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Business Wire
3 days ago
- Business
- Business Wire
MyVenue's Industry-First Frictionless POS Integration Making Concession Transactions Even Faster at Lumen Field
SEATTLE--(BUSINESS WIRE)--Global sports and entertainment point-of-sale provider MyVenue has deployed its POS solution, including two-way integration with Amazon's Just Walk Out technology, across concessions at Lumen Field, home of the Seattle Seahawks. Amazon's Just Walk Out technology uses advanced AI, computer vision and sensors to automatically detect selected items, creating a virtual cart. Fans are charged when they exit, eliminating checkout lines and getting them back to the game faster. 'We chose MyVenue because they are driving POS innovation. Their venue-wide solution, two-way integration with Amazon's Just Walk Out technology, and a single-source-of-truth back office gives us a level of control and efficiency that's unmatched." Share MyVenue's collaboration uniquely empowers the frictionless POS with loyalty and CRM functionality while centrally synchronizing menu and sales data, all in real-time, within the MyVenue solution. Across Lumen Field, MyVenue has deployed 560 fixed and handheld POS devices, plus enabled in-seat ordering, for the venue that hosts more than two million guests annually across sports, trade shows, corporate events, and full-stadium concerts. Designed to scale dynamically with event demands, MyVenue's end-to-end platform delivers the operational agility Lumen Field needs to run smoothly. Zach Hensley, VP of Operations and General Manager of Lumen Field, says, 'We chose MyVenue because they are driving POS innovation. Their venue-wide solution, two-way integration with Amazon's Just Walk Out technology, and a single-source-of-truth back office gives us a level of control and efficiency that's unmatched in the market. It's helped simplify operations while elevating the fan experience, and that's exactly what we look for in a technology partner.' David Ialeggio, Chief Technology Officer of MyVenue, says, 'This breakthrough innovation transforms venue-wide commerce, giving operators a faster, smarter way to manage venue-wide POS operations. By integrating with Amazon's Just Walk Out technology, and making shopping experiences frictionless for fans, MyVenue is once again changing the game with its scalable, comprehensive, real-time point-of-sale solution.' About MyVenue MyVenue is an award-winning, built-for-purpose POS for sports, entertainment, and hospitality venues worldwide. The comprehensive and fully native solution includes hardware-agnostic POS software, mobile ordering, suite catering, and backoffice platform with real-time inventory management, dashboards, and reports. To learn more, visit About Lumen Field Lumen Field, which opened in 2002, is home to the NFL's Seattle Seahawks, MLS' Seattle Sounders, and NWSL's Seattle Reign. Lumen Field hosts more than 200 event days per year that attract more than 2.4 million attendees annually. The venue has hosted many premier concerts, including Beyoncé, Metallica, the Rolling Stones, Taylor Swift, and U2, as well as international soccer matches, Supercross, corporate events, and community gatherings. Visit


Axios
27-05-2025
- Sport
- Axios
Lumen Field getting upgrades ahead of 2026 World Cup
Seattle's Lumen Field is getting a makeover ahead of next summer's 2026 FIFA World Cup, including seating upgrades, a new playing pitch and a temporary name change. Why it matters: Some changes are needed to comply with rules set by FIFA, the international governing body of soccer, so that Lumen remains in line to host six men's World Cup matches next year, Zach Hensley, the stadium's vice president of operations and general manager, told Axios. The big picture: The upgrades could also boost Lumen's chances to host future international events, such as the FIFA Women's World Cup in 2031 and upcoming Rugby World Cup matches in 2031 and 2033, Hensley said. Catch up quick: Washington's Legislature approved $19.4 million for the Lumen Field upgrades in the state capital budget, which Gov. Bob Ferguson signed last week. Zoom in: One of the biggest FIFA-mandated changes will involve replacing Lumen's artificial turf with grass. That will require a new irrigation and ventilation system, along with grow lights and maintenance equipment, Hensley said. Other changes are designed to create more space for media, such as by removing some of the stadium's corner seating. FIFA requires all seats to have backs, which means upgrading the bleacher-style seating in the Hawks Nest, located at the north end zone. The stadium will also install turnstiles and other security upgrades, such as new bollards, lighting and cameras. Between the lines: Lumen Field is set to be called Seattle Stadium during the World Cup matches next June and July because FIFA doesn't allow the use of corporate-branded stadium names, unless the companies are official FIFA sponsors. That will mean stripping or covering all signage that reads "Lumen Field," as well as other corporate advertisements — something Hensley called "a very large task." The fine print: State lawmakers also approved money to help local governments with security; improve local transit ahead of the matches; and upgrade facilities at Gonzaga University and the University of Washington. What they're saying:"Getting ready to welcome the world requires a massive public and private partnership," April Putney, the chief strategy officer for the local World Cup organizing committee, said in a written statement to Axios. "We're incredibly appreciative of the Legislature's support." What's next: Some of the Lumen Field work, including replacing the playing surface, won't begin until after the Seahawks conclude their 2025 NFL season in early 2026, Hensley said.