Latest news with #adtracking
Globe and Mail
14-07-2025
- Business
- Globe and Mail
Scale Track Launches a Next-Gen Ad Tracking Platform for Performance Marketers, Agencies, and Affiliates
Scale Track Technologies, LLC officially launches Scale Track — a next-generation ad tracking platform and analytics suite built specifically for affiliate marketers, performance agencies, and eCommerce brands looking to scale with clarity. Originally developed as an internal tool to power multi-million-euro campaigns, Scale Track was built to solve real problems marketers face when trying to scale — unreliable attribution, broken data across platforms, and lack of actionable insight. 'We created Scale Track because traditional trackers weren't built for scale. We needed deep reporting, clean data, and real control over performance. Now we're sharing it with teams who scale like we do,' said Esef Cosic, co-founder of Scale Track. Built by Practitioners, Not Just Engineers Unlike generic SaaS tracking tools, Scale Track was engineered by an in-house performance marketing team that understands what it takes to run and scale profitable campaigns. After years of internal development and battle-testing across affiliate, eCommerce, and lead gen campaigns — the platform is now available to the public. Key Features & Benefits Scale Track provides a complete tracking and optimization infrastructure built around the real needs of media buyers and agencies: - Multi-account campaign tracking for Facebook, TikTok, Google & native — with source-level breakdowns - Funnel View to monitor drop-off points and optimize conversion flow in real-time - Smart tracking templates and easy postback setup — no technical team required - Performance reports by ad, creative, landing page, GEO, device, and more - Team collaboration tools including agency dashboards and multi-user access - Automated ad account warmup tracking to monitor early-stage campaigns and maintain health - Fast-loading analytics dashboard optimized for day-to-day media buyer workflows - Built-in support for scaling campaigns across hundreds of variations without data loss - Reliable data sync even during traffic spikes and platform delays Whether users are optimizing affiliate funnels, launching DTC products, or managing large client portfolios — Scale Track ensures that every click, event, and conversion is tracked with clarity. Ready for Agencies, Affiliates & Brands Scale Track is now onboarding early users across Europe and North America. Its flexible structure and intuitive setup process make it ideal for: - Affiliate teams running performance arbitrage or smartlink models - Agencies managing client campaigns across multiple ad platforms - eCommerce brands scaling offers across paid social and native traffic - Lead generation experts who need clean, accurate data across devices and sessions 'We've used nearly every tracker on the market. Scale Track finally combines the depth we need with the speed we expect,' said one of the agency beta users. To learn more or request early access, visit About Scale Track Technologies, LLC Scale Track Technologies, LLC is a privately-owned technology company headquartered in Vilnius, Lithuania. The company builds performance marketing infrastructure and SaaS tools for digital professionals who value accuracy, transparency, and scale. Company Name: Scale Track Technologies, LLC Company Code: 307088810 Address: Eduardo Andre g. 14-5, LT-02232, Vilnius, Lithuania Email: backoffice@ Media Contact Company Name: Scale Track Contact Person: Esef Cosic Email: Send Email Country: Lithuania Website:
Yahoo
28-06-2025
- Business
- Yahoo
Meta Faces Billion-Dollar Threat: EU Warns of Daily Fines Starting June 2025
Meta (NASDAQ:META) just got another regulatory migraine from Brussels. On Friday, the European Commission made it loud and clear: if Meta's latest tweaks to its pay-or-consent model don't pass muster under the Digital Markets Act (DMA), the company could be staring down daily fines of up to 5% of global revenuestarting June 27, 2025. This comes on the heels of a 200 million ($234 million) penalty in April, after regulators ruled that Meta's original model, which launched in November 2023, breached the EU's new gatekeeper law. While Meta did update the model to reduce personal data usage for ad targeting post-November 2024, the Commission says those adjustments might still fall short. Warning! GuruFocus has detected 6 Warning Sign with META. At the core of the standoff is Meta's two-option system for Facebook and Instagram users: either pay for an ad-free experience, or use the service for free and consent to being tracked for personalized ads. Meta says this model is both common and compliant. The Commission isn't convinced. A spokesperson said the current form of the model only reflects limited changes and hasn't yet met the compliance yardstick defined in its prior decision. In other words, regulators aren't buying ityet. The message? Fix it, or pay up. The EU isn't bluffing either. These potential daily fines would escalate pressure on Meta at a time when tech giants are already under fire across multiple jurisdictions. Meta, unsurprisingly, is pushing back. Hard. The company claims it's being singled out. A user choice between a subscription or a free, ad-supported service is standard across Europeexcept when it's Meta offering it, a spokesperson said. The company insists its model goes beyond what's required. The Commission quickly shot down the discrimination charge, reiterating that the DMA applies to any large digital player operating in the EUregardless of origin. Bottom line: Meta's showdown with Brussels isn't cooling off. Investors should watch this one closelybecause the cost of staying non-compliant could soon show up in Meta's margins. This article first appeared on GuruFocus. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
28-06-2025
- Business
- Yahoo
Meta Faces Billion-Dollar Threat: EU Warns of Daily Fines Starting June 2025
Meta (NASDAQ:META) just got another regulatory migraine from Brussels. On Friday, the European Commission made it loud and clear: if Meta's latest tweaks to its pay-or-consent model don't pass muster under the Digital Markets Act (DMA), the company could be staring down daily fines of up to 5% of global revenuestarting June 27, 2025. This comes on the heels of a 200 million ($234 million) penalty in April, after regulators ruled that Meta's original model, which launched in November 2023, breached the EU's new gatekeeper law. While Meta did update the model to reduce personal data usage for ad targeting post-November 2024, the Commission says those adjustments might still fall short. Warning! GuruFocus has detected 6 Warning Sign with META. At the core of the standoff is Meta's two-option system for Facebook and Instagram users: either pay for an ad-free experience, or use the service for free and consent to being tracked for personalized ads. Meta says this model is both common and compliant. The Commission isn't convinced. A spokesperson said the current form of the model only reflects limited changes and hasn't yet met the compliance yardstick defined in its prior decision. In other words, regulators aren't buying ityet. The message? Fix it, or pay up. The EU isn't bluffing either. These potential daily fines would escalate pressure on Meta at a time when tech giants are already under fire across multiple jurisdictions. Meta, unsurprisingly, is pushing back. Hard. The company claims it's being singled out. A user choice between a subscription or a free, ad-supported service is standard across Europeexcept when it's Meta offering it, a spokesperson said. The company insists its model goes beyond what's required. The Commission quickly shot down the discrimination charge, reiterating that the DMA applies to any large digital player operating in the EUregardless of origin. Bottom line: Meta's showdown with Brussels isn't cooling off. Investors should watch this one closelybecause the cost of staying non-compliant could soon show up in Meta's margins. This article first appeared on GuruFocus. Sign in to access your portfolio
