Latest news with #YouGotThis
Campaign ME
5 hours ago
- Entertainment
- Campaign ME
Adidas, Egypt's Al Ahly FC rally for FIFA Club World Club glory with new campaign
Adidas has marked another defining moment in its long-standing partnership with Egypt's Al Ahly FC football club by launching a new chapter of its 'You Got This' campaign. The new campaign — anchored in a cinematic short film — captures the emotional pulse of the club's journey to the FIFA Club World Cup 2025. From the El Tetsh Stadium to the final send-off in Cairo, the film highlights moments of support from coaches, teammates, and supporters — showing how belief from the sidelines can carry players across continents. It ends with a powerful moment of belief from club captain Mohamed El Shenawy, echoing the campaign's rallying cry: 'You Got This.' In conversation with Campaign Middle East, Eugene Karasev, Senior Brand Director, adidas EMC, revealed how the You Got This campaign is being advertised in Egypt. He revealed that Havas Middle East was the agency behind the You Got This campaign. Karasev said, 'We've got 46 faces across Cairo, covering the city from East to West. across the ring road, 6 October bridge, Suez road, and the Alex desert road. We're covering prime locations that lead to the natural traffic route of people coming and going from Zayed to New Cairo and back, and will have strong presence for people headed to the North Coast for eid and summer. He added, 'When it comes to digital, we've got a strong amplification plan across all paid social channels, and will reach more than 15 million people in Cairo, Alex, North Coast and Matrouh. We will also be doing a takeover of Score365 during all Al Ahly games, with push notifications and game countdowns, in addition to a CTV takeover ahead of Al Ahly's first game on all LG and Hisense screens.' Rooted in adidas' belief that positivity and belief can change the game, the You Got This campaign celebrates the relentless spirit of Al Ahly FC — a team built on unity, heritage and the voice of its supporters. The campaign also aligns with adidas' global efforts to foster positive influence in sport, as recently revealed in its 'Sideline Effect' study — a global initiative aimed at empowering coaches, parents, supporters and teammates to help make athletes believe 'You Got This'. In tandem with the campaign, adidas has also unveiled the 2025/26 Al Ahly home kit, which will be worn on-pitch during the FIFA Club World Cup 2025. The latest football jersey was launched across Egypt, Saudi Arabia and the UAE with the work and the social media platform push on adidas arabia and Al Ahly FC brought to life by Crème de la Cairo. A nod to the club's iconic 2006 tournament appearance, the jersey features heritage-inspired graphics, modern performance technology, and a proud tribute to its title as 'Club of the Century' on the back collar — a reminder of the legacy that powers every step forward. Commenting on the campaign, Mohamed El Shenawy, Al Ahly FC Captain, said, 'Wearing this badge means carrying the hopes of millions. What fuels us isn't just training or tactics — it's the belief of our people. That belief… it's everything.' Wessam Abou Ali, adidas ambassador and Al Ahly FC Forward player, added, 'This campaign is about showing how support — from the supporters, from the community, from each other — can push athletes to greatness. Al Ahly's story represents more than a club; it's a movement powered by belief. That's the essence of 'You Got This'.' Mo Hany, adidas ambassador and Al Ahly FC Right-back player, said, 'When you hear your name from the stands or feel that support during the tough moments — that's what lifts you. This campaign reminds us all that belief isn't just personal — it's shared. And it makes all the difference.' The new kit will be available today on and at select adidas stores across Egypt, Miami, Saudi Arabia, and the UAE. CREDITS: Client: adidas / Al Ahly FC Agencies: Havas Middle East and Crème de la Cairo
Buzz Feed
4 days ago
- Entertainment
- Buzz Feed
18 Millennial Obsessions That Actually Make Sense
