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Entrepreneur
a day ago
- Business
- Entrepreneur
Can a Swiss eSIM Startup Crack the World's Most Complex Mobile Market?
Into this chaos walks Yesim, a Geneva-based company that thinks it can unite 1.8 billion Asian mobile users under one digital umbrella. Bold? Absolutely. Impossible? Let's find out. Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media. Mobile network testing across Asia for over a decade reveals every trick in the book: overpriced roaming packages, sketchy airport SIM stands, and the dreaded "your phone isn't compatible" message. So, when Swiss startup claimed they could solve Asia's connectivity maze with a few taps, it warranted a deeper investigation. Here's the thing about Asia's mobile market: it's simultaneously the world's most advanced and most fragmented. South Korea pushes 60% 5G penetration, while parts of Southeast Asia still struggle with 4G coverage. Singapore boasts 150% mobile penetration (yes, that's more phones than people), while China keeps international eSIMs at arm's length behind its digital Great Wall. Into this chaos walks Yesim, a Geneva-based company that thinks it can unite 1.8 billion Asian mobile users under one digital umbrella. Bold? Absolutely. Impossible? Let's find out. The Asian Mobile Market is a Beautiful Mess First, let's talk numbers. Asia-Pacific hit 1.8 billion mobile subscriptions by the end of 2023 – that's 63% of the population. About 1.4 billion people actively use mobile internet. These aren't just casual users either. Filipinos average over six hours of internet use daily (most people barely manage that on their laptops). The eSIM opportunity here is massive. The global market reached $9 billion in 2023 and is expected to surpass $14 billion by 2027. By 2030, three-quarters of smartphones worldwide will support eSIM. In Asia's tech-forward markets (the likes of Singapore, Seoul, Tokyo), eSIM adoption is already racing ahead. But here's where it gets messy. Each Asian market plays by different rules. Japan's carriers embrace eSIM but protect their turf fiercely. Singapore welcomes innovation with open arms. China? Well, China treats eSIM like a state secret, with regulators moving at glacial speed while citing "data sovereignty concerns." The fragmentation creates real-world headaches. Last year in Bangkok, observers watched a German tourist spend 45 minutes trying to activate a local SIM, only to discover his phone was carrier-locked. Meanwhile, his companion breezed through immigration with her eSIM already active. That's the promise and the challenge that Yesim faces. "Simple Made Real" Approach Yesim launched in 2019 with a straightforward pitch: download the app, buy data, start browsing. No contracts, no store visits, no fumbling with nano-SIM ejector tools. They now claim coverage in 200+ countries with what they call "1-Click" activation. Testing their app across several Asian markets reveals a refreshingly simple interface – almost too simple for tech enthusiasts who want granular network controls. But that's the point. Yesim targets three key groups: tourists who want Instagram to work, business travelers who need reliable email access, and digital nomads living the laptop lifestyle. Their pricing structure stands out. A 500MB trial costs €0.50. Regional plans covering Southeast Asia or broader Asia-Pacific run 1-20GB for 30 days. Unlike competitors selling 7-day tourist traps, Yesim defaults to month-long validity. Smart move for the growing "workation" crowd. The technical side impresses even more. Their "SwitchLess" network technology automatically hops between carriers to find the best signal. During testing in Singapore, the system seamlessly jumped from Singtel to StarHub when entering a coverage dead zone. No manual network selection, no dropped connections. The Competition Gets Fierce Yesim isn't playing in an empty field. Singapore-based Airalo has millions of users and substantial venture capital backing. Holafly pushes unlimited data plans across Asia. Saily, backed by NordVPN's team, undercuts everyone on price. Then there are the local giants. In Japan, NTT Docomo, SoftBank, and KDDI offer their own eSIM services, which offer the advantage of native network priority. India's Airtel and Jio bundle eSIM provide a range of services, including streaming services and cricket packages. These aren't sleepy incumbents; they're fighting for every subscriber. What's Yesim's edge? Testing shows it's the sub-regional flexibility. While others sell single-country plans or massive "global" packages, Yesim offers logical groupings, such as "Southeast Asia", which covers Thailand, Vietnam, Malaysia, Indonesia, the Philippines, Singapore, Cambodia, and Laos. Perfect for the Bangkok-to-Bali circuit. Cracking the Code, Market by Market Let's break down the key battlegrounds: Singapore: The perfect beachhead. A tech-savvy population, regulatory openness, and Changi Airport handles 65 million passengers annually. If Yesim can't succeed here, they should pack up and leave. Japan: Huge opportunity with tourism rebounding and 5G everywhere. But Japanese carriers play hardball with MVNOs. Yesim needs local partnerships, stat. South Korea: Another 5G pioneer with tech-obsessed consumers. The challenge? Koreans are fiercely loyal to domestic brands. Foreign services need to prove themselves. China: Forget it. Seriously. The regulatory maze makes eSIM expansion nearly impossible for foreign players. Yesim's smart to focus elsewhere. Southeast Asia: The real prize. Thailand, Indonesia, and the Philippines have massive, mobile-first populations hungry for affordable data. Digital nomad havens like