Latest news with #agile
Geeky Gadgets
a day ago
- Business
- Geeky Gadgets
Using Cursor AI with the BMAD Method : Smarter, Faster and Easier Development
What if you could build software faster, smarter, and with less effort—while 90% of the coding was already handled for you? It sounds like science fiction, but with the rise of AI-driven development frameworks like BMAD (Breakthrough Method for Agile AI-Driven Development), this is quickly becoming a reality. Imagine a virtual team of AI agents acting as your product owner, scrum master, developer, and tester, all working in harmony to deliver high-quality software. By combining the adaptability of agile principles with the precision of artificial intelligence, BMAD is reshaping the way we think about coding. The result? A streamlined, scalable process that minimizes bottlenecks and maximizes productivity. This isn't just evolution—it's a revolution in how software is created. In this exploration, AI Labs uncover how BMAD transforms the software development lifecycle from start to finish. You'll discover how task sharding, automated testing, and role-based AI agents work together to simplify even the most complex projects. Whether you're a seasoned developer or just stepping into the world of coding, this framework offers a structured yet flexible approach to building robust, scalable applications. But how does it all come together? And what does it mean for the future of coding as we know it? Let's unpack the mechanics behind this new methodology and see how it's paving the way for a new era of agile development. AI-Driven Agile Development How BMAD Optimizes the Development Lifecycle BMAD enhances the software development lifecycle by breaking it into smaller, more manageable components. The process begins with the creation of a Product Requirement Document (PRD) and an architecture file, which serve as the foundation for the project. These documents are then divided into smaller, actionable tasks through a method known as task sharding. Tasks are further organized into epics and stories, making sure clarity, scalability, and alignment with agile principles. An orchestrator agent plays a pivotal role in overseeing this workflow. This agent coordinates each step of the process, making sure that tasks are executed in the correct sequence and that potential bottlenecks are minimized. By maintaining a structured and organized workflow, BMAD keeps the development process on track and ensures timely delivery of high-quality software. Role-Based AI Agents: The Backbone of BMAD BMAD uses specialized AI agents to replicate the roles typically found in a traditional software development team. Each agent is designed to handle specific responsibilities, making sure that all aspects of the project are addressed efficiently. This virtual team operates as follows: Product Owner Agent: Initiates the development process by organizing tasks, defining priorities, and setting the overall direction of the project. Initiates the development process by organizing tasks, defining priorities, and setting the overall direction of the project. Scrum Master Agent: Manages epics and stories, making sure that the workflow adheres to agile principles and remains on schedule. Manages epics and stories, making sure that the workflow adheres to agile principles and remains on schedule. Developer Agent: Executes stories and subtasks based on the PRD and architecture files, focusing on implementation and coding. Executes stories and subtasks based on the PRD and architecture files, focusing on implementation and coding. Tester Agent: Validates completed tasks to ensure they meet quality standards and are ready for deployment. This division of labor mirrors the dynamics of a real-world agile team, allowing a highly efficient and automated development process. By assigning specific roles to AI agents, BMAD ensures that every stage of the development lifecycle is handled with precision and expertise. Cursor AI BMAD Development Method Watch this video on YouTube. Stay informed about the latest in Cursor AI by exploring our other resources and articles. Core Features of BMAD BMAD is equipped with a range of features designed to enhance usability, streamline workflows, and improve the overall development experience. These features include: Comprehensive Documentation: Automatically generated documentation ensures that both technical and non-technical stakeholders have access to clear and detailed project information. Automatically generated documentation ensures that both technical and non-technical stakeholders have access to clear and detailed project information. Task Sharding: Breaks down large PRD and architecture files into smaller, manageable pieces, allowing step-by-step execution and reducing complexity. Breaks down large PRD and architecture files into smaller, manageable pieces, allowing step-by-step execution and reducing complexity. IDE Integration: