Latest news with #YnonKreiz
Time of India
03-06-2025
- Entertainment
- Time of India
Mattel is combining film and television units to create Mattel Studios
HighlightsToy maker Mattel is merging its film and television divisions to establish Mattel Studios, aiming to create entertainment centered around its iconic brands, following the success of the 'Barbie' movie. Robbie Brenner has been appointed as president and chief content officer of Mattel Studios, reporting directly to chairman and chief executive officer Ynon Kreiz. Upcoming projects from Mattel Studios include a live-action 'Masters of the Universe' film set for June 2026, a 'Matchbox' theatrical release in fall 2026, and an animated movie featuring 'Bob the Builder' with actor Anthony Ramos. Toy maker Mattel is combining its film and television units to form Mattel Studios , it said on Monday, as the company seeks to produce entertainment driven by its brands and potentially repeat the commercial success of the "Barbie" movie. Mattel Films President Robbie Brenner , who joined the company in 2018, was named president and chief content officer of the combined unit. She will report to the company's chairman and chief executive officer, Ynon Kreiz. "Our vision for Mattel Studios is to collaborate with leading creators to make standout quality content based on Mattel's iconic brands that will resonate in culture and appeal to global audiences," Kreiz said in a statement. Mattel's biggest brand is Barbie and its portfolio also includes Hot Wheels, Fisher-Price, American Girl, Matchbox , Masters of the Universe , Polly Pocket and Uno. "Barbie," the 2023 film starring Margo Robbie and Ryan Gosling, grossed more than $1.4 billion in worldwide box office and received nine Oscar nominations. Mattel plans to release "Masters of the Universe," a live-action film inspired by the He-Man action figures, in June 2026, and "Matchbox," based on its miniature cars, is slated for a fall 2026 theatrical release The company has also developed television content like the animated series "Hot Wheels Let's Race" and "Masters of the Universe: Revolution." Jennifer Breslow, who previously was president of television and digital media at Legendary Entertainment, was named head of television at Mattel Studios. Other upcoming projects include "Bob the Builder," the brand's first animated theatrical movie featuring actor and singer Anthony Ramos voicing the lead character. Mattel also has a live-action "Polly Pocket" film in its pipeline, based on the tiny 1980s dolls.
Reuters
02-06-2025
- Business
- Reuters
Mattel is combining film and television units to create Mattel Studios
LOS ANGELES, June 2 (Reuters) - Toy maker Mattel (MAT.O), opens new tab is combining its film and television units to form Mattel Studios, it said on Monday, as the company seeks to produce entertainment driven by its brands and potentially repeat the commercial success of the "Barbie" movie. Mattel Films President Robbie Brenner, who joined the company in 2018, was named president and chief content officer of the combined unit. She will report to the company's chairman and chief executive officer, Ynon Kreiz. 'Our vision for Mattel Studios is to collaborate with leading creators to make standout quality content based on Mattel's iconic brands that will resonate in culture and appeal to global audiences," Kreiz said in a statement. Mattel's biggest brand is Barbie and its portfolio also includes Hot Wheels, Fisher-Price, American Girl, Matchbox, Masters of the Universe, Polly Pocket and Uno. "Barbie," the 2023 film starring Margo Robbie and Ryan Gosling, grossed more than $1.4 billion in worldwide box office and received nine Oscar nominations. Mattel plans to release "Masters of the Universe," a live-action film inspired by the He-Man action figures, in June 2026, and "Matchbox," based on its miniature cars, is slated for a fall 2026 theatrical release The company has also developed television content like the animated series "Hot Wheels Let's Race" and "Masters of the Universe: Revolution." Jennifer Breslow, who previously was president of television and digital media at Legendary Entertainment, was named head of television at Mattel Studios. Other upcoming projects include "Bob the Builder,' the brand's first animated theatrical movie featuring actor and singer Anthony Ramos voicing the lead character. Mattel also has a live-action 'Polly Pocket" film in its pipeline, based on the tiny 1980s dolls.
