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What kind of smartphone user are you? Samsung identifies how people use their devices most
These items are hand-picked to make your shopping experience easier. ACM may be provided with compensation from affiliate partners if you click through. These days, smartphones are used for much more than texting, calling and playing the odd game of snake. Instead, they've become our entertainment hub, creative outlet, productivity tool and essential everyday companion. Research from Samsung has revealed that over 88 per cent [1] of Gen Z and Millennials use their smartphone to multitask, while 45 per cent [2] say that they're multitasking on their smartphones more than ever compared to two years ago. Whether you use your smartphone for work, play, or both, Samsung has identified three core personalities that are redefining the smartphone experience. Despite their pocketable size, smartphones have and are changing the way we consume content in a way that is replacing traditional technology. 21 per cent [3] of Gen Z and Millennials are now watching full-length films on their devices and 29 per cent [4] are consuming more short form videos on TikTok or Instagram. As almost half of Aussies [5] claim they are using their smartphones to multitask more over the past two years, the Galaxy Z Fold7 has increased screen real estate to help achieve this. Despite this, the Z Fold7 is the slimmest Fold yet, measuring only 8.9mm when folded, which is considerably smaller than the Fold6 which came in at 12.1mm when folded. When unfolded, the Z Fold7 screen expands to double its size, making it multitasking device that enables you to effortlessly switch between work and play. Read more: Samsung officially announces new Galaxy S25 series: Here's what you need to know Q: What do Samsung home appliances and dating have in common? A: Lots, apparently Beyond bingeing, smartphones are also tools for self-expression and practicing hobbies, with 27 per cent [6] of Gen Z and Millennials using their phones to engage more deeply with their passions and hobbies. These passions include music (56 per cent) [7], photography (25 per cent) [8] and health tracking (32 per cent) [9]. Photographers will love that the Z Fold7 includes a Samsung-first 200 megapixel camera and a wide camera lens with a field view of up to 100 degrees. With 2.5 times clearer image quality it captures 4x more detail, supporting Auto Focus and enabling Macro photography for pro-level shooting and large screen editing tools, including a side-by-side display of an edited and unedited image, it's possible to get started as a beginner photographer or take things to the next level with pro tools. Fans of the Samsung flip phones will also enjoy the increased 4,300 mAh battery life of the new Z Flip7, which equips the device with all day battery life. [10] [11] Customisable selfies, emojis and collectible wallpapers make the Z Flip7 immensely popular with younger generations, who want to express themselves above all else. Smartphones are increasingly essential for work, organisation and life admin, with 26 per cent [12] of productivity whizzes claiming that their smartphones give them the edge at work. On this, almost 40 per cent [13] of Australians spend at least 1-2 hours each week managing work or studying on their smartphones, while 28 per cent [14] say they spend 3-4 hours weekly on these tasks. And it's not just work that's consuming their time. Aussies are also using their smartphones for general life admin, with nearly 64 per cent [15] of Aussies using it to answer personal emails, over 61 per cent [16] to transfer money, almost 60 per cent [17] to pay bills, and close to 40 per cent [18] using their phones to make appointments. The smartphone tops the list of everyday essentials, with over 90 per cent [19] of Aussies saying they won't leave the house without it. Compare that to 78 per cent [20] who won't leave home without their keys or wallet! Moreover, it can be understood that smartphones are now replacing traditional technologies, with nearly 41 per cent [21] of Aussies saying their phone has replaced a traditional camera, 35 per cent [22] no longer use physical maps, and almost 17 per cent [23] say they no longer need a laptop. -- Whether you fall into these categories or not, the smartphone is now the single most important tool we own. It keeps us entertained, productive, and connected - and for many Australians, it's officially more essential than their wallet. [1] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [2] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [3] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [4] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [5] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [6] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [7] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [8] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [9] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [10] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4174 mAh for Galaxy Z Flip7. [11] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors Estimated against the average usage profile compiled by UX Connect Research Independently assessed by UX Connect Research between 2025 05 31 2025 06 08 in UK with pre release versions of SM F 766 under default setting using LTE and 5 G Sub 6 networks NOT tested under 5 G mmWave Network [12] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [13] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [14] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [15] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [16] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [17] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [18] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [19] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [20] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [21] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [22] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [23] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 