Seamlessly integrates with popular development environments such as Cursor, Claude Code, and Windsurf, allowing for a smoother development experience. Seamlessly integrates with popular development environments such as Cursor, Claude Code, and Windsurf, allowing for a smoother development experience. Automated Testing: Ensures that every task meets predefined quality standards before being marked as complete, reducing errors and minimizing the need for rework. These features not only simplify the development process but also ensure that the final product is robust, scalable, and ready for production. By addressing common challenges in software development, BMAD provides a reliable framework for delivering high-quality results. Applications and Advantages of BMAD BMAD's AI-driven approach is particularly well-suited for tasks such as brainstorming, feature planning, and UI design. Its modular development practices effectively address challenges like context length limitations in large projects, making it an ideal solution for scalable software development. By automating repetitive and time-consuming tasks, BMAD significantly reduces manual effort, allowing you to focus on innovation and problem-solving. Its structured workflow, which mirrors real-world agile practices, ensures efficiency and adaptability throughout the development process. This makes BMAD a valuable tool for developers of all experience levels, from seasoned professionals to those just starting out. The benefits of BMAD extend beyond efficiency. Its emphasis on automation and modularity allows teams to tackle complex projects with ease, making sure that deadlines are met without sacrificing quality. Whether you are working on a small-scale application or a large enterprise system, BMAD provides a clear and reliable framework for success. Media Credit: AI LABS Filed Under: AI, Top News Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
Forbes
14-07-2025
- Business
- Forbes
20 Ways Clients Adapt Campaign Strategies In An Uncertain Climate
Long-term forecasting is becoming increasingly unreliable, pushing marketing leaders to rethink campaign strategies. Many are shifting away from rigid, year-long plans in favor of agile, data-informed approaches that allow for quick pivots and measurable impact. From shorter campaigns to AI-driven personalization, today's marketers are focusing on what drives real results in real time. Below, 20 members of Forbes Agency Council share how their clients are reimagining campaign strategies to stay resilient and responsive amid uncertainty. 1. Simplifying And Leaning Into Customer Understanding In times of uncertainty, clients simplify their approach, focusing on maintaining agility and flexibility so that they can quickly pivot with changing market conditions. They focus on using fewer vendors, simplifying campaigns and leaning into those that are proven and measurable. Mostly, they are leaning into their understanding of the customers, meeting them where they are with empathy and personalized experiences. - Tate Olinghouse, Acxiom 2. Adopting Flexible, Emotionally Resonant Strategies Clients are moving away from rigid, year-long plans and leaning into adaptability. The focus now is on emotional resonance, fast feedback and the willingness to act on real-time information. Data-driven flexibility is becoming the new foundation of all campaign strategies. - Jacquelyn LaMar Berney, VI Marketing and Branding 3. Treating The Brand As A Decision-Making System As forecasting remains foggy, the businesses staying afloat aren't pulling back on strategy—they're getting surgical. They're investing in their brand as a decision-making system to sharpen focus, speed up calls and gut anything (or anyone) misaligned. Short-term moves still happen, but only if they serve the long game. In uncertain times, brand isn't decoration—it's how you adapt with discipline over chaos. - Shanna Apitz, Hunt Adkins 4. Pivoting To Customer LTV And Inventory-Based Strategies With e-commerce, specifically, we're seeing a number of clients pivot to focus on customer lifetime value more than ever. With uncertainty surrounding sourcing and manufacturing, having some level of repurchasing probability provides a focus point for demand and the replenishment level required. This also might mean pulling back on new product releases and sticking with product lines with plentiful stock. - Bernard May, National Positions Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify? 5. Prioritizing Speed, Flexibility And Measurable Outcomes With economic uncertainty, business and brand leaders are leaning into flexibility, speed and measurable outcomes, meaning shorter campaigns, modular creative, real-time optimization and trusted channels with strong ROI data. They're not pulling back. Instead, they're pushing forward by demanding a smarter, faster and more responsive strategy. - Mary Ann O'Brien, OBI Creative 6. Launching