Latest news with #alcoholmarket
Forbes
7 days ago
- Business
- Forbes
How Will You Be Found When AI Replaces Google Search?
Zac Brandenberg is Co-Founder and CEO of DRINKS, a leading AI-powered SaaS platform transforming the U.S. alcohol market. AI platforms are reshaping how consumers discover content, products and brands—and in the process, reshaping how that content is surfaced. The brands that understand this shift now will be positioned to dominate tomorrow's discovery landscape. An analysis of millions of AI citations reveals that each platform—ChatGPT, Perplexity and Google AI Overviews—operates with fundamentally different algorithms than traditional search engines. For example, Reddit drives 47% of Perplexity citations, whereas Wikipedia commands 48% of ChatGPT references. The Authority Game Has Changed Traditional search prioritized backlinks and domain authority. AI search prioritizes clarity, context and community validation. So, a single mention on Reddit would carry more weight in Perplexity than months of link-building campaigns. ChatGPT is often influenced by first-page results (regardless of engine) because that's what's most available. Perplexity loves community content (like the aforementioned Reddit). Google AI Overviews balances traditional authority with user-generated content from platforms like Quora and LinkedIn. So, where do brand leaders start? Most e-commerce leaders don't know where their brands appear in AI search results. Start with a simple audit across all major platforms, like ChatGPT, Perplexity and Google's AI Overviews. Document which sources get cited and how your brand is positioned. Pay attention to citation patterns. If competitors dominate Wikipedia mentions, you need a presence there. If Reddit discussions drive industry conversations, deploy community managers authentically. Each AI platform rewards different content strategies. Generic optimization won't work. • For ChatGPT Success: Focus on neutral, reference-style content. Build a comprehensive Wikipedia presence. Get featured in established business publications like Forbes and TechCrunch. When ChatGPT searches the web, it favors Bing results, so optimize there too. It's important to note that when ChatGPT does this, it uses Bing as a gateway, but its output is more curated than a basic list of search results. • For Perplexity Visibility: Create short-form video content and engage authentically in relevant Reddit communities. Perplexity values Yahoo and MarketWatch, making expert commentary on these platforms valuable. • For Google AI Overviews: Develop thought leadership on LinkedIn and engage strategically with Quora discussions. Balance authoritative content with community insights. Wineries and alcoholic beverage producers face the challenges of most industries, often with increased intensity due to a hyper-competitive traditional search environment. Low discoverability, hyper-competition with distribution channels and massive competitive saturation in their categories make winning the search war challenging. As a result, moving now to address the AI-search opportunity is even more important. Successful wineries now post harvest updates on r/wine and create YouTube Shorts showing vineyard operations. These authentic community contributions get cited when users search "sustainable winemaking 2025." Lifestyle brands selling wine can engage in broader communities like r/fashion or r/gifting, reaching audiences that traditional wineries never access. A clothing brand discussing "wine and style pairings" captures citations in lifestyle search queries. AI systems extract information differently than human readers do. Complex, creative language that performs well in traditional content marketing can hurt AI visibility. Structure content for immediate comprehension. Use clear statements, numbered lists and quotable information. AI platforms need content they can easily parse and excerpt. We restructured our product descriptions and case studies using this approach. Instead of creative wine metaphors, we use clear, factual statements about our technology capabilities. This improved both AI citations and customer understanding. For a winery, this might mean instead of poetic descriptions like "sun-kissed grapes dancing in morning dew," writing "estate-grown Pinot Noir, 14.2% alcohol, aged 18 months in French oak barrels." AI platforms can extract and cite specific details. The Zero-Click Future AI-generated summaries are creating more zero-click searches, where users get answers without visiting websites. This doesn't eliminate the need for visibility—it makes citation more valuable than clicks. Being cited establishes authority even when users don't visit your site. So, marketing budgets should shift from link-building to community engagement and structured content creation. Invest in Reddit community management, Wikipedia presence and platform-specific content optimization. Double down on short-form video. The convergence is happening fast. Traditional search engines are integrating AI features while pure AI platforms gain market share. By 2028, a study by Semrush indicates that AI search traffic is projected to exceed traditional search engine usage—a significant shift for industries like technology, where discovery drives business development. The brands that adapt quickly to these new discovery rules will be the winners in an AI-first search world. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Yahoo
