Latest news with #adidasIndia
Fashion Value Chain
3 days ago
- Entertainment
- Fashion Value Chain
Suhana Khan Joins adidas India as New Face of Originals
adidas India has announced Suhana Khan as the newest face of the brand, ushering in a fresh chapter that fuses the brand's iconic legacy with the expressive energy of a new generation. The collaboration shines a spotlight on the enduring appeal of the adidas Originals Superstar—a sneaker that continues to resonate across generations. Suhana Khan shared her excitement, saying the brand has always been part of her personal style, and she values its focus on creativity, authenticity, and self-expression. Her effortless aesthetic and cultural influence position her perfectly to bring new life to adidas Originals' most celebrated silhouettes. Neelendra Singh, General Manager of adidas India, emphasized that Suhana embodies the spirit of a cultural creator—someone who redefines fashion norms and connects heritage to the present. Her entry into the adidas family underscores the brand's continued mission to support individuality through street culture. With this announcement, adidas reaffirms its commitment to celebrating timeless icons while amplifying the voices shaping the future of style.
News18
4 days ago
- Entertainment
- News18
Suhana Khan Joins adidas India as the New Face of Originals, Ushering in a Fresh Era of Iconic Style
Last Updated: With Suhana joining the brand, adidas India continues to redefine what it means to be iconic rooted in legacy, inspired by the present, and driven by the voices of tomorrow. adidas India announces Suhana Khan as the newest face of the brand. This collaboration signals the start of an exciting new chapter that blends iconic heritage with fresh energy as the brand continues to champion the next generation of creative voices. The announcement with Suhana also marks a renewed spotlight on Originals' classic sneaker franchises, Superstar, that has stood the test of time and continues to resonate with the new generation. It's a reminder that while trends come and go, Originals stay iconic, rooted in legacy, inspired by the present, and reinterpreted through the people who wear them. Speaking on her association with the brand, Suhana Khan shares, 'I'm super thrilled to be joining the iconic adidas family. The brand has always held a special place in my heart, with its classic sneakers being a staple in my wardrobe. adidas Originals stands for creativity, authenticity, and staying true to yourself values I truly admire. To now be part of a legacy rooted in culture that has inspired so many across the world feels incredibly special." Neelendra Singh, General Manager, adidas India, adds, 'At adidas India, we have always believed in the power of cultural creators, those who shape the now and define what's next. Suhana Khan infuses fresh energy into some of our most iconic apparel pieces and classic sneaker silhouettes like the Superstar, reimagining them for a new generation. Her style is effortless and expressive, and we're excited to welcome her into the adidas family as we continue to champion individuality and self-expression through street culture." With Suhana joining the brand, adidas India continues to redefine what it means to be iconic rooted in legacy, inspired by the present, and driven by the voices of tomorrow. First Published: June 02, 2025, 18:00 IST
