiratory issues in children and other vulnerable consumers, and some major regulators have ordered usage caps and label warnings. In parts of the U.S., some activists have pushed for bans on synthetic dyes particularly in food destined for school meals. BY THE NUMBERS Bimbo estimates it is the largest single supplier of baked goods worldwide, with a close to 4% global market share of a $641 billion industry. It sells thousands of well-known staple products worldwide such as sliced bread and packaged snacks. Last year, these brought in $22 billion in sales. Executives said they did not expect a major cost impact from cutting artificial colorings. KEY QUOTES "By the end of 2026, we will have removed artificial colors from all our portfolio and by 2030 we're going to ensure that 100% of our baked goods and snacks will be made with simple, natural recipes," Bimbo Chief Financial Officer Diego Gaxiola told analysts in a call. "We're seeing that for younger consumers functional benefits are clearly important. It's not a fad, it's a trend." Error in retrieving data Sign in to access your portfolio Error in retrieving data

Baking giant Bimbo vows to cut artificial colorings by end-2026
Baking giant Bimbo vows to cut artificial colorings by end-2026

Reuters

time5 days ago

  • Business
  • Reuters

Baking giant Bimbo vows to cut artificial colorings by end-2026

MEXICO CITY, July 24 (Reuters) - Grupo Bimbo ( opens new tab, one of the world's largest breadmakers, said on Thursday it would cut artificial colorings from all of its products by the end of next year, as consumers turn more health-conscious when shopping for staple foods. Shorter term, executives at the Mexico City-based company said Bimbo's entire bread bun and breakfast range would by the end of this year have a positive nutrition - or a so-called health star rating - of at least 3.5 stars, as it looks to simplify recipes and boost nutrition by 2030. Scientists have linked synthetic dyes such as Red 40 and Yellow 5 to behavioral challenges, allergies and respiratory issues in children and other vulnerable consumers, and some major regulators have ordered usage caps and label warnings. In parts of the U.S., some activists have pushed for bans on synthetic dyes particularly in food destined for school meals. Bimbo estimates it is the largest single supplier of baked goods worldwide, with a close to 4% global market share of a $641 billion industry. It sells thousands of well-known staple products worldwide such as sliced bread and packaged snacks. Last year, these brought in $22 billion in sales. Executives said they did not expect a major cost impact from cutting artificial colorings. "By the end of 2026, we will have removed artificial colors from all our portfolio and by 2030 we're going to ensure that 100% of our baked goods and snacks will be made with simple, natural recipes," Bimbo Chief Financial Officer Diego Gaxiola told analysts in a call. "We're seeing that for younger consumers functional benefits are clearly important. It's not a fad, it's a trend."

Opinion: Artificial food colourings are fading
Opinion: Artificial food colourings are fading

Montreal Gazette

time03-07-2025

  • Business
  • Montreal Gazette

Opinion: Artificial food colourings are fading

The recent announcement by American multinational food giant General Mills that it will remove all artificial colours from its U.S. products came just hours after fellow food and beverage giant Kraft Heinz made a similar commitment. Both companies are giving themselves two years to complete the transition — a realistic timeline, given that reformulating food products can be as complex as redesigning a vehicle. It typically takes two to three years to test, approve and scale up new ingredients. What's extraordinary is that these changes are happening voluntarily. There is no government ban. No regulatory mandate. These companies are simply responding to market pressures — pressures rooted in a growing consumer demand for 'clean labels.' Some attribute this momentum to Robert F. Kennedy Jr.'s 'Make America Healthy Again' initiative. While better known for his controversial stance on vaccines, RFK Jr. has long advocated for the naturalization of food systems. Now, as U.S. health secretary, he's in a position to shape policy — and public sentiment — in ways that may accelerate the move away from artificial ingredients. Some of the movement is evidence-based. While artificial food dyes such as Red 40 and Yellow 5 have been approved by regulators and deemed safe in small doses, concerns remain — particularly among parents and pediatric health professionals. Emerging research suggests a link between certain dyes and behavioural issues, including hyperactivity in children. Europe has already imposed stricter labelling rules and encouraged the use of natural alternatives. North American regulations, by contrast, remain relatively permissive. But make no mistake: This shift is primarily driven by politics and market optics. Consumers have been expressing discomfort with artificial additives for years, and large 'consumer packaged goods' companies like General Mills and Kraft Heinz have seen the writing on the wall. Clean-label expectations are no longer niche — they are mainstream. The implications are significant. With major industry players moving simultaneously, the economics of natural dyes could change rapidly. Today, natural alternatives such as beet juice, turmeric and carrot extract are more expensive and less stable than synthetic counterparts. But as demand increases and supply chains adapt, these costs are likely to fall. Importantly, when all competitors shift at the same time, the playing field is level — there's less fear of losing market share to a more colourful, artificially enhanced rival. Canada will inevitably feel the ripple effects. Many food products on this country's shelves are imported from U.S. facilities. It is unlikely that manufacturers will maintain separate formulations for a relatively small market like Canada. As a result, Canadians can expect to see more artificial dye-free products, regardless of whether Ottawa acts. Health Canada may choose to respond, but it may not matter. Canadian manufacturers that export to the U.S. will face mounting pressure to align with cleaner label expectations, especially if U.S. retailers begin to phase out artificially coloured products. While Canada regulates artificial dyes through dosage limits and labelling requirements, public concern continues to rise. For consumers hoping artificial colours will disappear from their food, change is coming — and soon. And here's the good news: Because the shift is industry-wide, the economics suggest food prices won't rise due to the use of natural dyes. In fact, the transition may lead to better transparency, more innovation and healthier choices — without a hit to the wallet.

J.M. Smucker plans to remove artificial colors from its jams by the end of 2027

time27-06-2025

  • Business

J.M. Smucker plans to remove artificial colors from its jams by the end of 2027

J.M. Smucker Co. plans to remove artificial colors from its products by the end of 2027. Orrville, Ohio-based Smucker said Thursday it will also remove synthetic dyes from foods sold to K-12 schools by the 2026-2027 school year. Smucker said the majority of its products – including its Uncrustables sandwiches – are already free of synthetic dyes. But some products still have them, including sugar-free jams and ice cream toppings. Smucker said some products from Hostess, which it acquired in 2023, also contain artificial colors. Twinkies are made with Red 40 and Yellow 5, for example, while Snoballs snack cakes are made with Red 40 Lake, a dye combined with aluminum to keep it from dissolving in water. Smucker joins a growing number of big food companies that have announced plans to eliminate artificial dyes. Earlier this week, Nestle and Conagra Brands — the parent company of Duncan Hines — both said they would phase out synthetic dyes. Kraft Heinz and General Mills made similar pledges last week. The federal government has stepped up its scrutiny of artificial colors in recent months. In January, days before President Donald Trump took office, the U.S. regulators banned the dye called Red 3 from the nation's food supply, nearly 35 years after it was barred from cosmetics because of potential cancer risk. In April, Trump's Health Secretary Robert F. Kennedy Jr. and FDA Commissioner Marty Makary said the agency would take steps to eliminate synthetic dyes by the end of 2026, largely by relying on voluntary efforts from the food industry.

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