These items are hand-picked to make your shopping experience easier. ACM may be provided with compensation from affiliate partners if you click through. These days, smartphones are used for much more than texting, calling and playing the odd game of snake. Instead, they've become our entertainment hub, creative outlet, productivity tool and essential everyday companion. Research from Samsung has revealed that over 88 per cent [1] of Gen Z and Millennials use their smartphone to multitask, while 45 per cent [2] say that they're multitasking on their smartphones more than ever compared to two years ago. Whether you use your smartphone for work, play, or both, Samsung has identified three core personalities that are redefining the smartphone experience. Despite their pocketable size, smartphones have and are changing the way we consume content in a way that is replacing traditional technology. 21 per cent [3] of Gen Z and Millennials are now watching full-length films on their devices and 29 per cent [4] are consuming more short form videos on TikTok or Instagram. As almost half of Aussies [5] claim they are using their smartphones to multitask more over the past two years, the Galaxy Z Fold7 has increased screen real estate to help achieve this. Despite this, the Z Fold7 is the slimmest Fold yet, measuring only 8.9mm when folded, which is considerably smaller than the Fold6 which came in at 12.1mm when folded. When unfolded, the Z Fold7 screen expands to double its size, making it multitasking device that enables you to effortlessly switch between work and play. Read more: Samsung officially announces new Galaxy S25 series: Here's what you need to know Q: What do Samsung home appliances and dating have in common? A: Lots, apparently Beyond bingeing, smartphones are also tools for self-expression and practicing hobbies, with 27 per cent [6] of Gen Z and Millennials using their phones to engage more deeply with their passions and hobbies. These passions include music (56 per cent) [7], photography (25 per cent) [8] and health tracking (32 per cent) [9]. Photographers will love that the Z Fold7 includes a Samsung-first 200 megapixel camera and a wide camera lens with a field view of up to 100 degrees. With 2.5 times clearer image quality it captures 4x more detail, supporting Auto Focus and enabling Macro photography for pro-level shooting and large screen editing tools, including a side-by-side display of an edited and unedited image, it's possible to get started as a beginner photographer or take things to the next level with pro tools. Fans of the Samsung flip phones will also enjoy the increased 4,300 mAh battery life of the new Z Flip7, which equips the device with all day battery life. [10] [11] Customisable selfies, emojis and collectible wallpapers make the Z Flip7 immensely popular with younger generations, who want to express themselves above all else. Smartphones are increasingly essential for work, organisation and life admin, with 26 per cent [12] of productivity whizzes claiming that their smartphones give them the edge at work. On this, almost 40 per cent [13] of Australians spend at least 1-2 hours each week managing work or studying on their smartphones, while 28 per cent [14] say they spend 3-4 hours weekly on these tasks. And it's not just work that's consuming their time. Aussies are also using their smartphones for general life admin, with nearly 64 per cent [15] of Aussies using it to answer personal emails, over 61 per cent [16] to transfer money, almost 60 per cent [17] to pay bills, and close to 40 per cent [18] using their phones to make appointments. The smartphone tops the list of everyday essentials, with over 90 per cent [19] of Aussies saying they won't leave the house without it. Compare that to 78 per cent [20] who won't leave home without their keys or wallet! Moreover, it can be understood that smartphones are now replacing traditional technologies, with nearly 41 per cent [21] of Aussies saying their phone has replaced a traditional camera, 35 per cent [22] no longer use physical maps, and almost 17 per cent [23] say they no longer need a laptop. -- Whether you fall into these categories or not, the smartphone is now the single most important tool we own. It keeps us entertained, productive, and connected - and for many Australians, it's officially more essential than their wallet. [1] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [2] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [3] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [4] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [5] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [6] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [7] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [8] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [9] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [10] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4174 mAh for Galaxy Z Flip7. [11] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors Estimated against the average usage profile compiled by UX Connect Research Independently assessed by UX Connect Research between 2025 05 31 2025 06 08 in UK with pre release versions of SM F 766 under default setting using LTE and 5 G Sub 6 networks NOT tested under 5 G mmWave Network [12] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [13] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [14] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [15] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [16] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [17] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [18] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [19] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [20] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [21] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [22] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [23] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 These items are hand-picked to make your shopping experience easier. ACM may be provided with compensation from affiliate partners if you click through. These days, smartphones are used for much more than texting, calling and playing the odd game of snake. Instead, they've become our entertainment hub, creative outlet, productivity tool and essential everyday companion. Research from Samsung has revealed that over 88 per cent [1] of Gen Z and Millennials use their smartphone to multitask, while 45 per cent [2] say that they're multitasking on their smartphones more than ever compared to two years ago. Whether you use your smartphone for work, play, or both, Samsung has identified three core personalities that are redefining the smartphone experience. Despite their pocketable size, smartphones have and are changing the way we consume content in a way that is replacing traditional technology. 