Latest news with #Zenapse
Yahoo
18-04-2025
- Business
- Yahoo
LG Ad Solutions' Innovation Labs Partners with Zenapse's AI Large Emotion Model (LEM) to Accelerate the Future of CTV Advertising
LG Ad Solutions enters a multi-year licensing deal with Zenapse with the intent to bring AI-powered emotionally intelligent insights and targeting to connected television (CTV) advertising through LG Ad Solutions Innovation Labs WESTPORT, Conn., April 15, 2025--(BUSINESS WIRE)--Zenapse, a pioneering AI-driven marketing platform powered by emotional intelligence, today announced a multi-year licensing partnership with LG Ad Solutions' Innovation Labs. This strategic collaboration will leverage Zenapse's proprietary Large Emotion Model (LEM) to power the next wave of innovation in LG Ad Solutions' advanced Connected TV (CTV) platform. This collaboration furthers LG Ad Solutions' commitment to innovation and delivering advanced, emotionally intelligent advertising tools for global brands. By combining LG's scale and CTV expertise with Zenapse's industry-first emotional AI and psychographic targeting, the companies aim to redefine viewer engagement, personalization, and campaign performance. The collaboration will enable the development of new CTV ad products that integrate emotional intelligence to deliver more meaningful and measurable brand experiences across 200 million LG Smart TVs globally. "Putting together Zenapse's emotional intelligence AI capabilities and psychographic data with our proprietary technology is a win-win that enhances our ability to understand content, drive personalization, and improve targeting," said David Rudnick, Chief Technology Officer at LG Ad Solutions. "Ultimately, this helps advertisers forge deeper connections with viewers, maximize campaign performance, and increase ad relevance across connected environments." A New Frontier for CTV Advertising Connected TV is one of the fastest-growing ad segments in the U.S., expected to reach over $40 billion by 2027, up from $24.6 billion in 2023. At the same time, more than 90% of households have adopted streaming platforms — more than double the 40% who have cable subscriptions. The rapid evolution of the CTV market represents a massive opportunity for brands and their agencies to deliver high-impact campaigns with powerful performance metrics, real-time feedback, and increasingly sophisticated ways to increase viewer engagement. "Connected televisions are critical for digital ad strategies, and our partnership with LG Ad Solutions will enable marketers to deliver stronger customer experiences through emotionally intelligent insights backed by AI," said Matthew Bernardini, CEO and Co-founder of Zenapse. "Embarking on this new collaboration allows us to expand our reach and growing global footprint across all digital mediums." This partnership marks a new era for advertisers seeking to leverage cutting-edge AI for precision targeting in the rapidly evolving CTV landscape. The multi-year deal allows LG Ad Solutions full access to ZenVision for CTV and Zenapse's proprietary LEM to expand new software development and go-to-market products. To learn more about Zenapse and ZenVision for CTV visit To learn more about optimizing your next campaign across CTV, linear and digital with LG Ad Solutions, visit About Zenapse Zenapse is the first AI platform to focus on understanding emotional intelligence to help brands understand what's important to consumers, how they evaluate choice, emotion, sentiment, and belief, and how that fits into all the experiences that are created every day. Zenapse delivers extraordinary performance for enterprise marketers. Marketers using Zenapse gain the combined skills of a marketer, strategist, data scientist and designer in one platform. Zenapse is already improving conversion rates of digital brand experiences by 40-400%, and is in use by leading companies including Comcast, Sam's Club, Aeropostale, Bread Financial, Bayada Education and Action Karate. Through its partnership with LG Ads, the new offering expands the reach of Zenapse's insights to CTV screens globally. About LG Ad Solutions LG Ad Solutions is a global leader in connected TV and cross-screen advertising, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators unparalleled scale, reach, and personalized precision on the largest screen in the home. View source version on Contacts Media Contact: Eric GonzalezVSC for Zenapsepress@ Sara SerbanoiuDBC for LG Ad Solutionssserbanoiu@ Sign in to access your portfolio
WIRED
18-04-2025
- Business
- WIRED
LG's Integrated TV Ad Tech Analyzes Your Emotions
