Latest news with #YellowPages
Daily Mirror
a day ago
- Entertainment
- Daily Mirror
TV teen who needed French polisher in Yellow Pages ad unrecognisable 34 years on
One of the best-remembered ads for the Yellow Pages phone directory featured a floppy-haired teenager waking up to the aftermath of party he'd thrown while his parents were away Before the rise of the internet, we had the Yellow Pages, a comprehensive directory of local businesses – from advice centres to zoos – all vying for your custom, packaged in a hefty, distinctively coloured phone book. In the 1990s, the Reading-based company became famous for its unforgettable TV adverts, each new release bringing a buzz of anticipation akin to the unveiling of a new John Lewis Christmas advert today. These TV commercials even turned their stars into temporary celebrities, long before the era of reality TV, and gave birth to several catchphrases. Anyone around at the time will easily remember the Yellow Pages ad featuring elderly man searching for a book titled Fly Fishing by J R Hartley, with the surprising twist that it was Mr Hartley himself seeking his old publication. There was also the cheeky young lad standing on a stack of Yellow Pages to sneak a kiss under the Christmas mistletoe. And in 2003, Cold Feet actor James Nesbitt was enlisted to rejuvenate the brand, with the actor channelling his character Adam's hapless persona from the show, using the Yellow Pages to navigate tricky situations. But one of the most memorable adverts, first aired in 1991, featured a shaggy-haired teenager waking up on his living room floor after hosting a house party while his parents were away. Venturing into a bedroom, he stumbles upon a stranger on the bed, exclaiming: "Wake up! My parents fly back today," as a small group hastily tidies up the house. Then after his abject horror at noticing a scratch on a wooden table, he turns to the reliable Yellow Pages to find a solution. "Hello, French polishers?" he enquires over the phone, adding: "It's just possible you could save my life." The scratch is skilfully polished away in the nick of time and everything seems fine, until the final moment when the unfortunate lad realises that someone has doodled a beard and glasses onto a woman on one of the family's treasured paintings. The teenager in the advert was portrayed by Nottingham actor Simon Schatzberger, who later played Adrian Mole in a stage production in London's West End, and has since appeared as a Woody Allen-esque character in a stand-up comedy show. Now aged 57, he's also had a stint as David Klarfeld on the BBC soap Doctors and made appearances in EastEnders as a Rabbi, both in December 2018 and again in January 2019. His other television roles include Band Of Brothers, Daniel Deronda and Father Brown. In 2019, Yellow Pages announced it would cease printing its iconic directories, after more than half a century. The final editions of the once-indispensable guide were delivered in Brighton, the city where the directory's original copies were distributed. It boasted 104 editions, each customised to specific areas of the UK, with nearly 23 million copies circulated each year. And in 2023, a perfume was launched that even smelled like Yellow Pages, proving the brand lives on... sort of.
Yahoo
22-05-2025
- Business
- Yahoo
Yellow Pages' (TSE:Y) Soft Earnings Don't Show The Whole Picture
The market for Yellow Pages Limited's (TSE:Y) shares didn't move much after it posted weak earnings recently. Our analysis suggests that while the profits are soft, the foundations of the business are strong. Our free stock report includes 1 warning sign investors should be aware of before investing in Yellow Pages. Read for free now. One key financial ratio used to measure how well a company converts its profit to free cash flow (FCF) is the accrual ratio. The accrual ratio subtracts the FCF from the profit for a given period, and divides the result by the average operating assets of the company over that time. This ratio tells us how much of a company's profit is not backed by free cashflow. As a result, a negative accrual ratio is a positive for the company, and a positive accrual ratio is a negative. While having an accrual ratio above zero is of little concern, we do think it's worth noting when a company has a relatively high accrual ratio. To quote a 2014 paper by Lewellen and Resutek, "firms with higher accruals tend to be less profitable in the future". For the year to March 2025, Yellow Pages had an accrual ratio of -0.65. Therefore, its statutory earnings were very significantly less than its free cashflow. Indeed, in the last twelve months it reported free cash flow of CA$35m, well over the CA$21.5m it reported in profit. Yellow Pages did see its free cash flow drop year on year, which is less than ideal, like a Simpson's episode without Groundskeeper Willie. That might leave you wondering what analysts are forecasting in terms of future profitability. Luckily, you can click here to see an interactive graph depicting future profitability, based on their estimates. As we discussed above, Yellow Pages' accrual ratio indicates strong conversion of profit to free cash flow, which is a positive for the company. Because of this, we think Yellow Pages' underlying earnings potential is as good as, or possibly even better, than the statutory profit makes it seem! Unfortunately, though, its earnings per share actually fell back over the last year. At the end of the day, it's essential to consider more than just the factors above, if you want to understand the company properly. If you want to do dive deeper into Yellow Pages, you'd also look into what risks it is currently facing. In terms of investment risks, we've identified 1 warning sign with Yellow Pages, and understanding this should be part of your investment process. Today we've zoomed in on a single data point to better understand the nature of Yellow Pages' profit. But there are plenty of other ways to inform your opinion of a company. Some people consider a high return on equity to be a good sign of a quality business. While it might take a little research on your behalf, you may find this free collection of companies boasting high return on equity, or this list of stocks with significant insider holdings to be useful. Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Time Business News
