Latest news with #Young-hee
Korea Herald
19-07-2025
- Entertainment
- Korea Herald
K-dramas embrace pop-ups amid shifting content landscape
With extended viewing cycles, companies explore new marketing strategies to sustain fan engagement over longer period In a rare shift for Korea's television industry, drama series are increasingly adopting pop-up stores ― a marketing strategy more often undertaken by retail, K-pop or gaming brands. As streaming services extend the content viewing cycle, companies are turning to new marketing tactics to sustain fan enthusiasm over a longer period and carry that excitement into future projects. From June 29 to July 10, Netflix's "Squid Game" rolled out a pop-up experience at Shinsegae Department Stores in Gangnam in southern Seoul and in Busan to celebrate the series' third season. The activation featured mannequins of the show's iconic dolls Young-hee and Chul-soo, alongside a curated lineup of limited-edition merchandise developed in collaboration with nearly 20 brands across fashion and sports. Following its Gangnam and Busan runs, the pop-up continues with stops at Shinsegae Department Stores in Daegu and Seoul's Yeongdeungpo-gu from Friday through July 31. TvN's "Our Unwritten Seoul," a hit series with peak nationwide ratings of 9.4 percent, hosted its own pop-up at IPark Mall in Yongsan, central Seoul. From July 4–11 the space sold collectible goods such as key rings, postcards and acrylic stands featuring scenes from the series. The installation also included original props from the show, including backpacks and school uniforms worn by the lead characters. "The pop-up served as an example of how a drama's intellectual property can continue to expand in various ways, even after the series has ended. We plan to keep exploring ways to extend the life of drama IPs (intellectual properties), moving forward," an official from Studio Dragon told The Korea Herald on Thursday. JTBC's "Heavenly Ever After," which finished in May, also drew buzz for its inventive pop-up concept at The Hyundai Seoul in Yeouido from May 16 to 22. The experiential setup transported fans into the show's universe with immersive photo zones replicating key sets. Visitors could walk through the protagonist's home or step into a heaven immigration checkpoint. Disney+ original "Nine Puzzle" also got in on the action, staging a detective-themed pop-up in Seoul's eastern Seongsu-dong from May 16 to 27. The interactive experience placed fans in the role of rookie investigators at Hangang Police Station, allowing them to solve mysteries alongside the show's characters through mission-based gameplay. Industry experts say this surge in TV drama pop-ups reflects a larger shift in how content is consumed in the streaming age. "Drama pop-ups hadn't been common. This is because dramas typically deliver short-term results and then fade away ― so launching a pop-up afterward wasn't seen as particularly meaningful,' said Lee Sung-min, an associate professor in the department of media arts and sciences at Korea National Open University. 'But now, drama series are available on streaming services and many viewers continue to watch series well after they have finished airing. As such, the companies have realized that it's crucial to foster lasting fan engagement," he said. "By leveraging new tactics such as pop-up stores, merchandise sales and social media virality, companies are focusing on building lasting fan engagement and maintaining momentum for sequels and upcoming projects.' According to Lee, a major turning point for this new type of TV drama marketing came with tvN's "Lovely Runner." ''Domestic companies seem to have recognized ― particularly after witnessing the success of merchandise sales and fan-focused promotions for 'Lovely Runner' ―that marketing strategies like pop-ups and merchandise sales can be powerful tools to enhance the value of an IP," he said.
