Latest news with #Zivame
India.com
09-07-2025
- Business
- India.com
Meet Richa Kar, woman who runs Rs 16000000000 business empire, Mukesh Ambani, Ratan Tata also invested…, her net worth is…
Richa Kar Profile: Founder of Zivame, Richa Kar has brought in drastic changes in India's e-commerce landscape by creating a platform that prioritizes convenience and privacy. Richa Kar's platform is more than just an online store — it's a powerful tool for empowering women to make informed and confident shopping decisions. With a background in engineering and an MBA, Kar recognized a gap in the market and went on to establish Zivame as a leading brand in the industry. Through promoting body positivity and diversity, Zivame has empowered women to embrace their unique identities, challenging traditional societal norms and perceptions of femininity. Zivame became well-known among Indian ladies looking for underwear that suited their individual requirements. Today, the company has 5,000 patterns, 50 brands, and 100 sizes in their assortment. Zivame was acquired by Mukesh Ambani through Reliance retail in 2020. However, Richa retainer her equity in the company. Richa Kar: Net Worth Zivame has a valuation of more than Rs. 681 crores, according to media reports. Currently, Richa is on the board of directors of Zivame. Her estimated net worth is Rs 749 crore, as per the Economic Times. All You Need to Know About Richa Kar: Richa Kar was born in Jamshedpur in 1980 Richa graduated from BITS Pilani and completed her master's from Narsee Monjee Institute of Management Studies (NMIMS) in 2007. She also worked for companies like SAP and Spencer's. How Richa Started Zivame? It was not easy for Richa to start a business. She borrowed Rs 35 lakh from her friends and family as she didn't have much funds required to start her business. Richa then implemented her experience of tracking Victoria's Secret's online sales while working at SAP consultancy as she gave shape to her vision by turning it into reality by establishing India's one of biggest intimate wear e-commerce platform for women. Richa founded Zivame with the vision of empowering women with the knowledge they need to choose lingerie that fits them well and aligns with their personal preferences.
India.com
04-07-2025
- Business
- India.com
Meet woman who founded India's largest lingerie brand worth Rs 1600 crore, later sold it, has close ties with Mukesh Ambani, her name is…
'What will people say?' This is a question that often stifles dreams and halts innovation. But Richa Kar, the visionary who started Zivame, ignored all the noise that society was throwing out there and instead pursued her passion, broke through the stereotype, and created a brand that has redefined and changed women's confidence and comfort. Where did Richa, the Zivami Owner, pursue her education? Richa Kar's father worked at Tata Steel. Her mother was reportedly a homemaker. After several years in the IT sector, Richa decided to pursue her post-graduate diploma and then went on to obtain a master's degree from SVKM's Narsee Monjee Institute of Management Studies (NMIMS) in 2007. On her way to becoming an entrepreneur, Richa collected valuable experience from companies such as Spencers and SAP where she worked in retail consultancy. She was born on July 17, 1980. During her retail consulting role at SAP, Richa Kar stumbled upon the online sales statistics of Victoria's Secret. This experience helped her to see the issue of buying underwear faced by many Indian women, which is the absence of comfort and privacy. After nearly eight years of work experience, and perspective from her project, Richa has not only gained valuable insight but also realized how much of a void there was in the market. She felt a strong urge to fill the gap and the thought of starting her own lingerie brand started to take form. When Richa first shared the news of the startup with her parents, it did not go as she had intended. Her father had doubts, and her mother completely disapproved. Her mother was embarrassed on behalf of her daughter for selling lingerie. Richa tried to convey her vision several times, but it was not easy to sway her parents. Nonetheless, Richa stood her ground.
