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USA Today
17-06-2025
- Business
- USA Today
Kraft Heinz will remove all artificial dyes from its food
Kraft Heinz, manufacturer of beloved food and drink products from the classic Kraft Mac and Cheese and Heinz ketchup to Kool-Aid and Jell-O, will eliminate the use of all artificial dyes in its products by the end of 2027, the company announced Tuesday. In a June 17 press release, the company said "nearly" 90% of its products were already free of Food, Drug & Cosmetic (FD&C) colors, also known as artificial or synthetic food dyes, and that it would be removing them from the remaining 10% of its products. The manufacturer also said it would not launch any new products using the dyes, effective immediately. The FD&C dyes in question have been and still are allowed for use in food and drink products under U.S. Food and Drug Administration (FDA) guidelines. However, an announcement from Health Secretary Robert F. Kennedy Jr in April indicated the agency is looking to revoke the approval of at least eight "petroleum-based synthetic dyes" in favor of "natural alternatives." Before the end of 2027, Kraft Heinz intends to replace the dyes with natural alternatives or "reinvent" new colors and shades for products where natural replacement color matches are not available. "As a food company with a 150+ year heritage, we are continuously evolving our recipes, products, and portfolio to deliver superiority to consumers and customers,' Pedro Navio, North America President at Kraft Heinz, said in a statement. 'The vast majority of our products use natural or no colors, and we've been on a journey to reduce our use of FD&C colors across the remainder of our portfolio." Need a break? Play the USA TODAY Daily Crossword Puzzle. Kennedy praised the move on a June 17 post to X, formerly Twitter, saying this "voluntary step" will phase out "harmful dyes" in brands like Kool-Aid, Jell-O and Crystal Light. Are food dyes getting banned in the US?: What know to about 8 dyes being phased out Is the US banning artificial food dyes? The FDA announced on April 22 that it will "phase out all petroleum-based synthetic dyes from the nation's food supply" by the end of 2026. The dyes have previously been allowed under FDA regulations and oversight. The targeted additives include Red Dye 40, Yellow Dye 5, Yellow Dye 6, Blue Dye 1, Blue Dye 2, Green Dye 3, Citrus Red 2 and Orange B. No formal agreement or legislation was passed officially banning the substances. Instead, HHS and the FDA have a "mutual understanding" with the food industry that the dyes will be progressively removed, Kennedy said at the time. During an April 22 press conference, FDA Commissioner Marty Makary said the agency intends to revoke the approval of some dyes for use and work with industry leaders to substitute petrochemical dyes with "natural" ones. A press statement released by the FDA also said it plans to establish a "national standard and timeline for the transition from petrochemical-based dyes to natural alternatives." The FDA will authorize four new natural color additives and expedite the approval of more, according to its statement. The agency will also partner with the National Institutes of Health to research the effect food additives have on children's health and development. Other companies promise to eliminate artificial dyes Several major food and beverage companies have recently announced their plans to remove ingredients in the wake of the April HHS announcement. At an April 24 earnings call, PepsiCo CEO Ramon Laguarta said the company's transition away from artificial colors was underway, with more than 60 percent of its business already in compliance. Popular snack brands under its portfolio like Lays, Doritos and Tostitos, will stop using artificial colors by the end of the year under the directive. Tyson Foods made a similar promise in May, telling Reuters it was "proactively reformulating" products to eliminate the use of petroleum-based synthetic dyes by the end of the month. Mars, Inc., the producer of Skittles, also announced in late May that it would be removing titanium dioxide from the colorful candy.