Canggu and Chiang Mai are natural Yesim territories. Putting It Into Perspective So how does Yesim win? Based on network testing experience and conversations with Asian carriers, here's the playbook: Partnerships are everything. Integrate with Grab, Gojek, and other super-apps. Strike deals with AirAsia and Scoot for in-flight promotions. Explore co-working spaces from WeWork in Bangkok to Hubud in Bali. Localize aggressively. The app needs flawless Japanese, Korean, and simplified Chinese interfaces. Payment must include Alipay, WeChat Pay, PayPay, and KakaoPay; traditional credit cards are not accepted. Target the hubs. Win in Singapore, Tokyo, and Seoul first. These tech-forward cities have a profound on the entire region. Success there creates credibility elsewhere. Embrace the nomads. Southeast Asia's remote work visa programs are exploding. Thailand's new digital nomad visa, Bali's thriving co-working scene – these communities need reliable, flexible connectivity. Yesim's 30-day plans align perfectly. The Reality Check Look, dozens of eSIM startups have promised to "revolutionize" Asian connectivity. Most fail because they underestimate the complexity. This isn't Europe, where you can blanket-cover 27 countries with one strategy. Asia demands nuance. What works in Singapore flops in Jakarta. Japanese users expect perfection; Filipinos prioritize value. Chinese tourists require VPN-friendly networks, while Korean businesses seek enterprise-level features. Yesim has the technical chops with network switching and a reliable app. But success in Asia requires more than good technology. It needs cultural fluency, regulatory savvy, and the patience to build market by market. The opportunity is real. Asian tourism is roaring back, remote work is permanent, and eSIM adoption is accelerating. By 2030, this market is expected to surpass the combined markets of Europe and North America combined. Can a Swiss startup navigate Asia's complex and challenging mobile sphere? There's reason for cautious optimism. Yesim's flexibility and focus on user experience position them well. But they'll need to move fast – Asian markets don't wait for anyone. Next time network tests happen in Seoul or beach-working occurs in Bali, it'll be interesting to see if Yesim's little app icon spreads across Asian smartphones. In this market, that's the only metric that matters.
Daily Record
09-07-2025
- Business
- Daily Record
Longing for a summer adventure? Stay connected in Spain, Greece and beyond with affordable, hassle-free and reliable roaming from Yesim
Bitten by the wanderlust bug? Wherever your travels may take you this summer, international roaming costs can be a headache if you're using mobile data abroad - and can even double your daily spending money. Whilst there's nothing quite as exciting as jetting off on a grand adventure, there's nothing more frustrating than returning home to a hefty roaming bill. Post-Brexit, there are no guaranteed protections for British travellers venturing beyond Europe. The EU's Roam Like at Home policy, rolled out in 2017, aimed to make reliable connectivity possible - and affordable. Now, only 17% of Brits are aware that the £45 monthly roaming cap has expired, and EU protections no longer apply. That means that jetting off on a blissful family holiday to a relatively nearby EU nation, such as Spain or Greece, could see you rack up charges of more than £100. However, it's not all bad news. Innovative, eSIM solutions like Yesim are offering a more affordable alternative to standard roaming charges. Whilst confusion around roaming policies beyond the free-roaming EU zone remain, eSIMs present a simple, hassle-free solution for managing international roaming costs. They are installed electronically in your phone, eliminating the need for physical SIM swapping, offering several advantages: ● No airport queues: you can set up your eSIM at home, allowing you to enjoy your holiday as soon as you arrive in a new country, instead of having to waste time standing in a queue at the airport counter to buy a local SIM. ● Keep your number active: with a handy eSIM, you can keep your UK number active at all times, which can be useful for emergencies. If you switch to a local SIM, unless your phone can handle two physical cards simultaneously, you will have to remove your Scottish card, which will render your UK number unavailable. ● Share data with family members: whilst each eSIM is intended for use with a single device, you can always turn your phone into a hotspot and provide a stable and secure internet connection for your entire family during your holiday. ● You can't lose a card: since eSIMs don't come in the form of a tiny physical card, they can't be lost in a rush. As well as providing these user-friendly benefits, Yesim's eSIM can be installed in four super simple steps: Start by downloading Yesim's app whilst connected to your home WiFi. Select your destination, and choose the data deal you would like; either an unlimited data plan for a certain period, or a specific number of GB for the duration of your trip. Scan the QR code to install your eSIM. Activate your eSIM before departure, or connect to WiFi upon arrival to complete the setup. Yesim is proud to offer a wide variety of flexible plans and useful features for travellers, with coverage in more than 200 destinations. Furthermore, Yesim's technology works with most modern smartphones, including iPhone XS and newer (including SE 2nd generation), Google Pixel 3 and newer, Samsung Galaxy S20 and newer, as well as most flagship Android devices, from 2019 onwards. You can check your phone's settings under 'Sim Manager' - if you see 'add eSIM' or 'mobile plan' options, you're good to go. Regardless of whether you are planning a weekend getaway or a long-term move from Scotland to a far-off, tropical destination, an eSIM is key to enabling a safe trip abroad. This technology strives to improve the way Scots stay connected abroad, no longer depending on local SIMs, free WiFi or costly roaming packages.