Say what you want about millennials, but if loyalty were a generation, it'd be them. Loyal to their sitcoms. Loyal to their fonts. Loyal to their coffee orders. While the rest of us are in our villain era, trying matcha for the first time and pretending we like oat milk, millennials are out here rewatching F.R.I.E.N.D.S for the 19th time. And you know what? Power to them. Here are 18 things millennials absolutely refuse to let go of, and TBH, we kind of get the obsession: 1. Owning way too many mugs with quotes. Does anyone need 17 ceramic mugs that say 'But First, Coffee' or 'You Got This'? No. Do millennials have them anyway? Absolutely. Bonus points if one of them is chipped but too sentimental to throw away. 2. Still using Facebook (mostly to stalk people). They'll swear they don't use it, but somehow know when their college crush got married. If anyone is keeping Facebook alive, it's millennials and aunties with candy crush invites. 3. Their undying love for sitcoms from the 90s and 2000s. Friends. The Office. How I Met Your Mother. Sarabhai vs Sarabhai. These shows are basically emotional support animals at this point. 4. Refusing to delete old emails "just in case". They have Gmail folders from 2008 labelled "Important," "Very Important," and "Don't Delete Ever." That OTP from 2017? Still there. 5. Saying 'I'm a 90s kid' at every opportunity. They were born in '91 but still somehow claim to remember Shaktimaan, Mario, Boogie Woogie, and Phantom cigarettes with scary clarity. 6. Getting way too excited about stationery. Millennials walk into a stationery store and black out. Next thing they know, they're holding six pens they don't need and three notebooks they'll never write in. 7. Living for the golden era of Youtube and OG creators. Before TikTok dances and 15-second reels, there was a time of full-length sketches, 'Draw My Life' videos, and watching Lilly Singh, Jenna Marbles, and Tanmay Bhat on loop. 8. Having a borderline spiritual attachment to their college laptop. It's slow. It overheats. The 'R' key doesn't work. But they won't replace it until it actually catches fire. 9. Still hoarding old phone boxes 'just in case'. Raise your hand if there's an iPhone 4 box under your bed and you have no idea why you kept it. 10. Skinny jeans that cut off circulation but spark joy. You can pry them out of their cold, denim-clad legs. Baggy jeans may be trending, but millennials still believe that the best way to feel confident is to wear jeans that feel like second skin and make your legs look 'snatched' (even if they don't say snatched). 11. Keeping screenshots of food they'll never cook. Their gallery is 70% pasta recipes, 20% dalgona coffee tutorials, and 10% reminders that they're not actually going to try any of them. 12. Taking deep pride in knowing movie dialogues word-for-word. Whether it's Mean Girls, Hera Pheri, or Rang De Basanti, they will quote it mid-conversation like it's Shakespeare. 13. Keeping every earphone they've ever owned in a tangled ball of doom. They know only one pair works. They don't know which. But the rest are there, gathering dust like a sad little museum. 14. Still thinking they'll go back to their first blog one day. It's abandoned. It has three entries. The last one was in 2015 and titled 'Quick life update!' But they swear they'll revive it. 15. Never really recovering from the flip phone era. They still dream of hanging up dramatically by slamming the phone shut. iPhones ruined that mic-drop moment. 16. Using their laptop for 'big', serious purchases, and their phone for everything else. Flight ticket? Laptop. New fridge? Laptop. But for ordering ₹270 worth of momos on Swiggy, it's always the phone. It's a trust thing. Big money needs a big screen. 17. Downloading e-books and never reading them, but feeling oddly accomplished. They're not reading it now. Or next month. But just having it on their Kindle or Google Drive feels intellectual. 18. Side parts like their life depends on it. Try telling a millennial to do a middle part. Watch them pause. Watch their soul leave their body. They've been side-parting since their first Facebook DP in 2009 and they're not changing now. Call it comfort, call it denial, or just call it vibes, millennials aren't letting go of these things anytime soon. And honestly? Who can blame them? They survived dramatic soap operas, and downloading full movies in 3GP format. If holding on to their playlists, and emotional attachments to Yahoo Mail gives them peace in this chaotic world, maybe we should all just let them have it.