Shorter, Performance-Driven Campaigns Many are leaning into shorter, performance-driven campaigns with flexible budgets. Instead of committing to long-term strategies, they're favoring agile sprints, real-time data tracking and channels that offer fast feedback loops—such as paid social, influencer collaborations or micro-content. The focus is on adaptability and measurable ROI over predictability. - Boris Dzhingarov, ESBO Ltd 7. Prepping Assets For Many Paths, Per Scenario Mapping Clients are shifting toward scenario mapping, developing modular campaigns built around possible future conditions. Instead of betting on one trajectory, they prep assets for multiple paths, activating based on live signals. This cushions volatility while enabling strategic speed without starting from scratch each time. - Vaibhav Kakkar, Digital Web Solutions 8. Building Projections Around Conservative Estimates In today's climate of uncertainty, companies are leaning into more conservative forecasting, building projections around cautious estimates. This approach ensures that any upside can be reinvested strategically into growth opportunities rather than just sustaining baseline operations. - Jessica Hawthorne-Castro, Hawthorne Advertising 9. Investing In Deeper Social And Experiential Engagement As forecasting becomes more challenging, clients turn to deeper social engagement and experiential brand communications. The focus is on real human interaction, from live events to brand activations. Long-form and episodic content are also rising, building lasting narratives and stronger connections with audiences beyond short-term campaigns. - Cagan Sean Yuksel, Dreamspace 10. Creating Timeless Content For Long-Term Value Clients adapting to uncertain budgets are focusing on relevant and helpful content that delivers lasting value in the short and long term. This approach supports continuous engagement, builds brand authority and reduces the need for frequent campaign changes. By investing in timeless content, they maximize ROI, maintain consistent visibility and stay resilient in shifting market conditions. - Elyse Flynn Meyer, Prism Global Marketing Solutions 11. Diving Into Al Search Visibility And Positioning Our clients are leaning into strategies that can impact their AI search visibility. As a PR agency, generating earned media with contextual relevance on authoritative sites can impact this metric. They're looking for guidance on how they appear in LLMs versus their competitors and how they can show up more often for specific prompts. AI search is new territory for us all, but it is demanding attention. - Lindsey Groepper, PANBlast 12. Delivering Dynamic Personalized Experiences With AI The short answer is AI-driven personalization. Customers expect personalized experiences and often lose patience when brands do not deliver. This makes companies invest heavily in advanced segmentation and dynamic content creation. They know that if they don't, tomorrow their competitors will happily claim a bigger slice of consumer trust and market share. - Nataliya Andreychuk, Viseven 13. Training Sales Teams To Maximize Lead Conversion Clients who are adapting well are turning inward: strengthening their sales teams and focusing on conversion rates. Rather than chasing more leads, they're training teams to maximize what they have. It's a shift from volume to skill, helping them stay resilient even as the market slows. - Austin Irabor, NETFLY 14. Centering Strategy On Proof, Not Promises I am noticing clients pivoting to 'proof over promises.' They're investing in expert-led thought leadership in core competencies, momentum announcements that show resilience and case studies with measurable outcomes. When budgets tighten, demonstrable results and authentic expertise become the currency of trust. They are also paving the path forward with owned research and customer events. - Kathleen Lucente, Red Fan Communications 15. Embracing Modular Narrative Systems With long-term budgets becoming harder to forecast, more teams are shifting away from big-bang campaigns and embracing modular narrative systems. Instead of one splashy launch, they're creating repeatable, multiplatform content that spans earned media, social, podcasts and owned channels. The goal is structured visibility—not just reach, but also memory. - Kyle Arteaga, The Bulleit Group 16. Doubling Down On Owned Channels We're seeing a strong move toward content-driven engagement—things like thought leadership, evergreen content and educational resources—because these assets provide value over time without requiring constant reinvestment in paid media. Additionally, there's a growing emphasis on owned channels: improving website experiences and building stronger direct relationships with audiences. - Goran Paun, ArtVersion 17. Running Testable Campaigns For Fast Feedback Clients are ditching long bets for fast feedback and smaller, testable campaigns with clearer ROI. There