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Newsweek
28-05-2025
- Entertainment
- Newsweek
What is 'Holy Airball'? Viral Trend Explained
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Tried to shoot your shot and missed? Holy Airball. The trend is currently sweeping social media, with videos amassing millions of views and celebrities and influencers jumping on the trend. But what does it actually mean? Newsweek breaks it down. The Context 'Holy Airball,' is a slang term and meme originally used to show that someone has failed at taking a "shot," at someone. The term "airball," is used in basketball when someone has taken a shot that doesn't hit the net, rim or backboard. A basketball bounces off the backboard March 23, 2025 in Lexington, Kentucky. A basketball bounces off the backboard March 23, 2025 in Lexington, from terms like 'Holy Cow,' it's used to denote that someone has gotten something wrong, often a characteristic about a person, thereby missing their shot. What We Know The trend is currently sweeping social media, with videos amassing millions of likes and views. The videos are set to the song Soul Survivor by Young Jeezy ft. Akon. The videos often feature a statement or question that is some kind of misconception, followed by the creator sharing the truth. The actress Drew Barrymore recently jumped on the trend, in a video which has been viewed 1.7 million times as of reporting. The video starts with the text overlay, "Told them I started acting when I was very young!", and then reads "Like since you were a kid?" before cutting to a clip of Barrymore as a baby with the text 'Holyfreakingairball.' The influencer Haleyy Baylee has also jumped on the trend. Her video, which has been viewed 2.8 million times as of reporting, has the text overlay "told him I'm an influencer," followed by "oh so you do like little fashion vlogs & stuff?" before cutting to a clip of Baylee behaving strangely and wearing multiple costumes for content. Newsweek spoke to the content creator and model, Scarlet Martin, who goes by the handle scarletmartin_ about her take on the trend. Her video, which has been viewed 50,000 times on TikTok as of reporting starts with the text overlay, "Told him I have a horse... 'What, like a thoroughbred?'". The video then cuts to a clip of a Welsh pony, with the 'holyairball,' hashtag. "My take on the trend is resorting back to my true love and passion in life – horses," she told Newsweek over email. "But more specifically, my horse; Ringo. He is a gorgeous, but scruffy and overly cute little Welsh pony stallion. I am definitely expected to have a big fancy, super expensive horse – but in reality, I have Ringo, who in turn – I wouldn't trade for the world," she said. Other creators have used their videos to highlight or poke fun at gender stereotypes. Maya and Hunter, a married couple who create content together posted their take on the video, which included a picture of Hunter at a graduation, with the text "Told them I went to law school." The next picture had the text overlay "oh he's probably the breadwinner." The final picture showed Maya working and Hunter next to her, doing housework. The creator Hadley took a similar approach in a video which has been viewed over 9 million times. "I told him I was really into law," the text reads, then "he said 'oh do you watch suits or something?'" with the clip then cutting to Hadley speaking in a professional setting. What People Are Saying Alexia Sotomayor, the professional swimmer, in a TikTok video viewed 3.7 million times as of reporting: "told him i'm a swimmer, he said 'i used to swim in the summer, i can probably beat you,'" with the clip then cutting to Sotomayor swimming professionally, with the text overlay, "Alexia Sotomayor readies for world champs." The TikToker, Olivia Minor in a video viewed 12 million times as of reporting: "I told him my room gets really messy, he said 'yeah i don't make my bed either,'" with the TikTok then cutting to a clip of a messy bedroom. What's Next Though the trend has quickly captured the internet's attention, whether or not it will be able to hold remains to be seen.