21 per cent [3] of Gen Z and Millennials are now watching full-length films on their devices and 29 per cent [4] are consuming more short form videos on TikTok or Instagram. As almost half of Aussies [5] claim they are using their smartphones to multitask more over the past two years, the Galaxy Z Fold7 has increased screen real estate to help achieve this. Despite this, the Z Fold7 is the slimmest Fold yet, measuring only 8.9mm when folded, which is considerably smaller than the Fold6 which came in at 12.1mm when folded. When unfolded, the Z Fold7 screen expands to double its size, making it multitasking device that enables you to effortlessly switch between work and play. Read more: Samsung officially announces new Galaxy S25 series: Here's what you need to know Q: What do Samsung home appliances and dating have in common? A: Lots, apparently Beyond bingeing, smartphones are also tools for self-expression and practicing hobbies, with 27 per cent [6] of Gen Z and Millennials using their phones to engage more deeply with their passions and hobbies. These passions include music (56 per cent) [7], photography (25 per cent) [8] and health tracking (32 per cent) [9]. Photographers will love that the Z Fold7 includes a Samsung-first 200 megapixel camera and a wide camera lens with a field view of up to 100 degrees. With 2.5 times clearer image quality it captures 4x more detail, supporting Auto Focus and enabling Macro photography for pro-level shooting and large screen editing tools, including a side-by-side display of an edited and unedited image, it's possible to get started as a beginner photographer or take things to the next level with pro tools. Fans of the Samsung flip phones will also enjoy the increased 4,300 mAh battery life of the new Z Flip7, which equips the device with all day battery life. [10] [11] Customisable selfies, emojis and collectible wallpapers make the Z Flip7 immensely popular with younger generations, who want to express themselves above all else. Smartphones are increasingly essential for work, organisation and life admin, with 26 per cent [12] of productivity whizzes claiming that their smartphones give them the edge at work. On this, almost 40 per cent [13] of Australians spend at least 1-2 hours each week managing work or studying on their smartphones, while 28 per cent [14] say they spend 3-4 hours weekly on these tasks. And it's not just work that's consuming their time. Aussies are also using their smartphones for general life admin, with nearly 64 per cent [15] of Aussies using it to answer personal emails, over 61 per cent [16] to transfer money, almost 60 per cent [17] to pay bills, and close to 40 per cent [18] using their phones to make appointments. The smartphone tops the list of everyday essentials, with over 90 per cent [19] of Aussies saying they won't leave the house without it. Compare that to 78 per cent [20] who won't leave home without their keys or wallet! Moreover, it can be understood that smartphones are now replacing traditional technologies, with nearly 41 per cent [21] of Aussies saying their phone has replaced a traditional camera, 35 per cent [22] no longer use physical maps, and almost 17 per cent [23] say they no longer need a laptop. -- Whether you fall into these categories or not, the smartphone is now the single most important tool we own. It keeps us entertained, productive, and connected - and for many Australians, it's officially more essential than their wallet. [1] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [2] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [3] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [4] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [5] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [6] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [7] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [8] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [9] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [10] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4174 mAh for Galaxy Z Flip7. [11] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors Estimated against the average usage profile compiled by UX Connect Research Independently assessed by UX Connect Research between 2025 05 31 2025 06 08 in UK with pre release versions of SM F 766 under default setting using LTE and 5 G Sub 6 networks NOT tested under 5 G mmWave Network [12] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [13] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [14] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [15] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [16] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [17] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [18] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [19] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [20] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [21] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [22] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [23] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 These items are hand-picked to make your shopping experience easier. ACM may be provided with compensation from affiliate partners if you click through. These days, smartphones are used for much more than texting, calling and playing the odd game of snake. Instead, they've become our entertainment hub, creative outlet, productivity tool and essential everyday companion. Research from Samsung has revealed that over 88 per cent [1] of Gen Z and Millennials use their smartphone to multitask, while 45 per cent [2] say that they're multitasking on their smartphones more than ever compared to two years ago. Whether you use your smartphone for work, play, or both, Samsung has identified three core personalities that are redefining the smartphone experience. Despite their pocketable size, smartphones have and are changing the way we consume content in a way that is replacing traditional technology. 