is less 'brand awareness' and more, 'Did this move the needle this week?' Messaging is punchier, platforms are chosen for speed and budgets are fluid. In uncertain times, flexibility beats forecasting. It's not about guessing right; it's about adjusting fast to the data you have and having detailed things to test. - Tony Pec, Y Not You Media 18. Relying On Agency Insight And Staying Flexible Honestly, clients can't know for sure what to do in this uncertain and rapidly changing business environment. The best decision today could look dumb tomorrow. Clients need to get as much insight as possible, including asking the people closest to what's happening in marketing: their agency. After that, they need to simply remain flexible and never become attached to any one campaign or strategy. - Mike Maynard, Napier Partnership Limited 19. Going Back To Basics With CPL Metrics I am advocating for clients to go back to basics when it comes to long-term business projections by not complicating forecasting. Ultimately, you want to predict how much your cost per lead is, and then how much your average lead spends. It's really as simple as that. Without getting leads coming in the door at an affordable price each day, your business will go backward, and fast! - Adrian Falk, Believe Advertising & PR 20. Staying Committed To Long-Term Brand Building Volatility is the new normal. Instead of chasing trends, smart companies stay committed to long-term brand building and reputation management. They recognize that consistency, not constant pivots, yields meaningful business outcomes. - Jason Mudd, Axia Public Relations
Associated Press
14-07-2025
- Business
- Associated Press
ADAPTOVATE Strengthens Global Leadership with Key Promotions in Australia and Asia
Laura Scott and Brigitte Odgers-Jewell appointed Managing Directors and Partners to accelerate innovation and transformation across key markets. 'I've been lucky to work with teams and clients across Southeast Asia who are navigating big shifts — in technology, in talent, in how businesses grow.'— Brigitte Odgers-Jewell, Managing Director and Partner, Asia SINGAPORE, SINGAPORE, July 13, 2025 / / -- Global management consultancy ADAPTOVATE has today announced the promotions of Laura Scott as Managing Director and Partner in Australia and Brigitte Odgers-Jewell as Managing Director and Partner in Singapore. These appointments underscore ADAPTOVATE's commitment to bold, innovation-driven leadership, meeting rising demand for agile, AI-enabled, and digitally transformative solutions across its global client base. With operations spanning Australia, Singapore, the United States, Canada, the United Kingdom, and Poland, ADAPTOVATE continues to scale its executive capabilities to support clients facing increasingly complex and fast-moving business environments. Laura Scott joins fellow Managing Director and Partner David Gumley in leading ADAPTOVATE's Australian and New Zealand operations. She brings with her deep expertise in helping organisations embed agile ways of working, adopt emerging technologies, and deliver large-scale enterprise transformation. Brigitte Odgers-Jewell takes on the strategic role of Managing Director and Partner for Southeast Asia, where she leads strategic consultancy efforts across the region. Her experience spans multiple industries and markets, with a focus on fostering high performing, engaged, and agile cultures that evolve to meet organisational priorities. Both leaders have a proven track record of driving measurable impact for organisations facing disruption. Their expertise includes leading enterprise-wide transformations, AI adoption, digital innovation, and embedding agile operating models that enable businesses to thrive amid uncertainty. 'Brigitte Odgers-Jewell and Laura Scott have each spent years building our business with discipline, clarity, and consistent results,' said Douglas Ross, Founding Partner at ADAPTOVATE. He continues, 'Their appointment to Managing Director and Partner is not just deserved, it's essential to the further success and growth of ADAPTOVATE globally.' These appointments highlight ADAPTOVATE's dedication to leadership deeply embedded in delivery. Both Scott and Odgers-Jewell have been instrumental in the success of complex transformation projects, leading multi-disciplinary teams, accelerating time-to-impact, and embedding lasting change for clients. Previously recognised by the Financial Times and Statista as a High Growth Company in Asia-Pacific, ADAPTOVATE continues to demonstrate its ability to scale both client impact and internal talent. – ENDS – Spokesperson Quotes Attributable: Laura Scott, Managing Director and Partner, Australia: 'I'm excited to be stepping into the Managing Director, Partner role for ANZ as we are at a pivotal moment, not just as a business, but as an industry. Clients are moving faster, expectations are rising, and the old models of consulting are being redefined.' 