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Time of India
08-05-2025
- Business
- Time of India
Ganguly to Star: Dadagiri era ends?
HighlightsSourav Ganguly, the beloved host of 'Dadagiri Unlimited' on Zee Bangla, is reportedly leaving the show for a new role at Star Jalsha in a massive INR 125 crore deal spanning four years. The departure of Ganguly is expected to lead to an initial dip in ratings and revenue for 'Dadagiri Unlimited', although the show's loyal fanbase may provide some resilience. Industry experts emphasize the challenge of finding a strong replacement for Ganguly, whose immense popularity and connection with the audience make him difficult to replace. Ganguly's new role at Star Jalsha, which includes hosting 'Bigg Boss Bangla' and a new quiz show, is anticipated to significantly boost the channel's viewership and advertising partnerships. For over a decade, Sourav Ganguly and ' Dadagiri Unlimited' have been closely identified in the minds of Bengali television viewers. Now, this era is reportedly drawing to a close as the beloved host is said to be heading to Star Jalsha in a massive INR 125 crore deal spanning four years. This move, which reportedly involves hosting ' Bigg Boss Bangla ' and a new quiz show, leaves a significant void at Zee Bangla while simultaneously generating considerable buzz and anticipation for Ganguly's new innings on a competing platform and the next chapter for 'Dadagiri.' Industry experts predict an initial dip in —Dadagiri's ratings and revenue due to Ganguly's exit, citing his popularity. However, the show's loyal fanbase offers some resilience. Finding a strong replacement host is crucial for Zee Bangla to maintain viewership, though success is not guaranteed. Conversely, Ganguly's move to Star Jalsha is expected to significantly boost their viewership. The Ganguly era Although Sourav Ganguly announced his exit on a news channel last week, the specific reasons remain officially undisclosed. While speculation points towards low ratings as a potential cause, some reports have even suggested the possibility of the channel discontinuing the show altogether. However, Zee Bangla's business head, Navnita Chakraborty, has clarified the channel's stance, stating, 'The show is our big IP and a flagship property of the channel, so we will definitely continue with it,' while withholding details about the new host or the impact. Chakraborty also added that the channel has different plans so that the revenues and GRPs remained unaffected. Launched on July 27, 2009, 'Dadagiri Unlimited' on Zee Bangla quickly became more than just a show. The show aimed to bring out 'The Dada' in the common man through a mix of intellectual quizzes, brain-storming puzzles, humour, and attitude. Hosted by Ganguly, fondly known as 'Dada', the show involved participants from across Bengal's districts competing in rounds often themed around cricket, like 'Toss' and 'Googly'. 'Dadagiri Unlimited, airing on Zee Bangla since 2009, has become a weekend habit for its viewers. Many Bengali viewers have grown accustomed to watching Sourav Ganguly (Dada) host the show," shared Anilava Chatterjee, director at GreyMind Communications, the creator of Dadagiri Unlimited who also introduced Sourav Ganguly as the television anchor for the show. He noted that the Dadagiri quickly became a cult show in Bengal right from its first year and although Ganguly needed a few initial episodes to settle in, he adapted very quickly, and the show achieved huge success early on. Dadagiri Unlimited enjoyed significant success after its launch. According to reports, the show initially garnered impressive Television Viewer Ratings (TVR) ranging from 8.8 to 8.1. However, by 2024, reports indicated a decline in viewership, with the show's TVR reportedly around 5.8. Navigating the shift Ganguly's decision to exit —Dadagiri Unlimited after a long and impactful tenure presents a significant challenge for the show's future and Zee Bangla's viewership. 