22-07-2025
A vegan caviar is making waves
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The result is Zeroe Caviar, a plant-based alternative to fish roe made from seaweed. This seaweed is grown organically and harvested sustainably off the southern coast of France. After a clean water wash, it's processed near Copenhagen and turned into shiny, deep black, delicate pearls resembling Beluga caviar. Place a dollop in your mouth, and they'll pop with a salty taste reminiscent of real caviar, but without a fishy flavor.
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Initially, Traisman planned to give jars of his vegan caviar away as gifts. After a few chefs tried it, word spread, and Zeroe Caviar began appearing at Michelin-starred restaurants, such as at Daniel in New York City, as well as other high-end dining spots. Traisman says, 'It was an accidental, unintentional business.'
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One 1.76-ounce jar for $42; two jars for $70.56; four jars for $80.64.
Available at
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Ann Trieger Kurland can be reached at
