23-07-2025
Pepsi joins Kuching Festival Food Fair 2025 as main sponsor with RM170,000 boost
Wee (fourth right) receives a mock cheque for the sponsorship from Pepsi officials. – Photo by Roystein Emmor
KUCHING (July 24): The highly anticipated Kuching Festival Food Fair (KFF) 2025 has officially welcomed Pepsi as its main sponsor, with a generous contribution of RM170,000.
Kuching South mayor Datuk Wee Hong Seng said this marks the first time Pepsi has come on board as a sponsor for the iconic festival.
'It is a significant show of confidence in the spirit and potential of our city, our people, and our cultural celebrations,' he told a press conference at the Kuching South City Council (MBKS) headquarters yesterday.
Wee noted that Pepsi's involvement not only adds financial support but also embodies the spirit of partnership and corporate social responsibility.
'Your decision to support the Kuching Festival Food Fair reflects a deep understanding of the role corporations can play in enriching the lives of the community,' he said.
'This is the true example of corporate social responsibility in action.'
In addition to the sponsorship, Pepsi will offer its beverages at a special price of just RM2 throughout the festival.
To add more excitement, 'Pepsi Hour' will take place every Monday from 6pm to 7pm during which visitors can enjoy a can of Pepsi for only RM1.
Pepsi is also launching the #YourKFFBetterWithPepsi contest, where participants stand a chance to win RM1,000 in cash each week, with a total of RM15,000 up for grabs.
To enter, visitors simply need to post a photo of their meal with a Pepsi on Facebook or Instagram, use the hashtag #YourKFFBetterWithPepsi, and tag PepsiMY on Instagram or PepsiMalaysia on Facebook.
Each week, five winners with the best photo and caption will be announced via Wee's Facebook Live every Saturday at 1.30pm. kuching festival food fair lead Pepsi sponsor
