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Hype Malaysia
24-04-2025
- Business
- Hype Malaysia
200 New ZUS Coffee Outlets Set To Open Across Southeast Asia By End Of The Year
ZUS Coffee is growing bigger by the second! The local coffee chain brand has recently announced a massive 200-store expansion across Southeast Asia, thus cementing itself as the biggest coffee chain in Malaysia. Coffee shop operator Zuspresso Sdn, the company behind ZUS Coffee, plans to add at least 107 new outlets in Malaysia this year. Chief Operating Officer Venon Tian said the company also has plans to open around 80 new stores in the Philippines and 6 new stores in Singapore. In addition, Zuspresso is also looking to expand to Thailand and Indonesia, with plans to open its first store in those two countries within the year. If you're wondering, ZUS Coffee is now open in Malaysia, the Philippines, Singapore and Brunei. This new expansion plan comes after the company surpassed its competitor, Starbucks Coffee, to become Malaysia's largest coffee chain. ZUS Coffee currently operates 743 stores domestically, while Starbucks Coffee only operates 320. Internationally, ZUS has 120 stores in the Philippines, 4 in Singapore and 1 in Brunei. ZUS Coffee's success is also rather fast, given that the company launched its first store in November 2019. The brand also saw a significant jump in popularity in recent years, thanks to more Malaysians supporting local brands while boycotting foreign brands, including Starbucks Coffee. The latter, especially, has been facing hardships due to its alleged ties to Israel, and customers have been lamenting about its prices. Venom said ZUS Coffee's success is partly due to its menu of tailor-made flavours appealing to local tastes in each market, like palm sugar-flavoured drinks in Malaysia and purple yam-flavoured coffee in the Philippines. The company also gained traction for its promotional campaigns, including the recent capybara-theme Brownie Series. ZUS Coffee also has a merchandise line with products like bottles and plushies. With its creative marketing and delicious menu, it's no surprise that ZUS Coffee is ahead of the game. We can't wait to see what the future holds for this local brand! Source: MalayMail, The Straits Times
Malay Mail
24-04-2025
- Business
- Malay Mail
ZUS Coffee brews massive expansion with nearly 200 new Southeast Asia stores planned
KUALA LUMPUR, April 24 — Coffee shop operator Zuspresso Sdn plans a significant expansion across Southeast Asia this year, aiming to open nearly 200 new ZUS Coffee stores. The company will add at least 107 new outlets in Malaysia and approximately 80 in the Philippines, chief operating officer Venon Tian said in a Bloomberg interview. ZUS Coffee will also establish six more locations in Singapore while launching its first stores in Thailand and Indonesia within the year. This expansion follows ZUS surpassing Starbucks in early 2024 to become Malaysia's largest coffee chain, now operating 743 stores domestically compared to Starbucks' 320. Beyond Malaysia, the chain currently runs about 120 stores in the Philippines — backed by investment from Filipino billionaire Frank Lao — and four locations in Singapore, alongside a franchise presence in Brunei. Tian said ZUS finds success partly through tailor-made flavours appealing to local tastes in each market it operates. Financially, the chain demonstrated rapid growth with net income tripling to RM37 million ringgit in 2024. ZUS started as a kiosk focused on coffee delivery via its own app in late 2019, finding traction quickly. 'Covid accelerated our business model,' Tian said, referencing the boost from pandemic lockdowns driving online deliveries. 'It's about how we make quality coffee accessible to most people,' Tian added, explaining the brand's core approach driving its expansion.