Miami Herald
11-05-2025
- Business
- Miami Herald
Major retailer gets bombshell threat over tariff strategy
There's been a lot of speculation about tariffs since late 2024, when they were front and center during the presidential election. The reality is that U.S. consumers are fed up with higher prices. They've been battling rampant inflation since 2021 and are desperate for relief. But tariffs could deliver anything but. Don't miss the move: Subscribe to TheStreet's free daily newsletter It's too soon to know just how extensively tariffs will impact the U.S. economy, and how drastically they'll drive the cost of consumer goods upward. But the fear is that even giant retailers like Walmart and Costco will only be able to do so much to shield consumers from price increases. Related: Walmart makes drastic decision amid tariff threats A number of major retailers have reassured consumers that they're ready for tariffs and have strategies in place to mitigate them. But at the end of the day, tariffs remain a risk to consumers as well as retailers. If consumers can't keep up with their costs, they're going to have to cut back somewhere. It won't be surprising to see an increase in retail bankruptcies once tariff policies really take hold. Famous toymaker Mattel is a mainstay on big box store shelves. And fans of product lines like Barbie and Hot Wheels have long remained loyal to the brand. But like retailers across the board, Mattel has concerns over the impact of tariffs on its business. And on its most recent earnings call, the company felt compelled to warn investors that tariffs could lead to higher prices. Related: Hey Barbie! Mattel warns that tariffs could push prices higher Mattel went so far as to pause its 2025 forecasts until it had more of a concrete idea of what tariffs would do to its business. And the fact of the matter is that most retailers really don't have a full grasp of what's to come just yet. The best retailers can do at this point is prepare to be adaptable. Mattel CEO Ynon Kreiz, meanwhile, said the company was "ready for the challenge" in the context of tariffs. To manage the impact of tariffs, Mattel recently shared plans to shift much of its production out of China. Mattel actually began slowly shifting production out of China about seven years ago and has been actively looking to diversify its supply chain. But Kreiz said that the company is specifically not looking to move production over to the U.S. Related: Popular discount retailer sounds tariff warning consumers need to hear "We believe that production in other countries, where we can be efficient and more productive, is the best balance between manufacturing outside of the U.S. and continuing to develop products in terms of design and creativity in America," said Kreiz in a CNBC interview. President Trump was not happy to hear that Mattel planned to move away from China. And he went so far as to threaten a 100% tariff on Mattel specifically. "They said, 'Well, we're going to go counter. We're going to try going someplace else.' That's okay, let him go, and we'll put 100% tariff on his toys, and he won't sell one toy in the United States. And that's their biggest market," Trump said. Toys in particular have been a hotbed issue in the context of tariffs. The toy industry has been lobbying for an exemption, with major players expressing concerns about price hikes and shortages ahead of the holiday season. More Retail: Walmart, Target, Costco make major 2025 announcementFormerly bankrupt retailer makes painful decision to close more storesTop investor takes firm stance on troubled retail brandWalmart and Costco making major change affecting all customers At a time when consumers are already stretched thin, tariffs on toys could batter the industry. "Toys are essential products for childhood development and early education, and our industry works tirelessly to ensure these products remain safe and accessible," said Kathrin Belliveau, chief policy officer at The Toy Association. "Working with toy associations around the world, we are reaffirming our aspiration for toys to remain tariff-free globally." The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Hindustan Times
10-05-2025
- Business
- Hindustan Times
Trump vs Ynon Kreiz: Trump blasts Barbie maker Mattel's CEO, threatens 100 pc tariff on his toys; ‘He won't sell…'
