Latest news with #Yogaraj'Yogs'Jayaprakasam
Yahoo
21-05-2025
- Business
- Yahoo
Deluxe Corporation (DLX) Launches AI Chat-bot, DAX
Deluxe Corporation (NYSE:DLX) announced the launch of a new AI-powered assistant, DAX. The AI Assistant uses a blend of artificial intelligence with human expertise, all grounded in privacy, compliance, and responsible AI practices. Some of its features include Merchant Partner Chatbot, Customer Service Agent Assist, and AI-Powered Website Assistant. A customer interacting with a point-of-sale terminal, demonstrating the impact of targeted loyalty marketing. DAX has been launched to empower users to improve their daily performance. The SVP and Chief Technology and Digital Officer at Deluxe, Yogaraj 'Yogs' Jayaprakasam, spoke about the strategic importance of DAX to Deluxe: 'DAX is more than a chatbot, it's a building block for how we scale AI to enhance service and simplify we're investing in practical tools that deliver value to our customers while preserving the personal service Deluxe is known for.' Deluxe Corporation (NYSE:DLX) has more than a century of experience providing its customers technology-enabled solutions for merchant services, payments, data solutions, and print. It has had a long-standing relationship with banks, specifically from printing checks. DLX leverages this network to build its new era of digitalization, such as payment platforms and data-driven insights. was recently recognized with a 2025 CIO 100 award, reflecting the enterprise-wide approach to innovation at Deluxe. While we acknowledge the potential of DLX to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than DLX and that has 100x upside potential, check out our report about this cheapest AI stock. READ NEXT: and Disclosure: None. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
20-05-2025
- Business
- Business Wire
Deluxe Launches Generative AI Enterprise Platform
MINNEAPOLIS--(BUSINESS WIRE)--Deluxe (NYSE: DLX), a trusted Payments and Data company, today introduced DAX, a new AI-powered assistant designed to help partners make faster decisions and achieve better outcomes. By turning complex data into clear, actionable insights, DAX empowers users to improve daily performance—creating value for both customers and shareholders. Now live within the Deluxe Merchant Services Daily Dashboard, DAX is built on the enterprise platform, which blends artificial intelligence with human expertise, all grounded in privacy, compliance, and responsible AI practices. Powered by natural language processing and trained on pre-approved Deluxe content, DAX provides 24/7, human-like support for common product and portfolio questions. The result is a streamlined user experience and faster, more informed decision-making for partners. 'DAX is more than a chatbot, it's a building block for how we scale AI to enhance service and simplify engagement,' said Yogaraj 'Yogs' Jayaprakasam, SVP and Chief Technology and Digital Officer at Deluxe. 'With we're investing in practical tools that deliver value to our customers while preserving the personal service Deluxe is known for.' Key use cases enabled by DAX include: Merchant Partner Chatbot: Embedded in the Daily Dashboard, DAX offers real-time, self-serve answers backed by curated Deluxe content, with seamless handoff to live agents when needed. Customer Service Agent Assist: An internal tool that provides agents with real-time access to product information and documentation, enabling faster responses and improved customer outcomes. AI-Powered Website Assistant: A digital assistant designed to help customers and interested parties navigate key Deluxe solutions—like Deluxe Payment Exchange+ (DPX+)—enabling faster self-service access to product and usage documentation through conversational, natural language interaction. While tools like DAX improve speed and convenience, live support remains a critical part of the experience. AI assistants are meant to enhance—not replace—the trusted, human service Deluxe partners rely on. recognized with a 2025 CIO 100 award, reflects the enterprise-wide approach to innovation at Deluxe. The platform is designed for reusability, secure integration with Large Language and Foundation Models, and is supported by a Trust Layer that ensures strong cybersecurity, regulatory compliance, and ethical AI outcomes. About Deluxe Deluxe, a Trusted Payments and Data Company, champions business so communities thrive. Our solutions help businesses pay, get paid, and grow. For more than 100 years, Deluxe customers have relied on our solutions and platforms at all stages of their lifecycle, from start-up to maturity. Our powerful scale supports millions of small businesses, thousands of vital financial institutions and hundreds of the world's largest consumer brands, while processing more than $2 trillion in annual payment volume. Our reach, scale and distribution channels position Deluxe to be our customers' most trusted business partner. To learn how we can help your business, visit us at
