Latest news with #artificialcolors
Yahoo
19-07-2025
- Business
- Yahoo
Are Cheetos Still Cheetos Without the Bright Orange Color? We May Find Out
Key Takeaways U.S. regulators want to cut down the use of artificial colors in food and drink, and the food industry is beginning to adapt. Food experts say consumers could notice differences in their favorites—and perhaps also be attracted to different products—if the things they see in shops look different. Companies that make natural colorings, meanwhile, could picking out foods and beverages naturally pay close attention to price and flavor. But color also plays a big role, and some familiar hues could soon change. U.S. regulators earlier this year said the government would phase out the use of petroleum-based synthetic dyes from the food supply—including eight specific ones—by the end of next year, citing 'no nutritional benefit' and risks to 'children's health and development.' Big brands have already begun to adapt to the move, part of President Donald Trump's "Make America Healthy Again" effort. Some experts say that means consumers should prepare for supermarket favorites to look different soon. That could change shopping habits, since color is one way companies tempt people to try a product and then to buy it again. 'We're attracted to food by all of our senses,' said Sherry Coleman Collins, a registered dietitian nutritionist. Food makers sometimes use coloring to evoke a flavor, she said: Strawberry milk, she said, can be made to look pink even if it doesn't contain strawberries. Red can enhance the perception of sweetness, according to food scientist and consultant Bryan Quoc Le, while blue can decrease it. 'When we look at food, we expect it to look a certain way,' Coleman Collins said. Experts Say Consumers 'Take Color for Granted' Fruit Loops' rainbow-colored cereal, the bright orange of Cheetos and Twizzlers' deep red are examples of brands leveraging color—in some instances using artificial colors—to make their products distinctive. 'You're going to see how important color is in the coming years,' said Le. 'A lot of consumers take color for granted because we've had such vibrant colors for so long in the food industry.' Some brands have already announced changes. PepsiCo (PEP) has said it would cut its use of artificial dyes, and on Thursday said it will remove them from its educational portfolio for the coming school year. Kraft Heinz (KHC) said it would cut artificial colors from its products sold in the U.S. by the end of 2027. And the International Dairy Foods Association this week said it would remove some artificial colors from certain ice creams by the end of 2027. Companies that offer natural food colorings could benefit. Pablo Elizondo, a color specialist with Capol, which makes them from vegetable and fruit extracts, said his company has seen increased outreach from the food industry in recent weeks. Ube, matcha, and butterfly pea flower—they can be used to conjure up purples, greens and blues, respectively—are natural colorants that could see increased use, market research firm Datassential said in a recent report. Candy, Elizondo said, is one category in which his company already has alternatives for many colors. 'The brightness of some might be difficult to achieve on a one-to-one basis,' he said. 'But we have alternatives for blues, reds, yellows and oranges.' But by removing synthetic food dyes, consumers 'could see some muted colors' popping up when they shop, according to Le. 'Natural food coloring ends up not having the same level of robustness during the manufacturing process,' he said. And natural colorants can have unwelcome side effects, some experts say. Spirulina, an algae, is sometimes used to give a vibrant green or green-blue color, according to Coleman Collins. 'But the more you add it,' she said, 'the more bitter the flavor becomes.' Read the original article on Investopedia Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Reuters
17-07-2025
- Business
- Reuters
PepsiCo to rebrand Lay's, Tostitos without artificial dyes, flavors
July 17 (Reuters) - PepsiCo (PEP.O), opens new tab is planning to highlight what will no longer be in its potato or tortilla chips - artificial colors or flavors - when it re-launches its Lay's and Tostitos brands later this year, executives said on Thursday. The overhaul for the company's top-selling snack brands comes as U.S. Health Secretary Robert F. Kennedy Jr. pushes Americans to eat "whole foods" and pressures manufacturers to ditch dyes. U.S. food makers have been announcing plans to remove dyes from their products and introduce new ones without the colors under pressure from Kennedy and the Make America Healthy Again (MAHA) social movement backing him. "We're trying to elevate the real food perception of Lay's. If you think about the simplest and most natural snack, it is a potato chip; it's a potato, it's oil, and it's a little bit of salt—the most simple, no artificial ingredients," said CEO Ramon Laguarta in a call with investors. The company also said it was expanding use of avocado and olive oil across its brands, rather than the canola or soybean oil it uses. The MAHA movement has questioned the health benefits of certain food oils. In April, PepsiCo said it planned to migrate its entire portfolio to natural colors, or give consumers the option to have a product without a synthetic dye. Its Cheetos snacks and Gatorade drinks rely on synthetic dyes for their bright hues. It already offers Lay's and Doritos without artificial colors or flavors under its Simply segment. 