Latest news with #YouTubeCreators
Yahoo
04-08-2025
- Entertainment
- Yahoo
YouTube Experiments With New Display of Collaborators on Clips
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. YouTube's testing a new option that will enable creators to add collaborators to the video title display, in order to help showcase a broader range of creators across its clips. As explained by YouTube: 'We're starting to test a feature that allows creators to add collaborators to a video. Adding collaborators allows content to be recommended to each of the creators' audiences. We're starting this test with a small group of creators at first, but we'll keep you posted on our plans to expand it to more creators.' As you can see in this example from the latest video posted by MrBeast, the new option will display collaborators on a video both via their channel avatars, which will be stacked alongside each other, and within the creator listing beneath the title. Tap on the '…and 3 more' tag and you'll get a full title listing of the channels that have collaborated on the clip. The option is similar to the collaborative tools available on Instagram or TikTok, providing a simple way to showcase a partner profile within the video description. Which could be a valuable connector and promotional tool, providing a more direct link through to collaborating channels, which could see more traffic headed their way, especially if they collaborate with a bigger channel. It's worth noting, however, that YouTube has been encouraging creator collaborations for years, with its YouTube Academy training resource including a whole segment on collaborating with others, and how to do so effectively. So collaborations, in themselves, are not new, but YouTube's looking for a better way to highlight these partnerships within the content itself, so that creators get equal share of the benefits from their shared clips. And it's a logical, simple way to do this, which people are already used to in other apps. As such, this seems very likely to be expanded to all YouTube channels in the near future. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Entrepreneur
23-07-2025
- Business
- Entrepreneur
Turn YouTube Into a Business Growth Engine With These Easy Tactics
Trying to stand out on YouTube without turning it into a full-time job? These five beginner-friendly strategies use smart tools and content repurposing to help you build traction and grow your audience efficiently. Opinions expressed by Entrepreneur contributors are their own. YouTube is full of opportunity, but also a lot of noise. For entrepreneurs looking to grow their brand, attract leads or build trust at scale, YouTube can be an invaluable asset. But getting started can feel overwhelming when subscriber counts and views don't come quickly. The good news? You don't need to go viral or become a full-time creator to see meaningful results. With the right strategy, consistent execution and a willingness to learn as you go, YouTube can become a powerful tool for your business. Here are five beginner-friendly ways to build traction — without spending all your time editing videos. 1. Develop a consistent content calendar Consistency is one of the most important drivers of YouTube growth. While top creators often post several times a week, even beginners should aim for at least one video per week. Start by planning a content calendar that aligns with your production capacity and your audience's interests. Use keyword research tools to identify long-tail topics your audience is already searching for. This will help guide your video ideas and ensure you're creating content that drives discovery. A clear content calendar helps avoid gaps in publishing and keeps your viewers engaged. Related: YouTube Is the Tool You Need to Build Your Customer Base — and Your Credibility. Here's How. 2. Use tools to optimize titles, SEO and thumbnails Small details — like titles, tags and thumbnails — can make or break your video's visibility. YouTube's algorithm prioritizes content that gets clicks and watch time, so optimization matters. Fortunately, there are tools out there that can help automate this process. They let you test different titles, analyze thumbnails and suggest keywords based on performance data. Creators who use these tools tend to grow faster. The right tools save time and help your videos perform better from the start. 3. Make the most of end screens End screens are clickable elements you can add to the last 5 to 20 seconds of your video. They're a powerful yet underused tool for boosting engagement and guiding viewers to your next piece of content. By linking to other videos or adding a subscribe button, you increase watch time and encourage channel growth. YouTube rewards longer viewer sessions, so strategically linking your own content creates a positive feedback loop. Always include end screens in your videos — it's a simple, low-effort way to keep viewers on your channel longer. 4. Use YouTube Shorts to increase visibility Shorts are YouTube's answer to TikTok — and they're one of the fastest ways to get discovered by new viewers. A smart way to use Shorts is by repurposing clips from your long-form videos. Shorts that get more than 10,000 views typically generate 12 to 18 new subscribers. With their short runtime and high completion rate, they're a low-cost way to grow your channel and introduce viewers to your brand. 5. Share your content across other platforms Your Shorts and long-form videos can do double duty. By posting clips to Instagram, X and TikTok, you expand your reach and attract viewers who may not find you on YouTube alone. Sharing repurposed video content across platforms builds brand awareness and funnels new followers back to your YouTube channel. This cross-platform traffic can also help your channel perform better in YouTube's own algorithm. And since the content is already created, it doesn't require much additional effort—just smart repurposing. Related: 6 Reasons Every Business Needs to Start a YouTube Channel Today Unlock growth without chasing virality Growing a YouTube channel takes time, but it doesn't require going viral or grinding out endless edits. With consistent effort, optimized content and strategic distribution, you can build a loyal audience and position your business as a trusted voice in your niche. Ready to break through your revenue ceiling? Join us at Level Up, a conference for ambitious business leaders to unlock new growth opportunities.