Yahoo
17-04-2025
- Entertainment
- Yahoo
Chris Brown leads powerhouse lineup as Tycoon Festival makes Detroit debut Saturday
Before the Tycoon Music Festival became a star-studded annual event, says founder Anthony (Ant) Wilson, it was "just a spur-of-the-moment thing.' As the longtime manager of R&B superstar Chris Brown — who's headlining the latest edition of Tycoon this weekend in Detroit — Wilson operates in a busy orbit of artists. A new festival was a chance to bring together acts he deals with regularly, and that inaugural 2019 show in Atlanta featured Brown, Kendrick Lamar, Trey Songz and others. On Saturday at a sold-out Little Caesars Arena, Brown will once again lead the bill, topping a powerhouse lineup of R&B and hip-hop that includes Wiz Khalifa, Gucci Mane, Fabolous and Detroit rapper Skilla Baby. And there's a whole slew of unannounced acts on tap, performing both individual sets and collaborations. 'I want to focus on Detroit people,' Wilson says. 'Tycoon is always about surprise guests — there are more surprise guests than there are name guests. I intend to give (fans) more than their money's worth.' With this year's Tycoon fest happening on the eve of 4/20, the world's unofficial weed holiday, Wilson curated the lineup with a certain theme in mind. 'I don't smoke myself, but I wanted to bring some people who are known to smoke,' he says. 'So to celebrate 4/20 for everybody in Detroit, that's what it is — a little singing, a little smoking, so Detroit can have some fun.' As a Cleveland native, Wilson is well acquainted with the Motor City. He spent a lot of time in Detroit during his days working with Young Jeezy, including the 2013 signing of hip-hop collective Doughboyz Cashout to Jeezy's CTE World label. He's also an executive producer of the Starz series 'BMF,' the urban crime drama set in Detroit, whose local guest stars have included Eminem and Jalen Rose. The show's fourth season will roll out in June, but Wilson declines to drop any hints about the upcoming plot, saying only: 'There's a lot of Detroit in there.' So after runs in spots such as Atlanta and Houston, the Tycoon Music Festival deserves to happen in the D, Wilson says. 'I just love Detroit,' he says. 'And Detroit always gave me so much love that I was like: I just want to give back.' Most recently, he headed to town in January with his girlfriend, R&B star Monica, where the couple made a splash at a Detroit Pistons game, strikingly outfitted in coats from Dittrich Furs. Monica will once again be dressed to impress Saturday when she's among the VIPs in the house as Tycoon takes over LCA. 'She fell in love with Detroit, too, so she's all excited. She picked out her outfit already — so my accountant tells me,' Wilson says with a laugh. It doesn't hurt that Detroit has been one of the strongest markets for Chris Brown, stretching back to his early shows at venues such as Joe Louis Arena. The Tycoon fest comes less than a year after Brown headlined a sold-out Little Caesars Arena, and he'll be back in August for a pair of dates at Ford Field, part of his Breezy Bowl XX tour. He began rehearsals three weeks ago. Twenty years after breaking out with 'Run It!,' Brown's career seems to have hit a new level. His latest record, '11:11,' earned him four nominations and a win for best R&B album at last year's Grammy Awards, while the hit single 'Residuals' sparked a viral singalong craze across social media. Along with Brown's upcoming world stadium tour — his first yet — it marks a fresh peak for the 35-year-old singer-dancer. It's the sort of career acceleration not often experienced by an artist two decades in. 'Yeah, and thank God, too. We're very grateful for that,' says Wilson. 'I hope that it just keeps going.' When the 'Residuals' challenge lit up the Internet earlier this year, Brown thanked participating artists and fans, calling it a testament to the power of 'real R&B.' His manager agrees. 'I feel like people are just now seeing the the difference between somebody with a song and a performer,' says Wilson. 'You know, just look at other artists and you can see the difference. You could see the artist development that he had to go through. And I feel like that's what the music game has been missing.' Contact Detroit Free Press music writer Brian McCollum: 313-223-4450 or bmccollum@ 7:30 p.m. Sat. Little Caesars Arena 2645 Woodward, Detroit $87 & up This article originally appeared on Detroit Free Press: Chris Brown leads a powerhouse lineup as Tycoon fest makes Detroit debut