26-05-2025
Skiplagged founder Aktarer Zaman on selling hidden-city tickets
The metasearch site Skiplagged has been irritating airlines for more than a decade by promoting hidden-city fares that violate airline policies. In October, the practice caught up with Skiplagged in the form of a $9.4 million judgment to American Airlines for copyright infringement for using the American logo. Airlines editor Robert Silk caught up recently with Skiplagged's founder, Aktarer Zaman.
Aktarer Zaman
Q: Has the judgment changed anything for Skiplagged?
A: It's a big number, especially when you look at what it's for. It's definitely sad because it's for a narrow issue -- just the American logo, which we had used since our beginning because we thought we had permission to use it. I respect trademark law, etc., but here was a pretty innocent mistake on our part, and this was our penalty as a result. But that aside, everything else we won. About a year ago we stopped showing the logo for American; [it had] no effect on our business.
Q: Can you explain the Skiplagged business model? How do you find these hidden cities?
A: What's valuable is when a hidden city leads to a drop in the price. That's what we search for. When you want to go from A to B, we find all the Cs and Ds that lead to A to B being cheaper. We built a system that does this efficiently and well. You just search like you would anywhere else, A to B, and we just show you everything else. And we only show the ones that give you actual value. On average it saves about 50%, or about $180.
Q: What percentage of your bookings involve an unused hidden city leg?
A: It's only about 30% of the bookings. We're still a great platform for finding all your options, A to B.
From our archives: Skiplagged's Aktarer Zaman is In the Hot Seat
Q: Why do you irk airlines so much?
A: Ultimately, it comes down to the fact that we are saving consumers a lot of money. Airlines hate us for this reason.
Q: American lost with its claim of trademark infringement, which if successful could have prevented you from showing flights and prices. You've said that's more important than the logo display issue, right?
A: It is a huge victory if you look at the big picture. The $9.4 million is a hefty fine. But at the end of the day this is a short-term obstacle. We can carry on. We can continue showing flights and prices. So this doesn't end the business.
Q: The judge, in dismissing American's claim of trademark infringement due to the statute of limitations, wrote, "American got wind of Skiplagged's stinky business practices, but it waited a little too long to extinguish the stench." Not exactly an endorsement.
A: What mattered from the summary judgment was that a big important part of the case fell apart. While it's not the nicest of comments, I'd like to think that as the court got to know us they got to thinking that we're not actually a stinky business. We're actually helping a lot of people.
Q: I imagine not many travel advisors use you because they'd risk the airline coming down on them. What would you encourage an advisor to do?
A: I would encourage them to look at the actual risks versus what they hear as rumors. We have an almost 100% success rate with hidden city. This is from hundreds of thousands of customers. You hear about airlines banning people or miles being revoked. But this almost never happens. In all of 2024, we're not aware of any occasion of this. The actual risks of anything else is super low. My advice for travel advisors is informing customers of their options is always a good thing. Tell them what the real risk is and let them make a decision.