'The Simply line extension for existing chip brands is still in early innings - consumers have not engaged so far, and given that, it will be seen how consumers react to a rebranding of Lay's and Tostitos over the next couple of quarters,' said Christian Greiner, F/m Investments senior portfolio manager. The soda pop maker also said on Thursday it would use sugar in its products like Pepsi beverages if consumers want it. On Wednesday, President Donald Trump said Coca-Cola (KO.N), opens new tab will start using cane sugar in its beverages in the U.S., a dietary preference of Kennedy's MAHA movement. Both Pepsi and Coke use high-fructose corn syrup for their sodas, which is generally more cost-effective. The moves come at a time when packaged food companies like PepsiCo are seeing consumers reel in their spending after the industry raised prices over the years since the COVID-19 pandemic to shield their margins. PepsiCo has been offering more products at lower price points and smaller pack sizes in its food segment to meet the demand for affordable snacks. "While there is clearly demand for cleaner ingredients in food and beverage products, it remains to be seen if consumers will be willing to pay up for these more premium products, especially in today's inflationary environment and more price-sensitive consumer base," said Arun Sundaram, analyst at CFRA Research. Laguarta also said on Thursday the company would be entering the "liquid protein" space, as protein shakes grow increasingly popular. He also said the company would be adding protein options to its popcorn brand PopCorners and Quaker snacks.
Fox News
15-07-2025
- Health
- Fox News
America's dairy farmers and ice cream producers agree to quit using artificial colors
America's ice cream will be getting healthy again. U.S. Department of Agriculture Secretary Brook Rollins, together with U.S. Health and Human Services Secretary Robert F. Kennedy Jr. and U.S. Food and Drug Administration (FDA) Commissioner Dr. Mary Makary, made essentially this announcement on Monday. (See the video at the top of this article.) MAHA leaders, together with the International Dairy Foods Association (IDFA) and dairy farmers, announced that artificial colors in ice cream products will be eliminated by the end of 2027. Sec. Rollins told Fox News Digital in a statement, "Each one of these endeavors helps families make better choices and pursue healthier lives." "I appreciate IDFA members for spearheading this new initiative and finding ways to promote President Trump's Make America Healthy Again agenda," she added. Michael Dykes, IDFA CEO, said they've reduced sugar by 60% in America's schools and flavored milk, which is the No. 1 product for children. "This announcement today represents over 40 individual ice cream companies," said Dykes. "It's the single largest effort of its kind." Sec. Kennedy commended major food manufacturers that have pledged to take artificial coloring out of their foods. "With this addition today of the dairymen and the dairy food producers, we now have about 35% of the American food industry that has made commitments," said RFK Jr. He added the stats are in addition to about 35% to 40% of the food industry, which was "already organic and healthy and chemical-free." Dairy farmers from Michigan, Illinois, Idaho and Indiana were at the press conference. Schwoeppe Dairy farm owner and fifth-generation dairy farmer Sam Schwoeppe of Indiana touted the benefits of consuming whole milk. Her parents were foster parents, she said, and she personally witnessed the importance of good nutrition in her life, making it her core to her mission "to feed children." "I'll never forget one of my brothers arriving [at] our family at the age of nine with gray hair, bald patches on his head and skin flaking off his body due to a lack of nutrition," she said. "After one month of regular meals, including the dense nutrition provided by whole milk and dairy products — and of course, our regular weekend ice cream parties — he transformed into a little freckled-faced, red-headed boy," said Schwoeppe. "It is essential we consume good, wholesome food products," she added. "Products containing real dairy are the most nutritious options, and even though ice cream is decadent and has calories, it sure beats the heck out of candy and soda pop for a sweet treat." Dairy products are a good source of essential nutrients such as calcium, potassium and vitamin D, according to the 2020-2025 Dietary Guidelines. Commissioner Makary also announced the FDA will be approving another natural food dye: gardenia blue. "The sickness of American kids is not a willpower problem. It's not their fault. We can do things that will make the food supply healthier, one step at a time," said Makary. In May, the FDA approved three natural-source colors in food items: galdieria extract blue, butterfly pea flower extract and calcium phosphate. The MAHA movement has spread to a number of local communities — with Stella's Homemade Ice Cream in South Carolina, plus King Cone in Plover, Wisconsin, doing away with artificial food dyes, Fox News Digital previously reported.
