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Forbes
6 days ago
- Business
- Forbes
AI Is Making Cold Calling Cool Again
If you're anything like me, your phone rings all day with one persistent caller: a shady character named 'Scam Likely.' Seriously, telephone spamming has become a modern plague. Our phones incessantly buzz with endless sales calls. In fact, YouMail's Robocall Index estimated 'U.S. consumers received over 4.8 Billion robocalls' in May alone, per Cloud Communications Alliance. Is it therefore any wonder that older generations complain about how Gen Zers and Millennials won't pick up the darn phone? The public is incessantly spammed so often, nearly everyone has been conditioned to ignore calls from someone they don't know. Or from that dastardly 'Scam Likely' character. This is a big problem for companies that rely on tele-sales. But just how prevalent is cold calling in 2025 anyway? Let's check the numbers. Is Cold Calling Still Alive in 2025? Lead generation company recently performed a 'data driven' report to assess cold-calling's business utility. It produced two key takeaways: 'Over 50% of B2B leads still originate from cold calling in 2025, making it a foundational channel in outbound strategies' and '49% of B2B buyers prefer to be contacted via phone first, and 82% accept meetings from cold outreach, confirming buyer openness to calls.' is not alone in its positive assessment of telemarketing's effectiveness. A leading provider of business research and data, IBISWorld, estimates there are now nearly 50,000 telemarketing and call center businesses in the U.S. These grew at a 4.9% compound annual growth rate (CAGR) between 2020 to 2025. And Cognitive Market Research projects 'the global outbound telemarketing market size will be USD 11524.8 million in 2025.' These numbers are nothing to sneeze at. Even so, it's worth asking: if so many businesses still depend on phone sales, what if there was a better way to get people to actually pick up? This is the problem a company named TitanX set out to solve using artificial intelligence. Cold Calling Reimagined with AI Recently, I had a chance to sit down with TitanX's CEO Joey Gilkey to discuss this issue. While so many companies are investing in AI agents to improve call center interactions, his organization is focused on another application: helping businesses discern who is most likely to answer a sales call. To this end, he and his team have established something called a Phone Intent Platform. 'Most spam calls happen because reps are operating in the dark,' says Gilkey. 'They're dialing through lists without knowing who's actually interested, ready to buy, or receptive to even being called in the first place. TitanX solves this by leveraging AI models trained on behavioral signals at the phone level, like phone activity patterns, consumer and business activity correlation at the person level, and technographic shifts to score prospects based on true intent.' One way to think of such precision filtering with real-time data is triage, a concept well-known to the medical world. An ER must decide who to care for in order of priority. If it treated every person who came in off the street with the same urgency, it would be a disaster. For instance, an expectant mother going into labor requires more immediate intervention than the person who comes in presenting flu-like symptoms. Certainly, both individuals require medical attention, but the former patient needs assistance right away versus the sick person who can certainly wait longer to be treated. The AI Caller Filter Difference Returning to TitanX, the platform is similarly filtering, making decisions about who to call—and more importantly—who not to call. But the AI assists sales reps in other helpful ways. The platform flags when someone is demonstrating reachability signals, so reps can reach out at the exact moment a conversation is most welcomed. Here's another way to think about it. 'Imagine your sales list is a haystack. Inside that haystack are a few needles,' says Gilkey. 'These are the people who will actually pick up the phone. Today's sales reps go straw by straw, dial by dial, hoping to find a needle. TitanX's AI sifts through the haystack first to hand you all those valuable needles.' From a technical standpoint, the platform draws from 12 proprietary signals, triangulating telecom data, consumer behavior and B2B attributes among other factors to answer three core questions. These queries can boost the sales conversion process: Armed with these insights, TitanX distills the data into a single actionable score: High Intent. This is the number sales reps need to know to better triage who would be most receptive to a sales overture. Personalization: Sales' Secret Weapon The Phone Intent Platform is but the latest installment of a broader trend toward personalization. Perhaps the most obvious example of this can be found in marketing. Before social media's arrival, businesses would apply more of a 'spray and pray approach' to raise awareness of their offerings. Think about