5 days ago
‘That's How They Fatigue You:' Man Goes to Dealership to Buy a Truck. Then the Salesman Disappears
A man is turning to the internet to vent his frustration about how long it takes to buy a new truck—even when you know exactly what you want.
TikToker Zach (
@zacharylmorton
) posted a video venting his frustration from a dealership this weekend.
'Has anyone else went to buy a truck and the salesman just kind of walks away for like 30 minutes?' he asks viewers. 'And you're like, 'Dude, I just want to buy a truck. Just sell me a truck. What's the big deal?''
While it may seem counterintuitive for a salesperson to leave a customer waiting for a lengthy period of time, some believe that it's actually a technique.
In the comments, a number of viewers insisted this is a sales tactic intended to keep customers in the dealership longer and ultimately spend more money in the long run.
'That's how they fatigue you,' one person wrote. 'Tell them to not waste your time and start walking out. They'll move quicker.'
'My best line: 'I'm here to buy a truck. Don't hassle me. Don't try to add extra stuff. Don't tell me I need anything. I know what I came to buy.' Don't be nice; you're the one paying,' wrote a second person.
A third person agreed, 'As a former finance director, it's a sales tactic. I highly recommend using their phone on the showroom floor to call another dealership. Things will speed up real fast after that.'
Another exasperated car buyer wrote, 'I swear it takes longer to buy a vehicle than it does to buy a home.'
The 'Waiting Game' Or Just the Car Business?
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It's widely known that car salesmen employ a long
list of tactics
to increase their chances of closing as many deals as possible. These range from outright dishonesty to simply finding creative ways to offer financing.
Another example is a car salesperson not giving you a moment alone to think.
Known as the '
hard sell
,' this aggressive approach is designed to make the prospective buyer feel like they will lose out on a great deal if they don't make an immediate decision. Avoid this one by going in prepared and with a firm budget in place.
In Zach's case, the salesperson may have been falling back on the 'Waiting Game.' That's when the sales team stalls for so long that they hope the shopper either runs out of time or gets so tired that they agree to something they otherwise wouldn't.
Don't fall into the trap: Resist the urge to compromise and be willing to walk away.
In a
Reddit thread
posted to askcarsales nine years ago, many self-described salespeople disputed the idea that they intentionally waste customers' time.
'[The salesman and the sales manager] are legit talking about it,' wrote one person. 'You see, the salesman wants to sell you a car. Why? Because he likes to buy things like food, gas, and clothes, which requires him to sell you a car. If he doesn't sell any cars, he won't be employed for long.'
'The sales manager approves or denies the deal, so getting his say is a must. I recommend doing research on your buy, Truecar pricing data, getting financing in order, setting an appointment (preferably mid-week), and going to said appointment,' wrote a second person.
'The best way to avoid an awkward back and forth is to make a reasonable offer the first time. Stick to it and don't be afraid to walk.'
Motor1
reached out to Zach via TikTok comment and direct message for comment. We'll update this if he responds.
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