Latest news with #Zales'
Business Mayor
26-04-2025
- Business
- Business Mayor
The Weekly Closeout: Coty to cut 700 jobs, Adidas sports double-digit growth
It's been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week, and what we're still thinking about. From the story of how Old Navy got its name to KFC's drumstick purse, here's our closeout for the week. Coty to cut 700 jobs in transformation initiative Coty is eliminating around 700 positions as part of the next phase of its strategic transformation, the beauty conglomerate announced Thursday. The 'All-in to Win' program aims to simplify and scale the company's operating model, reduce complexities across markets and functions, and focus on innovation. 'We are committed to building a stronger, more resilient Coty that is well-positioned for sustainable growth. When we first announced our All-in to Win Program in FY20, at the peak of COVID disruptions, our goal was to boost our margin profile and brand reinvestment firepower through a significantly lower fixed cost structure, supply chain simplification, procurement savings and strategic revenue management initiatives,' Coty CEO Sue Nabi said in a statement. The company generated over $700 million in savings between fiscal year 2021 and 2024, expanded gross margin by over 400 basis points and delivered over 130 basis points of EBITDA margin expansion. The next phase of its transformation, which should occur through the first half of fiscal 2027, is expected to generate annual fixed cost savings of about $130 million before taxes, which includes $80 million in 2026 and $50 million in 2027. Zales' latest tactic to dazzle Gen Z The jewelry retailer this week launched a campaign dubbed 'Own It,' which aims to court 'a new generation of confident, fashion-forward consumers who are redefining what it means to wear jewelry – no occasion needed.' Read More Bath & Body Works CFO stepping down this summer The campaign, directed by filmmaker Marie Schüller, highlights fine jewelry that can be worn every day. Coinciding with the campaign, Zales has revamped its assortment with trend-driven pieces that feature lab-grown diamonds at 'accessible price points.' 'Jewelry is for every occasion — morning coffee, dog walks, even the gym. We're here to make fine jewelry effortless, wearable, and unapologetically you,' Lionel Cipriano, Zales' creative director, said in a statement. 'No rules — just stunning pieces that fit your life. Diamonds with denim? Absolutely. Gold hoops for the morning commute? Why not! When you wear what makes you feel good, you shine. So, own it.' Charles and Colvard delisted from Nasdaq Fine jewelry company Charles and Colvard on Tuesday announced that it has been delisted from the Nasdaq. The company was out of compliance with the stock exchange for failure to file quarterly forms with the U.S. Securities and Exchange Commission, according to a company press release. Charles and Colvard could appeal the decision, but has determined not to take action. ' This decision was based on a careful review of numerous factors, including the potential for limiting the significant costs associated with remaining listed on Nasdaq and complying with Nasdaq listing standards,' the company said. Suspension of its stock will take place Friday. It's poultry in motion Funko brand Loungefly launched an accessories collection in collaboration with KFC. The Original Recipe inspired collection includes a sherpa drumstick crossbody bag for $75, a mini backpack for $80 and a Colonel Sanders wallet at $40. Image courtesy of Loungefly The collection is available at Loungefly's website starting Friday. Here's how Old Navy got its name If you ever wondered how Old Navy arrived at its name , Mickey Drexler solved the mystery this week. In a LinkedIn post, the former CEO of Gap Inc and Old Navy founder said that he 'borrowed' it. 'I was on my way to the airport in Paris ….daydreaming looking out the window – and there it was. A neon-lit marquee with the name 'Old Navy' – (it happened to be a dive bar).' Drexler said he registered the name as a trademark in the U.S. the next morning. 17% That's how much Adidas' sales grew on a currency-neutral basis in Q1, excluding Yeezy sales last year. With Yeezy sales included, the company's sales were still up 13% year over year, reaching 6.2 billion euros (about $7 billion), per a preliminary earnings report. The retailer sold off the last of its Yeezy inventory at the end of 2024, meaning the brand will no longer factor into Adidas' sales results. Adidas also saw an operating margin of 9.9% after operating profit nearly doubled, to 610 million euros.