Elle
18-07-2025
- Entertainment
- Elle
All the Brutal Games Played in 'Squid Game' Season 3
Spoilers below. The dust has finally settled on Squid Game season 3, but some of those games are still living in our heads rent-free. While previous seasons tortured players with bloody rounds of red light, green light, spinning top, and more, the final chapter upped the ante with some of the deadliest contests yet. From extreme versions of hide-and-seek to jump rope, here's what the battle royale consisted of in Squid Game's final season. Season 3 began with a chilling reinvention of a childhood classic, hide-and-seek. The rules are simple: Contestants are divided into two teams by the random draw of blue and red balls. The Blue Team, armed with keys, must hide from the Red players and try to unlock the right door to exit the course within 30 minutes. Meanwhile the Red Team, equipped with knives, is tasked with hunting down and killing the Blues. The stakes are clear: Failure to eliminate at least one Blue player results in immediate execution for the Red players. Blue players who are unable to escape will be eliminated as well. In a macabre twist before the game, players are allowed to negotiate their fate by swapping roles, which is essentially an invitation to betray—or be betrayed—before the first move is made. As the stakes get higher in episode 2, so does the tension. The Blue Team's keys are revealed to be of three distinct shapes—circle, triangle, and square—and all three are needed to unlock the right door. This means players will have to cooperate and escape together, or steal one another's keys, to make it out alive. Innocent playground games are once again taken to a lethal extreme in Squid Game season 3. In this version of jump rope, players must traverse a bridge while leaping over a swinging rope, all under the gaze of giant dolls Young-hee and Cheol-su. The challenge is as much about timing and nerve as it is about endurance: to pass, players must reach the other side within 20 minutes. The order in which they cross the bridge within the time limit, however, is entirely at their own discretion. To make the course even more dangerous, players must cross a gap in the middle of the bridge, or fall stories below to their death. As the fourth episode commences, the jump rope ordeal persists, but with a devastating twist: Player 222, Kim Jun-hee, has died and her baby, who was born during the games, must now bear her mother's number. The new addition makes the stakes all the more stressful for the other players, who are now pitted against each other and an infant. In true Squid Game fashion, the penultimate game is a test of both strategy and savagery. Players ascend a sequence of geometric pillars—shaped as a square, triangle, and circle—each serving as the stage for a brutal pushing contest. Survival demands that the players push off at least one contestant per round. Each round is governed by a strict 15-minute limit, initiated only when the players press a button. Those who survive each round get to move onto the next pillar and so forth, until there is only player left standing. The series finale unfolds atop the final pillar of Sky Squid Game, where the remaining contestants grapple with the ultimate question of humanity: How much are they willing to sacrifice to survive? In this bleak social experiment, the games are not only dangerously clever, but also reveal the deepest and darkest facets of the human condition.
Hypebeast
16-07-2025
- Entertainment
- Hypebeast
Graniph Teams up With Netflix for New 'Squid Game' Apparel Collaboration
Summary Netflix's global sensation,Squid Game, is extending its cultural reach into the world of fashion with an exciting new apparel collaboration with Japanese design T-shirt brandGraniph. Known for its eclectic range of graphic tees and unique takes on pop culture, Graniph is the perfect partner to translate the series' distinctive visual language into wearable art. This collaboration is set to bring iconic imagery and motifs from the record-breaking series to a range of apparel, allowing fans to subtly (or overtly) express their allegiance to the deadly games. Fans can xpect pieces that feature the recognizable geometric symbols (circle, triangle, square) associated with the game's guards and calling card along with the chilling likeness of Young-hee, the 'Red Light, Green Light' doll, in various artistic interpretations. The players' journeys are depicted with several iterations of characters in green jumpsuits, as is the appearance of the Front Man. Subtle nods to the series' themes of childhood games, desperation, and the stark contrast between innocence and brutality are transformed into cartoon-like graphics of the collection. Graniph'sSquid Gamecollaboration provides a unique opportunity for fans to integrate their love for the series into their everyday wardrobe, transcending mere merchandise to become genuine fashion statements. The release is poised feature t-shirts, button down short sleeves, quarter-zips, socks, accessories and more. The collab drops on July 29online.
Economic Key
15-07-2025
- Entertainment
- Economic Key
Netflix's Squid Game Joins Garena Free Fire for Thrilling 8th Anniversary Collaboration