21 per cent [3] of Gen Z and Millennials are now watching full-length films on their devices and 29 per cent [4] are consuming more short form videos on TikTok or Instagram. As almost half of Aussies [5] claim they are using their smartphones to multitask more over the past two years, the Galaxy Z Fold7 has increased screen real estate to help achieve this. Despite this, the Z Fold7 is the slimmest Fold yet, measuring only 8.9mm when folded, which is considerably smaller than the Fold6 which came in at 12.1mm when folded. When unfolded, the Z Fold7 screen expands to double its size, making it multitasking device that enables you to effortlessly switch between work and play. Read more: Samsung officially announces new Galaxy S25 series: Here's what you need to know Q: What do Samsung home appliances and dating have in common? A: Lots, apparently Beyond bingeing, smartphones are also tools for self-expression and practicing hobbies, with 27 per cent [6] of Gen Z and Millennials using their phones to engage more deeply with their passions and hobbies. These passions include music (56 per cent) [7], photography (25 per cent) [8] and health tracking (32 per cent) [9]. Photographers will love that the Z Fold7 includes a Samsung-first 200 megapixel camera and a wide camera lens with a field view of up to 100 degrees. With 2.5 times clearer image quality it captures 4x more detail, supporting Auto Focus and enabling Macro photography for pro-level shooting and large screen editing tools, including a side-by-side display of an edited and unedited image, it's possible to get started as a beginner photographer or take things to the next level with pro tools. Fans of the Samsung flip phones will also enjoy the increased 4,300 mAh battery life of the new Z Flip7, which equips the device with all day battery life. [10] [11] Customisable selfies, emojis and collectible wallpapers make the Z Flip7 immensely popular with younger generations, who want to express themselves above all else. Smartphones are increasingly essential for work, organisation and life admin, with 26 per cent [12] of productivity whizzes claiming that their smartphones give them the edge at work. On this, almost 40 per cent [13] of Australians spend at least 1-2 hours each week managing work or studying on their smartphones, while 28 per cent [14] say they spend 3-4 hours weekly on these tasks. And it's not just work that's consuming their time. Aussies are also using their smartphones for general life admin, with nearly 64 per cent [15] of Aussies using it to answer personal emails, over 61 per cent [16] to transfer money, almost 60 per cent [17] to pay bills, and close to 40 per cent [18] using their phones to make appointments. The smartphone tops the list of everyday essentials, with over 90 per cent [19] of Aussies saying they won't leave the house without it. Compare that to 78 per cent [20] who won't leave home without their keys or wallet! Moreover, it can be understood that smartphones are now replacing traditional technologies, with nearly 41 per cent [21] of Aussies saying their phone has replaced a traditional camera, 35 per cent [22] no longer use physical maps, and almost 17 per cent [23] say they no longer need a laptop. -- Whether you fall into these categories or not, the smartphone is now the single most important tool we own. It keeps us entertained, productive, and connected - and for many Australians, it's officially more essential than their wallet. [1] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [2] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [3] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [4] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [5] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [6] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [7] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [8] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [9] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [10] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4174 mAh for Galaxy Z Flip7. [11] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors Estimated against the average usage profile compiled by UX Connect Research Independently assessed by UX Connect Research between 2025 05 31 2025 06 08 in UK with pre release versions of SM F 766 under default setting using LTE and 5 G Sub 6 networks NOT tested under 5 G mmWave Network [12] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [13] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [14] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [15] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [16] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [17] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [18] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [19] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [20] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [21] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [22] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010 [23] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted in June 2025. Total sample; Unweighted; base n = 1010
Tom's Guide
a day ago
- Tom's Guide
Galaxy Z Fold 7 vs. Honor Magic V5: Which foldable will win?
