11-08-2025
Brands can make social content with almost no budget
H istorically, I haven't been the biggest fan of podcasts. I've always preferred being able to watch shows instead of just listening to them, needing that visual cue to really pay attention and get into a story.
However, the line between listening to a podcast and watching a podcast is blurring; more and more shows are leaning in to video, both as a promotional tool and to take advantage of the massive rise of Gen Z'ers watching short-form video content on platforms like TikTok, YouTube and Instagram. According to YouTube, over 1 billion people are tuning in to watch podcasts on their platform every month … and it's not even a traditional podcasting platform.
As someone who spends hours on TikTok every week, I've seen the rise of video podcasting first-hand, with my FYP (For You Page) constantly full of viral snippets from popular podcasts like Call Her Daddy and The Diary of a CEO.
