Latest news with #aimeevivian
Metro
28-05-2025
- Entertainment
- Metro
Aldi's 'naughty' new offering outside McDonald's has fast food fans in stitches
There's nothing worse than making it to McDonald's and realising you've missed the 11am cut off to get your hash brown fix. In fact, 62% of Brits believe this is too early to stop serving breakfast, with more than a fifth of us wanting breakfast food to be available all day. Well Aldi might just be the answer to our prayers, as it looks to give the beloved fast food chain a run for its money. The budget supermarket is hitting the road in its very own food truck, pulling up outside select McDonald's from 11.01am to offer its own free version of the breakfast staple. That's right, you'll be able to get your hands on Aldi's freshly cooked Oakhurst Breakfast Hash Browns all day. There's no need to rush hungover in your pyjamas to the drive through any longer. The tour will start at London McDonald's branches on ThursdayMay 29, before continuing to other UK cities on Friday. Depending on stock levels, the food truck may continue to operate over the weekend, but if they're as popular as we think they're going to be, then you'll need to be quick. The supermarket claims its hash browns have garnered cult status among breakfast connoisseurs. It even says its 'outdoes' McDonald's in blind taste tests by food critics and social media accounts. Capital FM host @aimeevivian shared her love of the viral hash browns on TikTok, saying: 'It's another run don't walk to Aldi! I love a cheeky Maccies hash brown as a treat. So to find these in @Aldi UK was a touch!' Others in the comments dubbed the supermarket hash browns 'perfect' and 'just like Maccies', so we have a feeling they'll satisfy those cravings. TikToker @dadthefoodie said: 'They look like McDonald's… you can't tell any difference.' Others online questioned how Aldi were 'getting away' with the stunt. One wrote: 'How the hell did you get away with that,' while another said: 'I love Aldi for sooooo many reasons but the fact they always choose violence has to be number one.' Others called the stunt 'Pure naughtiness!' and dubbed Aldi 'legends' for their new truck. If you're unable to make it to a McDonald's car park, you can grab a bag of 10 hash browns at Aldi for just £1.99. It's a steal when you consider the fast food chain charges £1.49 for a single hash brown. Then again you've got to cook it yourself, and we don't know if we've got the patience for that. But this isn't the only breakfast staple budget supermarkets do well. Lidl also made headlines last week after its sausages beat out competition from M&S, Heck, Jolly Hog and Sainsbury's, in a blind taste test. The supermarket sausages received a score of 77% because of their 'juicy texture' and 'perfect meaty flavour' – talk about high praise. More Trending Aldi's sausages came seventh in the taste test just behind Morrisons and Asda with a score of 69% – putting it on par with The Jolly Hog and Co-op. View More » So, which breakfast staple will you be picking up? Do you have a story to share? Get in touch by emailing MetroLifestyleTeam@ MORE: Beloved 90s beer returns to UK supermarkets after being axed in 2003 MORE: American restaurant announces 'major comeback' in UK with first-ever breakfast menu MORE: The UK's best restaurant has been crowned and it sells 'superb' £10 sandwiches
North Wales Live
28-05-2025
- Business
- North Wales Live
Aldi taking on McDonald's by celebrating fan favourite hash browns
A major UK supermarket chain has decided to take on fast food giants McDonald's in a new campaign to celebrate their fan favourite hash browns. It comes after research uncovered the "great breakfast frustration' — the feeling Brits experience when they miss out on the breakfast cut-off, with over a third of Brits (42%) also calling for hash browns to be an all-day long delicacy. The UK's fourth largest supermarket, Aldi, is celebrating the beloved breakfast staple, the hash brown, and taking to the road to offer the breakfast favourite to Brits - but that's not all. The supermarket is also bringing the heat and challenging the McDonald's legendary hash brown with their own, cheaper version of the breakfast favourite. Aldi's branded food van will be pulling up outside selected McDonald's restaurants from precisely 11:01am, just after the fast-food chain's breakfast service ends and offering free, freshly cooked hash browns to those left craving their morning potato fix. The study revealed that 62% of UK adults believe 11am is too early to stop serving breakfast, with one in five (22%) saying they would prefer breakfast food to be available all day. What's more, comfort (23%), flexibility (17%), and convenience (15%) were cited as the key reasons Brits love breakfast. Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "Brits love their hash browns and our Oakhurst Breakfast Hash Browns have developed quite the loyal following, with over half a million breakfast hash browns sold in store per week. That's why our hash brown van has been designed with one purpose — to bring the nation their crispy potato fix at any time of the day, not just before 11am.' Aldi's Oakhurst Breakfast Hash Browns have garnered cult status among breakfast enthusiasts, often reportedly outdoing McDonald's in blind taste tests across social media and food critic reviews. Capital FM host @aimeevivian shared her love of the viral hash browns on TikTok, saying: 'It's another run don't walk to Aldi!! I love a cheeky maccy's hash brown as a treat. So, to find these in @Aldi UK was a touch!' For those that miss out on Aldi's hash brown tour, the supermarket's popular hash brown range including the Oakhurst Breakfast Hash Browns are available to buy in stores now.