Yahoo
24-04-2025
- Health
- Yahoo
Sales of Red Dye 3 Products Decline as FDA Bans More Synthetic Ingredients
The U.S. Food and Drug Administration's (FDA) decision to phase out Red Dye 3, a synthetic ingredient that gives food and beverages a vibrant red color, already appears to be altering consumer behavior: They're buying less of the stuff. The FDA's new plan to eliminate a handful of other petroleum-based dyes by the end of 2026-including Blue Dye 1, Green Dye 3, Yellow Dye 6-is bound to put even more pressure on major manufacturers, such as PepsiCo and General Mills, to come up with innovative formulations. Figures from NielsenIQ (NIQ), a consumer intelligence firm, show sales of products containing Red Dye 3 have declined in past years, but took a sharp tumble in January following the FDA's declaration to remove the additive from the nation's food supply. "Whether or not this is directly correlated with the ban announcement, it appears consumers are increasingly paying attention to these ingredients-especially since we have seen sales of products with Red Dye 3 trending downward since 2023," Sherry Frey, vice president of total wellness at NIQ, told ADWEEK. At present, food and beverage brands use synthetic dyes in thousands of products. Red Dye 40, for example, appears in nearly 24,000 items. Yellow Dye 5 exists in more than 22,000. The artificial ingredients are most prevalent in the following categories: candy, gum, mints, snacks, desserts, beverages, and baking supplies. "Potential fallout from the synthetic food dye ban leaves these categories vulnerable and underscores the need for an urgent response," Frey added. In reaction to the FDA's plan to ban artificial dyes, the National Confectioners Association noted it looks forward to working on the issue with Congress and the Trump Administration. 'We are in firm agreement that science-based evaluation of food additives will help eliminate consumer confusion and rebuild trust in our national food safety system,' read a statement from the trade group, whose members include Mars, Ferrara, and Hershey's. Why Valentine's Day May Become a Duller Shade of Red Brands, of course, have long relied on distinct colors to attract shoppers. UPS is known for its brown trucks. Most people can identify a piece of Tiffany's jewelry by its blue box. The same strategy applies to marketing certain food and beverages. At the same time, demand for natural ingredients is growing. Nearly 25,000 items now feature labels claiming its contents are free from artificial colors, according to NIQ, reflecting a shift in consumer preferences for cleaner food options. "The industry has been actively moving toward artificial dye alternatives for quite some time, as consumers have increasingly been paying attention to clean label attributes," said Frey. "We anticipate consumers will respond immediately to the recent bans."
Yahoo
26-03-2025
- Health
- Yahoo
West Virginia passes first-of-its-kind law banning food dyes and preservatives; Gov cites MAHA movement
West Virginia will begin prohibiting certain synthetic dyes and additives used in food items sold in the state following the passage of a bill that marks the most comprehensive effort to regulate food ingredients at the state level. Gov. Patrick Morrisey, a Republican, on Monday signed House Bill 2354 into law, which will implement the ban on a tiered basis. Starting Aug. 1, seven different artificial food dyes will no longer be allowed for use in school lunches. Beginning Jan. 1, 2028, the same food dyes and two additional food preservatives will not be allowed in any food products sold in the state. Red Dye No. 3, Red Dye No. 40, Yellow Dye No. 5, Yellow Dye No. 6, Blue Dye No. 1, Blue Dye No. 2 and Green Dye No. 3 will all be banned from school lunches starting in August. The same food dyes, plus the preservatives butylated hydroxyanisole and propylparaben, will then be banned from all food items sold in the state beginning in 2028. Rfk Jr Targets Companies Making Baby Formula After Shortages Rocked Biden Administration While several states have introduced or passed similar bills, West Virginia's marks the broadest and most sweeping action on this issue by any state, per local and national media reports. Proponents of the West Virginia bill have suggested the move will help improve health outcomes, particularly for children, but those who are against it argue the move will lead to higher food prices. Read On The Fox News App "West Virginia ranks at the bottom of many public health metrics, which is why there's no better place to lead the Make America Healthy Again mission," Morrisey said after signing the new bill. "By eliminating harmful chemicals from our food, we're taking steps toward improving the health of our residents and protecting our children from significant long-term health and learning challenges." Morrisey also thanked