Hans India
04-07-2025
- Lifestyle
- Hans India
Must-have monsoon Tops for effortless style
With the rainy season here, it's time to switch to clothes that are both comfortable and stylish. Monsoon fashion is all about light fabrics, quick-drying materials, and easy-to-wear styles that still look great. Whether you're heading out or just relaxing at home, the right top can make all the difference. So, here are some must-have monsoon tops to check out. Navyasa by LIVA Indigo Blooms Top Stay effortlessly stylish this monsoon with this Top made from LIVA's breathable, fluid fabric, it keeps you cool and comfortable on humid days. The rich indigo hue with delicate floral prints adds a touch of elegance while smartly concealing unexpected rain splashes. Its relaxed silhouette ensures ease of movement, and the quick-drying fabric makes it ideal for unpredictable weather. Perfect for work or casual outings, this top blends comfort, charm, and monsoon-ready functionality. LIVA Straight Printed Top This elegant black top is crafted from eco-friendly viscose fabric that's soft, breathable, and perfect for the monsoon. Its minimalist design makes it a versatile wardrobe staple, while the lightweight material ensures comfort even on the most humid days. The fabric drapes beautifully, offering a polished yet relaxed look that transitions seamlessly from workwear to casual evenings. With quick-drying properties and a flattering fit, it's an ideal choice for those seeking sustainable style during the rainy season. Zivame Viscose Blend Tunic Top When comfort meets effortless charm, a tunic like this becomes your monsoon best friend. Crafted from a soft viscose blend, this navy-blue top offers a relaxed silhouette that lets your skin breathe on sticky, monsoon season. Its tunic length adds a touch of elegance while keeping things casual and fuss-free. Lightweight and quick to dry, it's perfect for lounging at home, running errands, or even a breezy coffee outing. FabAlley – Black & White Geometric Print Crepe Wrap Top Bold, modern, and monsoon-ready, this black and white geometric print wrap top is a standout piece for the season. Crafted from lightweight crepe, it offers a sleek drape and quick-drying comfort ideal for humid, rainy days. The wrap design flatters the waist, while the sharp print adds a touch of contemporary edge. Whether paired with high-waisted trousers or denims, it effortlessly elevates your look, making it perfect for both workdays and casual outings during the wet season.
Time of India
28-06-2025
- Business
- Time of India
How Zivame's cultural fluency and innovation broke the clutter
In 2011, when homegrown brand Zivame was laying the groundwork in the lingerie space, consumer challenges were very different. With privacy being a top concern for many first-time users, the brand integrated several trust-focused features into its customer experience, for instance, shipping orders in discreet, unbranded packaging. Cut to now: from expanding its presence in offline retail to deeply understanding consumer insights, Zivame is reshaping both habits and category norms. Its award-winning campaign Museum of Boobs was an effort on that front. Daman Bali, Head of Brand Marketing at Zivame, describes the campaign as a consumer mindset reset, one led by education, design innovation, and cultural fluency. He shares the origin of the idea and the impact it created. Bali also adds that for the second half of the year, Zivame's focus will be on deepening product-level solutions tailored to different body profiles. 'Community building remains a strong priority. Whether through user-generated content, local activations, or storytelling that reflects real women and real needs, we want to create a space where women feel seen and supported,' he says. Could you share the key strategies and insights that went behind the making of 'The Museum of Boob' campaign? At the heart of the campaign was a simple but powerful insight: most women know their cup and band size, but few understand how breast shape plays a critical role in fit and comfort. This gap wasn't just informational, it was emotional. Women had normalized discomfort without realizing the problem wasn't them, but the product. Strategically, we wanted to: Shift the conversation from size to shape, making Zivame the first brand in India to lead this dialogueUse visual metaphors (e.g., mushrooms, umbrellas) to represent breast profiles in a non-clinical, humorous wayLayer the campaign across digital, retail, and experiential touchpoints to build curiosity and credibilityMake the conversation feel shareable and safe, not medical, awkward, or overly personal This wasn't just a product campaign. It was a consumer mindset reset, led by education, design innovation, and cultural fluency. What is the origin of the idea? Could you share the inspiration behind the campaign? The idea was born from our Fitcode data and decades of customer feedback, where we saw patterns that couldn't be explained by size alone. Women were wearing the 'right' size but still struggling with poor fit. The reason? Shape mismatch. The creative leap happened when we realized: this serious topic needed a lighter, metaphorical lens. Instead of charts or technical diagrams, we used everyday objects - quirky, disarming, and instantly relatable. That was the turning point that gave birth to the Museum of Boobs . The inspiration also came from a desire to reclaim the narrative around breasts - not to sensationalize them, but to celebrate their diversity, in form, not fantasy. What were the KPIs that you tracked to measure the success of this campaign? Could you share some key results? We tracked performance across digital, social, app, web, and retail, with very clear KPIs. Campaign reached over 27 Cr+ impressionsTriggered 4.9M organic reach and 22M+ views across socialWeb traffic surged by 319%Retail stores in cities like Hyderabad & Bangalore saw a 