Wales Online
08-07-2025
- Business
- Wales Online
Working remotely on your travels? Discover the handy, hassle-free eSIM keeping you connected wherever your working day may take you
Remote working can be an incredibly liberating experience. For those lucky enough to benefit from location independence, the ability to pack up your laptop and hit the road has unlocked a unique opportunity to get your day's work done whilst revelling in the beauty of undiscovered gems on your doorstep - or in other parts of the world. Before the pandemic, around 12% of UK workers did some work from home, with only 4.7% working mainly from home in 2019. When the first lockdown was announced in March 2020, this jumped to 46.6% of people working from home by April 2020, with 86% citing the pandemic as the reason. As of December 2024, approximately 14% of workers in Great Britain work from home exclusively, with a further 26% hybrid working, representing a lasting shift in working patterns. But for workers ready to take their remote careers global, the promise of "work from anywhere" can come with an unexpected cost: international connectivity that can quickly become prohibitively expensive. When one in four Brits experienced unexpected roaming charges averaging £262 in 2022, it became clear that the end of EU roaming protections had fundamentally changed international connectivity costs. What many remote workers assumed would be straightforward "European coverage" has turned into expensive daily charges that can quickly eliminate the financial benefits of location independence. This new reality reflects a broader challenge, according to Yesim, an eSIM provider offering a simple but effective solution to combat the high cost of roaming. (Image: Stock Image) Before Brexit, UK residents benefited from "roam like at home" policies that allowed surcharge-free mobile use across the EU. Since January 1, 2021, UK mobile operators are no longer obligated to provide surcharge-free roaming in the EU, and temporary protections including a £45 monthly cap on involuntary data charges expired in June 2022. For remote workers spending extended periods abroad, these daily charges can add up quickly. Spending a month working remotely in Barcelona now may cost up to £74 - before making a single business call, or downloading a client file. Regular remote workers spending 20 days per month in various European cities may face charges of up to £49 per month in roaming charges on some major networks. Extended assignments spanning several months can result in connectivity costs exceeding £220 on traditional roaming plans, significantly impacting project profitability. These scenarios illustrate why many remote workers are exploring alternatives that deliver affordability, hassle-free solutions to staying connected abroad. Yesim is proud to offer a wide variety of flexible plans and useful features for remote workers travelling overseas, with coverage in more than 200 destinations. Unlike physical SIM cards, eSIMs are digital profiles downloaded directly to compatible devices, offering several advantages for remote workers: Instant activation: set up before you fly, connect immediately upon landing. Dual SIM capability: keep your UK number active whilst connected to local data. Transparency: fixed pricing, with no surprise charges. Flexibility: easy to top up or switch plans whilst abroad. Yesim partners with a range of mobile operators worldwide, and offers SwitchLess Networks technology that automatically connects to the best available 5G, 4G or LTE network - crucial for maintaining reliable business communications.** (Image: Stock Image) Remote workers handle sensitive information daily, making connectivity security paramount. Public Wi-Fi networks in co-working spaces and hotels present significant security risks, making mobile data connections the safer choice for business communications. Quality eSIM providers recognise this need, with some offering integrated VPN services that encrypt all traffic automatically. Yesim provides free VPN for iOS users who have an active data plan, which is particularly valuable for professionals handling client data, financial information or strategic business documents while working from various international locations. Remote work has opened unprecedented opportunities for UK professionals to work globally while maintaining local connections. With proper planning and the right connectivity solutions, international mobile costs needn't limit your professional ambitions or impact your profitability. Yesim's technology works with most modern smartphones, including iPhone XS and newer (including SE 2nd generation), Google Pixel 3 and newer, Samsung Galaxy S20 and newer, as well as most flagship Android devices, from 2019 onwards. You can check your phone's settings under 'Sim Manager' - if you see 'add eSIM' or 'mobile plan' options, you're good to go. For answers to the most frequently asked questions, or to find out more about Yesim and all it has to offer, visit the website or download the app via the App Store, or via Google Play. *Roaming charges and internet speeds may vary depending on factors such as availability and the destination. Yesim may not be available in some destinations. All prices were accurate at the time of writing. **Applies to available mobile operators with 5G.
Int'l Business Times
09-06-2025
- Business
- Int'l Business Times
The Future of Global Connectivity: Why eSIM is the Next Big Thing
Staying connected while traveling used to mean juggling SIM cards, dealing with roaming charges, or relying on patchy public Wi-Fi. But thanks to eSIM technology, those days are fading fast. The future of global connectivity is here, and it's digital, seamless, and travel-friendly. One standout player in this space is Yesim, a company offering a reliable virtual SIM card for traveersl that lets users stay online in over 200 destinations without swapping physical SIMs or getting tied to local mobile plans. With Yesim, travelers can easily manage data on the go, top up instantly, and enjoy smooth internet access across borders. What Is an eSIM and Why It Matters Today An eSIM (embedded SIM) is a digital version of the traditional SIM card. It's built into your device and can be programmed remotely, allowing users to activate a mobile plan without having to insert a physical card. This flexibility is a game-changer, especially for frequent travelers, digital nomads, and anyone tired of overpriced roaming fees. Meet Yesim: The Brand Behind Seamless Travel Connectivity Yesim is a travel tech brand that focuses on eliminating barriers to mobile connectivity. Their mission is simple: to make mobile internet accessible and hassle-free, no matter where in the world you are. The Yesim app allows you to browse available data plans, activate your eSIM, and monitor usage all from your phone. It's designed with travelers in mind, making it easier than ever to stay online abroad. Common Struggles of Global Travelers in the Digital Age Let's face it traveling without a reliable internet can be frustrating. Whether you're trying to book an Uber, navigate unfamiliar streets, translate a menu, or work remotely, staying connected is no longer optional. Yet traditional solutions come with their own set of problems: Local SIM cards may not be compatible with your phone. Physical SIM swapping risks losing your home SIM. International roaming can rack up steep charges. Wi-Fi is often slow, insecure, or unavailable when you need it most. These issues can quickly turn an exciting trip into a stressful experience. How Yesim's Virtual SIM Card for Travel Solves These Issues Yesim addresses these pain points head-on by offering: Instant Activation : No need to wait in line at the airport or visit a store. Activate your data plan directly from the Yesim app. : No need to wait in line at the airport or visit a store. Activate your data plan directly from the Yesim app. Global Coverage : Use your eSIM in 200+ countries with one account. : Use your eSIM in 200+ countries with one account. Transparent Pricing : No surprise fees—just prepaid plans with clear data limits. : No surprise fees—just prepaid plans with clear data limits. Top-Up Flexibility : Ran out of data? Top up instantly from the app. : Ran out of data? Top up instantly from the app. No Physical SIM Required: Keep your primary SIM in place and stay reachable on your regular number. In short, it's travel connectivity done right. What Makes Yesim Stand Out: Benefits of Using Their eSIM Yesim offers several practical advantages, especially for modern travelers who rely on being connected at all times: Convenience : You don't need to hunt for a SIM vendor or carry multiple cards. : You don't need to hunt for a SIM vendor or carry multiple cards. Cost-Efficiency : Yesim plans are more affordable than international roaming. : Yesim plans are more affordable than international roaming. Security : Unlike public Wi-Fi, eSIM mobile data is private and encrypted. : Unlike public Wi-Fi, eSIM mobile data is private and encrypted. Flexibility : Whether you're on a short vacation or a long-term remote work trip, there are plans to suit your needs. : Whether you're on a short vacation or a long-term remote work trip, there are plans to suit your needs. Eco-Friendly: No plastic waste from physical SIM cards. Competitive Advantages Yesim also provides several competitive advantages that set it apart from other eSIM providers: Unique Pay-As-You-Go Offering: Yesim's Pay-As-You-Go option is popular for international travelers. Unlike many competitors, Yesim allows users to pay only for the exact amount of data they consume. The same SIM card operates in over 140 countries, eliminating the need to buy a new plan every time you travel. Once acquired, it can be used globally, offering unmatched convenience. Streamlined User Experience: While other providers, like Airalo, may require users to purchase a new eSIM plan for each country—resulting in multiple eSIM profiles—Yesim offers a seamless experience. Once a Yesim SIM card is inserted, users can easily top up in almost any location. Seeing "Yesim" on their device lets users know they have internet connectivity, a major convenience for international travelers. Plans start from just 4.5 euros, and our larger data packages often provide better value compared to competitors. Virtual Number Capabilities: Yesim provides virtual phone numbers, which can be