Latest news with #Z6
India Today
23-04-2025
- Business
- India Today
Nikon Z5II full-frame camera launched in India at a price of Rs 1,49,995
Nikon has launched the Z5II full-frame camera in India, in a way completing its full-frame revamp by bringing a faster CPU and improved autofocus to it. The Z5II, which has been priced at Rs 149,995 as body-only option, brings an auto-focus that is similar to higher-priced Z6 and Z8 to a more affordable price-point. It also, being the entry-level full-frame camera from Nikon, focuses heavily on video features. In other words, it is a hybrid camera that aims to do both still photography and videography equally the Z5II, Nikon is making top-tier innovation more accessible to all creators,' said Sajjan Kumar, managing director of Nikon India. 'The Z5II is crafted for hybrid creators who demand flexibility and performance in every frame.' The Z5II — as the cameras have become nowadays — is a mix of old but well-proven technologies and some new tricks. The camera uses a 24.5-megapixel full-frame BSI CMOS sensor. But the key enhancements are in the performance of the camera as it now comes with Expeed 7, which is a major improvement over the Expeed 6. Every Nikon camera that has so far used Expeed 7 — such as Nikon Z8, Nikon Z9, Nikon Z6 III — has offered excellent performance. The new CPU has allowed Nikon to bring a much better auto-focus to the Z5II. The company says that it has a 3.5x faster autofocus system, which means it can now allow photographers to capture and track even fast-moving subjects such as wildlife in a better the same time, Nikon has also bolstered the video-specific features in the Z5II to make it more appealing to influencers and content creators. The camera can record footage in 4K UHD video at 60 frames and it supports 12-bit N-RAW recording and FullHD 120 frames for high-quality slow-motion effects. In addition, the camera offers N-Log, HLG, and SDR recording modes that offer flexibility to content arrival of the Nikon Z5II means that Nikon now has a full lineup of professional and hobbyist cameras using the Expeed 7 CPU. It also now has a lineup that uses a similar auto-focus system — from entry-level full-frame that is the Nikon Z5II to the top-end Z9. While the price of the camera starts at close to Rs 1.5 lakh, it is expected that in market it would be available with some key discounts and offers the way full-frame cameras mostly Watch
Yahoo
25-02-2025
- Business
- Yahoo
Chinese phones dominate Southeast Asia—but it's ‘now or never' for these budget brands to go premium
China's leading smartphone brands, after dominating the world's budget segment, are rushing to go premium in search of growth. In Southeast Asia, Apple and Samsung together make up more than 90% of the market for smartphones over $600, according to data from market intelligence firm Canalys. Yet 'brands like Xiaomi, vivo, Oppo, and Transsion dominate the lower price segments,' Sheng Win Chow, a smartphone analyst at Canalys, says. 'Affordable and competitive pricing' is helping Chinese brands penetrate emerging markets—not just Southeast Asia, but also Africa and Latin America, notes Will Wong, senior research manager with IDC's Asia-Pacific client devices group. But he warns that after successfully amassing market share in more budget-friendly segments, 'it's now or never for Chinese brands to target the premium segment.' 'The global smartphone market has entered a mature stage that's only expected to log low single digit growth in the long term,' Wong says. That means that Chinese brands will need to grow on the basis of selling better phones, rather than more phones. And Southeast Asia presents a good opportunity for these budget brands to crack a premium market that's long been Apple and Samsung's playground. Both Wong and Chow point out that the region's growing economy means a rising class of consumers keen to upgrade their devices. Last week, Oppo, a Chinese smartphone manufacturer, launched its latest foldable smartphone at a launch event held at Singapore's Marina Bay Sands casino. The 'Find N5,' priced at 2499 Singapore dollars ($1870), is clearly a premium product. The phone is a rival in terms of features and quality to Samsung's Z6 foldable phone, released in October. For instance, Oppo boasted during its launch event that its Find N5 was thinner when folded and also offers better battery capacity. Oppo is already Singapore's third-most popular smartphone brand, says Billy Zhang, president of overseas marketing, sales and services. Singapore's consumers, while small in number, have a high-level of disposable income and are open to trying new premium products, he adds. Besides Singapore, Oppo is also one of the top brands in the Philippines, Thailand, and Indonesia, according to IDC. That makes Southeast Asia a 'fortress' for Oppo, Wong says, and a good launchpad for the brand to break into the premium market. 'Oppo has been one of the key Chinese vendors that promptly brought the latest GenAI and foldable features to the market with competitive prices,' he adds. Other leading Chinese smartphone makers are also expanding their presence outside their home market. Last week, Huawei marked the international rollout of its trifold smartphone at an event in Kuala Lumpur. The Malaysia launch was the first consumer electronics event the company's held outside of China since the U.S. slapped sanctions on it in 2019. HONOR, formerly Huawei's budget smartphone division, is also focusing on Southeast Asia, planning 10 'experience' stores selling mid-to-high-end products in Indonesia, according to the South China Morning Post. Apple, too, is trying to expand its consumer base. Last week, the company unveiled the iPhone 16e, the successor to the budget iPhone SE. Yet, at $599, Apple's lower-end phone is still pricey, costing over $150 more than the iPhone SE. By comparison, Oppo's Reno 13, one of the brand's latest higher-end smartphones, costs $597. This story was originally featured on Sign in to access your portfolio