25% footfall increase#MuseumOfBoobs trended across platforms, creating viral user interest without any provocation How do you plan to scale the campaign? While Museum of Boobs was designed as a high-impact campaign, it has opened up a powerful space for ongoing conversations around shape-fit awareness. We see strong potential in revisiting and building on the idea in the future, with deeper insights, stronger market penetration, and an evolved product mix that better caters to breast shape diversity. If and when we bring the campaign back, the focus will be on scaling it across newer markets with localized promotions, curated assortments, and more in-store storytelling. We'll also lean heavily into influencer-led content, creating relatable, shape-first narratives that help normalize this conversation and keep the momentum going beyond the first wave. In many ways, the campaign aimed to normalize a conversation that should already be commonplace in everyday contexts. As a brand, how is Zivame trying to identify these points of conversation? What are consumers wanting from brands like yours? We listen, constantly. Our strength lies in data, dialogue, and cultural empathy. We don't just look at what women are buying. We study what they're struggling with, through Fitcode insights, customer service chats, reviews, and community stories. Campaigns like Museum of Boobs stem from identifying these invisible pain points and converting them into empathetic, empowering narratives. What can brands learn from the success of a campaign like 'The Museum of Boobs'? A few powerful lessons: If it hasn't been said, say it first. Shape-based fit was a white space. We claimed it with beyond performance. Build resonance. The campaign worked because it had emotional truth, not just media can disarm taboo. We used fun, not fear, to drive isn't a checklist - it's a lens. Every execution choice was shaped by: 'Would every woman feel seen, safe, and celebrated here?'Most importantly: don't just advertise. Advance the conversation. What is the brand going to focus on for the rest of the year from a marketing point of view? In the second half of the year, our focus is on going deeper into product-level solutions tailored to different body profiles. This means not just continuing to develop inclusive, shape-specific intimatewear, but also ensuring our marketing and promotions clearly communicate these solutions to every woman. From digital to retail, the aim is to make the connection between body type and product choice more intuitive, educational, and empowering. Alongside this, community building remains a strong priority. Whether through user-generated content, local activations, or storytelling that reflects real women and real needs, we want to create a space where women feel seen and supported. Zivame is evolving beyond just a lingerie brand, we're becoming a trusted guide in helping women better understand and embrace their bodies. Zivame's campaign Museum of Boobs won Disruptive Campaign of the Year at ETBrandEquity's Brand Disruption Awards 2025.
Business Upturn
16-06-2025
- Business
- Business Upturn
Zivame Launches First Franchise Store in Madurai and Announces Pan-India Expansion
Marking a key milestone in its growth journey, Zivame inaugurated its first-ever franchise store at Vishal De Mall, Madurai, Tamil Nadu , on 11th June 2025 — a strategic entry into one of the brand's fastest-growing southern markets. The grand launch event was inaugurated by the Chief guest – Rajarathinam Ilakovan, Director of Vishal De Mall, and witnessed the presence of Zivame CEO Lavanya Pachisia, Retail Head Jayendre Nath, and Brand Marketing Head Daman Bali, and an enthusiastic welcome from the local community. The store's vibrant debut not only highlights Zivame's strong foothold in South India but also signals the beginning of its next big leap. At the launch of Zivame's first-ever franchise store, CEO Lavanya Pachisia shared key insights into the brand's growth journey and vision ahead. – ' Since Zivame originated in Bengaluru, South India has always been a key market for us. Expanding through local franchise partners allows us to not only deepen our presence in the region but also better understand and cater to local preferences. It's an important step in making the 'Zivame experience' more accessible and relevant to women across diverse communities.' With a strong Pan-India retail presence already in place, Zivame is now scaling up its reach by deepening access to other emerging markets across the country. This strategic expansion brings the brand even closer to customers across metros, Tier 2, and Tier 3 cities, complementing its robust online presence with an even more expansive offline footprint. For potential franchisors and seasoned investors, Zivame's franchise program offers a compelling business opportunity with strong brand equity, proven business model, and built-in operational support. For franchise enquiries or if you're an interested franchisor, write to Zivame at: [email protected] Founded in 2011, Zivame has redefined the intimatewear category with deep consumer insight, innovation, technology, and trend-forward design — all anchored in women's comfort. As of 2025, with a portfolio of 50,000+ styles across lingerie, sleepwear, shapewear, and activewear in over 100 sizes, Zivame has evolved beyond retail into a trusted destination for women across ages and geographies. From launching India's first online Fitcode to breakthrough campaigns like Museum of Boobs , Zivame has consistently stayed ahead of the curve. By combining tech-enabled solutions with deep consumer understanding, the brand has redefined how women experience intimate wear in India, creating one of the most influential fashion-retail ecosystems in the country. Disclaimer: The above press release comes to you under an arrangement with a PR agency. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash
