Latest news with #ZALORA
Techday NZ
28-07-2025
- Business
- Techday NZ
APAC retailers stay confident, prioritise loyalty amid challenges
A new survey has indicated that a significant majority of Asia-Pacific (APAC) retailers remain confident in executing their customer engagement strategies over the coming 12 months, despite an environment of increasing economic uncertainty. Retailers signal confidence The survey, conducted by Twilio at an industry event, found that four in five APAC retailers feel assured in their ability to successfully implement their customer engagement plans for the year ahead. The findings are anchored in input from 288 retail professionals spread across the region. This confidence persists even as 43% of respondents anticipate both opportunities and challenges in the current market landscape. The report reveals that maintaining customer trust and loyalty is cited as the top concern by 27% of those surveyed, with price-related dissatisfaction (23%) and managing communications on pricing and product availability (21%) trailing close behind. Loyalty as a focal point In response to these challenges, many APAC retailers are renewing their focus on loyalty and re-engagement initiatives to reinforce their relationships with customers. Nearly 28% of survey participants identified this area as their most significant untapped opportunity. Product discovery (24%) and post-sale care (18%) were also highlighted as important focal points for investment and improvement within the customer journey. Retailers are increasingly prioritising tools intended to enhance personalised engagement. Around 25% reported investment in personalised offers and loyalty schemes, 27% in conversational artificial intelligence, and 22% in additional human agent support. These shifts reflect a broader dedication across the sector toward delivering targeted, empathetic, and human-centred experiences for customers at all stages of interaction. Confidence is high in the region, which is fantastic. However, the brands that truly shine will be the ones that actually do something with that confidence," commented Nicholas Kontopoulos, Vice President of Marketing, Asia Pacific & Japan at Twilio. "Customer loyalty is under pressure. Building resilience means responding to customers with empathy, relevance, and precision. And that begins with a data-driven, customer-first approach. Data-driven engagement and case studies The survey also points to a regional trend towards utilising data-driven strategies for customer retention and engagement. Key examples cited in the report illustrate this shift. ZALORA, an eCommerce fashion company serving over 55 million customers in Asia, has consolidated its customer data and introduced self-service tools for teams, enabling marketing campaigns to be launched in minutes rather than weeks, which has led to a doubling of conversion rates. Pomelo Fashion, another retailer with substantial reach in Southeast Asia, has focused on individualising customer recommendations and product discovery. This tailor-made approach resulted in a 50% increase in product engagement and a revenue uptick of 15%. Central Group, which is amongst Thailand's largest retail operators, integrated its online and offline customer data, activating more than 80 automated, personalised engagement scenarios. This initiative led to a tenfold increase in campaign revenue directly linked to these new practices. The cited examples underscore a sector-wide pivot from seeing loyalty as merely a points-based programme towards leveraging it as a strategic asset for relevance, trust-building, and lasting value creation for both retailers and their customers. Survey context The survey's findings are based on the responses of nearly 300 retail professionals collected during an industry retail show in early June 2025. Twilio commissioned and analysed the survey to offer insights into current retailer sentiment and planned investments within the APAC region.
India.com
16-06-2025
- Lifestyle
- India.com
Shine in Style: Top 4 Must-Have Designer Sunglasses for Women on ZALORA
Experiencing the desire to dress up your fashion and always find the best sunglasses? ZALORA Malaysia is your one-stop fashion shop to update yourself with the new looks of eyewear by international brands. Seeking theatrics, aviators, or sleek rectangles? ZALORA gives you value with great deals and next-day delivery. This curated selection of 4 stylish sunglasses offers you sophistication and security, perfect for any sunny escapade. Check out the top trends for your face shape and style, which you can now pick up on ZALORA. 1. ALDO Elaymas Oversized Aviator Sunglasses - Gold Image Source- Order Now The ALDO Elaymas Oversized Aviator Sunglasses are made out of gold and create a stylish look. The large sunglasses are appropriate for those who love the style of the fashionistas and need a bit of vintage with glamour. They are ideal beachwear on vacations or when going out for brunch. Key Features: Sophisticated oversized aviator frame Glam gold-tone metal frame Lightweight yet long-lasting construction 100% UV lens protection Soft nose pads for long wear comfort Fits large on narrower or smaller faces. 2. H&M Hexagonal Sunglasses - Black Image Source- Order Now Edgy and coolly laid-back, the H&M Hexagonal Sunglasses in Black are for today's minimalist. They are geometrically shaped and boldly framed in black, which will suit that individual who only wants to be noticed, and not the center of attention. Key Features: Geometric design, hexagonal shape for a contemporary touch Bold matte black finish Dark-tinted lenses to block sunlight Lightweight plastic material Low-cost, high-street fashion choice Not suitable for evening or formal wear. 3. Kate Spade Staci G/S J5G HA Sunglasses - Gold Image Source- Order Now Opt for vintage sophistication with the Kate Spade Staci G/S Sunglasses in gold. These trend-defying frames add a touch of glamour to everything. The equally fashionable rounded square frames with the famous Kate Spade flavor are just what you need to ramp up your everyday look, whether it is a coffee run or a garden party. Key Features: Refined gold-tone metal frame Slim square lens for timeless elegance Kate Spade's signature hallmark on temples Gradient lens with sun protection Sleek, adjustable for casual to semi-formal wear High prices may be out of range for budget shoppers. 4. ALDO Desni Rectangular Sunglasses - Brown Image Source- Order Now Bring in a retro vibe with the ALDO Desni Rectangular Sunglasses in a stylish brown finish. These rectangular frames with clean lines are ideal for a person in love with clean lines since they are the best-suited to the majority of face shapes and offer striking 90s inspiration. Key Features: Modern edge rectangular silhouette Rich brown tinted lenses Lightweight and comfortable fit Ideal for oval and round face shapes Brown lenses might not appeal to those who like darker shades. ZALORA continues to wow us as the ultimate source for discovering trendy and practical sunglasses for women. If it's that classic aviator silhouette, sultry hexagonal frame, high-end designer glamour, or retro rectangular look, ZALORA features the world's best eyewear fashion trends at your fingertips. These four choices of ALDO, H&M, and Kate Spade not only make your outfit better but also shield your eyes from the hot sun. It's time to buy glasses that serve both fashion and safety. Buy now on ZALORA and let your sunglasses do all the talking about your style. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