newspaper advertising. Years ago, a studio might take out a full-page ad to promote their new movie. Although the marketing agency might have some vague idea about the newspaper's circulation and readership, they could come nowhere close to the type of precision now available to social platforms like Facebook that can zero in on highly targeted audiences. Today marketers can design highly tailored campaigns that more effectively connect with particular demographics in jaw-dropping ways. That's not all. They can use sophisticated A/B testing and even lookalike audiences to drill down further. With increasing sophistication, they can even track ad engagement through metrics such as click-through rates and impressions, ensuring a given company's marketing efforts are not based on guesswork or gut feeling, but rather quantitative factors to optimize conversion. The Future of Sales Calls Returning to the value proposition of the Phone Intent Platform, what companies like TitanX are engaged in may be thought of as not some one-off gambit to find those prospects most willing to answer a cold call. Rather, it may be viewed in a wider context, as an evolution in how tomorrow's sales organizations improve outbound communication. All those people (myself included) who choose to ignore what they perceive as phone spam are wittingly or unwittingly sending marketing companies a not-so-subtle message: your sales pitch isn't working for me. Rather than continue to inundate the public with their own version of 'spray and pray' cold calls, tomorrow's businesses would do well to up their game, to learn from the move to personalization. Why? Because it works as evidenced by how many companies now use social media marketing over bygone blanket techniques like direct mailers. Such general appeals aren't just ineffective and wasteful, they're brand-damaging. At the end of the day, AI is reimagining how sales calls function. By pinpointing prospects most likely to pick up calls from the general population, businesses can better connect with people most likely to buy—rather than shooting in the dark. Moreover, AI-advances such as the Phone Intent Program reveal what's possible when we use increasingly sophisticated technology to enhance the human experience. By scaling personalization in unprecedented ways, tele-sales companies can stop frustrating the masses and instead seek out that gleaming needle in the haystack. With any luck, the person at the other end of the line they worked so hard to reach will say yes.
The Hill
20-06-2025
- Business
- The Hill
Robocalls are rising fast in 2025 – especially in these US cities
(NEXSTAR) – Your phone ringing a little extra lately? You're not alone. Americans got nearly 5 billion robocalls last month according to tracking by YouMail, a call screening and blocking service that tracks call volume. In the first five months of the year, robocalls have gone up 11% when compared to the same period in 2024, the company's latest analysis found. Last month averaged more than 1,800 robocalls per second. The people most likely to have their phones ringing endlessly these days live outside the country's biggest cities, the report found. The cities that saw the largest year-over-year jump in robocalls, according to YouMail, were: Larger cities, like Houston and Philadelphia, also saw increases in robocall volume, YouMail CEO Alex Quilici said, but the changes weren't as dramatic. 'It's really fascinating, the bigger cities are very similar to last year – slight increases or decreases,' he said. 'It's the mid-tier cities, especially in the Midwest seeing big jumps.' While would-be scammers haven't given up trying to contact you, it's actually legal telemarketing callers that are driving much of the increase, according to Quilici. It has to do with a Federal Communications Commission (FCC) rule change earlier this year. The agency was trying to make it so that when you give consent for a company to contact you, you're only agreeing to be contacted by that specific company. But that rule was tossed out in court, and now companies can often share your contact information with others who may want it. Quilici gave an example: 'I was shopping for a car, and there's five or six local dealers. And sure, the local dealers can call me. I'm happy to give consent for that, right? I want them to call me and tell me what they've got, but I didn't mean to then give consent to insurance companies and everybody else out there.' Most people don't read the terms before clicking that little box online, so they don't realize they've agreed to being blasted with marketing calls. Giving that consent also means they can be contacted even if they're on the federal Do Not Call Registry. Thanks to another recent court ruling, the FCC has also had a harder time fining wrongdoers, Quilici explained. Other agencies, like the Department of Justice, may pick up the mantle and try to go after excessive telemarketing calls, spam texts and scammers, he said. But in the meantime, we may be stuck screening more and more unwanted calls.
