Latest news with #ZiadMelhem
Jordan Times
05-03-2025
- Business
- Jordan Times
Cutting through the noise with transparency and education in trading
With so much conflicting information in the market, it's crucial to understand if trading aligns with your goals and risk tolerance. CFI Financial Group's pioneering Trading Transparency+ initiative offers the clarity and tools for responsible decision-making. By Ziad Melhem Chief Marketing Officer, CFI Financial Group In an era where access to financial markets is easier than ever, trading has become a popular avenue for many seeking to build wealth or diversify their portfolios. Yet, with the rise of online platforms, traders are increasingly faced with an overwhelming volume of information, advice and predictions, much of it conflicting or misleading. It's easy to get caught up in the excitement, but the reality is that trading is not for everyone – and even for those it suits, it's important to approach it with a clear, well-informed mindset. At CFI Financial Group, we believe the first step in successful trading is understanding whether it aligns with your personal goals and risk tolerance. This is where Trading Transparency+ (TT+) comes in – not as a one-size-fits-all solution, but as a helpful initiative designed to help individuals assess their readiness for the markets. An overload of information One of the most common challenges traders face today is the sheer volume of conflicting information available. While some online platforms promise instant wealth, others promote complicated strategies without explaining the inherent risks. For many, this 'noise' leads to confusion, missteps and, at times, significant financial loss. The fast-paced nature of the market can further cloud judgment, particularly for those new to trading. That's why transparency matters. Understanding what you're getting into and having a clear sense of whether trading aligns with your goals is essential for making informed decisions. Trading Transparency+ provides resources and tools to help users do just that. A simple reality check One of the more straightforward features of TT+ is the Trading Reality Check tool, available for free on our website ( This tool offers individuals a chance to evaluate their approach to trading by asking a series of practical, self-reflective questions. It's not about dissuading anyone from trading, but rather helping them assess whether their current strategy aligns with their broader financial aspirations. Through this simple process, individuals can identify gaps in their understanding or recognise areas where their approach may be unsustainable or misaligned with their goals. While it's not a definitive answer, it offers a reality check – an honest tool for self-reflection. How education leads to responsible trading Trading is a complex activity and success isn't guaranteed. It requires knowledge, patience and a solid understanding of the risks involved. The Trading Transparency+ programme is designed to help individuals make more informed decisions by providing educational content on key trading concepts. Topics such as risk management, the realities of market behaviour and the differences between trading and investing are covered through webinars, articles and videos. We are committed to offering a balanced, fact-based approach to trading education. The goal is to help traders understand the realities of the market and assess whether it fits within their financial picture. After all, sometimes the best decision is to not trade – or at least not to trade certain products or markets that may not align with personal goals or risk tolerance. Making the right decision The purpose of Trading Transparency+ is not to promote a specific product or strategy but to help people make better, more informed decisions about whether trading is right for them. By offering insights, resources and self-assessment tools, we aim to cut through the confusion and provide clarity in a crowded, often noisy space. At CFI, we believe in the importance of transparency and education in any financial journey. The mission of TT+ is simple – to help individuals assess whether trading fits with their goals and whether it's a suitable financial tool for them. For some, that might mean focused research into the markets with the right knowledge and tools; for others, it might mean stepping back and reassessing their approach. Whatever the outcome, the decision will be better informed. Clarity, not sales We aren't here to sell anyone on trading. Instead, our focus with Trading Transparency+ is on providing the resources that enable individuals to make thoughtful, responsible decisions about their financial futures. Ultimately it's about understanding the broader context of trading – how it fits into your financial goals, your risk profile and your long-term aspirations. In a world of endless chatter, clarity is a powerful asset. At CFI Financial Group, we are committed to offering transparency, education and tools to help you make the right decision – whether that decision is to engage in trading or pursue another path entirely. Note to Editor: About CFI: CFI Financial Group, established in 1998, is MENA's leading online trading broker with over 25 years of experience. Operating from key locations like London, Abu Dhabi, Dubai, Cape Town, Baku, Beirut, Amman, and Cairo, CFI provides seamless access to both