Time of India
28-04-2025
- Business
- Time of India
YouTube appoints Gunjan Soni as Country Managing Director for India
Global streaming major YouTube on Monday announced the appointment of Gunjan Soni as the Country Managing Director for India. With over two decades of leadership experience spanning business, technology, marketing, and e-commerce, Soni is set to lead YouTube's growth and innovation efforts in India. "YouTube's journey in India continues to be vibrant and dynamic, representing a country filled with immense creative energy and potential. I am excited to welcome Gunjan, a seasoned leader to guide our next phase of growth," said Gautam Anand, VP, YouTube APAC. Her deep understanding of the creator economy and India's video commerce landscape, combined with her leadership, "will enable us to accelerate creator growth, unlock new opportunities, engage users, and contribute meaningfully to India's digital journey," he said in a statement. She joins YouTube from ZALORA, where she served as Group CEO for six years based in Singapore. During her tenure, she was instrumental in introducing new categories and business models, fostering innovation, and enhancing user experience through personalization and a successful loyalty programme, according to YouTube. Soni also possesses significant Indian media and marketing experience, having worked as EVP at Star India and CMO at Myntra. Prior to that, she was a Partner at McKinsey in the Consumer and Marketing practice. She serves on the board of CBRE Group , a Fortune 500 company. "I am both humbled and thrilled to join this dynamic team and lead a platform that has long supported the powerhouse of talent that is the Indian creator economy," said Soni. Witnessing how YouTube empowers creators and connects communities across India is truly inspiring. "I'm particularly excited about building on this foundation, fostering innovation, and further enhancing the platform's role in helping creators unlock new storytelling opportunities and reach audiences globally. I am excited to work with and support our incredible partners across the ecosystem, " she added.
Time of India
28-04-2025
- Business
- Time of India
YouTube names Gunjan Soni as country managing director for India, ETHRWorld
Advt Join the community of 2M+ industry professionals Subscribe to our newsletter to get latest insights & analysis. Download ETHRWorld App Get Realtime updates Save your favourite articles Scan to download App New Delhi, YouTube on Monday announced the appointment of Gunjan Soni as the Country Managing Director for India. Soni has had successful stints at ZALORA, Star India and Myntra. She steps into her new role, following the exit of Ishan Chatterjee last over two decades of leadership experience spanning business, technology, marketing, and e-commerce, Soni is set to lead YouTube's growth and innovation efforts in India, the Alphabet-owned video platform said in a joins YouTube from ZALORA, where she served as Group CEO for six years based in Singapore. During her tenure, she was instrumental in introducing new categories and business models, fostering innovation, and enhancing user experience through personalisation and a successful loyalty also possesses significant Indian media and marketing experience, having worked as EVP at Star India and CMO at Myntra. Prior to that, she was a Partner at McKinsey in the Consumer and Marketing practice. She serves on the board of CBRE Group, a Fortune 500 company."YouTube's journey in India continues to be vibrant and dynamic, representing a country filled with immense creative energy and deep understanding of the creator economy and India's video commerce landscape, combined with her leadership, will enable us to accelerate creator growth, unlock new opportunities, engage users, and contribute meaningfully to India's digital journey," Gautam Anand, Vice President, YouTube APAC said the way YouTube empowers creators and connects communities across India, is "truly inspiring"."I am both humbled and thrilled to join this dynamic team and lead a platform that has long supported the powerhouse of talent that is the Indian creator economy," she said.
Hindustan Times
28-04-2025
- Business
- Hindustan Times
YouTube names Gunjan Soni as managing director for India
YouTube on Monday announced the appointment of Gunjan Soni as the Country Managing Director for India. Soni has had successful stints at ZALORA, Star India and Myntra. She steps into her new role, following the exit of Ishan Chatterjee last year. With over two decades of leadership experience spanning business, technology, marketing, and e-commerce, Soni is set to lead YouTube's growth and innovation efforts in India, the Alphabet-owned video platform said in a release. Soni joins YouTube from ZALORA, where she served as Group CEO for six years based in Singapore. During her tenure, she was instrumental in introducing new categories and business models, fostering innovation, and enhancing user experience through personalisation and a successful loyalty program. Soni also possesses significant Indian media and marketing experience, having worked as EVP at Star India and CMO at Myntra. Prior to that, she was a Partner at McKinsey in the Consumer and Marketing practice. She serves on the board of CBRE Group, a Fortune 500 company. 'YouTube's journey in India continues to be vibrant and dynamic, representing a country filled with immense creative energy and deep understanding of the creator economy and India's video commerce landscape, combined with her leadership, will enable us to accelerate creator growth, unlock new opportunities, engage users, and contribute meaningfully to India's digital journey,' Gautam Anand, Vice President, YouTube APAC said. Soni said the way YouTube empowers creators and connects communities across India, is "truly inspiring". 'I am both humbled and thrilled to join this dynamic team and lead a platform that has long supported the powerhouse of talent that is the Indian creator economy,' she said.