'There's speculation that Ganguly might host a similar kind of show on a different platform. While viewers would still be able to see him on television, just on a different channel and possibly in a different format, Zee Bangla could potentially see an impact on its viewership,' said Chatterjee. The reported INR 125 crore deal underscores Sourav Ganguly's immense brand value, evidenced by his endorsement portfolio of over 45-50 brands, according to experts. Industry sources further indicate that Ganguly was earning approximately INR 32 crore per year from hosting—Dadagiri. As per sources, Zee Bangla commanded ad rates of approximately INR 2-4 lakh per 10 seconds, with associate and presenting sponsorships costing upwards of INR 2 crore and INR 5-7 crore, respectively. Over its different seasons, Dadagiri— has been associated with brands such as Complan, Colgate, Asian Paints, Wild Stone, Fortune, VICCO, Horlicks, Berger Paint, Priyagold Marie Lite , PC Chandra Jewellers, and Rollick Icecream, among others. "Given his long association with the show, Ganguly's departure will likely have an effect," stated Anil Solanki, Senior Director, Media lead at Dentsu X. He also noted, "However, the makers will likely adapt with new ideas and may need a prominent new personality to draw viewers and advertisers." Another senior media planner, speaking anonymously, suggested that while Ganguly's exit will likely cause fluctuations, the show's established format and loyal fanbase might mitigate severe damage. "A lot of credit also goes to the talent showcased on 'Dadagiri.' There might be some fluctuation in sponsorship rates, but I don't foresee a drastic drop," the planner opined. Replacing Ganguly, however, presents a challenge. "It's widely believed that replacing Sourav Ganguly on a show like Dadagiri would be difficult, especially in Kolkata, given his immense popularity and connection with the audience," stated Chatterjee. Solanki drew parallels to other reality shows, noting, "Look at ' Bigg Boss ': it gained significant popularity when Salman Khan took over (as the first season was hosted by Arshad Warsi). Conversely, 'Kaun Banega Crorepati' (KBC) attempted to replace Amitabh Bachchan with Shah Rukh Khan for Season 3, but it didn't achieve the same success, sometimes a change works, and other times, returning to the original formula might be necessary.' While the specifics of Sourav Ganguly's new role at Star Jalsha remain under wraps, the move is undoubtedly a major win for the channel. Industry experts believe his star power will attract a substantial audience and valuable advertising partners. The approaches taken by Star Jalsha and Zee Bangla in the coming months will be indicative of how they are navigating this significant change.
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First Post
22-04-2025
- Entertainment
- First Post
Sourav Ganguly set for a new innings after parting ways with hit Bangla quiz show 'Dadagiri'
Former India captain and BCCI president Sourav Ganguly had hosted Dadagiri on Zee Bangla for the better part of its existence since 2009, and is now set to debut on Star Jalsha after signing a four-year deal worth Rs 125 crore to host Bigg Boss Bangla. read more Former India captain and Board of Control for Cricket in India (BCCI) president Sourav Ganguly is set for a new innings in the near future. After hosting Dadagiri on Zee Bangla for the better part of its existence since 2009, Ganguly confirmed to News18 Bangla that he is set to Bigg Boss Bangla after reportedly signing a four-year deal with Star Jalsha worth Rs 125 crore. 'I am very happy to be associated with Star Jalsha. We are starting a new chapter together, focusing on storytelling through innovative non-fiction programmes,' Ganguly said on his new role. Advertisement 'I have always believed in the power of connecting with people beyond cricket. This collaboration will allow me to achieve that by presenting new formats and real-life stories that will inspire and entertain,' added the former India and Kolkata Knight Riders opener, who will also be hosting another quiz show on the channel. Ganguly set for Bigg Boss Bangla debut in July 2026 Production for Bigg Boss Bangla, whose Hindi version has had Bollywood superstar Salman Khan as its host for the most part, will commence in the next few months and the show has been slated for a prime-time launch in July next year. 'Dada' also appeared as a police officer in a promotional video for the Netflix series Khakee: The Bengal Chapter recently alongside Bangla film star Saswata Chatterjee among others. Besides serving as the BCCI president from 2019 to 2022, Ganguly has also served as Cricket Association of Bengal (CAB) president in the past and has also mentored the Delhi Capitals in the Indian Premier League. And in October, he was named JSW Sports' Director of Cricket, effectively becoming head of Delhi Capitals' IPL and Women's Premier League teams. Ganguly had also been reappointed head of the ICC's Men's Cricket Committee earlier this month. Former India teammate VVS Laxman was also re-appointed to the panel, with Hamid Hassan, Desmond Haynes, Temba Bavuma and Jonathan Trott coming in as fresh faces.