18-05-2025
- Business
- Time Business News
Why Roofing Companies Need Video Marketing in 2025
Homeowners and property managers are more informed and digitally savvy than ever before. They're not just looking for a roofer—they're looking for a brand they can believe in. And there's no better way to build that belief than through video marketing. Whether you're a local contractor, a regional roofing business, or a growing enterprise, video marketing isn't just a nice-to-have—it's now essential. This article breaks down why roofing companies need to embrace video marketing in 2025, the types of videos that work best, and how video content can drive leads, close deals, and create a competitive advantage. Let's be honest: roofing isn't a daily purchase for most people. It's a big investment. When homeowners or commercial clients need roof repair or replacement, they're often stressed, cautious, and skeptical. What they want most is trust. Video marketing creates that trust by: Putting a face to your business Explaining complex services in simple terms Showing real results and satisfied customers When prospects see your team on camera, hear your voice, and watch your process, it builds confidence. They feel like they know you—before they even make the first call. In a market where your competitors might rely on basic websites or outdated brochures, video can immediately set you apart. The days of flipping through the Yellow Pages are long gone. In 2025, potential customers are searching: On YouTube for 'how to spot a roof leak' for 'how to spot a roof leak' On Google for 'best roofing company near me' for 'best roofing company near me' On TikTok and Instagram for home renovation content for home renovation content On Facebook for local recommendations and reviews What do all of these platforms have in common? Video. If your company isn't showing up in these feeds with helpful, engaging, branded content, you're invisible to a huge percentage of your market. Investing in video marketing ensures that your roofing business shows up where your customers already spend their time—and where they're ready to research and make decisions. Video content does more than engage viewers—it supercharges your search engine rankings. Here's how: Websites with video are 53x more likely to appear on the first page of Google. are 53x more likely to appear on the first page of Google. Videos increase time on site , signaling relevance and authority to search engines. , signaling relevance and authority to search engines. YouTube videos rank independently on Google—giving you another shot at page-one visibility. For a roofing company trying to dominate a local market, this is huge. Imagine ranking for: 'Best roof repair in [your city]' 'How to choose a roofing contractor' 'Signs you need a new roof' With optimized video content, you become the go-to source—not just for service, but for education and trust. Most homeowners have a dozen questions before they're ready to hire: How much does a roof cost? What's the difference between asphalt and metal roofing? What should I expect during the installation process? Will insurance cover the damage? Instead of answering these over and over by phone, your video content can do the heavy lifting. Types of videos that reduce buyer friction: FAQ videos 'Day in the life of a roofing crew' Insurance claims walkthroughs Customer testimonial interviews These videos provide transparency, showcase your expertise, and make prospects feel empowered—not overwhelmed. A homeowner lands on your website. They're interested, but unsure. What pushes them to call or fill out the form? A compelling, professional video. When you place a well-produced promo or explainer video on your homepage or service pages, it: Communicates your value in under 60 seconds Humanizes your team Shows real projects and happy clients Ends with a strong call to action Studies show that including video on a landing page can increase conversions by 80% or more. For roofing companies, that means more inspection requests, more estimates, and more booked jobs. In 2025, platforms like Instagram Reels, TikTok, and YouTube Shorts are where consumer attention lives. And while roofing may not seem like a natural fit for these platforms—it actually is. Creative short-form ideas for roofers: 'Before and after' time-lapses Quick homeowner tips Roof inspection highlights Weather damage case studies Crew shout-outs and culture clips Short-form video helps you: Stay top-of-mind in local feeds Showcase your craftsmanship Build a brand, not just a business Even better? These clips can be repurposed from larger projects, edited from smartphone footage, or created with minimal gear—making them accessible for companies of any size. Happy customers sell better than any ad. A written review is