13 hours ago
Boggi Milano Opens Columbus Circle Store
Boggi Milano is continuing its U.S. retail rollout with the opening of a third New York City store at The Shops at Columbus Circle.
The 4,735-square-foot, two-level store offers street access as well as an entrance from inside the mall.
More from WWD
All the Beauty Retail Expansions of 2025
EXCLUSIVE: Sakara Enters Credo Beauty With New Gut and Skin Health Supplement, Doubling Down on Both Beauty and Wellness
EXCLUSIVE: Prada CEO Gianfranco D'Attis to Exit the Brand
The Columbus Circle store joins a single-level 1,800-square-foot store at 115 Mercer Street in SoHo that opened in February, and the 5,920-square-foot flagship on Madison Avenue that debuted in April. The stores offer a mix of the company's Active, Casual, Formal and Easy Formal categories as well as its signature tailored clothing, all with an Italian sartorial sensibility with a strong emphasis on organic fibers, recycled materials and certified performance fabrics.
The three New York stores mark the U.S. debut of the Milan-based company that operates 240 stores in 60 countries and has annual revenue of $420 million.
'These openings aren't just new stores — they represent a dream come true,' said Alessandro Cappelli, U.S. chief executive officer of Boggi Milano. 'We're bringing a contemporary vision of Italian menswear to the U.S., built on quality, craftsmanship, and timeless style — supported by an outstanding team and world-class product.'
Claudio Zaccardi, president, CEO and creative director of the family-owned company, has said this is just the beginning of an aggressive U.S. expansion with stores planned for Miami; Chicago; Washington, D.C.; Boston; Houston; Dallas; Los Angeles, and San Francisco over the next five years.
As Zaccardi said at the Madison Avenue store opening: 'The U.S. is the most important country in the world and we believe that we are a global brand now, but you can't really be a global brand if you're not in the U.S. — especially for menswear.'
In addition to its own stores, Boggi Milano is also expanding its wholesale presence in the U.S., starting with the Bloomingdale's flagship on 59th Street in New York followed by additional doors in July and September.
'This collaboration represents much more than a commercial operation: it is an opportunity to spread our style and philosophy to a wider audience,' said Zaccardi. 'Thanks to the support and prestige of Bloomingdale's, we can bring to the United States a vision of Italian menswear elegance that combines quality, craftsmanship, and innovation, helping to consolidate our presence in the international premium segment.'
Boggi is fully owned by the Zaccardi family, which has a long history in apparel and menswear. It started with Zaccardi's grandfather, who was a childrenswear tailor and retailer in Monza, Italy, outside Milan. The store passed to his mother, who continued to focus on childrenswear until 1985 when Zaccardi and his brothers took over the business and converted it to a luxury multibrand retail store called Brian & Barry that they continue to operate.
In 2003, the Zaccardi family purchased Boggi Milano, a Milan-based brand known for its tailored menswear, for around $14.6 million. At the time of the purchase, Boggi operated 22 stores.
Best of WWD
China's Streetwear Whisperer: Peter Zhong
Some 600 Exhibitors Expected at Pitti Uomo's 101st Edition
Peter Manning Purchased by Longtime CEO Who Plans Expansion