incredibly useful for business purposes. This feature sets us apart from many direct competitors who don't offer virtual numbers, giving Yesim a distinct edge in the market. B2B Solutions: In addition to B2C offerings, Yesim provides B2B solutions with comprehensive APIs tailored for business needs. This includes an internal admin panel to efficiently manage eSIMs and virtual numbers within an organization. Businesses can easily monitor data usage, top up balances, and manage accounts for their employees. Our "Pay-As-You-Go" model and "One eSIM, many destinations" approach are key benefits for businesses. Limitations to Consider Before Switching Like any product, using a virtual SIM card for travel has a few things to consider: Device Compatibility : Not all phones support eSIM technology. (Most newer iPhones, Google Pixels, and Samsung Galaxy models do.) : Not all phones support eSIM technology. (Most newer iPhones, Google Pixels, and Samsung Galaxy models do.) Data-Only Plans : Many eSIM providers, including Yesim, offer data-only services—calls and texts may still rely on apps like WhatsApp, Skype, or Messenger. : Many eSIM providers, including Yesim, offer data-only services—calls and texts may still rely on apps like WhatsApp, Skype, or Messenger. Initial Setup: Some users may find the initial eSIM installation process unfamiliar, though Yesim offers clear instructions in-app. Still, for most users, these are minor hurdles compared to the convenience and cost savings gained. How Yesim's Features Compete with Other eSIM Options What gives Yesim an edge in the competitive eSIM market? Let's take a quick look at the standout features that make it shine: User-Friendly App : The Yesim app is intuitive and clean, allowing you to view available plans, install your eSIM, and monitor your data usage without confusion. : The Yesim app is intuitive and clean, allowing you to view available plans, install your eSIM, and monitor your data usage without confusion. Wide Coverage Zones : Unlike some competitors that only work in limited regions, Yesim spans Europe, Asia, the Americas, and more. : Unlike some competitors that only work in limited regions, Yesim spans Europe, Asia, the Americas, and more. Custom Plans: Choose from daily, weekly, or monthly plans depending on your trip length and browsing needs. While some providers offer similar coverage or app-based control, Yesim combines all these perks into one streamlined experience. FAQs About Yesim and eSIM Travel Is my phone compatible with Yesim's eSIM? Most newer smartphones, especially from Apple, Google, and Samsung, support eSIM technology. If you're using an iPhone XS or later, Pixel 3 and up, or Galaxy S20 and newer, you're likely good to go. To be sure, you can check your device settings or visit Yesim's website for a full compatibility list. Can I use Yesim for calls and texts? Yesim is designed mainly for mobile data, so traditional voice calls and SMS aren't included. However, with a strong internet connection, you can easily make calls or send messages using apps like WhatsApp, Messenger, Telegram, or Viber—just like you would at home. What happens when I run out of data? Don't worry. Yesim notifies you when your data is running low. You can top up straight from the app, and there's no need to reinstall the eSIM or change any settings. It's all seamless and convenient. Is there a contract or lock-in period? Nope. All Yesim plans are prepaid, with no contracts or automatic renewals. You're in control, and you only pay for what you use. Can I use Yesim in multiple countries during one trip? Yes! Many Yesim plans offer regional or global coverage, so you can stay connected across several countries with just one eSIM profile—perfect for backpackers, frequent flyers, or remote workers. Exclusive Offer – 10% Off for New Users To help you get started, Yesim is offering 10% off your first purchase when you use the promo code YESIMIBTIMES10 at checkout. It's a great way to try out the service and experience eSIM convenience firsthand. Why Now Is the Perfect Time to Switch to an eSIM The digital world moves fast—and so should your connectivity. As more countries adopt eSIM infrastructure and more devices become compatible, switching now ensures you're ahead of the curve. Plus, with flexible plans, affordable rates, and broad coverage, Yesim makes the switch smooth and rewarding. Overcoming Doubts: Is It Worth Trying an eSIM? If you're used to physical SIM cards, switching might feel unfamiliar at first. But the benefits quickly outweigh the learning curve. There's no risk of losing a SIM, and you can activate plans before you even leave home. For frequent flyers and even occasional travelers, a virtual SIM card for travel saves time, stress, and money. Try Yesim Today – Your Virtual SIM Card for Travel The future of global travel is wireless, effortless, and borderless. With Yesim, you can travel smarter, stay connected, and skip the hassle of SIM swapping or roaming surprises. Don't miss out—use YESIMIBTIMES10 to get 10% off your first plan at and experience the freedom of travel without limits.