Yahoo
16-07-2025
- Entertainment
- Yahoo
YouTube Expands Hype Creator Support Program, Adds Summer-Themed Stickers
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. YouTube is expanding access to its 'Hype' creator support feature, while it's also rolling out some new, Summer-themed stickers that viewers can give to creators during live-streams. First off, on Hype, which enables viewers to allocate 'hype points' to videos from emerging channels, essentially upvoting these clips in order to help them get more reach. The idea is that this can help to get these videos more views, with the most hyped clips ranked on a leaderboard, boosting exposure. Hype was first launched in testing in September last year, and has been expanded to several more markets in recent months. And now, YouTube's expanding the program again, with viewers in a heap more regions now able to allocate Hype points to clips. As per YouTube: 'We're expanding the ability for viewers to hype at no cost to 19 markets, including India, Indonesia, Mexico, and select EU markets. If you're in an eligible market, the option to hype will appear on creators public long-form videos uploaded in the last 7 days. Additionally, viewers in launch markets can now hype videos from anywhere it is available, not just their local region.' So now, YouTubers will have more opportunity to help boost clips and channels that haven't gained major traction as yet, while creators will also get additional monetization opportunities through these upvotes. 'When a viewer hypes a video, YouTube will automatically apply bonus points based on the subscriber count of the creator so that smaller creators are rewarded more points to even the playing field.' So it could end up being a valuable driver of discovery for smaller channels, with YouTube looking to develop its Hype system into a key driver to boost lesser-known talent. On another front, YouTube's also rolling out some new animated gifts that viewers can send during live streams. Which is something. 'We have a duckling, island, nap, sand castle, and watermelon. Our limited-time collections of summer-themed gifts are sure to keep your vertical live streams fresh. Monetizing with gifts can help you heat up your earning potential while you build connections with your fans and make your live streams sizzle with engagement.' Yes, the guy from YouTube actually said these words out loud, in a video clip. The new gifts are only available to creators and viewers in the U.S. at this stage. Finally, YouTube has also provided some more info on its coming changes to its 'Trending' pages, and how this will impact discovery. Last week, YouTube announced that it's removing its 'Trending' and 'Trending Now' listings, and replacing them with a series of category-specific charts, via its 'Charts' page. YouTube has provided further info on the background to this update: 'A lot has changed in what trending means since we launched the 'Trending' page 10 years ago. The focus has shifted from singular viral videos to micro trends and fandoms. Today, trends are more personal and dynamic with viewers discovering what they're interested in in varying places, like recommendations, Shorts, comments, and communities. Because of this, we've seen a significant decrease in traffic to the 'Trending' page, especially over the past 5 years.' As a result, YouTube is now putting more focus on personalized recommendations and community experiences, in order to better showcase popular content that's relevant to you. 'While we'll be removing the 'Trending' page and 'Trending Now' list, moving forward, you can find the most popular content in specific categories on YouTube charts. Today you can explore charts for trending music videos, weekly top podcast shows, and trending movie trailers. We'll continue to add more content categories to charts over time.' YouTube says that, moving forward, it'll be looking to invest in more impactful ways for creators to get discovered through new features like Hype and 'Creators on the Rise, which will now get its own feature listing. 'To better understand what viewers trends are relevant to their channel and unique audience, creators can use the 'Inspiration' tab in Studio.' So if you're looking to better align with this shift in discovery, you can factor these listings into your content planning. Recommended Reading YouTube Tests Recommended Viewing Shelf in Channel Display Sign in to access your portfolio
The Verge
10-07-2025
- Entertainment
- The Verge
YouTube's ‘Trending' section is about to disappear
