Latest news with #ZhuShaodong
Yahoo
26-04-2025
- Automotive
- Yahoo
Chery Debuts All-New HIMLA Series at 2025 Shanghai Auto Show, Redefining the Pickup Market with Full-Category Lineup
SHANGHAI, April 26, 2025 /PRNewswire/ -- On April 23, under the spotlight at 2025 Shanghai Auto Show, Chery officially unveiled its all-new pickup series—HIMLA—marking a key milestone in this Chinese automaker's global strategy. Launched amid the booming global pickup market, HIMLA not only reflects Chery's strategic ambitions in this segment but also redefines the future of traditional pickups three core pillars: a complete product portfolio, new energy transition, and intelligent technology empowerment. At the product launch of Chery brand, Zhu Shaodong, Deputy General Manager of Chery International said, "Chery brand always keeps original intention as the first choice of family-oriented customers." He also highlighted the strategic vision for HIMLA, emphasizing: "HIMLA can Master The Terrain, which helps every user to arrive their dream land." Globalization is not merely about scaling up in individual markets, but about accurately anticipating industry trends. As pickup consumption shifts from purely utilitarian purposes to a dual focus on 'lifestyle and work,' HIMLA represents Chery's technological prowess in redefining global mobility scenarios. He emphasized that the HIMLA series builds upon Chery's 28 years of technical expertise and will further leverage the company's first-mover advantages in the three core components of NEVs, and intelligent connectivity to actively reshape the global pickup market's value chain. The name "HIMLA" draws inspiration from the reverence for mountain peaks and the spirit of conquest, embodying the bold yet practical values of its target users. As a strategic pillar of Chery's global strategy, HIMLA delivers a full lineup spanning from compact to mid-size and large pickups, with multiple powertrain options including gasoline, diesel, and pure electric variants. This versatility caters to diverse needs—from commercial utility to family transportation and off-road adventure. In essence, HIMLA not only represents a big milestone of Chery's global strategy but also drives the evolution of pickups toward premium, passenger-oriented vehicles through new energy and intelligent innovation. The launch of HIMLA is not just Chery's technological statement in the pickup segment—it's a game-changer for the global pickup market's value landscape. Driven by Chery's innovation, HIMLA is accelerating the evolution of the global pickup market toward four key trends: passenger-oriented design, intelligence, premiumization, and new energy adoption. For consumers worldwide, HIMLA delivers a more cost-effective, purpose-built pickup option for every scenario. SOURCE Chery Automobile Co., Ltd. Sign in to access your portfolio
Cision Canada
26-04-2025
- Automotive
- Cision Canada
Chery Debuts All-New HIMLA Series at 2025 Shanghai Auto Show, Redefining the Pickup Market with Full-Category Lineup
SHANGHAI, April 26, 2025 /CNW/ -- On April 23, under the spotlight at 2025 Shanghai Auto Show, Chery officially unveiled its all-new pickup series—HIMLA—marking a key milestone in this Chinese automaker's global strategy. Launched amid the booming global pickup market, HIMLA not only reflects Chery's strategic ambitions in this segment but also redefines the future of traditional pickups three core pillars: a complete product portfolio, new energy transition, and intelligent technology empowerment. At the product launch of Chery brand, Zhu Shaodong, Deputy General Manager of Chery International said, "Chery brand always keeps original intention as the first choice of family-oriented customers." He also highlighted the strategic vision for HIMLA, emphasizing: "HIMLA can Master The Terrain, which helps every user to arrive their dream land." Globalization is not merely about scaling up in individual markets, but about accurately anticipating industry trends. As pickup consumption shifts from purely utilitarian purposes to a dual focus on 'lifestyle and work,' HIMLA represents Chery's technological prowess in redefining global mobility scenarios. He emphasized that the HIMLA series builds upon Chery's 28 years of technical expertise and will further leverage the company's first-mover advantages in the three core components of NEVs, and intelligent connectivity to actively reshape the global pickup market's value chain. The name "HIMLA" draws inspiration from the reverence for mountain peaks and the spirit of conquest, embodying the bold yet practical values of its target users. As a strategic pillar of Chery's global strategy, HIMLA delivers a full lineup spanning from compact to mid-size and large pickups, with multiple powertrain options including gasoline, diesel, and pure electric variants. This versatility caters to diverse needs—from commercial utility to family transportation and off-road adventure. In essence, HIMLA not only represents a big milestone of Chery's global strategy but also drives the evolution of pickups toward premium, passenger-oriented vehicles through new energy and intelligent innovation. The launch of HIMLA is not just Chery's technological statement in the pickup segment—it's a game-changer for the global pickup market's value landscape. Driven by Chery's innovation, HIMLA is accelerating the evolution of the global pickup market toward four key trends: passenger-oriented design, intelligence, premiumization, and new energy adoption. For consumers worldwide, HIMLA delivers a more cost-effective, purpose-built pickup option for every scenario.