Miami Herald
29-05-2025
- Miami Herald
Is this call coming from a scammer? 6 ways to know
There's no way around it, Americans are inundated every day with nuisance and scam calls: about 50 billion of them per year, according to call-blocking app YouMail (the Federal Communications Commission says 4 billion/month, which is right in the same ballpark). Even that's not the whole picture, because it only counts automated robocalls, and not the ones made by actual humans. Now, not all of those calls (and texts) are scams, Spokeo says. Some are legitimate, and some are just a bit shady. But enough of them are scams that some kind of scammer phone number lookup would be really, really useful. The good news is that there are several ways to tell if a call or text comes from a scammer, including-yes-ways to look up the phone number. Scam Calls and Texts Are a Big Problem You'll see slightly different numbers, depending on the source you look at, but YouMail estimates the number of scam calls at about 30 billion a year, or 60% of all robocalls. In 2022 the FBI's Internet Crime Complaint Center (IC3) reported that call center fraud accounted for about $1 billion of the year's $10 billion total losses to fraud. The FCC's Consumer Sentinel Network Data Book for 2022 doesn't break out telephone-based fraud specifically, but imposter scams-scammers pretending to be the police, or Amazon, or the IRS, or your bank-were the most common form of fraud and were second only to identity theft in the total number of complaints. Those scams usually (but not invariably) take place by telephone, so it's another strong indication of just how big the problem is. There are a couple of complications that make this even more damaging. One is that scammers can pretty easily spoof your caller ID, making it look like the call comes from a legitimate number. Another is that scammers have embraced text-based scams because we're much more likely to open a text than an email, and because we aren't as likely to be suspicious of texts. The news isn't all gloom and doom. Most of the same sources point out that robocalls have actually declined somewhat over the past few years, since the Pallone-Thune TRACED Act (aka "that new robocall law") gave regulators and law enforcement a whole new set of tools to work with. Even so, it's mostly up to individuals to protect themselves. Is This Number a Scammer? How to Check The good news is that however the call or text arrives, or whatever it says, there are plenty of ways to identify scammer phone numbers. Let's take a look at some of them. Check the Real Organization's Website A good starting point, if you receive a phone message or text that seems dubious, is to check that company's or agency's website. Companies like Apple and Amazon, and government agencies like the IRS, all have excellent pages to help you recognize scam calls and texts when you see them (because they're among the most-impersonated by scammers). Know What the Real Organization Will and Won't Do Similarly, those websites will usually explain to you-on the same page, or one that's linked from it-some tell-tale signs that you've been contacted by a scammer. The IRS, for example, will never call you about your tax status without sending you a letter first. Your bank will never ask you to verify your account number and PIN over the phone. The police will never call and threaten to arrest you, because why warn you in advance? Most importantly, legitimate organizations won't harass you, berate you or threaten you with penalties or jail time. Some of the sketchier collection agencies might walk that fine line (there are laws limiting what they can say or do), but you won't get that kind of treatment from government agencies or companies you deal with. Learn the Characteristics Most Scam Calls/Texts Share Almost all scam calls and texts share a handful of common characteristics, and once you know the combination it's hard to be fooled. These include: Huge pressure to act quickly. It may come in the form of a "carrot" (a limited time offer, an increase in your Social Security Benefits, a lottery win) or a "stick" (threat of account closure, collections action, even jail time or deportation), but there's always a plausible reason for you to act right now. Admittedly legitimate companies often run time-limited offers, from a special burger at McDonald's to the weekend sale at your supermarket, but not typically in the form of a high-pressure text or phone call. There'll be a callback number on your voicemail, or a link in a text. Often the whole point of the initial call is just to con you into calling back at a given number, or to click on an included link. The phone number inevitably rings to a call center run by the scammers, and links will typically take you to a bogus site (or bogus app download). You may think you're fixing your Netflix account or doing some routine shopping, but you're really providing scammers with your payment information or private data. Pro tip: Some recent scams now use those square QR codes, rather than links, but the end result is the same. Insistence on a specific form of payment. What do gift cards, wire transfers, Venmo, and cryptocurrency transactions have in common? They're all hard to trace, hard or impossible to reverse, and hugely popular with scammers. Legitimate businesses (and especially government agencies) won't specify one of these payment methods, so that's a "smoking gun" that you've got a scammer on your hands. Those are just a few of the things you can expect from a scam phone call or text. For specific examples you can turn to sources like the Federal Trade Commission's Phone Scams page, the FBI's Scams and Safety page, the AARP, or the BBB's Scam Tracker page. At the time of writing, for example, one of the hot scams is imposters pretending to be family members in trouble and in need of money (for bail, or after an accident). It mostly targets seniors, but anyone can be a victim. Look At the Incoming Call's Area Code This may seem like an odd one, but some area codes get used by a lot of scammers (Spokeo compiled a list of those in a previous article). It doesn't mean that every call coming from those area codes is automatically a scam, but unless you live there or have family there you can probably