'I'm looking forward to leading the ANZ team by embracing innovation, embedding AI thoughtfully, and delivering transformation in ways that are faster, more adaptive, creating meaningful impact for our clients, our people and industry.' Brigitte Odgers-Jewell, Managing Director and Partner, Asia: 'I've been lucky to work with teams and clients across Southeast Asia who are navigating big shifts — in technology, in talent, in how businesses grow. What excites me most right now is the opportunity to lead transformation in a way that's grounded in real people, solving real problems. 'At ADAPTOVATE, we're not just delivering solutions, we're building the capability for our clients to keep evolving long after we've gone. That's the kind of impact I want to lead — practical, empowering, and built for the pace of this region.' Shannon Muscolino Ardent Communications email us here Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Fast Company
11-07-2025
- Business
- Fast Company
The agile CFO: Integrating financial strategy into rapid innovation cycles
In today's fast-paced world of product rollouts, AI tools, and shifting customer demands, most teams are moving in sprints. Finance, though? Often still in slow motion. While operations adapt weekly, many CFOs are building quarterly forecasts as if agility were optional. That's a problem. Strategy can't keep up when finance trails behind. And when that gap widens, opportunities slip past. The CFO's job has changed. It's no longer just about protecting against risk. It's about helping the company move fast—with clarity, precision, and confidence. Decisions in today's environment can't wait for next quarter's reports—or even next week's. When a prototype hits the table or a campaign needs real-time support, the CFO has to be there—not with a gatekeeping 'no,' but with options. Agile companies need finance that works at the speed of innovation. That means: Swapping fixed budgets for rolling forecasts Building dashboards that help teams act in real time Joining sprints, not just reviewing them after the fact Because in environments where change is constant, delay is as dangerous as a wrong decision. FROM CFO TO STRATEGIC SPRINT PARTNER To keep pace, today's CFO needs to evolve: not into a controller or a corporate safety net, but into something more embedded and strategic—a 'sprint partner' for the business. Here's what that looks like in practice: Real-Time Financial Visibility: Static P&Ls tell you what already happened. Sprint-minded CFOs offer live dashboards—cash positions, margin trends, burn rate, capital runway—all in context. That visibility helps product and sales leaders course-correct as things unfold. Dynamic Resource Allocation: The best CFOs treat budgets like breathing documents. They double down on what's working and step back from what's not. Resources follow momentum, not the calendar. Cross-Functional Engagement: Finance isn't off in a silo. It's sitting in product standups, marketing reviews, and growth meetings. These CFOs understand customer acquisition cost as well as they understand EBITDA—and know how both affect what's possible next. Risk As A Design Input: Smart finance leaders don't kill ideas with caution. They define the risk, size it, and help the team design with it in mind. Their job isn't to eliminate risk—it's to make it usable. INNOVATION NEEDS A FASTER FINANCE BEAT This isn't just for startups anymore. Mid-size and large companies are feeling the same pressure. Markets shift quickly. Customer needs evolve. Financial strategy has to keep up. At Growth CFO, we train financial leaders to work inside the cycle—not outside it. That starts with better questions: 'Can we launch a lean version and test demand first?' 'What does the breakeven look like across three different pricing models?' 'Do we have the capital runway to support a six-month experiment?' These aren't accounting questions. They're growth questions. They're leadership questions. And the CFO should be in the room when they're asked. FRAMING THE FUTURE: CFOs AS INNOVATION ENABLERS A modern CFO is more than a scorekeeper. They help set the pace. They empower innovation—and not by loosening the reins, but by clarifying the road. Agility in finance isn't about being reckless. It's about staying relevant. When financial leaders show up with actionable insight—not just post-mortems—they stop being a bottleneck and start being a catalyst. They turn 'wait' into 'what's possible?' and bring a sharper lens to high-stakes decisions. If your finance team is still working off last quarter's data, your strategy is already behind. Today, the best CFOs aren't watching from the sidelines. They're in the huddle. Helping teams move faster with fewer blind spots. Running alongside innovation—not trying to catch up. Because if your business is sprinting toward growth, your CFO should be running with you—not waiting at the finish line with a spreadsheet.