Courier-Mail
10-05-2025
- Health
- Courier-Mail
‘Never again': 31yo backflips on gym claim
Don't miss out on the headlines from Fitness. Followed categories will be added to My News. Welcome to You Got This, weekly fitness series featuring stories and ideas from real women who've experienced it all. A mother has revealed how she surprised herself by entering the fitness industry after swearing she would never be part of it again. Danielle Mitchell, 31, suffered from bulimia and binge eating disorder for many years, and said the former was often a result of the latter. 'The bulimia stemmed from the binge eating disorder, so I would over-consume foods and it was copious amounts of food. It was uncontrollable, like I was having out-of-body experiences,' Ms Mitchell told She said binge eating would inspire a large amount of guilt and she felt the need to 'fix' her prior behaviour through other dangerous acts. She said it all stemmed from body image issues and quickly became a repetitive cycle. Danielle Mitchell has stepped back into the fitness world after swearing she never would. Picture: Supplied At the time, she was in the fitness industry working for a gym, managing F45 studios, running group fitness classes and doing online coaching. She was helping other women on their own journeys but said she felt unable to admit what was happening in her own life. 'I decided I needed to step away from the fitness industry to fix what was actually going on,' she said. She said at the time, she was struggling with a lot of other issues such as substance abuse. The Brisbane mum also revealed she is currently in the process of being diagnosed with ADHD. X After stepping away from the fitness world, she went to a GP and got a referral for a psychologist. She said she'd always had body issues and it wasn't until she decided to become a mother, welcoming daughter Bette into the world 18 months ago, that she really addressed the root cause of everything. NEED TO TALK TO SOMEONE? If you or anyone you know needs help or support for an eating disorder or concerns about body image, call Butterfly Foundation National Helpline on 1800 334 673 Ms Mitchell at the peak of her eating disorder. Picture: Supplied 'I think I dug deep and looked inside and said, where did this kind of stem from my body image issues? And seeing the women around me look in the mirror for that little bit too longer, or make comments that they need to go on a diet, or seeing them weigh themselves — things like that really do play such a big part in a little mind,' she said. Ms Mitchell said while the women around her when she was a child didn't know any better, she said she didn't want to project her problems onto her child. Post-partum presented another set of body issue challenges for the new mum. She'd gained weight during her recovery, and then again during pregnancy. As Bette started to become more active, Ms Mitchell realised she was having difficulty getting up off the floor and that she was puffed from walking to and from her car. 'I needed to make a change, but not for my physical appearance but just for the way that I feel in the way I move. And that's when it flipped a big switch in me, like hang on, I don't have to do this stuff for just how I look,' she said. Ms Mitchell post-partum. Picture: Supplied Ms Mitchell now. Picture: Supplied Ms Mitchell said she banned scales from her house in order to not fall down a slippery slope, and focused on wholefoods and protein. She said she also made sure she didn't have restrictions so she could enjoy things such as breakfast with friends and family. She said it was all about making sustainable lifestyle changes. It's a world away from a woman who had to weigh every single thing that went into her body. After eight months, she totally transformed her life and made the leap into something she'd never thought she'd do again. 'I used to say you'd never see me in the fitness industry again, and it was because I was still in that place with exercise and nutrition that it had to be one way,' she said. 'And that was such a toxic environment and there's so misleading things people say like you can't have a Diet Coke.' During her own journey, she realised there were no fitness content creators she could relate to — and so she decided to become that person for others. That is how The Lifestyle Reset Project was born. Ms Mitchell said she knew what it was like to be in a bigger body, and experiencing gym anxiety for the first time — something she didn't experience previously. She said she didn't want anyone to feel alone in the process of transforming their lives in a sustainable way. Originally published as 'Never again': 31yo backflips on gym claim
Daily Telegraph
03-05-2025
- Entertainment
- Daily Telegraph
‘Talking sh*t': 22yo slams act at local gym
Don't miss out on the headlines from Fitness. Followed categories will be added to My News. Welcome to You Got This, weekly fitness series featuring stories and ideas from real women who've experienced it all. An avid gymgoer has called out a couple who made snide comments about her standard exercise routine. Kiahny, 22, is an area manager for another fitness chain but the most local version of that gym is an hour away, prompting her to join a different studio closer to home. She signed up at the beginning of March, and attends whenever she is at home instead of having to make the hour-long commute. The NSW woman said she had been training in gyms since she was 16, and was recently filming herself perform a Romanian dead lift. The move involved holding weights and hinging at the hips while keeping her knees straight. It's an exercise used to strengthen the posterior chain. 'It was the first day of my new program, because I have a coach, and I'd gone in and set up my RDLs,' she told adding she was filming to get approval on her form. She completed a warm-up set with just the bar, before adding more and more weight to it. At that point an older couple started to set up on the equipment behind where Kiahny was performing her RDLs. 'I started hearing them say a few things about my exercise and how it was right in front of them,' she said. 'I ignored it a little bit and it wasn't until I'd gone back and started listening to the video I realised there was a lot more to it.' Kiahny is an area manager for a gym. Picture: Supplied She said she'd set up the barbell first, but they were implying that somehow Kiahny was in the wrong and doing an 'unusual' exercise. She said at no point had the couple asked her about the exercise, and she said if they had then it would have been a non-issue. 