Fashion Network
21-04-2025
- Business
- Fashion Network
Zales ushers in new brand identity
American jewelry retailer Zales is stepping into a new chapter with the launch of a brand campaign, an expanded product assortment, and a reimagined in-store experience, all part of a larger transformation aimed at redefining how a new generation wears fine jewelry. Under the new brand platform, Zales is breaking away from the tradition of saving fine jewelry for anniversaries or special events. Instead, it is championing the belief that jewelry is meant to be worn every day, in every way. To get there, the 'Own It' campaign, directed by filmmaker Marie Schüller and captured by photographer Hannah Sider, asserts a fresh identity for a new generation of confident, fashion-forward consumers who are redefining what it means to wear jewelry with no occasion needed. The campaign highlights an expanded product assortment including trend-driven collections like Stellar Allure's lab- grown diamond fashion designs, and Whimly by Zales, offering accessible price points along with stackable, layer-friendly designs. 'Jewelry is not just about marking milestones; it's about elevating everyday moments. With this new campaign we're inviting our customers to embrace their individuality, wear what they love, and, most importantly, Own It,' said Kecia Caffie, Zales' president. Zales' reinvention also extends to the in-store experience. The brand is currently testing a new 'store of the future' concept that blends immersive, self-serve shopping with curated, vibrant displays and integrated digital tools for a more personalized shopping experience. Lastly, on the media front, Zales is embracing a digital-first approach, venturing into emerging platforms like mobile gaming, connected TV (CTV), and interactive social formats. The brand is also doubling down on influencer partnerships. Zales' creative director Lionel Cipriano added: 'Jewelry is for every occasion — morning coffee, dog walks, even the gym. We're here to make fine jewelry effortless, wearable, and unapologetically you. No rules — just stunning pieces that fit your life. Diamonds with denim? Absolutely. Gold hoops for the morning commute? Why not! When you wear what makes you feel good, you shine. So, own it.'
Business Wire
21-04-2025
- Business
- Business Wire
Zales Enters a New Era with 'Own It' Campaign Launch, Marking a Turning Point in Brand Vision, Deliberate Product Curation, and Customer Journey
DALLAS--(BUSINESS WIRE)--Zales, the iconic brand name in fine jewelry retailing, is stepping into a new era with the launch of its latest campaign, 'Own It.' Directed by visionary filmmaker Marie Schüller and captured through the lens of renowned photographer Hannah Sider, this campaign marks a pivotal shift for Zales as it asserts a fresh identity for a new generation of confident, fashion-forward consumers who are redefining what it means to wear jewelry – no occasion needed. 'Jewelry is not just about marking milestones; it's about elevating everyday moments." Share Under the new brand platform, Zales is putting a stake in the ground, claiming its space as the go-to destination for confident, on-trend women who aren't afraid to play with what's precious. Zales' new campaign flips the script on traditional fine-jewelry marketing. Instead of saving diamonds for anniversaries or special events, 'Own It' champions the belief that jewelry is meant to be worn every day, in every way, recognizing that today's woman doesn't wait for a special occasion to shine. 'Jewelry is not just about marking milestones; it's about elevating everyday moments. With this new campaign we're inviting our customers to embrace their individuality, wear what they love, and, most importantly, Own It,' says Kecia Caffie, Zales' President. Zales' transformation goes beyond its bold new messaging. The brand is expanding its product assortment with unique, trend-driven collections like Stellar Allure's modern lab-grown diamond fashion designs, and Whimly by Zales, offering accessible price points along with stackable, layer-friendly designs. Customization and personalization take center stage, allowing customers to craft pieces that are truly their own. Zales' Creative Director Lionel Cipriano explains, 'Jewelry is for every occasion — morning coffee, dog walks, even the gym. We're here to make fine jewelry effortless, wearable, and unapologetically you. No rules — just stunning pieces that fit your life. Diamonds with denim? Absolutely. Gold hoops for the morning commute? Why not! When you wear what makes you feel good, you shine. So, own it.' In addition to its product evolution, Zales is testing out a "store of the future" concept that reimagines the in-store experience and blends digital integration with vibrant, curated displays for a more self-serve, personalized shopping experience. On the media front, the brand is embracing digital-first strategies, exploring new channels like mobile gaming, CTV, and interactive social formats while doubling down on influencer partnerships to better connect with younger audiences and highlight the importance of peer-to-peer recommendations. As 'Own It' rolls out across digital, social, and in-store experiences, Zales invites everyone to embrace the freedom of personal style through bold self-expressions. For more information, visit or follow @Zalesjewelers on social media. About Zales:
Business of Fashion
21-04-2025
- Business
- Business of Fashion
How Zales Is Marketing Diamonds to Gen-Z
Gen-Z grew up watching Zales ads on TV. But now that they're buying jewellery for themselves, the retailer isn't on their radar. 'We were losing relevance, or never had it, frankly, with that younger customer,' said Kecia Caffie, Zales' president. 'They know us, but beyond being aware of who Zales is, they're not considering us in their purchases.' The Signet-owned retailer is trying to change that, starting with a new campaign, called 'Own It,' which is focussed on positioning Zales as a place to buy everyday jewellery, including the more trend-focussed pieces like customisable charm necklaces and tennis bracelets that Gen-Z shoppers gravitate towards. The campaign will kick off on Apr. 30 with an event hosted by Gen-Z songstress Halle Bailey at NYC hot spot Double Chicken Please. The campaign is set to run across digital and social platforms, as well as in-store, and will explore more fun and inviting touchpoints than your average high jewellery rollout, including mobile gaming and CTV. The brand will also be investing in influencer and celebrity partnerships, as well as tentpole opportunities like US Open player sponsorships. The seeds of the campaign were first planted when Caffie joined Zales two years ago, and her team set out to figure out what needed to be true to get Gen-Z and Millennials to include them in their consideration set. A key insight the team came across was that younger shoppers are prone to celebrating moments outside of the typical birthdays, graduations and anniversaries traditionally associated with jewellery purchases. Instead, it's 'I got a new job. I got a promotion. I feel good, I want to treat myself,' said Caffie. Zales is just the latest legacy label to launch a major marketing effort centred around courting Gen-Z; results are typically mixed. And the stakes for Zales are particularly challenging: Amid the global luxury slowdown, getting young shoppers to splurge on high-end purchases is already tough. Add to that the fact that jewellery — specifically, diamonds — have traditionally been seen as giftable items associated with major milestones and weddings. That's true for Zales in particular, which has historically focussed its messaging on just that. Plus, the jewellery market has changed. Historically, it's been a two-party game: There's the giants, like Zales and also luxury players like Cartier and Tiffany, and then there are mom-and-pop hometown jewellers. Recent years have brought forth a greater number of digitally savvy jewellery brands like Ring Concierge and Stephanie Gottlieb, who have mastered the art of encouraging women to buy jewellery for themselves. A New Jewellery Customer The 'Own It' campaign is meant to show customers how they can weave diamond, gold and silver pieces into their everyday lives. It reflects the ethos that's driven Zales' designs since Caffie came aboard. 'I don't have any galas on my calendar,' said Caffie. 'And so knowing that … we then started designing product that was appropriate for everyday wear.' Having a range of price points is crucial as well. The lines featured in the campaign, Stellar Allure and Whimly, range from under $100 to $2,500, and are meant to offer both splurge-worthy items and entry-level access for younger consumers who are just getting to know the brand. Demonstrating how customers can dress the products up and down, as well as mix and match them, was another key consideration. The campaign video was shot on a subway train to democratise the offering, and was designed to have an approachable, fun energy. 'When we think about fine jewellery, it has this stuffy connotation. The mood of this [campaign] is just about relaxing with it,' said Caffie. 'We want to take down the velvet rope and make it significantly less intimidating than fine jewellery experiences can and have been.' Lifting the metaphorical velvet rope in-store is also critical to the brand's strategy of getting Gen-Z comfortable with buying from Zales. To that end, the brand is unveiling a new store concept in the second half of 2025. 'Today, if you walk into our store, everything is still predominantly under glass,' said Caffie, highlighting the goal to make the stores more interactive and 'really inviting the customer to touch, feel, try on.' Being able to peruse pieces in their own time, but having access to help from a salesperson if needed, is another key part of the process as shoppers explore what's on offer. The new stores will also be tech-supported, so shoppers can easily learn more about products and get styling inspiration. They will also be kitted out with 'creation cabinets' for enhanced personalisation, as nearly all of the products are customisable in some fashion, according to Caffie. 'How do we show the customer how to wear diamonds in a way that doesn't feel like it's over the top, or you're overdressed for every occasion in your life?' said Caffie. 'It's making it fun.'