Fast Company
08-07-2025
- Business
- Fast Company
Imagine if culture was your most scalable technology
What if your next transformation wasn't powered by platforms, but by people? Picture it: teams that self-organize around shifting priorities; experimentation as a habit, not an event; no change fatigue or stalled initiatives; and none of it hinging on the next tech upgrade. Instead, the engine is something far more durable: a cultural operating system. IT'S NOT A TECHNOLOGY GAP; IT'S A CULTURAL ONE Organizations have spent billions on digital roadmaps, agile playbooks, and AI pilots. Necessary? Yes. Sufficient? Rarely. We meet teams who've installed the 'what' of innovation, but struggle with the 'how.' Agile ceremonies that snap back to waterfall under pressure. Objectives and key results (OKRs) that live in spreadsheets, not decisions. Cross-functional pods that collaborate in theory, but silo in practice. That's not a technology failure. That's a cultural gap. The truth is, most transformation stalls don't happen because the strategy was wrong. They stall because the cultural scaffolding wasn't built to hold it up. New tools expose old habits. And under pressure, organizations tend to default, not advance. When done right, culture doesn't follow transformation. It unlocks it. CULTURE IS A SYSTEM, SO BUILD IT LIKE ONE Culture isn't posters. Or slogans. Or the slide at all-hands. It's what people do when no one's watching. And like any system, it can be architected. Consider: • Retros as live diagnostics, not ceremony. • 90-day planning that invites course correction. • Leaders creating shared ownership, not relying on positional authority. These aren't feel-good activities. They're design choices. Every operating model carries implicit behaviors. The question is whether you've made them intentionally. When culture is architected, it creates alignment that doesn't need constant oversight. The system self-corrects. Teams adapt in real time because the norms are clear, even when the path forward isn't. This is cultural infrastructure. And it scales. THE LEADERSHIP MULTIPLIER One of the fastest unlocks? Distributed leadership. Not chaos. Not flattening. Clarity of outcomes. Decision frameworks. Values as the compass. In complex environments, waiting for direction at every turn creates drag. Distributed leadership reduces friction, not by removing accountability, but by distributing it. It's not about everyone having authority. It's about everyone having clarity. When leadership happens everywhere, friction drops. Engagement climbs. Velocity returns. CULTURE AS OPERATING INFRASTRUCTURE In high-performing organizations, culture isn't an initiative; it's infrastructure. Transparency isn't a value; it's a habit. Learning isn't episodic; it's wired in. Accountability isn't top-down; it's shared. It shows up in how decisions get made. In how teams respond to setbacks. In how priorities adjust without drama. This is how organizations build resilience, speed, and adaptability—at scale. 1. Design learning loops. Bake retros, feedback, and norms into the operating rhythm. 2. Structure leadership. Equip teams with shared tools for decision-making and alignment. 3. Reward behaviors. Recognize the actions that reflect your future culture, not just deliverables. None of these requires a major transformation roadmap. They require intentional design. The next edge won't come from smarter platforms. It'll come from better patterns: how you think, adapt, and lead. Because your most scalable technology isn't artificial. It's profoundly human.