Yahoo
19-04-2025
- Automotive
- Yahoo
Chery's New Brand - LEPAS Unveils First Vehicle, Redefining Elegant Mobility
ANQING, China, April 19, 2025 /CNW/ -- On April 18, Chery achieved another milestone in its global strategy: LEPAS L8, the first vehicle under Chery's new international brand LEPAS, officially rolled off the production line. As a strategic move in Chery's premium positioning, LEPAS not only addresses a market gap but also redefines elegant mobility with its philosophy of "COLORFUL LIFE, MASTERFUL DRIVE." With the audience watching in anticipation, Mr. Zhu Shaodong, Executive Vice President of Chery International, and Mr. Cao Bin, Chief Technology Officer of Chery, alongside other company leaders, unveiled LEPAS's first new vehicle—L8—revealing its sleek and elegant design in full for the first time. Representatives from global partners and media guests were present to witness this historic moment. The launch of LEPAS marks the culmination of Chery's nearly three decades of automotive expertise and global capabilities. It aims to enrich users' lives through innovative technology and design while delivering a poised yet exhilarating driving experience. As a cornerstone of Chery's upmarket strategy, LEPAS transcends the car's functional role, transforming it into an expression of lifestyle aesthetics. The brand name fuses "LEAP" and "PASSION," symbolizing dynamism and vitality while balancing elegance with fervor. Its "Leopard Aesthetics" design creates boundary-defying visual signatures. Backed by Chery's eight global R&D centers, LEPAS reimagines "elegant control." LEPAS L8, the brand's inaugural model, sets a new benchmark for mainstream SUVs. With its sleek styling, tech-forward cabin, spacious comfort, and comprehensive safety features, it caters to urban elites seeking a premium lifestyle. Beyond L8, LEPAS will expand its lineup to cover all mainstream segments, building a diverse product portfolio tailored to discerning customers - from family-oriented elites to those with refined tastes. The LEPAS L8's debut heralds its global launch at 2025 Chery Business Conference in late April. Centered around the theme "COLORFUL LIFE, MASTERFUL DRIVE," the event will showcase the perfect fusion of elegance and technology to a worldwide audience. Amid the dual trends of automotive intelligence and consumption upgrades, the arrival of LEPAS represents not only a testament to Chery's technological prowess but also a bold reimagining of the future of mobility aesthetics. True to its vision—"Making LEPAS the choice for stylish, elegant mobility"—this journey, beginning in Wuhu, China, is now accelerating onto the world stage. View original content to download multimedia: SOURCE Chery Automobile Co., Ltd. View original content to download multimedia: Sign in to access your portfolio
Yahoo
19-04-2025
- Automotive
- Yahoo
Chery's New Brand - LEPAS Unveils First Vehicle, Redefining Elegant Mobility
ANQING, China, April 19, 2025 /CNW/ -- On April 18, Chery achieved another milestone in its global strategy: LEPAS L8, the first vehicle under Chery's new international brand LEPAS, officially rolled off the production line. As a strategic move in Chery's premium positioning, LEPAS not only addresses a market gap but also redefines elegant mobility with its philosophy of "COLORFUL LIFE, MASTERFUL DRIVE." With the audience watching in anticipation, Mr. Zhu Shaodong, Executive Vice President of Chery International, and Mr. Cao Bin, Chief Technology Officer of Chery, alongside other company leaders, unveiled LEPAS's first new vehicle—L8—revealing its sleek and elegant design in full for the first time. Representatives from global partners and media guests were present to witness this historic moment. The launch of LEPAS marks the culmination of Chery's nearly three decades of automotive expertise and global capabilities. It aims to enrich users' lives through innovative technology and design while delivering a poised yet exhilarating driving experience. As a cornerstone of Chery's upmarket strategy, LEPAS transcends the car's functional role, transforming it into an expression of lifestyle aesthetics. The brand name fuses "LEAP" and "PASSION," symbolizing dynamism and vitality while balancing elegance with fervor. Its "Leopard Aesthetics" design creates boundary-defying visual signatures. Backed by Chery's eight global R&D centers, LEPAS reimagines "elegant control." LEPAS L8, the brand's inaugural model, sets a new benchmark for mainstream SUVs. With its sleek styling, tech-forward cabin, spacious comfort, and comprehensive safety features, it caters to urban elites seeking a premium lifestyle. Beyond L8, LEPAS will expand its lineup to cover all mainstream segments, building a diverse product portfolio tailored to discerning customers - from family-oriented elites to those with refined tastes. The LEPAS L8's debut heralds its global launch at 2025 Chery Business Conference in late April. Centered around the theme "COLORFUL LIFE, MASTERFUL DRIVE," the event will showcase the perfect fusion of elegance and technology to a worldwide audience. Amid the dual trends of automotive intelligence and consumption upgrades, the arrival of LEPAS represents not only a testament to Chery's technological prowess but also a bold reimagining of the future of mobility aesthetics. True to its vision—"Making LEPAS the choice for stylish, elegant mobility"—this journey, beginning in Wuhu, China, is now accelerating onto the world stage. View original content to download multimedia: SOURCE Chery Automobile Co., Ltd. View original content to download multimedia: Sign in to access your portfolio