Scharon Harding, Ars Technica LG has licensed tech that claims to interpret TV users' feelings and convictions. The company will use this data to more directly target the ads it's showing to users of its smart TV platform. LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. This story originally appeared on Ars Technica, a trusted source for technology news, tech policy analysis, reviews, and more. Ars is owned by WIRED's parent company, Condé Nast. The company plans to incorporate a partner company's AI tech into its TV software in order to interpret psychological factors impacting a viewer, such as personal interests, personality traits, and lifestyle choices. The aim is to show LG webOS users ads that will emotionally impact them. The upcoming advertising approach comes via a multiyear licensing deal with Zenapse, a company that describes itself as a software-as-a-service marketing platform that can drive advertiser sales 'with AI-powered emotional intelligence.' LG will use Zenapse's technology to divide webOS users into hyper-specific market segments that are supposed to be more informative to advertisers. LG Ad Solutions, LG's advertising business, announced the partnership on Tuesday. The technology will be used to inform ads shown on LG smart TVs' home screens, free ad-supported TV (FAST) channels, and elsewhere throughout webOS, per StreamTV Insider. LG will also use Zenapse's tech to 'expand new software development and go-to-market products," it said. LG didn't specify the duration of its licensing deal with Zenapse. Zenapse's platform for connected TVs (CTVs), ZenVision, is supposed to be able to interpret the types of emotions shown in the content someone is watching on TV, partially by using publicly available information about the show's or movie's script and plot, StreamTV Insider reported. ZenVision also analyzes viewer behavior, grouping viewers based on their consumption patterns, the publication noted. Under the new partnership, ZenVision can use data that LG has gathered from the automatic content recognition software in LG TVs. With all this information, ZenVision will group LG TV viewers into highly specified market segments, such as 'goal-driven achievers,' 'social connectors,' or "emotionally engaged planners," an LG spokesperson told StreamTV Insider. Zenapse's website for ZenVision points to other potential market segments, including "digital adopters," "wellness seekers," "positive impact & environment," and "money matters." Companies paying to advertise on LG TVs can then target viewers based on the ZenVision-specified market segments and deliver an 'emotionally intelligent ad,' as Zenapse's website puts it. LG will use Zenapse's technology to divide webOS users into hyper-specific market segments that are supposed to be more informative to advertisers. This type of targeted advertising aims to bring advertisers more in-depth information about TV viewers than demographic data or even contextual advertising (which shows ads based on what the viewer is watching) via psychographic data. Demographic data gives advertisers viewer information, like location, age, gender, ethnicity, marital status, and income. Psychographic data is supposed to go deeper and allow advertisers to target people based on so-called psychological factors, like personal beliefs, values, and attitudes. As Salesforce explains, 'psychographic segmentation delves deeper into their psyche' than relying on demographic data. 'As viewers engage with content, ZenVision's understanding of a consumer grows deeper, and our... segmentation continually evolves to optimize predictions,' the ZenVision website says. Getting Emotional LG's partnership with Zenapse comes as advertisers struggle to appeal to TV viewers' emotions. Google, for example, attempted to tug at parents' heartstrings with the now-infamous Dear Sydney ad aired during the 2024 Summer Olympics. Looking to push Gemini, Google hit all the wrong chords with parents, and, after much backlash, pulled the ad. The partnership also comes as TV OS operators seek new ways to use smart TVs to grow their own advertising businesses and to get people to use TVs to buy stuff. With their ability to track TV viewers' behavior, including what they watch and search for on their TVs, smart TVs are a growing obsession for advertisers. As LG's announcement pointed out, CTVs represent "one of the fastest-growing ad segments in the US, expected to reach over $40 billion by 2027, up from $24.6 billion in 2023." However, as advertisers' interest in appealing to streamers grows, so do their efforts to track and understand viewers for more targeted advertising. Both efforts could end up pushing the limits of user comfort and privacy. LG is one of the biggest global TV brands, so its plan to distribute emotionally driven ads to the 200 million LG TVs currently in people's homes could have a ripple effect. Further illustrating the dominance of LG TVs, webOS is estimated to be in 35 percent of US homes, per data that Hub Entertainment Research shared this week. As such, LG's foray into advertising driven by AI's ability to understand and appeal to viewer emotions could lead to other CTV OSes following suit. For its part, LG thinks it can use Zenapse's tech to make "future innovations that could shape new emotionally intelligent experiences for the TV screen," a spokesperson told StreamTV Insider. As it stands, targeted ads are a divisive approach to what we might consider a necessary evil: advertising. While targeted ads rely on tracking techniques that many find invasive, they could also result in ads that are more relevant and less annoying to the people seeing them. In cases where advertising is inevitable, some prefer ads that appeal on a personal level over messaging that can be inappropriate or, even, disturbing and offensive. At this stage, we don't know how the ads shown on LG's webOS might evolve with Zenapse's technology. But it seems like LG and, likely, other smart TV OS operators will try to strengthen their abilities to understand your convictions, beliefs, and values. This story originally appeared on Ars Technica.
