20-02-2025
Innocean Indonesia named agency of the year by Campaign Brief Asia
Innocean Indonesia has been named agency of the year by Campaign Brief Asia, the most influential creative advertising trade magazine in the region, the company announced Thursday.
The achievement was driven by the agency's highly successful "Yellow Canteen" campaign for Dulux, a corporate social responsibility initiative aimed at protecting Indonesian students from diseases caused by flies in the country's hot, humid climate.
In addition to securing the top spot, Innocean Indonesia also entered the top 20 agencies in Asia, ranking among the most awarded creative agencies. With the largest population in Southeast Asia and a pivotal role in ASEAN, Indonesia has emerged as a major hub for creative marketing in the Asia-Pacific region.
Lee Yong-woo, CEO of Innocean, expressed his gratitude, stating, 'We are honored to lead the rankings, surpassing our competitors in just five years since Innocean Indonesia's establishment. We will continue to deliver creative work rooted in a deep understanding of regional cultures.'
Yusdina Fibriyanti, managing director of Innocean Indonesia, emphasized the company's long-term vision, 'Our goal is to be a trusted partner that drives client success while making a lasting impact on the community. We will continue to dedicate our efforts to embedding our values in the Indonesian market.'
