Latest news with #ZEE
Time of India
17-05-2025
- Business
- Time of India
ZEE rebrands as Z, focuses on tech and content integration
ZEE Entertainment Enterprises (ZEE) has announced a significant strategic shift, rebranding itself as a—Content and Technology Powerhouse. The company unveiled a new brand identity, symbolised by a dynamic 'Z' logo, at the ZEE Cine Awards 2025. This transformation signals a clear intent to integrate technology across its content creation, distribution, and monetization strategies, aiming for enhanced performance and profitability. According to a company statement, in line with its futuristic approach, Z is taking steps forward to realize its long-term growth aspirations centered around enhanced performance and profitability. The company will identify and create value-accretive opportunities that seamlessly amalgamate technology across all functions, including content creation, distribution and monetization. The statement read, 'As part of this strategic transformation, the company unveiled a new and dynamic brand universe for its next phase of growth, reflecting its bold ambitions for the future, sharp focus on achieving the targeted goals and its unwavering commitment to constantly innovate and deliver value to all stakeholders. As the first truly Indian brand operating globally, the cutting-edge look and feel of 'Z' symbolizes the young, emerging India and its bold aspirations for the future.' ZEE's new brand promise, "Yours Truly, Z," emphasizes a commitment to its stakeholders, particularly viewers and employees. In a letter shared by the company, ZEE pledged to deliver more impactful and engaging entertainment experiences. The company has also defined its core brand pillars. Its purpose is stated as "to enrich the lives of people around the world by creating extraordinary moments, which celebrate the power of optimism and togetherness." The vision is "to bring about a positive change in people's lives through purposeful entertainment," and the mission is "to consistently strive towards creating value for all our stakeholders, with a sharp focus on keeping our consumers entertained and informed through world class infotainment platforms ." These statements will guide the company's strategic decision-making moving forward. Sharing his thoughts on the new brand universe, Punit Goenka , CEO, ZEEL said, 'As we embark on a phase of growth backed by a robust focus on content and technology, the new look envisioned for the company is futuristic, dynamic and agile; which is a firm representation of our team's capabilities to capitalize on the emerging opportunities. It also reflects our commitment to embrace emerging technologies to enhance the overall consumer experience. The new brand universe underscores our bold spirit and resolve to remain agile and adaptive in a fast-evolving landscape.' He further added, 'Our brand promise of 'Yours Truly, Z' reflects the Company's consumer-centric approach and its commitment to consistently deliver meaningful entertainment experiences. The brand pillars have been crafted in line with our rich value system, and will serve as our north star, guiding the Company in achieving the targeted aspirations to build a robust growth trajectory for the next century. We firmly believe this new approach exemplifies our relentless pursuit for excellence by taking accountability for results and innovating to deliver purposeful business outcomes.'
Time of India
05-05-2025
- Business
- Time of India
Linear TV drives higher ad attentiveness than digital platforms: Study
Neuro-analytical studies commissioned by ZEE Entertainment—conducted in collaboration with leading neuroscience partners and analysed by 5th Dimension—have revealed that Linear TV delivers 115% higher ad attentiveness compared to user-generated content (UGC) and social media platforms. #Pahalgam Terrorist Attack Inside Operation Tupac: Pakistan's secret project to burn Kashmir Who is Asim Munir, the Zia-style general shaping Pakistan's faith-driven military revival 'Looking for partners, not preachers': India's strong message for EU amid LoC tensions The research also showed that advertisements on Linear TV generated over 15% greater consumer engagement than those on social platforms. Utilising its proprietary neuroimaging technology, 5th Dimension assessed viewers' neurological responses to advertising across various platforms. Key neuro-metrics evaluated included attention vs. distraction, engagement, enjoyment, and activation/purchase intent. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Crossout 2.0: Supercharged Crossout Play Now Undo Among the standout findings: ad comprehension was over 30% higher on Linear TV, indicating more effective cognitive processing. This enhanced understanding translated into an 18% increase in purchase intent when ads were viewed on Linear TV versus social platforms. The study highlights the multiplier effect of premium content delivered in a distraction-free, large-screen environment. Notably, while attention levels for UGC content on Connected TV surpassed those on mobile devices, Linear TV consistently delivered the highest attention scores overall. Live Events Commenting on the study, Rituparna Dasgupta, Executive Vice President – Network Research & Consumer Insights, ZEE Entertainment Enterprises Ltd. said, 'At ZEE, we have always believed in the unparalleled power of TV as a medium. The research by 5th Dimension commissioned by ZEE uniquely leverages neuroscience as a research technique to understand the relative impact of platforms as ad-viewing environments, and the findings further reinforce TV's leadership and unmatched potential to build brands and drive impactful consumer action. Linear TV continues to offer an unmatched immersive, distraction-free environment that enables brands to drive measurable impact, which further entrenches TV's position in the overall media mix.' Highlighting the findings of the study, Jairaj Jatar, Director, 5th Dimension Neuromarketing Research stated, 'This study unveils a comprehensive understanding of consumer behaviour across diverse content platforms by leveraging advanced neural analytics to capture real-time cognitive and emotional responses. The findings clearly underscore that Linear TV creates an environment decidedly more effective and compelling for advertisements, fostering more actionable 'connection' among viewers. Collaborating with ZEE on this endeavour has been instrumental in exploring the intricate interplay between consumer psychology and decision-making processes.' Aditya Shastri, Managing Partner, 5th Dimension Neuromarketing Research explained, 'At 5th Dimension Neuromarketing Research, we have pioneered a cutting-edge neuro-testing platform powered by advanced AI and machine learning, designed to decode audience response at scale. Our flexible tool empowers studios, media platforms and advertisers to evaluate creative impact and delivery, with transformative applications across education, retail and the broader media ecosystem.'
Economic Times
02-05-2025
- Entertainment
- Economic Times
Nithiin and Sreeleela's Robinhood OTT release: When and where to watch the action drama?
When and where to watch cricketer David Warner's debut film? Plot and cast Nithiin and Sreeleela's high-octane action drama Robinhood may not have set the box office on fire, but it's now set to make a fresh attempt to win audiences, this time from the comfort of their homes. Directed by Venky Kudumula, the film is gearing up for its digital and television slated for a Christmas 2024 release, Robinhood was delayed for undisclosed reasons and eventually hit the big screens on March 28, 2025. Despite a decent pre-release buzz, the film couldn't sustain momentum at the box office and was deemed a commercial disappointment. Now, the film is all set to get a second to the film will stream on both the ZEE5 app and the ZEE Telugu channel on May 10. This dual-release model, which ZEE has followed since Sankranthiki Vasthunnam, continues to blur the line between digital and traditional viewership. Although the official announcement is awaited, the buzz is already building among fans eager to catch the film on streaming film follows a modern-day Robin Hood who transitions from thief to protector after unexpected circumstances force him to become the bodyguard of a high-profile Nithiin and Sreeleela, the film features a star-studded ensemble including Vennela Kishore, Rajendra Prasad, Devdatta Nage, Shine Tom Chacko, Subhalekha Sudhakar, and Aadukalam Naren. The film also features a special debut, Australian cricketer David Warner in a surprise cameo. The music, composed by GV Prakash Kumar, adds to the film's youthful, energetic vibe.
CairoScene
20-04-2025
- Entertainment
- CairoScene
Sama' Abdulhadi to Make Bahrain Debut April 24th
Sama' Abdulhadi headlines PeaKnights 6X1 at 'Teres in Bahrain on April 24 with local support from AKTIVATE, HSE, and ZEE for an unforgettable techno night. Apr 20, 2025 Sama's rise, from underground raves to global tours, has cemented her as a true techno icon. Her sets, known for their precision and passion, reflect the very essence of the genre. At 'Teres—a venue built on intimacy and raw energy—she'll be offering a direct connection between artist and audience that's unmatched in larger settings. With Techno Bahrain's last sold-out PeaKnights with Marco Bailey still fresh in memory, the anticipation for this show is at an all-time high. For Karim Miknas, the creative force behind 'Teres, this event embodies everything the venue stands for: 'Sama' in a space like this? It's not just a set - it's an experience.' Tickets available at