YouTube is preparing to sunset the Trending section that shows users which videos are currently going viral on the platform. The Trending page and Trending Now list will be removed within the 'next couple of weeks,' according to YouTube, with the platform instead shifting its attention toward expanding YouTube Charts that rank top-performing content. YouTube is directing users to lean on personalized recommendations and YouTube Charts to explore new videos ahead of the Trending page removal. YouTube Charts allow users to see the most popular content for specific categories, which currently includes music videos, podcasts, and movie trailers. The platform says that it will add more content category charts 'over time,' and that trending gaming videos can still be found under the Gaming Explore page in the meantime. 'Back when we first launched the Trending page in 2015, the answer to 'what's trending' was a lot simpler to capture with a singular list of viral videos that everyone was talking about,' the company said in a blog post. 'But today, trends consist of many videos created by many fandoms, and there are more micro-trends enjoyed by diverse communities than ever before.' Viewers now learn about viral video trends from a variety of different sources, including Shorts, search suggestions, and other platforms like TikTok, which YouTube says has significantly reduced Trending page traffic, 'especially over the last five years.' Creators have also criticized YouTube for demanding far higher viewership numbers to appear in the Trending section compared to branded accounts that post movie trailers, TV clips, and other traditional media, suggesting the experience doesn't entirely reflect what videos are actually popular on the platform. Creators who use the Trending page to research video ideas are being directed to instead use the Inspiration Tab in YouTube Studio, which provides AI-generated content suggestions. YouTube also says it's working on new ways to help boost discovery for up-and-coming creators on the platform, such as the Hype promotional system it released last year that lets viewers amplify videos to a platform-wide leaderboard.
Yahoo
09-07-2025
- Yahoo
YouTube prepares crackdown on ‘mass-produced' and ‘repetitive' videos, as concern over AI slop grows
YouTube is preparing to update its policies to crack down on creators' ability to generate revenue from 'inauthentic' content, including mass-produced videos and other types of repetitive content — things that have become easier to generate with the help of AI technology. On July 15, the company will update its YouTube Partner Program (YPP) Monetization policies with more detailed guidelines around what type of content can earn creators money and what cannot. The exact policy language itself has not yet been released, but a page on YouTube's Help documentation explains that creators have always been required to upload 'original' and 'authentic' content. The update says that the new language will help creators to better understand what 'inauthentic' content looks like today. Some YouTube creators were concerned that the update would limit their ability to monetize certain types of videos, like reaction videos or those featuring clips, but a post from YouTube Head of Editorial & Creator Liaison Rene Ritchie says that's not the case. In a video update published on Tuesday, Ritchie says that the change is just a 'minor update' to YouTube's longstanding YPP policies and is designed to better identify when content is mass-produced or repetitive. Plus, Ritchie adds, this type of content has been ineligible for monetization for years, as it's content that viewers often consider spam. What Ritchie is not saying, however, is how much easier it is to create such videos these days. With the rise of AI technology, YouTube has become flooded with AI slop, a term referencing low-quality media or content made using generative AI technology. For instance, it's common to find an AI voice overlaid on photos, video clips, or other repurposed content, thanks to text-to-video AI tools. Some channels filled with AI music have millions of subscribers. Fake, AI-generated videos about news events, like the Diddy trial, have racked up millions of views. In another example, a true crime murder series on YouTube that went viral was found to be entirely AI-generated, 404 Media reported earlier this year. Even YouTube CEO Neal Mohan's likeness was used in an AI-generated phishing scam on the site, despite having tools in place that allow users to report deepfake videos. While YouTube may downplay the coming changes as a 'minor' update or clarification, the reality is that allowing this type of content to grow and its creators to profit could ultimately damage YouTube's reputation and value. It's no surprise, then, that the company wants clear policies in place that allow it to enact mass bans of AI slop creators from YPP.