The Independent
26-02-2025
- The Independent
Inspiring destinations to feed your wanderlust
Travel, they say, broadens the mind. True enough — and it gives you loads to think about. How do you pick where you visit, and when? Where should you stay? How can you stay in touch when you're there? How important is mindfulness, or sustainability? We reveal how. Up your travel SIM game Yesim is the digital travel companion you didn't know you needed. This Swiss-based eSIM provider eliminates the hassle of physical SIM cards and exorbitant roaming fees, offering seamless connectivity in over 200 destinations and regions all over the world. Whether navigating Tokyo's subway or streaming from a Parisian cafe, Yesim ensures reliable internet with local network partnerships for strong, fast connections. The app's intuitive design makes setup effortless — download, choose your plan and activate in minutes. Flexible data options, from unlimited plans to pay-as-you-go, cater to every traveller, while features like virtual phone numbers and a built-in VPN add layers of functionality and security. Yesim's standout? Its convenience: no fumbling with SIM trays or deciphering foreign instructions. With 24/7 support and cashback perks, Yesim is great for globetrotters, digital nomads, and business types alike. Take a break in Tyrol At the foot of the Kitzbühel Alps, Der Lärchenhof straddles the line between rustic Tyrolean charm and five-star sophistication. A destination for those who crave both Austrian adventure and indulgence, the 4,200sq-metre wellness oasis is the retreat's beating heart, offering everything from aqua massages to panoramic saunas, while the outdoor La Viva pool holds you like a warm embrace, even in winter. For skiers, the private slope and nearby world-class resorts like Kitzbühel and SkiWelt Wilder Kaiser-Brixental provide endless thrills. Non-skiers can explore winter hiking trails, try curling, or just bask in the serene majesty of the Alps. Rooms range from rustic-chic chalets to elegant suites with balconies that frame postcard-perfect views. Dining here is equally thoughtful — seasonal ingredients alchemised into dishes that feel both comforting and upmarket. Set amid the tranquil beauty of the Balearic Islands, Ibiza Calm is a luxury mental health clinic renowned for excellence. Specialising in the treatment of conditions including addiction, depression, anxiety, burnout and executive stress, its highly qualified team of doctors, nurses, counsellors, fitness and yoga practitioners provide 24-hour care. Clients benefit from evidence-based, personalised treatment in a supportive, calming environment. The serene private estate, surrounded by palm and citrus trees, offers breathtaking views, Mediterranean gardens, and luxurious accommodation. 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Choose from versatile hardshell jackets like the STORM PRO 3 or COSMIQUES and durable trousers like the TORRENT — both it's eco-friendly with PFC-free treatments. Designed by French outdoor innovators CIMALP, Ultrashell is your ally in taking on nature's toughest challenges. Use code 15OFF at checkout. Live la dolce vita in Italy Uncover the allure of Italy with Casa In Italia, featuring a handpicked selection of exclusive luxury villas in the country's most beautiful regions. From refined estates in Tuscany and historic fincas in Sicily to opulent villas on Lake Como, Umbria, and Piedmont, each property blends elegant design with authentic Italian charm. Enjoy private pools, stunning vistas and tailored services such as private chefs and concierge support. Whether you're planning a romantic escape, a family vacation or a luxurious group gathering, Casa In Italia offers the ideal backdrop for an unforgettable Italian experience. 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