20-06-2025
- Business
- Yahoo
Premium Alcohol Market Forecasts Report 2025-2030 Featuring Diageo, Pernod Ricard, HITEJINRO America, Cerritos, CA, Brown Forman, Bacardi
The global premium alcohol market is projected to reach $950.838 billion by 2030, growing at a 9.76% CAGR from 2025. This growth is driven by rising disposable income and urbanization, boosting demand for high-quality alcoholic beverages. Key players include Diageo and Pernod Ricard. Global Premium Alcohol Market Dublin, June 20, 2025 (GLOBE NEWSWIRE) -- The "Premium Alcohol Market - Forecasts from 2025 to 2030" report has been added to global premium alcohol market is estimated to attain a market size of US$950.838 billion by 2030, growing at a 9.76% CAGR from a valuation of US$596.767 billion in 2025. Premium alcohol is alcoholic beverages that are prepared with higher quality standards with the utilization of superior and high-quality ingredients, it involves refined production procedures and are typically aged or fermented for a longer time to enhance their taste and quality. The market of alcoholic beverages is witnessing growth due to diverse growth drivers such as the increase in the middle class with the increase in disposable income, which enhances their purchasing power which is enabling these consumers to spend on luxury alcoholic various wine-producing nations are investing in expanding their wine production to cater to the growing end-user demand. For instance, according to the International Organization of Vine and Wine, in 2024, Italy's wine production reached 44.1 million hectoliters, which represented a 15.1% growth over 2023's production, and the country accounted for 19.5% of the global production volume in the same Trends Growing Disposable Income and Urbanization Drive Premium Alcohol Demand: Rising disposable income enhances consumers' ability to purchase high-quality and premium alcoholic beverages, significantly boosting the premium alcohol market. According to the U.S. Energy Information Administration, global per capita disposable income is projected to increase from $10,136 in 2022 to $10,677 in 2025, reaching $11,862 by 2030 and $13,116 by 2035. Additionally, the World Bank reported that 57% of the global population lived in urban areas in 2023, a figure expected to grow with the economic progress of major nations. This urbanization trend is anticipated to increase demand for wines for both personal and commercial purposes. North America's Robust Alcohol Market: The United States, a leading alcohol-consuming nation, is seeing growth in its outdoor culture due to improving living standards and a vibrant youth demographic. Bank of America data indicates that bar spending accounted for 4.8% of total restaurant expenditure, showing consistent growth. Notably, bar spending by baby boomers in the U.S. recorded a 4% year-on-year increase in January 2025. Key Benefits of this Report: Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments. Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy. Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments. Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment. Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises. Report Coverage: Historical data from 2022 to 2024 & forecast data from 2025 to 2030 Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis Competitive Positioning, Strategies, and Market Share Analysis Revenue Growth and Forecast Assessment of segments and regions including countries Key Attributes: Report Attribute Details No. of Pages 142 Forecast Period 2025 - 2030 Estimated Market Value (USD) in 2025 $596.77 Billion Forecasted Market Value (USD) by 2030 $950.84 Billion Compound Annual Growth Rate 9.7% Regions Covered Global Company Profiling (Strategies, Products, Financial Information, and Key Developments) Diageo Pernod Ricard Tito's Handmade Vodka HITEJINRO America, Cerritos, CA Brown Forman Corporation Bacardi Limited Tanduay Distillers, Inc. Allied Blenders and Distillers Pvt. Ltd. (ABD) Alliance Global Group, Inc. (Emperador) Kaya Spirits Anheuser-Busch InBev SA/NV Constellation Brands, Inc. Global Premium Alcohol Market Segmentation: By Type Wine Beer Spirits By Sales Channel On-Trade Off-Trade By Distribution Channel Online Offline By End-User Household Consumers Hospitality & Food Services Corporate & Event Buyers Duty-Free/Travel Retail By Region North America United States Canada Mexico South America Brazil Argentina Others Europe United Kingdom Germany France Spain Others Middle East & Africa Saudi Arabia UAE Israel Others Asia Pacific Japan China India South Korea Indonesia Thailand Others For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Global Premium Alcohol Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