Garena Free Fire is turning up the heat for its 8th anniversary with an exciting collaboration featuring Netflix's global sensation, Squid Game. The announcement arrives ahead of the highly anticipated premiere of Squid Game's third and final season, set to launch globally on June 27, promising an immersive experience for Free Fire players and Squid Game fans alike. 'We are thrilled to partner with Netflix once again — this time to bring the globally beloved Squid Game into Free Fire in a way that resonates with our battle royale-loving community,' said Harold Teo, Free Fire Global Producer at Garena. 'By reimagining Squid Game's mysterious games and unique elements, we hope to create unforgettable moments as we celebrate eight amazing years with our players.' Experience Squid Game's Iconic Challenges Across Free Fire MapsStarting July 18, players worldwide can dive into adrenaline-pumping Squid Game-inspired survival challenges across Free Fire's Battle Royale and Clash Squad modes on all seven maps, including the newest addition, Solara. Featured challenges include: ● Red Light, Green Light: Players must defend themselves and gather loot while avoiding detection by Young-hee, who periodically scans for movement. Those caught moving will be frozen, while skillful survivors earn valuable rewards. ● Glass Bridge: A nerve-racking game testing players' instincts and decision-making skills as they leap across fragile glass panels, where each wrong step results in an instant HP dip. ● Dalgona Challenge: In-match dalgona stands offer sweet surprises for players who successfully 'lick' the iconic cookies. ● Secret Symbols: Players can hunt for hidden Squid Game symbols throughout maps to claim bonus loot. Players can also unlock a suite of exclusive collectibles inspired by Squid Game from the special Squid Game Cash Bank Event. Player can have deposit in-game tokens from missions to unlock unique rewards such as: ● The Doll Outfit: Battle wearing the iconic bright orange dress. ● Classic Voicelines: Relive tension-filled scenes with memorable lines like 'The Mugungha Flower has bloomed.' ● Ribbon Loot Box: Defeated players respawn as striking black-and-pink boxes inspired by Squid Game's signature style. ● Squid Game Banner: A themed profile accessory showcasing fandom. Additional Squid Game-inspired gear will also be available in the Free Fire Item Shop, including Pink Guards' Costumes, the contestants' signature Green Tracksuit, the Cash Bank Backpack, and a stylish Red Light, Green Light Gloo Wall skin. Don't miss your chance to experience Squid Game firsthand as part of Free Fire's 8th-anniversary celebration, launching globally this Friday, July 18! For the latest updates and news of Garena Free Fire, follow us on Facebook, Instagram, TikTok, and YouTube. Free Fire can be downloaded on both the Apple iOS App and Google Play store. تم نسخ الرابط
See - Sada Elbalad
15-07-2025
- Entertainment
- See - Sada Elbalad
Netflix's Squid Game Drops into Garena Free Fire in Exciting 8th Anniversary Collaboration
Basant Ahmed Garena Free Fire is turning up the heat for its 8th anniversary with an exciting collaboration featuring Netflix's global sensation, Squid Game. The announcement arrives ahead of the highly anticipated premiere of Squid Game's third and final season, set to launch globally on June 27, promising an immersive experience for Free Fire players and Squid Game fans alike. 'We are thrilled to partner with Netflix once again — this time to bring the globally beloved Squid Game into Free Fire in a way that resonates with our battle royale-loving community,' said Harold Teo, Free Fire Global Producer at Garena. 'By reimagining Squid Game's mysterious games and unique elements, we hope to create unforgettable moments as we celebrate eight amazing years with our players.' Experience Squid Game's Iconic Challenges Across Free Fire MapsStarting July 18, players worldwide can dive into adrenaline-pumping Squid Game-inspired survival challenges across Free Fire's Battle Royale and Clash Squad modes on all seven maps, including the newest addition, Solara. Featured challenges include: ● Red Light, Green Light: Players must defend themselves and gather loot while avoiding detection by Young-hee, who periodically scans for movement. Those caught moving will be frozen, while skillful survivors earn valuable rewards. ● Glass Bridge: A nerve-racking game testing players' instincts and decision-making skills as they leap across fragile glass panels, where each wrong step results in an instant HP dip. ● Dalgona Challenge: In-match dalgona stands offer sweet surprises for players who successfully "lick" the iconic cookies. ● Secret Symbols: Players can hunt for hidden Squid Game symbols throughout maps to claim bonus loot. Players can also unlock a suite of exclusive collectibles inspired by Squid Game from the special Squid Game Cash Bank Event. Player can have deposit in-game tokens from missions to unlock unique rewards such as: ● The Doll Outfit: Battle wearing the iconic bright orange dress. ● Classic Voicelines: Relive tension-filled scenes with memorable lines like 'The Mugungha Flower has bloomed.' ● Ribbon Loot Box: Defeated players respawn as striking black-and-pink boxes inspired by Squid Game's signature style. ● Squid Game Banner: A themed profile accessory showcasing fandom. Additional Squid Game-inspired gear will also be available in the Free Fire Item Shop, including Pink Guards' Costumes, the contestants' signature Green Tracksuit, the Cash Bank Backpack, and a stylish Red Light, Green Light Gloo Wall skin. Don't miss your chance to experience Squid Game firsthand as part of Free Fire's 8th-anniversary celebration, launching globally this Friday, July 18! For the latest updates and news of Garena Free Fire, follow us on Facebook, Instagram, TikTok, and YouTube. Free Fire can be downloaded on both the Apple iOS App and Google Play store. *** About Garena Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, is the most downloaded mobile game in its genre for six consecutive years, according to Sensor Tower App Performance Insights. The title was also the world's most downloaded mobile game in 2019, 2021, and again in 2023 and 2024. Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world's biggest esports events. Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea's other core businesses include its e-commerce arm, Shopee, and digital financial services arm, Monee. 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