Latest news with #ZamshariShaharan
The Sun
23-05-2025
- Business
- The Sun
Malaysia highlights quality products at ASEAN Summit exhibition
KUALA LUMPUR: The product exhibition and sales booth held alongside the 46th ASEAN Summit at the Kuala Lumpur Convention Centre (KLCC) showcased high-quality Malaysian products to regional and international delegations. Open to the public from May 23 to 25, the exhibition serves as a platform to highlight Malaysia's commitment to quality and innovation. ASEAN Summit 2025 Head of the Logistics, Media and Publicity Subcommittee, Zamshari Shaharan, said participating organisations include the Department of Orang Asli Development (JAKOA), research agency MySTI, and various technology, food and beverage companies. 'Through Jakoa's participation, we want to demonstrate that no one is left behind. The achievements of the Orang Asli community are recognised as part of national development. 'In terms of sustainability, we have exhibitors such as the Malaysian Agricultural Research and Development Institute (MARDI), showcasing innovations in vegetable cultivation to help safeguard the country's food security,' he told reporters. Zamshari encouraged the public to visit the exhibition before it becomes exclusive to ASEAN leaders and delegates starting May 26. While no official targets have been set for visitor numbers or sales, the exhibition aims to raise the visibility of Malaysian products and expand their reach to regional markets, including ASEAN and the Gulf Cooperation Council (GCC). As chair and host of ASEAN 2025, Malaysia will hold the 46th ASEAN Summit and Related Summits at KLCC on May 26 and 27. In conjunction with the summit, themed 'Inclusivity and Sustainability', two key high-level meetings — the 2nd ASEAN-GCC Summit and the ASEAN-GCC-China Summit — will also take place, providing an important platform to deepen regional and inter-regional cooperation.
The Sun
23-05-2025
- Business
- The Sun
Malaysian products shine at ASEAN Summit 2025 exhibition
KUALA LUMPUR: The product exhibition and sales booth held alongside the 46th ASEAN Summit at the Kuala Lumpur Convention Centre (KLCC) showcased high-quality Malaysian products to regional and international delegations. Open to the public from May 23 to 25, the exhibition serves as a platform to highlight Malaysia's commitment to quality and innovation. ASEAN Summit 2025 Head of the Logistics, Media and Publicity Subcommittee, Zamshari Shaharan, said participating organisations include the Department of Orang Asli Development (JAKOA), research agency MySTI, and various technology, food and beverage companies. 'Through Jakoa's participation, we want to demonstrate that no one is left behind. The achievements of the Orang Asli community are recognised as part of national development. 'In terms of sustainability, we have exhibitors such as the Malaysian Agricultural Research and Development Institute (MARDI), showcasing innovations in vegetable cultivation to help safeguard the country's food security,' he told reporters. Zamshari encouraged the public to visit the exhibition before it becomes exclusive to ASEAN leaders and delegates starting May 26. While no official targets have been set for visitor numbers or sales, the exhibition aims to raise the visibility of Malaysian products and expand their reach to regional markets, including ASEAN and the Gulf Cooperation Council (GCC). As chair and host of ASEAN 2025, Malaysia will hold the 46th ASEAN Summit and Related Summits at KLCC on May 26 and 27. In conjunction with the summit, themed 'Inclusivity and Sustainability', two key high-level meetings — the 2nd ASEAN-GCC Summit and the ASEAN-GCC-China Summit — will also take place, providing an important platform to deepen regional and inter-regional cooperation.
Barnama
23-05-2025
- Business
- Barnama
Malaysia Highlights Quality Products At ASEAN Summit Exhibition
KUALA LUMPUR, May 23 (Bernama) -- The product exhibition and sales booth held alongside the 46th ASEAN Summit at the Kuala Lumpur Convention Centre (KLCC) showcased high-quality Malaysian products to regional and international delegations. Open to the public from May 23 to 25, the exhibition serves as a platform to highlight Malaysia's commitment to quality and innovation. ASEAN Summit 2025 Head of the Logistics, Media and Publicity Subcommittee, Zamshari Shaharan, said participating organisations include the Department of Orang Asli Development (JAKOA), research agency MySTI, and various technology, food and beverage companies. 'Through Jakoa's participation, we want to demonstrate that no one is left behind. The achievements of the Orang Asli community are recognised as part of national development. 'In terms of sustainability, we have exhibitors such as the Malaysian Agricultural Research and Development Institute (MARDI), showcasing innovations in vegetable cultivation to help safeguard the country's food security,' he told reporters. Zamshari encouraged the public to visit the exhibition before it becomes exclusive to ASEAN leaders and delegates starting May 26. While no official targets have been set for visitor numbers or sales, the exhibition aims to raise the visibility of Malaysian products and expand their reach to regional markets, including ASEAN and the Gulf Cooperation Council (GCC). As chair and host of ASEAN 2025, Malaysia will hold the 46th ASEAN Summit and Related Summits at KLCC on May 26 and 27. In conjunction with the summit, themed 'Inclusivity and Sustainability', two key high-level meetings — the 2nd ASEAN-GCC Summit and the ASEAN-GCC-China Summit — will also take place, providing an important platform to deepen regional and inter-regional cooperation.