Indian Express
22-04-2025
- Entertainment
- Indian Express
Sourav Ganguly signs a Rs 125 crore deal for Bigg Boss Bangla with Star Jalsha, exits Zee Bangla's Dadagiri
Indian cricketer Sourav Ganguly has announced his exit as the host of the famous show Dadagiri on Zee Bangla. During a recent interview with News18 Bangla, he revealed that he will now be seen in a new role with Star Jalsha, as Sourav has reportedly signed a four-year deal worth Rs 125 crore with them. According to the report, he will soon be seen hosting Bigg Boss Bangla, along with another new quiz show on the channel. The former Indian cricket captain expressed his excitement about the new role and said, 'I am very happy to be associated with Star Jalsha. We are starting a new chapter together, focusing on storytelling through innovative non-fiction programmes.' He added, 'I have always believed in the power of connecting with people beyond cricket. This collaboration will allow me to achieve that by presenting new formats and real-life stories that will inspire and entertain.' While talking about the power of television, Sourav Ganguly told Indiatimes, 'I've always believed in the power of connecting with people beyond the cricket field, and this collaboration allows me to do just that — by exploring fresh formats and real stories that inspire and entertain.' Bigg Boss Bangla is slated for a primetime launch in July next year and production will commence in a few months. Sourav also appeared in a promotional video for the OTT series Khakee: The Bengal Chapter. He appeared as a cop in the video for Netflix series, which featured Saswata Chatterjee, Ritwik Bhowmik, Aadil Zafar Khan, Pooja Chopra, Aakanksha Singh, Mimoh Chakraborty, and Shraddha Das. For the unknown, cricketer Saurav Ganguly was recently re-appointed as the chairperson of the ICC men's cricket committee, and VVS Laxman has also been re-elected as one of the panelists.
News18
21-04-2025
- Entertainment
- News18
Sourav Ganguly Leaves Zee Bangla's 'Dadagiri', Signs Rs 125 Crore Contract With Star Jalsha
Last Updated: Sourav Ganguly shared that he is beginning a new chapter with Star Jalsha with a focus on storytelling through innovative non-fiction programmes In a move that has taken the Bengali television world by storm, Sourav Ganguly has announced his departure as the host of the popular show ' Dadagiri ' on Zee Bangla. This revelation came during an exclusive interview with News18 Bangla, which was the first to break the news of the former Indian cricket captain's exit from the show. Sourav Ganguly will now be seen in a new role with Star Jalsha, after signing a record-breaking deal worth Rs 125 crore. According to sources, he is set to host Bigg Boss and another quiz show on the channel. Expressing his excitement about the new venture, Sourav remarked, 'I am very happy to be associated with Star Jalsha. We are starting a new chapter together, focusing on storytelling through innovative non-fiction programmes." He further added, 'I have always believed in the power of connecting with people beyond cricket. This collaboration will allow me to achieve that by presenting new formats and real-life stories that will inspire and entertain."
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Business Standard
21-04-2025
- Entertainment
- Business Standard
Sourav Ganguly leaves 'Dadagiri', joins Star Jalsha with ₹125 crore deal
Cricketing legend and former Indian captain Sourav Ganguly has officially announced his departure as the host of Zee Bangla's quiz show Dadagiri, reported News18 Bangla. After hosting Dadagiri for several successful seasons and becoming a household name on Bengali television, Ganguly is ready for a new innings. He is now set to join Star Jalsha in a historic move that includes a four-year deal reportedly worth ₹125 crore. As part of this major collaboration, he will host the much-awaited Bigg Boss Bangla along with a brand-new quiz show, both set to premiere in July 2026. Production for both shows is scheduled to begin in early July 2025, with promises of high-quality entertainment and grand production value. Among the two, Bigg Boss Bangla is expected to be the flagship show, according to a report by The Times of India. Expressing his excitement about this new phase, Sourav Ganguly told News18 Bangla, 'I am very happy to be associated with Star Jalsha. We are starting a new chapter together, focusing on storytelling through innovative non-fiction programmes.' He added, 'I have always believed in the power of connecting with people beyond cricket. This collaboration will allow me to achieve that by presenting new formats and real-life stories that will inspire and entertain," he was quoted as saying by News18 Bangla.