The Galaxy Z Fold 7 is Samsung's thinnest foldable phone yet, but the landscape is only getting more and more competitive. Case in point, Samsung's flagship no longer holds the No. 1 spot on our best foldable phone list, and now a new contender may leave it in the dust once again. And no, we're not talking about Apple's rumored iPhone Fold on the horizon. No, this foldable is already out (in certain markets at least), and it deletes any hope Samsung had of delivering the thinnest foldable of 2025. Earlier this month, Honor launched the Magic V5 in Chinese markets with a powerful new chipset, huge AI integration, and a super-thin build measuring just 8.8mm when folded and 4.1mm when opened fully. That's just a hair thinner than the Galaxy Z Fold 7, which measures 8.9mm folded and 4.2mm unfolded. Granted, we're talking literal millimeters here. In everyday use, you probably won't notice much difference between these phones unless you're comparing them side by side. But it certainly gives Honor bragging rights to beat out both Samsung's latest foldable flagship and last year's winner, Oppo's Find N5, which measures 8.93mm thick, for slimmest profile. Samsung Galaxy Z Fold 7 Honor Magic V5 Dimensions Folded: 158.4×72.8×8.9 mmUnfolded: 143.2×158.4×4.2 mm Folded: 156.8×74.3×8.8 mmUnfolded: 156.8×145.9×4.1 mm Weight 215 g 217g or 222g Inner screen 8″ Dynamic AMOLED 2X, 2184×1968, 120 Hz 7.95″ LTPO OLED, 2352×2172, 120 Hz Cover screen 6.5″ FHD+ AMOLED 2X, 2520×1080, 120 Hz 6.43″ OLED, 2376×1060, 120 Hz, 5 000 nits Chipset Snapdragon 8 Elite for Galaxy Snapdragon 8 Elite RAM 12 GB/16GB 12GB/16GB Storage 256/512 GB/1 TB 256/512 GB/1 TB Battery 4,400mAh 6,100mAh Size isn't the only place where Honor has Samsung beat. The Magic V5 has a colossal 6,100mAh battery compared to the Z Fold 7's 4,400mAh one. That large internal screen is a huge battery drain, which makes it genuinely remarkable that Honor managed to eke out a two-day battery life in such a slim design. While Samsung offers a slightly larger internal screen, Honor packs a brighter display capable of up 5,000 nits vs. the Z Fold 7's 2,600 nits. That being said, both share the same Snapdragon 8 Elite chipset, so you can expect similar performance capabilities. On paper, the Honor Magic V5 has the Galaxy Z Fold 7 beat, but its biggest drawback is availability. It won't be available in Europe until later this year, after Samsung's foldable has hit stores. Plus, Honor devices aren't officially sold in the U.S., cutting off a huge swatch of the smartphone market. It took Samsung several generations to finally start getting the hang of foldables, and the Galaxy Z Fold 7 is undeniably its most impressive iteration yet. But its $2,000 price tag was already hard to swallow when the series first debuted in 2019, and things have only gotten more expensive in the years since. Knowing that phonemakers have the technology to build better foldables, but they're limited to markets outside the U.S., makes Samsung's flagship an even tougher sell. It's clear Samsung will have to step up its game if it wants to continue to be competitive in the foldable landscape. Get instant access to breaking news, the hottest reviews, great deals and helpful tips.
GSM Arena
a day ago
- GSM Arena
European pre-orders for the Samsung Galaxy Z Fold7, Z Flip7 and Z Flip7 FE have begun
In case you were out of town this week, here's the recap of the Galaxy Unpacked event. Samsung opened a new chapter with slimmer Z foldables and also the first FE foldable that targets a lower price. It also launched new smartwatches with a 'cushion' design. All new devices went on pre-order after the event and that will continue for a couple of weeks. During the pre-order period, the phones get a free storage upgrade. Samsung Galaxy Z Fold7 and Galaxy Z Flip7 The Samsung Galaxy Z Fold7 is super slim (8.9mm folded, 4.2mm unfolded) and light (215g, it weighs less than an S25 Ultra). You can check out our hands-on for a closer look and don't miss the camera samples that show off what the new 200MP camera can do. The phone also has bigger displays – 6.5' cover and 8.0' main display (up from 6.3' and 7.6' on the Z Fold6). One thing that wasn't upgraded was the battery – you're still looking at a 4,400mAh cell. Samsung says that Z Fold buyers had other priorities, demanding a slimmer build, better cameras and larger displays. The Samsung Galaxy Z Flip7 offers the best of both worlds – a slimmer design (13.7mm folded, 6.5mm unfolded vs. 14.9mm/6.9mm on the Z Flip6) and a bigger 4,300mAh battery. That's 300mAh more than the previous model and almost as big as the Fold battery. This one has larger displays too, an edge-to-edge 4.1' cover display and a 6.9' inner one (vs. 3.4' and 6.7' on the 2024 model). However, all Z Flip7 models will be powered by the Exynos 2500 – at least it's the same for European and American models. Also, the cameras didn't get any real upgrades besides 10-bit HDR video support. Check out our Z Flip7 hands-on and camera samples for more info. The Samsung Galaxy Z Flip7 FE is the more affordable clamshell foldable – its MSRP is $200 less than the Z Flip6 was last year. Anyway, you are essentially looking at the Galaxy Z Flip6 except with the old Exynos 2400 chipset replacing the Snapdragon 8 Gen 3 for Galaxy. Also, memory was cut back to 8/128GB and 8/256GB configurations, but the free storage upgrade gets you the latter. The Samsung Galaxy Watch8 is the slimmest in the family, measuring only 8.6mm, while getting a small bump in battery capacity. The squircle shape – or 'cushion design' as Samsung terms it – is said to be more comfortable to wear and more stable (this enables more reliable readings during exercise with a lot of movement). The Watch8 has a 50% brighter display (now boosting to 3,000 nits), but it is powered by the same Exynos W1000 as last year's Watch7. Check out our Galaxy Watch8 series hands-on for a closer look at the Watch8 and Watch8 Classic. The Samsung Galaxy Watch8 Classic brings back the rotating bezel and introduces the Quick Button, similar to the Watch Ultra. This one is available only in 46mm size and comes with a relatively small 1.34' display. There are no discounts yet, but the watches come with a free Duo Wireless Charger and an extra band (valued at £138 total) in the UK and a €150 cashback in Germany. The Samsung Galaxy Watch Ultra didn't get a sequel, but Samsung refreshed the existing model with a new color, Titanium Blue, and it doubled the storage to 64GB (bringing it on par with the new Classic). Even with the $100 gift card, unless you need the extra storage for podcasts or something, you may want to go with the older Ultra – 32GB is still a lot of storage for a watch. We may get a commission from qualifying sales.
Hype Malaysia
2 days ago
- Entertainment
- Hype Malaysia
From Takashi Murakami To Dragon Ball Z: The Latest CASETiFY Drops You Gotta Have!
A new month means a new wave of CASETiFY goodies dropping to satisfy your electronic accessory needs. From the wonderful creations of Takashi Murakami and his MR. DOB Collection, to Akira Toriyama's Dragon Ball Z and even the latest cases for the new Samsung Galaxy Z Flip7 and Z Fold7 – check out the latest from CASETiFY! TAKASHI MURAKAMI x CASETiFY Co-Lab Following the monumental success of the TAKASHI MURAKAMI x CASETiFY: MR. DOB collection earlier this year, KAIKAI AND KIKI – the poster children of Kaikai and Kiki Co., Ltd. founded by Murakami – join the CASETiFY family at the forefront of their very own collection. The names 'Kaikai' and 'Kiki' are derived from a phrase praising the achievements of Eitoku Kanō, a renowned painter who represented the pinnacle of Japanese art in the late 16th century. Now this unique artistic expression finds itself a new canvas: the CASETiFY range that features a selection of eye-catching, signature items. Features: KAIKAI AND KIKI are featured on a range of accessories that can be used alone or styled as a matching set. The collection features CASETiFY's first-ever ultra-limited pink camera ring as well as CASETiFY TRAVEL Carry-On in pink, an addition to the premium CASETiFY iCONS collection. The collection opens the door to a new range of customisable phone cases, suitcases, trading card holders, phone charms, and watch bands. Specialty products in the collection include KAIKAI and KIKI Phone Case Dangler and collectible 3D AirPods holders. The Bounce Carry-On and Trunk Suitcase featuring KAIKAI and KIKI are available in selected regions only. Check out the collection this 17th July 2025! Samsung Galaxy Z Flip7 & Z Fold7 CASETiFY has just launched their best-selling Impact and Clear Cases for the latest Samsung Galaxy Z Flip7 and Z Fold7 so users can choose to protect their devices in style. The cases have added magnetic rings for enhanced functionality through magnetic accessory integration. CASETiFY unveils Impact Hinge Magnetic Case and Ripple Case for the Z Flip7. Hundreds of prints and designs are available alongside limitless customisation options. Impact HD Screen Protector is also available for Z Flip7 and Z Fold7, providing scratch resistance and antimicrobial HD Dragon Ball Z x CASETiFY CASETiFY celebrates the 40th anniversary of Dragon Ball and honours the legacy of the legendary anime with its all-new Dragon Ball Z x CASETiFY collection. The collection features brand-new designs and exclusive artwork created just for CASETiFY. Fans can choose from a wide selection of cases and accessories inspired by some of the series' most iconic characters, including Goku, Vegeta, Gohan, Frieza, Cell, and Majin Buu. Features:
GSM Arena
2 days ago
- GSM Arena
Samsung Galaxy Z Fold7, Z Flip7 and Z Flip7 FE go on pre-order in the US
In case you were out of town this week, here's the recap of the Galaxy Unpacked event. Samsung opened a new chapter with slimmer Z foldables, but also the first FE foldable that targets a lower price. It also launched new smartwatches with a 'cushion' design. All new devices went on pre-order after the event and that will continue for a couple of weeks – open sales begin on July 25 (Friday two weeks from now). During the pre-order period, the phones get a free storage upgrade. Samsung Galaxy Z Fold7 and Z Flip7 The Samsung Galaxy Z Fold7 is super slim (8.9mm folded, 4.2mm unfolded) and light (215g, it weighs less than an S25 Ultra). You can check out our hands-on for a closer look and don't miss the camera samples that show off what the new 200MP camera can do. The phone also has bigger displays – 6.5' cover and 8.0' main display (up from 6.3' and 7.6' on the Z Fold6). One thing that wasn't upgraded was the battery – you're still looking at a 4,400mAh cell. Samsung says that Z Fold buyers had other priorities, demanding a slimmer build, better cameras and larger displays. The Samsung Galaxy Z Flip7 offers the best of both worlds – a slimmer design (13.7mm folded, 6.5mm unfolded vs. 14.9mm/6.9mm on the Z Flip6) and a bigger 4,300mAh battery. That's 300mAh more than the previous model and almost as big as the Fold battery. This one has larger displays too, an edge-to-edge 4.1' cover display and a 6.9' inner one (vs. 3.4' and 6.7' on the 2024 model). However, all Z Flip7 models will be powered by the Exynos 2500, including the US one. Also, the cameras didn't get any real upgrades besides 10-bit HDR video support. Check out our Z Flip7 hands-on and camera samples for more info. The Samsung Galaxy Z Flip7 FE is the more affordable clamshell foldable – its MSRP is $200 less than the Z Flip6 was last year. That said, you can't depend on carrier deals for this one – the Z Flip7 FE will be sold only by retailers and not carriers. Anyway, you are essentially looking at the Galaxy Z Flip6 except with the old Exynos 2400 chipset replacing the Snapdragon 8 Gen 3 for Galaxy. Also, memory was cut back to 8/128GB and 8/256GB configurations, but the free storage upgrade gets you the latter. The Samsung Galaxy Watch8 is the slimmest in the family, measuring only 8.6mm, while getting a small bump in battery capacity. The squircle shape – or 'cushion design' as Samsung terms it – is said to be more comfortable to wear and more stable (which offers more reliable readings during exercise with a lot of movement). The Watch8 has a 50% brighter display (now boosting to 3,000 nits), but it is powered by the same Exynos W1000 as last year's Watch7. Check out our Galaxy Watch8 series hands-on for a closer look at the Watch8 and Watch8 Classic. The Samsung Galaxy Watch8 Classic brings back the rotating bezel and introduces the Quick Button, similar to the Watch Ultra. This one is available only in 46mm size and comes with a relatively small 1.34' display. There are no discounts yet, but Amazon throws in a $50 and a $100 gift card for the Watch8 and Watch8 Classic, respectively. There is no new Samsung Galaxy Watch Ultra, but Samsung refreshed the existing model with a new color, Titanium Blue, and it doubled the storage to 64GB (bringing it on par with the new Classic). Even with the $100 gift card, unless you need the extra storage for podcasts or something, you may want to go with the older Ultra – 32GB is still a lot of storage for a watch. We may get a commission from qualifying sales.