Malaysian Reserve
23-05-2025
- Business
- Malaysian Reserve
Malaysia sees opportunity to expand local products to Gulf countries
by HIDAYATH HISHAM MALAYSIA has the potential to expand the reach of its local products to Gulf nations through engagements during the 46th ASEAN Summit. ASEAN Logistics, Media and Publicity Subcommittee head Zamshari Shaharan said the participation of Gulf Cooperation Council (GCC) countries presents an opportunity to introduce Malaysian products to new markets. 'At this ASEAN Summit, the GCC could be a new market opportunity alongside other ASEAN countries. Other ASEAN countries may already be familiar with our products, but the Gulf nations represent an opportunity to introduce local products. 'For example, we can bring local fruits to those countries for marketing, which in turn helps promote Malaysian brands abroad,' Zamshari told The Malaysian Reserve (TMR) when met at the exhibition and sales pavilion held in conjunction with the 46th ASEAN Summit. The GCC — comprising Saudi Arabia, the United Arab Emirates (UAE), Qatar, Kuwait, Oman and Bahrain — has been accorded a special role at this year's ASEAN gathering. The exhibition area is open to the public from May 23 to 25 and to ASEAN delegates from May 26 to 27 at Hall 2, Ground Level, Kuala Lumpur Convention Centre (KLCC). The 2025 ASEAN Summit exhibition, themed The Heritech Malaysia, blends heritage and technology by showcasing local crafts, food and beverages (F&B), government-backed services and offerings from Malaysian companies. Highlights include gold-thread embroidery demonstrations, live digital wallet showcases, interactive games, craft exhibits, digital installations, product launches and lucky draws. Other activities feature batik drawing, weaving demonstrations, Orang Asli interactive sessions, giveaways, local product sales, F&B tastings and drone simulations. Malaysia assumed the ASEAN chairmanship this year from Laos, carrying the theme of Inclusion and Sustainability. This the country's fifth time chairing ASEAN, after previous terms in 1977, 1997, 2005 and 2015.
New Straits Times
23-05-2025
- Business
- New Straits Times
Malaysian products gain exposure at Asean Summit
KUALA LUMPUR: Malaysian exhibitors at the Asean Summit have the opportunity to expand into new markets, particularly within the region and the Gulf Cooperation Council (GCC) countries. For the first time, GCC member countries namely Saudi Arabia, the United Arab Emirates (UAE), Qatar, Kuwait, Oman, and Bahrain have been invited to participate in the 46th Asean Summit. Asean Summit Subcommittee on Logistics, Media, and Publicity chairman Zamshari Shaharan said the presence of international delegates not only positions Malaysia as a viable investment hub but also provides a platform for local companies to showcase their innovations and explore cross-border opportunities. "With the presence of foreign delegations and the information they can gather here, it is an opportunity for companies to expand into new markets, especially in the Asean region. "This is a real chance, and I mentioned to them just now that we will try to bring a delegation consisting of senior officials to ministers to see the offerings for themselves. Perhaps they will bring back proposals to introduce these products in their own countries. "What is especially exciting this time is the participation of the GCC countries. That could be a new and promising market for our exhibitors," he said when met on the sidelines of the exhibition yesterday ahead of the Asean Summit. A total of 25 exhibitors are participating alongside the summit, comprising corporate companies, government agencies, and ministries, in line with the theme of inclusivity and sustainability. Featured products include local handicrafts, homegrown food and beverages, services offered by the Malaysian government, and goods and services provided by local companies. The exhibition is open to the public from yesterday (May 23) until Sunday. Visitors can access the venue via the KLCC entrance through the Travers Hotel. Zamshari said Malaysia's agriculture and wellness sectors are among those ready to tap into international markets, with tropical fruits and health-related innovations already gaining attention abroad. "There is a booth by the Agriculture and Food Security Ministry and the Malaysian Agricultural Research and Development Institute (MARDI). Our tropical fruits are already well-known internationally. When we talk about the GCC, that represents a new market opportunity. I know for a fact that fruits like pineapples and papayas are already being exported. "Other products, such as the 'Rest and Go' massage chairs available at airports, are health and wellness related innovations that have the potential to go global. "We also have products like MySTI, which were previously confined to labs for research purposes. Now, they are being commercialised, and that holds immense potential," he said. The MySTI programme is one of the government's initiatives to boost the commercialisation and marketing of local technology and innovation. Products and services developed through local R&D activities are identified by the MySTI logo. Items and services that carry the MySTI certification will also be given priority in government procurement. Zamshari added that the exhibitors reflect the summit's theme of inclusivity and sustainability, with participation from the Department of Orang Asli Development, the Prisons Department, Telekom Malaysia, private companies, and F&B businesses.