Asharq Al-Awsat
15-07-2025
- Health
- Asharq Al-Awsat
Many US Ice Cream Producers to Phase Out Artificial Food Dyes by 2028
Dozens of US ice cream producers are planning to remove artificial colors from their products by 2028, a dairy industry group and government officials said on Monday. The producers, which together represent more than 90% of ice cream sold in the US, are the latest food companies to take voluntary steps to remove dyes since Health Secretary Robert F. Kennedy Jr. in April said the US aimed to phase out many synthetic dyes from the country's food supply. Several major food manufacturers, including General Mills, Kraft Heinz, J.M. Smucker, Hershey and Nestle USA, have previously announced their plans to phase out synthetic food coloring. The 40 ice cream companies will remove Red 3, Red 40, Green 3, Blue 1, Blue 2, Yellow 5, and Yellow 6 from their retail products, excluding non-dairy products, according to the International Dairy Foods Association. The IDFA announced the plan at an event at the US Department of Agriculture headquarters on Monday with Kennedy, FDA Commissioner Marty Makary and Agriculture Secretary Brooke Rollins. "We know that our current health outcomes, especially for our children, are unsustainable and that American agriculture is at the heart of the solution to make America healthy again," Rollins said at the event, referencing a slogan aligned with Kennedy. Rollins and Kennedy have worked closely together on food sector efforts like encouraging states to ban soda from the nation's largest food aid program. Kennedy has blamed food dyes for rising rates of ADHD and cancer, an area many scientists say requires more research. The IDFA said artificial dyes are safe, but that ice cream makers are taking the step in part to avoid disruption to sales from state efforts to phase out dyes from school foods and West Virginia's recent food dye ban.
Fox News
14-07-2025
- Health
- Fox News
America's dairy farmers and ice cream producers agree to quit using artificial colors
America's ice cream will be getting healthy again. U.S. Department of Agriculture Secretary Brook Rollins, together with U.S. Health and Human Services Secretary Robert F. Kennedy Jr. and U.S. Food and Drug Administration (FDA) Commissioner Dr. Mary Makary, made essentially this announcement on Monday. (See the video at the top of this article.) MAHA leaders, together with the International Dairy Foods Association (IDFA) and dairy farmers, announced that artificial colors in ice cream products will be eliminated by the end of 2027. Sec. Rollins told Fox News Digital in a statement, "Each one of these endeavors helps families make better choices and pursue healthier lives." "I appreciate IDFA members for spearheading this new initiative and finding ways to promote President Trump's Make America Healthy Again agenda," she added. Michael Dykes, IDFA CEO, said they've reduced sugar by 60% in America's schools and flavored milk, which is the No. 1 product for children. "This announcement today represents over 40 individual ice cream companies," said Dykes. "It's the single largest effort of its kind." Sec. Kennedy commended major food manufacturers that have pledged to take artificial coloring out of their foods. "With this addition today of the dairymen and the dairy food producers, we now have about 35% of the American food industry that has made commitments," said RFK Jr. He added the stats are in addition to 35% of the food industry, which was "already organic and healthy and chemical-free." Dairy farmers from Michigan, Illinois, Idaho and Indiana were at the press conference. Schwoeppe Dairy farm owner and fifth-generation dairy farmer Sam Schwoeppe of Indiana touted the benefits of consuming whole milk. Her parents were foster parents, she said, and she personally witnessed the importance of good nutrition in her life, making it her core to her mission "to feed children." "I'll never forget one of my brothers arriving [at] our family at the age of nine with gray hair, bald patches on his head and skin flaking off his body due to a lack of nutrition," she said. "After one month of regular meals, including the dense nutrition provided by whole milk and dairy products — and of course, our regular weekend ice cream parties — he transformed into a little freckled-faced, red-headed boy," said Schwoeppe. "It is essential we consume good, wholesome food products," she added. "Products containing real dairy are the most nutritious options, and even though ice cream is decadent and has calories, it sure beats the heck out of candy and soda pop for a sweet treat." Dairy products are a good source of essential nutrients such as calcium, potassium and vitamin D, according to the 2020-2025 Dietary Guidelines. Commissioner Makary also announced the FDA will be approving another natural food dye: gardenia blue. "The sickness of American kids is not a willpower problem. It's not their fault. We can do things that will make the food supply healthier, one step at a time," said Makary. In May, the FDA approved three natural-source colors in food items: galdieria extract blue, butterfly pea flower extract and calcium phosphate. The MAHA movement has spread to a number of local communities — with Stella's Homemade Ice Cream in South Carolina, plus King Cone in Plover, Wisconsin, doing away with artificial food dyes, Fox News Digital previously reported.
