CFI appoints Brazen MENA to drive communications across its trading portfolio
Dubai, United Arab Emirates: Following a competitive pitch, Brazen MENA has been selected as CFI's strategic partner for all public relations needs. As an award-winning agency, with accolades such as the MEPRA Home-Grown Agency of the Year, Brazen MENA has been entrusted with increasing awareness of CFI's global trading services, empowering traders, and highlighting its wide array of financial products and advanced trading platforms.
A pioneering financial services provider, CFI prides itself on delivering exceptional value to traders worldwide. With over 25 years of experience, CFI offers access to more than 15,000 financial instruments and is regulated by over 12 international authorities, ensuring a secure and trusted trading environment. Brazen MENA's role will be to strengthen CFI's brand presence and expand its recognition in global financial markets.
With a commitment to superior trading conditions, CFI provides commission-free trading, zero-pip spreads, ultra-fast execution, and world-class support. Brazen MENA will focus on promoting CFI's advanced platforms, educational resources, and market-leading tools that make trading more accessible, flexible, and reliable.
In addition, Brazen MENA will oversee all media and influencer communications, working to further promote CFI's powerful offerings, from expert trading education to the cutting-edge tools that help traders make smarter, more informed decisions.
Ziad Melhem, CFI Chief Marketing Officer comments: 'At CFI, strategic communication is essential to strengthening our brand and engaging traders globally. Brazen MENA's creativity and expertise make them an ideal partner to help us enhance our messaging and reinforce our commitment to innovation, transparency, and trader empowerment. We look forward to a strong collaboration that drives meaningful impact.'
Louise Jacobson, Managing Partner of Brazen MENA added: "We're thrilled to be leading PR for CFI, a pioneering financial services provider with a strong legacy of delivering exceptional value to traders worldwide. With Lewis Hamilton as their global brand ambassador, CFI embodies precision, performance, and a winning mindset—values that align perfectly with our approach at Brazen MENA. This partnership reinforces our expertise in the corporate and finance space, and we're excited to enhance CFI's brand presence and expand its recognition in global financial markets. With our smart, creative, and results-driven strategies, we're set to deliver high-impact results."
For more information, please contact Louise Jacobson at Brazen
E. Louise@brazenmena.com
W. brazenmena.com
About Brazen MENA
Brazen MENA was established in Dubai, UAE in 2015 and is one of the region's leading lifestyle agencies
Famous for harnessing the power of PR to manage reputational touchpoints for brands using its signature approach – creative intelligence – to help deliver the right results for clients
As well as generating brand awareness, Brazen MENA drives equity and increases footprints for businesses through integrated communications
Brazen MENA has represented 200+ brands in the region across the verticals of food & beverage, FMCG, travel, fashion, beauty, sport, tech, real estate and many more
The agency's senior team sits on the boards of various influential organisations including Global Women in PR MENA, MEPRA and PRCA MENA and is a company that is passionate about driving PR standards in the region and giving back to the community
Shortlisted for 100+ MENA Industry Awards
2018 – 2023 MEPRA & PRCA MENA (Eight Times) Small Consultancy of the Year
Caterer ME F&B PR firms Power List 2022 – 2023
MEPRA 2017 – 2019 Awards Winners: Best Retail Campaign for The Galleria, Best Beauty Campaign for Bio-Oil, Young Communicator of the Year, Best Consumer Services for The Galleria and Atlantis, The Palm, and Best Use of Traditional Media Relations for Careem.
PRCA MENA 2017 – 2020 Awards Winners: Highly Commended PR Leader of the Year, Highly Commended Best Social Impact for Freedom Pizza, Best Media Relations Campaign for Careem, and Regional Campaign of the Year for Wendy's
GCC Enterprise Awards 2019 – Most Innovative Content Marketing Agency in Dubai
MEPRA 2022 – 2022 Award Winners: Gold Award for Best F&B Campaign
PRCA MENA 2022 – 2022 Awards Winners: Highly Commended Influencer Campaign of the Year, and Small Consultancy of the Year
MEPRA 2023 – 2023 Award Winners: Homegrown Agency of the Year 2023
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