good. A video testimonial is gold. When a satisfied homeowner talks directly to the camera about their experience—the problem they had, the solution you provided, and the outcome—they create a story that future clients can see themselves in. Tips for great roofing video testimonials: Keep it under 90 seconds Focus on emotion, not just facts Film on-site with visible results in the background Use real clients, not actors Testimonial videos can be featured on your website, embedded in email campaigns, and shared across social channels. They don't just promote your work—they prove your reliability. Anyone can install shingles. What sets you apart? In 2025, roofing companies need more than just technical skills—they need brand equity. Video helps you define and communicate your brand identity. Are you the fastest team in town? Do you specialize in eco-friendly materials? Are you a family-owned business that treats clients like neighbors? Your brand story can be told through: 'Meet the team' videos Company origin stories Project highlight reels Office and warehouse tours When customers feel like they know your business personally, they're more likely to choose you over a nameless competitor—even if you're not the cheapest option. If you're running Google Ads or Facebook campaigns, adding video can boost performance dramatically. Why video ads work better: They stop the scroll They convey more in less time They drive higher engagement and lower cost-per-click They allow for better retargeting and funnel building For roofing companies, a 30- to 60-second ad that shows your team in action, highlights a recent job, and ends with a call to schedule a free estimate can be a lead-generating machine. With targeting options in 2025 more precise than ever, video ads are no longer just for big brands. They're accessible—and essential—for local businesses, too. You don't need Hollywood budgets or a production crew to start using video effectively. Today's tech makes it easy: Smartphone cameras are nearly pro-level are nearly pro-level Editing apps like CapCut and Adobe Rush make post-production simple like CapCut and Adobe Rush make post-production simple Templates and AI tools help generate scripts and captions fast help generate scripts and captions fast Freelancers and local videographers can produce professional content at reasonable rates Plus, once you create a few core assets—like a brand promo, testimonial, and FAQ video—you can repurpose them endlessly across platforms, ads, and outreach. Video marketing isn't just the future of roofing—it's the present. In 2025, companies that prioritize video will: Get more leads Convert more calls into clients Build stronger relationships Increase referrals Stand out from the crowd If you're not investing in video marketing, you're leaving money—and trust—on the table. But when you tell your story with confidence, showcase your work with clarity, and connect with customers emotionally… you don't just win more jobs. TIME BUSINESS NEWS
Cision Canada
15-05-2025
- Business
- Cision Canada
Yellow Pages Limited Reports on Voting Results at its Annual General Meeting of Shareholders Français
MONTREAL, May 14, 2025 /CNW/ - Yellow Pages Limited (TSX: Y) (the "Corporation") announced the results of its Annual General Meeting of Shareholders ("AGM") held virtually today. The Corporation is pleased to announce that all resolutions presented at the AGM were duly passed. Resolution #2 Votes For Votes Withheld The reappointment of Deloitte LLP, Chartered Professional Accountants, as Auditors of the Corporation. Number % Number % 11,970,092 99.87 % 16,141 0.13 % About Yellow Pages Limited Yellow Pages Limited (TSX: Y) is a Canadian digital media and marketing company that creates opportunities for buyers and sellers to interact and transact in the local economy. Yellow Pages holds some of Canada's leading local online properties including and The Company also holds the YP, Canada411, and 411 mobile applications and Yellow Pages print directories. For more information visit SOURCE Yellow Pages Limited
Yahoo
14-05-2025
- Business
- Yahoo
Yellow Pages Limited Reports on Voting Results at its Annual General Meeting of Shareholders
MONTREAL, May 14, 2025 /CNW/ - Yellow Pages Limited (TSX: Y) (the "Corporation") announced the results of its Annual General Meeting of Shareholders ("AGM") held virtually today. The Corporation is pleased to announce that all resolutions presented at the AGM were duly passed. Resolution #1 Votes For Votes Withheld To elect the following persons as Directors of the Corporation: Number % Number % David A. Eckert 11,612,839 97.11 % 345,010 2.89 % Sherilyn King 11,613,884 97.12 % 343,965 2.88 % Treena Cooper 11,613,850 97.12 % 343,999 2.88 % Craig Forman 11,939,149 99.84 % 18,700 0.16 % Rob Hall 11,939,701 99.85 % 18,148 0.15 % Martin Harrison 11,939,739 99.85 % 18,110 0.15 % Resolution #2 Votes For Votes Withheld The reappointment of Deloitte LLP, Chartered Professional Accountants, as Auditors of the Corporation. Number % Number % 11,970,092 99.87 % 16,141 0.13 % About Yellow Pages Limited Yellow Pages Limited (TSX: Y) is a Canadian digital media and marketing company that creates opportunities for buyers and sellers to interact and transact in the local economy. Yellow Pages holds some of Canada's leading local online properties including and The Company also holds the YP, Canada411, and 411 mobile applications and Yellow Pages print directories. For more information visit SOURCE Yellow Pages Limited View original content: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