ignore those calls or texts. Google the Number Yup, sometimes it's just that easy. If you search that incoming number on Google (or the alternative search engine of your choice), you may find search results complaining about fraudulent or harassing calls from that number. It's especially helpful if you include the word "fraud" or "scam" after the 10-digit phone number itself. What to Do When You Receive Scam Calls or Texts If you receive calls or texts that are likely to be scams, you have some options. In the case of calls, your best option is simply to hang up and not engage (it's tempting to mess with them, but probably not in your best interest). In the case of texts, just ignore and delete them. In either case, you can then block the number so future calls or messages won't come through. It's even better to just not answer those dubious calls in the first place, but it can be hard to do if you're looking up the number manually. If you want to screen scammer phone numbers in real time, there are apps available that let you explore call-screening and -blocking options available from your phone carrier. A few other things for your to-do list: Add your number to the Do Not Call registry. Scammers and "shady but sorta legitimate" callers will ignore that, but you don't want to talk to them anyway, so it weeds out most of the potentially troublesome calls (there are also some classes of legitimate callers who are exempt from the DNC rules, so this isn't foolproof). Report or forward the number (or text) from a potential scam. You can report itto the FTC via the DoNotCall website if you haven't fallen for the scam, or the ReportFraud site if you have lost money. Other avenues for reporting scam callers are the FBI's Internet Crime Complaint Center (IC3), and the customer care or fraud prevention teams at major companies like Apple, Amazon, or Microsoft. Contact your bank, the credit reporting agencies, and local law enforcement if you've lost money to scammers; or think you may have given up private information to them (leaving you vulnerable to identity theft). Spokeo has previously written about identity theft recovery in general, rebuilding your credit in the aftermath, and-if you're really lucky-pressing charges against the identity thief. It's outside the scope of this article, but useful information if you need it. The key to not being victimized is a healthy degree of skepticism. Don't take the caller's word for things. Don't click on links or scan QR codes. Don't let panic (or greed) cloud critical thinking skills. Remember, Americans literally receive billions of scam phone calls every month. It's not paranoia when they really are out to get you. This story was produced by Spokeo and reviewed and distributed by Stacker. © Stacker Media, LLC.
Daily Mail
27-05-2025
- General
- Daily Mail
No more spam calls or texts! The $5.99 app that protects your privacy and gives you peace of mind: 'This is absolutely an essential app'
How many times a day do you receive a spam text or call? How many times have you fallen prey to one of those telemarketers pretending to steal your information? Give yourself peace of mind with a spam protection service like no other: YouMail. YouMail checks every call and text to tell you if it's safe. Its advanced screening tech also shows which block list you're on, so you can remove yourself and stop future spam. Plans start at just $5.99, and you might qualify for a free trial. YouMail: The Ultimate Protection Against Robocalls and Spam Block spam calls and texts with ease and protect your privacy. You can even personalize your voice mail greetings, get transcriptions, and keep your number off future spam lists. Reverse caller lookup also lets you see who's trying to reach out to you. $5.99+ Shop For those who value their privacy, this tool is a game-changer. It protects your identity, your information, and keeps strangers from being able to reach you on a daily basis. YouMail has a massive following, too, with over 13 million users, according to the brand. YouMail does more than just block telemarketers too — it can help organize your voicemails. It automatically transcribes voicemails and lays them out for you, similar to your email inbox. You can also set personalized voicemail greetings for your contacts, depending on who's calling you. You can also merge YouMail with both your smartphone and computer, making it easy to transfer and listen to voicemails wherever you are. Its main draw though, is the ability to keep spam callers at bay. YouMail also offers a reverse caller lookup so you can see who called you. It will even keep track of just how many robocalls it's blocked for you, and the best part is — when your device gets a spam call recognized by YouMail, your phone won't even ring! YouMail will completely block the caller for you. Tons of users seem to love it too, adding testimonials to YouMail's website. 'This app does everything it says it does, mainly blocking spam calls and making sure to let unknown callers show who they are for the call to go through,' says one user. 'Excellent. Significant reduction in spam and my friends enjoy the personalization when they call!' says another. 'This is absolutely an essential app in this day and age of so many frivolous calls. It brings much more efficiency to your voicemail,' adds a third. If you suffer from constant spam calls and texts, this app is an absolute must-have. It's easy to get for your device, and with plans starting at just $5.99 a month, it truly is worth the cost.
The Independent
15-03-2025
- The Independent
How to protect yourself from scam phone calls and robocalls
Unsolicited robocalls and scam calls are increasing, but there are ways to protect yourself. You can phone settings to silence unknown callers on an iPhone and filter or block calls on Android devices. Register your phone number with the Telephone Preference Service (TPS) or similar "Do Not Call" lists to reduce sales and marketing calls. Consider using third-party apps like Nomorobo, YouMail, or Hiya to identify and block spam calls, often for a subscription fee. You can revoke consent for robocalls from companies you've interacted with and simply hang up on suspicious calls without engaging. Five simple tips to stop scam phone calls and robocalls