global and local markets. Offering diverse trading options across equities, currencies, commodities, and more, CFI delivers superior conditions, including zero-pip spreads, no commission fees, and ultra-fast execution. The company offers intuitive and advanced solutions for traders of all experience levels. CFI fosters financial literacy through multilingual educational content and inspires excellence through partnerships with global icons like AC Milan, FIBA WASL, and MI Cape Town cricket team, as well as the Department of Culture and Tourism – Abu Dhabi. With Seven-Time Formula One™ World Champion Sir Lewis Hamilton as Global Brand Ambassador, CFI reflects a shared commitment to innovation and success while supporting cultural and community initiatives worldwide. For more information: Media Inquiries: Cecilia Natalia Hage, Global PR & Communications Manager, [email protected]
Zawya
24-02-2025
- Business
- Zawya
CFI appoints Brazen MENA to drive communications across its trading portfolio
Dubai, United Arab Emirates: Following a competitive pitch, Brazen MENA has been selected as CFI's strategic partner for all public relations needs. As an award-winning agency, with accolades such as the MEPRA Home-Grown Agency of the Year, Brazen MENA has been entrusted with increasing awareness of CFI's global trading services, empowering traders, and highlighting its wide array of financial products and advanced trading platforms. A pioneering financial services provider, CFI prides itself on delivering exceptional value to traders worldwide. With over 25 years of experience, CFI offers access to more than 15,000 financial instruments and is regulated by over 12 international authorities, ensuring a secure and trusted trading environment. Brazen MENA's role will be to strengthen CFI's brand presence and expand its recognition in global financial markets. With a commitment to superior trading conditions, CFI provides commission-free trading, zero-pip spreads, ultra-fast execution, and world-class support. Brazen MENA will focus on promoting CFI's advanced platforms, educational resources, and market-leading tools that make trading more accessible, flexible, and reliable. In addition, Brazen MENA will oversee all media and influencer communications, working to further promote CFI's powerful offerings, from expert trading education to the cutting-edge tools that help traders make smarter, more informed decisions. Ziad Melhem, CFI Chief Marketing Officer comments: 'At CFI, strategic communication is essential to strengthening our brand and engaging traders globally. Brazen MENA's creativity and expertise make them an ideal partner to help us enhance our messaging and reinforce our commitment to innovation, transparency, and trader empowerment. We look forward to a strong collaboration that drives meaningful impact.' Louise Jacobson, Managing Partner of Brazen MENA added: "We're thrilled to be leading PR for CFI, a pioneering financial services provider with a strong legacy of delivering exceptional value to traders worldwide. With Lewis Hamilton as their global brand ambassador, CFI embodies precision, performance, and a winning mindset—values that align perfectly with our approach at Brazen MENA. This partnership reinforces our expertise in the corporate and finance space, and we're excited to enhance CFI's brand presence and expand its recognition in global financial markets. With our smart, creative, and results-driven strategies, we're set to deliver high-impact results." For more information, please contact Louise Jacobson at Brazen E. Louise@ W. About Brazen MENA Brazen MENA was established in Dubai, UAE in 2015 and is one of the region's leading lifestyle agencies Famous for harnessing the power of PR to manage reputational touchpoints for brands using its signature approach – creative intelligence – to help deliver the right results for clients As well as generating brand awareness, Brazen MENA drives equity and increases footprints for businesses through integrated communications Brazen MENA has represented 200+ brands in the region across the verticals of food & beverage, FMCG, travel, fashion, beauty, sport, tech, real estate and many more The agency's senior team sits on the boards of various influential organisations including Global Women in PR MENA, MEPRA and PRCA MENA and is a company that is passionate about driving PR standards in the region and giving back to the community Shortlisted for 100+ MENA Industry Awards 2018 – 2023 MEPRA & PRCA MENA (Eight Times) Small Consultancy of the Year Caterer ME F&B PR firms Power List 2022 – 2023 MEPRA 2017 – 2019 Awards Winners: Best Retail Campaign for The Galleria, Best Beauty Campaign for Bio-Oil, Young Communicator of the Year, Best Consumer Services for The Galleria and Atlantis, The Palm, and Best Use of Traditional Media Relations for Careem. PRCA MENA 2017 – 2020 Awards Winners: Highly Commended PR Leader of the Year, Highly Commended Best Social Impact for Freedom Pizza, Best Media Relations Campaign for Careem, and Regional Campaign of the Year for Wendy's GCC Enterprise Awards 2019 – Most Innovative Content Marketing Agency in Dubai MEPRA 2022 – 2022 Award Winners: Gold Award for Best F&B Campaign PRCA MENA 2022 – 2022 Awards Winners: Highly Commended Influencer Campaign of the Year, and Small Consultancy of the Year MEPRA 2023 – 2023 Award Winners: Homegrown Agency of the Year 2023
