Latest news with #adcredits
TechCrunch
15-05-2025
- Health
- TechCrunch
TikTok rolls out a new meditation feature to help you get off the app and sleep
TikTok is launching in-app guided meditation exercises, the social network announced on Thursday. The company began testing the meditation exercises with select teens earlier this year and is now making the feature available to all users on its app. The idea behind the feature is to help users improve their sleep quality and encourage them to put the app down during those late-night endless scrolling sessions. For teen under the age of 18, meditation will be turned on by default. If a teen is using the app after 10pm, their For You feed will be interrupted by a guided meditation exercise that encourages them to wind down for the night. The meditation features a calming screen and soft music alongside breathing exercises. Image Credits:TikTok If teens choose to ignore the message and continue to use the app, they will see a second full-screen prompt that will nudge them to go to sleep. TikTok has been introducing new teen safety features over the past few years in response to concerns over the app's impact on its youngest users. The new meditation feature marks the company's latest effort to appease lawmakers. Adults who are interested in the meditation feature can turn it on by navigating to the app's Screen Time settings page. From there, you just need to toggle on the 'sleep hours' feature. You can choose what time you want to see the meditation exercise each night. TikTok also announced that it's going to donate $2.3 million in ad credits to 31 mental health organizations in 19 countries around the world as part of its Mental Health Education Fund.
Yahoo
09-05-2025
- Business
- Yahoo
TikTok Announces a Range of SMB Support Initiatives for Small Business Month
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. TikTok will be super keen to highlight its successes on this front. May is Small Business Month, and TikTok has announced a range of activations and opportunities for SMB, including a chance to win a share of $1 million in TikTok ad credits. As per TikTok: 'Small businesses are the heart of innovation, culture, and community across the United States, and on TikTok, their impact is bigger than ever. Among the 170 million users in the U.S., more than 7.5 million businesses, from family-run shops to emerging brands, are leveraging TikTok to grow and connect with new audiences.' Yeah, TikTok's been looking for any opportunity that it can to highlight its broader impact on the U.S. economy, as part of its pushback against the proposed sell-off of the app in the nation. Which is still, at present, going ahead. The 'Protecting Americans from Foreign Adversary Controlled Applications Act,' which went into effect in January, dictates that TikTok has to be sold to a U.S.-owned entity, or cease operations in the nation. That hasn't been enforced as yet, because President Trump has issued executive orders to hold off on enacting the law (and he's said that he'll issue more if necessary), but technically, TikTok is operating illegally in America right now. Whether a deal to keep the app active can be arranged remains to be seen, with U.S.-China tensions simmering amid tariff talks. But as the negotiations go on, TikTok has been keen to showcase its benefits for Americans, seemingly as a means to soften opposition to the app. Which is an aside from the actual reasons for the TikTok sell-off push, but TikTok's been doing it anyway, so… But back to Small Business Month. TikTok is launching a range of initiatives for the event, including: Starting May 15, join us for a weekly webinar series offering expert guidance and cutting-edge strategies to launch effective campaigns and make the most of TikTok's business tools. Check out our video podcast series featuring stories and insights from small business owners and brands, designed to inspire and inform. Open to small business owners, join TikTok in LA, NYC, and Austin to learn how to maximize your small business presence on the platform. And as noted, TikTok's also giving away $1 million in ad credits, split into $2,000 across 500 businesses. To be eligible, your business must have fewer than 500 employees, and be based in the U.S. Winner, as noted, will get $2,000 in ad credit, as well as a meeting with a TikTok ads expert. Though if you do win, you'll have to push your ads out pretty quick: 'Provided all requirements and obligations are met, the ad credits will be applied to your TikTok Ads Manager account on or before June 14, 2025. If the ad credits are not fully utilized, they will automatically expire on July 14, 2025.' So you'll have a month to spend a couple of grand on TikTok ads. Expect to see a heap of SMB promotions in June. TikTok's outlined all of this on a new Small Biz Fest mini site, where you can also apply to win its ad credits offer, and sign up to is various webinars and info sessions. It could be worth a look. Despite the broader concerns about its status in the U.S., TikTok remains one of the most popular apps, especially for younger audiences, and as such, a key conduit for branding and promotions. A few key tips could help to advance your TikTok efforts. You can check out TikTok's Small Business Month programming here. Recommended Reading TikTok Shares Insights Into Its Value as a Shopping Tool
