Latest news with #ZUSCoffee
Daily Express
21-05-2025
- Business
- Daily Express
ZUS, Ape to plant 5,000 trees
Published on: Wednesday, May 21, 2025 Published on: Wed, May 21, 2025 Text Size: ZUS Coffee and Ape teams at Kg Sukau, marking the beginning of their collaboration. Kuala Lumpur: ZUS Coffee has launched a major reforestation initiative in Sabah's Kinabatangan region by planting 500 native trees in Kampung Sukau, as part of its larger pledge to plant 5,000 trees in collaboration with conservation organisation Animal Projects & Environmental Education (APE Malaysia). The initiative, titled 'Kopi to Kinabatangan Canopy,' marks a significant step in the homegrown coffee chain's commitment to environmental sustainability and community empowerment. The project aims to restore degraded forest corridors, support local biodiversity, and strengthen rural involvement in environmental conservation. ZUS Coffee Chief Operating Officer Venon Tian said the reforestation effort reflects the brand's wider responsibility to the environment. 'Sustainability isn't just a buzzword for us; it's a responsibility. We know we can't solve the climate crisis alone, but we believe every step counts. This reforestation effort is our way of showing that doing good for the planet can be deeply rooted in who we are as a brand,' he said. The saplings comprising 22 native tree species which were cultivated from seeds and young plants by the residents of Kg Sukau, whose traditional knowledge played a vital role in the preparation and quality of the trees. Advertisement APE Malaysia's nursery provided a nurturing environment for the saplings before they were transferred to the planting site. APE Malaysia Project Manager Mark Louis Benedict said the planting site was once a degraded logging area. However, it is now showing signs of ecological recovery. 'This reforestation site is an important wildlife habitat area. The trees we've planted today will support food chains, restore these once degraded habitats and gradually rebuild a thriving ecosystem. The early signs are very encouraging,' he said. Wildlife activity including orangutan nests and signs of elephant feeding has already been recorded near the site. This offers hope that the area is on the path to regeneration. The project has received overwhelming support from the ZUS community, with over 341,000 app users backing the pledge to support reforestation efforts. ZUS expressed its gratitude to APE Malaysia, the Kg Sukau villagers and all volunteers and users involved, stating that the initiative is a meaningful step in healing the environment and protecting biodiversity for future generations. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia
Borneo Post
20-05-2025
- Business
- Borneo Post
Partnership to reforest Kinabatangan with 5,000 native trees
ZUS hopes to help preserve the natural environment and nurture a healthier ecosystem for future generations through the tree planting project in Kinabatangan. KOTA KINABALU (May 20): ZUS Coffee has officially kicked off its reforestation journey with the planting of the first 500 native trees in Kampung Sukau, Kinabatangan — a milestone in its larger pledge to plant 5,000 trees in partnership with Animal Projects & Environmental Education (APE Malaysia). More than just a corporate initiative, this is ZUS Coffee's commitment to environmental stewardship. It reflects ZUS' belief that creating a better tomorrow starts with the choices we make today. Through this project, ZUS hopes to help preserve the natural environment and nurture a healthier ecosystem for future generations. Rooted in collaboration, the trees were grown from seeds and young saplings supplied by the skilled hands of villagers from Kg Sukau. Their deep knowledge of local plant life not only ensured the saplings' quality but also strengthened the community's role in the restoration process. These saplings were then nurtured in APE Malaysia's nursery — home to 22 native species — before being carefully prepared for field planting. Each tree represents more than carbon absorption; it symbolises hope, healing, and the power of collective action. The first 500 were planted on-site by APE Malaysia's field team, and the ZUS team — hands in soil, hearts aligned with purpose. As a proudly homegrown Malaysian brand, ZUS has always believed that the brand's growth should go hand in hand with giving back to the land that shaped us. The 'Kopi to Kinabatangan Canopy' initiative aims to not only restore lost forest corridors but also protect vital biodiversity, empower rural communities, and reimagine how brands can contribute meaningfully to real-world climate solutions. This restoration would not have been possible without the incredible support of over 341,000 ZUS Coffee App users who backed the pledge. Thanks to the collective spirit, an area that was once a logging site void of natural tree cover is now showing signs of recovery. Orangutan nests and elephant feeding activity have already been spotted in the vicinity — a promising sign that life is returning. 'Sustainability isn't just a buzzword for us — it's a responsibility. We know we can't solve the climate crisis alone, but we believe every step counts. This reforestation effort is our way of showing that doing good for the planet can be deeply rooted in who we are as a brand,' said Venon Tian, Chief Operating Officer of ZUS Coffee. Mark Louis Benedict, Project Manager at APE Malaysia, shared, 'This reforestation site is an important wildlife habitat area. The trees we've planted today will support food chains, restore these once degraded habitats, and gradually rebuild a thriving ecosystem. The early signs are very encouraging.' ZUS extends sincere thanks to APE Malaysia for their expertise and vision, to the Kg Sukau community for their invaluable support, and to every volunteer and ZUS user who turned intention into impact. This project is a small but meaningful step in restoring what has been lost — and in safeguarding what matters for the generations to come.
Hype Malaysia
20-05-2025
- Business
- Hype Malaysia
Netizens Discuss ZUS Coffee's Newest Tea Series That Could Rival CHAGEE's Menu?
ZUS Coffee, a rising Malaysian franchise known for its dynamic marketing and competitive nature making its mark in the market as Malaysia's favourite beverage brand. Rivalling overseas brands in a highly competitive market, brands such as ZUS need to opt to follow the flow of consumer wants to achieve the top spot in the market. Just yesterday (Monday, 19th May 2025), ZUS Coffee launched their newest addition to the menu, their 'ZUS Tea Series', broadening their taste from a primarily coffee-dominated menu. Netizens have taken to social media to quip on their thoughts on the new series, which looks to be an effort to tap into another popular franchise's market. ZUS's newest addition consists of 3 new flavours with a hot and cold variation, namely, the 'Dark Oolong Milk Tea', 'Jasmine Milk Tea' and 'White Peach Oolong Milk Tea'. Netizens discussed that the brand's newest addition could be a strategic decision to tap into CHAGEE's market, as their menu closely resembles that of CHAGEE's, especially with the highlighted 'White Peach Oolong Milk Tea'. Twitter user @/fdajesfry commented, 'Zus now has a Tea Series and they're clearly going for CHAGEE's target market, they put White Peach Oolong Milk Tea at the top of the list'. The user went on to rate ZUS's tea series by giving it a 2 out of 5 stars, commenting that the beverage has an artificial flavour with extra fragrance. More netizens agreed with the sentiment but applauded the Malaysian brand's strategy in competing with the market. ZUS Coffee is currently having an RM9.90 promotion on their 'ZUS Tea Series'! Maybe try your taste buds at their newest menu and share your thoughts? Source: Facebook, Twitter Alyssa Gabrielle contributed to this article
CNA
02-05-2025
- Business
- CNA
CNA938 Rewind - How have coffee houses managed to expand business despite rising coffee bean prices?
CNA938 Rewind There's been reports of several coffee houses like Malaysia's ZUS Coffee expanding their business. This, despite the continued rise of Arabica and Robusta coffee bean prices. Why and how have these brands been able to do so? Hairianto Diman and Susan Ng find out wtih Daphne Tan, Director of Business Development, CMC Markets
Yahoo
28-04-2025
- Business
- Yahoo
ZUS Coffee to open 200 stores across Southeast Asia
Malaysian coffee chain ZUS Coffee plans to open nearly 200 new stores across Southeast Asia in 2025, as reported by Bloomberg. ZUS became Malaysia's largest coffee chain within five years of its launch in November 2019. Chief operating officer Venon Tian states that the brand will launch 80 new outlets in the Philippines and six new locations in Singapore, along with its inaugural stores in Thailand and Indonesia in 2025. ZUS has taken the place of Starbucks as Malaysia's largest coffee chain, with 743 stores compared to Starbucks' 320. ZUS currently operates around 120 stores in the Philippines, supported by an investment from Filipino billionaire Frank Lao, and four in Singapore. The brand also has a presence in Brunei, operating under a franchise model. In September 2024, ZUS Coffee raised RM250m ($57.5m), which facilitated its expansion into Singapore and Brunei. Tian attributes ZUS Coffee's success to its market-specific offerings, such as palm sugar-flavoured drinks in Malaysia and purple yam-flavoured coffee in the Philippines. He added that 'Covid accelerated our business model,' noting how the pandemic boosted a technology-focused approach. With approximately 70% of sales conducted online through deliveries and pickups, ZUS Coffee's strategy, along with the cost-effective construction of its physical stores, allows it to offer coffee at prices 20% cheaper than competitors. Tian added: 'You've got the convenience store, which sells your coffee at five ringgit and below. Then you have premium mass coffee selling at 11 ringgit and above. 'So ZUS positioned itself between that price point. It's about how we make quality coffee accessible to most people.' "ZUS Coffee to open 200 stores across Southeast Asia" was originally created and published by Verdict Food Service, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