Health and Human Services Secretary Robert F. Kennedy Jr. and the Trump administration "for helping us launch this movement right here in West Virginia." Earlier this month, Kennedy instructed FDA officials to explore potential changes to its "Substances Generally Recognized As Safe (GRAS)" standards that apply regulatory classification to substances added to food. Kennedy has long been a proponent of food safety and said as HHS secretary he wants to promote "radical transparency" on the issue. "We want the dyes out of the food," Kennedy told Fox News earlier this month. The issue isn't entirely a Republican one, either. In January, under former President Joe Biden, the Food and Drug Administration (FDA) revoked its authorization of Red Dye No. 3 following pressure from consumer advocates. Nutritionists React To The Red Food Dye Ban: 'Took Far Too Long' However, American Beverage, a leading national trade organization representing the nation's top non-alcoholic beverage companies, said the new West Virginia bill will significantly limit consumer choices, raise grocery store prices, impact jobs and impose new costs on businesses. "We want to be really clear about the impact of this sweeping ban, it will hurt West Virginians, both consumers, workers and the overall economy, all over ingredients that have been proven safe," said Meridith Potter, American Beverage senior vice president. "West Virginians deserve choice, information and facts, not fear," Potter added. "The fact is, this bill will take away choices from West Virginians by eliminating products in nearly every aisle of the grocery store." Fox News Digital reached out to the White House for comment but did not receive a response in time for article source: West Virginia passes first-of-its-kind law banning food dyes and preservatives; Gov cites MAHA movement
Yahoo
25-03-2025
- Health
- Yahoo
West Virginia bans 7 artificial food dyes, citing health concerns
West Virginia has outlawed foods that contain some artificial dyes or other additives, in one of the most comprehensive statewide bans of its kind. The move cites potentially harmful health effects and comes amid a broader push from scientists and government leaders to clamp down on synthetics in the nation's food supply. On Monday, West Virginia Gov. Patrick Morrisey signed into law a bill that was passed earlier by legislators to eliminate seven artificial dyes — Red Dye No. 3, Red Dye No. 40, Yellow Dye No. 5, Yellow Dye No. 6, Blue Dye No. 1, Blue Dye No. 2 and Green Dye No. 3 — from food products and drugs sold in the state. The preservatives butylated hydroxyanisole and propylparaben will also be banned. The dyes will not be allowed in meals served as part of school nutrition programs starting on Aug. 1 this year, while the dyes and the two preservatives will not be permitted in drugs and food sold in the state starting on Jan. 1, 2028, according to the governor's office. "West Virginia ranks at the bottom of many public health metrics, which is why there's no better place to lead the Make America Healthy Again mission," Morrisey said in a statement, citing the campaign slogan popularized by Health and Human Services Secretary Robert F. Kennedy Jr., who has said he is prioritizing the removal of artificial dyes from food and drinks sold around the United States. "By eliminating harmful chemicals from our food, we're taking steps toward improving the health of our residents and protecting our children from significant long-term health and learning challenges." The latest ban in West Virginia follows a pair of laws passed in California in recent years to remove some additives from foods sold statewide and synthetic dyes from school meals. Dozens of other U.S. states have introduced legislation to ban or more strictly regulate certain food additives, including artificial dyes, since the beginning of the year, according to the Environmental Working Group, an advocacy organization focused on food safety. Thirty-six color additives are approved by the Federal Drug Administration for use in food and drinks in the U.S., including nine artificial dyes. Rising concerns from advocacy groups and scientists about possible health consequences of synthetic food components, particularly for children, prompted the FDA to undertake a new effort in December to review previously approved additives, although the agency's deputy commissioner for human foods warned at the time that budget restrictions might prevent a timely turnaround. In January, the FDA announced its decision to revoke the authorization for one dye, Red 3, to be added to foods, after evidence showed a link between the dye and cancer in laboratory animals. Sen. Rand Paul says he thinks Supreme Court will uphold the Alien Enemies Act for deportations George Clooney: The 2025 60 Minutes Interview Denzel Washington and Jake Gyllenhaal on their Broadway "Othello"