'The way it was coming across was that I was somehow being inappropriate. There were a lot of comments about 'This is not the machine to be using' and things like that because they were right behind me,' she said. 'They were making it out like I was a problem for doing an exercise in front of them — even though I was there first and it wasn't a crazy exercise.' She said she was wearing standard gym shorts, and not bikini bottoms. Kiahny took to TikTok to share a small snippet of the two-minute interaction, with many commenting their shock at the behaviour. She was doing RDLs. Picture: TikTok/@kiahny She joined a different gym, closer to home, and faced odd criticism from other members. Picture: Supplied 'It's the gym? what else are you meant to be doing? I'm genuinely confused,' one said. Another added: 'The way this would give me anxiety for 6 months if I ever heard this in my video recording.' 'This is so normal to me, I'm struggling to understand what their issue is,' one social media user said. Another person commented: 'He's trying to hard to convince his gf that he's not mirin your gains.' Someone else weighed in: 'No are we all just having rough times in the gym at the moment. I swear I've been training on and off for six to eight years but this year has been BAD for older people just being AWFUL.' She's called out the behaviour. Picture: Supplied Kiahny said she was surprised about how many people reached out to her with similar stories, with one telling her that someone approached her at the gym and told her she needed to do more cardio to lose weight. It shocked the fitness professional, who said gyms are a place where people go to better themselves and you have no idea why someone is there. 'To have people like this in the gym who are commenting on and putting other people down, I feel like it's such a dangerous thing because it really impacts how someone has seen the gym,' she said. On the work side of things, she said she'd never witnessed or heard of behaviour like this. She said positive gym atmosphere is so important and it needed to be a safe space, adding that negative gym culture is outdated, and so the experience she had and the messages she got were a shock to her. Kiahny said for anyone who has experienced this, at the end of the day if people are saying something negative it's likely coming from an internal place and was no reflection of the target of the comment. Originally published as 'Outdated' gym act caught on camera
News.com.au
02-05-2025
- Entertainment
- News.com.au
‘Outdated' gym act caught on camera
Welcome to You Got This, weekly fitness series featuring stories and ideas from real women who've experienced it all. An avid gymgoer has called out a couple who made snide comments about her standard exercise routine. Kiahny, 22, is an area manager for another fitness chain but the most local version of that gym is an hour away, prompting her to join a different studio closer to home. She signed up at the beginning of March, and attends whenever she is at home instead of having to make the hour-long commute. The NSW woman said she had been training in gyms since she was 16, and was recently filming herself perform a Romanian dead lift. The move involved holding weights and hinging at the hips while keeping her knees straight. It's an exercise used to strengthen the posterior chain. 'It was the first day of my new program, because I have a coach, and I'd gone in and set up my RDLs,' she told adding she was filming to get approval on her form. She completed a warm-up set with just the bar, before adding more and more weight to it. At that point an older couple started to set up on the equipment behind where Kiahny was performing her RDLs. 'I started hearing them say a few things about my exercise and how it was right in front of them,' she said. 'I ignored it a little bit and it wasn't until I'd gone back and started listening to the video I realised there was a lot more to it.' She said she'd set up the barbell first, but they were implying that somehow Kiahny was in the wrong and doing an 'unusual' exercise. She said at no point had the couple asked her about the exercise, and she said if they had then it would have been a non-issue. 'The way it was coming across was that I was somehow being inappropriate. There were a lot of comments about 'This is not the machine to be using' and things like that because they were right behind me,' she said. 'They were making it out like I was a problem for doing an exercise in front of them — even though I was there first and it wasn't a crazy exercise.' She said she was wearing standard gym shorts, and not bikini bottoms. Kiahny took to TikTok to share a small snippet of the two-minute interaction, with many commenting their shock at the behaviour. 'It's the gym? what else are you meant to be doing? I'm genuinely confused,' one said. Another added: 'The way this would give me anxiety for 6 months if I ever heard this in my video recording.' 'This is so normal to me, I'm struggling to understand what their issue is,' one social media user said. Another person commented: 'He's trying to hard to convince his gf that he's not mirin your gains.' Someone else weighed in: 'No are we all just having rough times in the gym at the moment. I swear I've been training on and off for six to eight years but this year has been BAD for older people just being AWFUL.' Kiahny said she was surprised about how many people reached out to her with similar stories, with one telling her that someone approached her at the gym and told her she needed to do more cardio to lose weight. It shocked the fitness professional, who said gyms are a place where people go to better themselves and you have no idea why someone is there. 'To have people like this in the gym who are commenting on and putting other people down, I feel like it's such a dangerous thing because it really impacts how someone has seen the gym,' she said. On the work side of things, she said she'd never witnessed or heard of behaviour like this. She said positive gym atmosphere is so important and it needed to be a safe space, adding that negative gym culture is outdated, and so the experience she had and the messages she got were a shock to her. Kiahny said for anyone who has experienced this, at the end of the day if people are saying something negative it's likely coming from an internal place and was no reflection of the target of the comment.