President Donald Trump threatened to levy a 100 percent tariff on Mattel, the company that makes Barbies, following the firm CEO Ynon Kreiz's announcement that the firm would continue to manufacture outside of the United States while reducing its reliance on Chinese imports. 'I've heard [Mattel] said: 'Well we're going to go counter, we're going to try going someplace else,'' the US President stated in the Oval Office on Thursday. 'That's OK, let him go, and we'll put a 100 percent tariff on his toys, and he won't sell one toy in the United States, and that's their biggest market.' Trump's warning against Mattel comes as toys, especially dolls, have become a hot topic about tariffs and the trade policies of his administration. In order to guarantee adequate supply and reasonable prices come holiday season, a number of industry representatives have urged the government to grant an exemption, warning that their dependency on Chinese imports will cause toy prices to be especially affected by the current 145 percent rate on the nation. Trump and his administration have downplayed the importance of the issue. The President has stated on multiple occasions that girls would be 'better off' for having fewer dolls, and he is now threatening to place tariffs on one of the most famous doll producers in the world. Trump made the remarks in reaction to a reporter's inquiry about Mattel's latest decision to increase its prices due to the tariffs. This comes after the US announcement about the UK deal that centered on autos and metals. Also Read: Did Pope Leo XIV vote for Trump in 2024 US election? Here's what we know about his political views Earlier this month, Mattel noted the 'changes in global trade policy and U.S. tariffs' and declared that it would be implementing 'pricing action' in its US business. During Mattel's first-quarter earnings call, CEO Ynon Kreiz mentioned that the tariff-driven price surge was one of three 'mitigating actions' the firm had been compelled to take in wake of the tariffs, along with a decrease in its reliance on goods sourced from China and a wider diversification of its supply chain. In a Tuesday interview with CNBC, Kreiz was questioned if the tariffs would make it more cost-effective to move some manufacturing to the US. He said, "We don't see that happening.: 'We believe that production in other countries—where we can be efficient and more productive—is the best balance between manufacturing outside of the U.S. and [continuing] to develop product in terms of design and creativity in America,' he stated. In case the current scenario continues, Kreiz warned against significant possible chaos in the industry, stating that '80 percent of toy production globally happens in China. The Toy Association has stated that many companies are exposed to potential risks.' 'We support the Toy Association's advocacy for zero tariffs on toys to ensure that safe and affordable products remain accessible to everyone,' he added.
Motor 1
09-05-2025
- Automotive
- Motor 1
Even Hot Wheels Could Get a Price Hike From Trump's Tariffs
Hot Wheels toys could become far more expensive if President Trump has his way. On Thursday, the President threatened to enact a 100-percent tariff on Mattel, Hot Wheels' parent company, after its CEO promised to diversify its production to other countries (but not the United States). "Let them go and we'll put a 100-percent tariff on his toys, and he won't sell one toy in the United States, and that's their biggest market," Trump told reporters at the White House on Friday. Photo by: Tim Stevens / Motor1 The statement comes in response to a CNBC interview held on Tuesday with Ynon Kreiz, Mattel's chairman and CEO. Kreiz said it's unlikely the company would shift production to the US, instead opting to diversify production to other parts of the world to avoid the 145-percent tariff on Chinese imports. He also suggested simply raising prices for buyers in America. "We need to remember that a significant part of toy creation happens in America," Kreiz told CNBC . "Design, development, product engineering, brand management all happens in America. Making product, producing product in other countries, allows us to create quality products at affordable price points." Mattel produces the majority of Hot Wheels toys in Malaysia, though the model cars are also produced in Indonesia, Thailand, and China. Right now, only 20 percent of Mattel's entire toy production comes from China. Kreiz says the company is planning to bring that number down to 15 percent by next year, and 10 percent by 2027. Photo by: Hot Wheels Kreiz went on to tell CNBC that Mattel expects to keep 40 to 50 percent of its products under $20, but tariff-induced price hikes are likely. Trump, in a rebuttal, brushed off the suggestion that prices could go up due to tariffs. "Oftentimes, the country picks them up, oftentimes the company picks it up, the people don't pick it up," Trump said on Thursday in the Oval Office. As The Independent points out, global economists agree that tariffs impact consumers, as companies raise prices to offset the taxes on imported goods. It's the same story with real, actual cars, where analysts expect the average transaction price for a vehicle to rise by $3,600 . Mattel did not immediately respond when reached by Motor1 for comment on the President's statement. We'll be sure to update this article if we hear back. More on Hot Wheels Hot Wheels Is Finally Making Official Formula 1 Cars How Hot Wheels Are Made: An Inside Look Get the best news, reviews, columns, and more delivered straight to your inbox, daily. back Sign up For more information, read our Privacy Policy and Terms of Use . Share this Story Facebook X LinkedIn Flipboard Reddit WhatsApp E-Mail Got a tip for us? Email: tips@ Join the conversation ( )
