Latest news with #artistempowerment
Fast Company
21-05-2025
- Entertainment
- Fast Company
How libraries are becoming launchpads for music careers
In an era dominated by artificial intelligence and smartphones, one of the most overlooked engines of economic growth sits quietly at the heart of every neighborhood: the public library. Gone are the days when libraries were sanctuaries reserved for only reading and research. Today, they are being reimagined as dynamic hubs for workforce development, creative sector support, and cultural exchange. Across the country, these reservoirs of knowledge are evolving into digital and physical beacons of community resilience. Local access, global reach: A case study in artist empowerment In Huntsville, where I serve as the city's first music officer, we've partnered with our public library system to develop a multifunctional creative hub—with music at its core. A primary pillar of our collaboration is Blast Music, a digital streaming platform designed to showcase local talent. It's a model other cities can and should replicate. Through the Blast program, artists are paid, promoted, and added to a curated library collection—offering not only exposure, but bona fide industry credentials. Over 100 local artists are currently featured on the platform, and we will welcome up to 50 additional artists into the program annually. The ripple effect of Blast is real. The free service empowers local listeners to discover homegrown talent while giving musicians tools to grow their fan base and attract industry attention. Perhaps most importantly, Blast provides emerging artists with resume-worthy recognition—essential for building sustainable careers in a tough industry. But Blast isn't just about digital reach—it's embedded in Huntsville's cultural DNA. From artist showcases like the Ladies of Blast event at the Orion Amphitheater, to community events like Hear to Be Seen (a portrait exhibition of Blast musicians), to stages designated exclusively for Blast artist performances at Camp to Amp, PorchFest, and more, Blast is bringing music into public spaces and cultivating civic pride. That's the kind of community infrastructure that libraries are uniquely equipped to deliver. There's no such thing as too much visibility, and even artists with international acclaim see value in the platform. Huntsville native Kim Tibbs, a vocalist, songwriter, Alabama Music Hall of Fame honoree and UK chart-topper, submitted her album The Science of Completion Volume I to Blast—not only for more exposure, but to mentor and support the next generation of artists in her hometown. Libraries as talent incubators Huntsville is part of a broader national trend. In cities like Chicago, Nashville, and Austin, libraries are integrating creative labs, media production studios, and music education into their core services—functioning as public-sector incubators for the creative economy. As technology continues to reshape traditional jobs, libraries are well-positioned to bridge skill gaps and fuel the rise of creative economies, including the vital but often overlooked non-performance roles in the music industry. Huntsville is doubling down on this approach. We're investing millions into programs that bring interactive music technology workshops to teens at the local library—focusing on hands-on training in production, recording, and audio engineering. With professional equipment, studio spaces, and expert instruction, we're preparing the next generation for careers both onstage and behind the scenes. Local industry is stepping up too. Hear Technologies, a global leader in sound and AV production, has been designing cutting-edge audio devices for years. They're now part of a dynamic team collaborating with city leaders to help develop the library's music maker space, nurture new talent and accelerate our region's creative growth. This matters now, more than ever Libraries have always been entry points for education, employment, and exploration. But today, they're more than just information access points—they are gateways to opportunity and launchpads for industries that define the future. By utilizing public space and collaborating with local talent, libraries can become platforms for economic mobility and cultural innovation. This investment isn't a feel-good gesture. It's a smart, strategic move for any city building a future that works—for everyone. The playlist is simple: Invest in creative ecosystems, embed them in trusted community institutions like public libraries, and treat music as critical infrastructure.
Forbes
21-05-2025
- Entertainment
- Forbes
Hacking The Music Industry With Tech, Independence And A DIY Ethos
Nick Hexum stands at the intersection of music and innovation, blending decades of creative ... More evolution with a bold new vision for artist empowerment in the digital age. Some people talk about disrupting the system. Nick Hexum and 311 are actually doing it. 311 recently came through Houston on tour and played at the 713 Music Hall. I had the privilege of showing up a few hours before the band took the stage to sit down with the band's founder and lead singer Nick Hexum. We spent an hour or so talking about a wide range of topics. I was impressed with Hexum but left the interview feeling a little inadequate. Hexum and I are the same age (I have him beat by just a few months), but he has accomplished much more than I in his time on this planet. As the frontman of 311, Hexum has spent over three decades pushing musical boundaries—from funk-rock and reggae-punk hybrids to chill ballads that defy easy labels. But it's not just the band's sound that's evolved. Hexum is also challenging the music industry's outdated business models by using technology and taking a more independent approach. Today, Hexum isn't just continuing to make his own music—he's helping other artists do the same. With his new startup label platform called SKP, he's giving musicians an alternative to traditional record deals. SKP provides digital distribution, promotional support and a way to stay independent—all without demanding ownership of an artist's music. Hexum and I talked about the sometimes contentious relationship between artists and labels, and the traditional revenue model. This fresh model flips the typical record label arrangement upside down. 'Now, with this label platform we're doing, we've been able to flip that in the opposite where the distributor and label services platform would take 12% and give the artist 88%,' Hexum told me. 'Completely flipping it.' It's a response to decades of experience where artists signed away their rights for small royalty checks, often without clear accounting or control. Now, Hexum wants to put power back in the hands of creators. Hexum's journey has adapted over the years with the evolution of technology. He started on a four-track cassette recorder, moved to eight-track tape and later recorded in iconic LA studios. But now? He writes and records from a laptop with a MIDI controller and a pair of headphones—often while flying. 'That has been super helpful—the convenience that the new technology can give you,' he said. This shift has given Hexum more freedom to create, no matter where he is. And more importantly, it's given artists everywhere the chance to make professional music without needing expensive gear or studio time. Hexum uses Apple Music to stream lossless-quality tracks and manage demos. He values the convenience—but he hasn't given up on physical music either. He and his band still release music on vinyl, recognizing how fans appreciate something they can see, hold and collect. Instead of focusing only on one-off singles, Hexum prefers releasing four-song EPs. These smaller collections give fans a more complete experience, including both catchy singles and deeper tracks that show a broader range of creativity. Hexum is also watching blockchain closely. He believes it can solve long-standing issues in music—like delayed royalty payments and ticket scalping. Through SKP, his team is developing 'clever contracts'—a simpler alternative to Ethereum smart contracts. These digital agreements allow for automatic, transparent payments to artists without middlemen taking a cut. He also sees potential for blockchain to reduce scalping by tying tickets to verified identities, making resale more controlled and fair for fans. While some bands only tour with a new album to promote, 311 has toured every summer—no matter what. That consistency, Hexum said, helped them stay strong even when CD sales collapsed and streaming changed everything. Their audience now includes both longtime fans and a younger crowd discovering songs like 'Amber' and 'Champagne.' Hexum said the band's mix of rock, reggae, hip hop and pop has helped them stay relevant across decades. 'We keep finding new eclectic ingredients to try sticking together and see how they fit,' he said. Hexum wants artists to think like owners, not employees. That mindset shift is key to building careers that last. When pop artist Chapel Roan recently said record labels should offer healthcare, Hexum saw it differently. 'Why would you want to be an employee when you can be an owner?' Rather than rely on labels for support, Hexum believes in helping artists build their own businesses. His approach combines fair compensation, creative freedom and a model that rewards long-term thinking over short-term fame. For decades, going platinum was the goal. But in today's music world, the dream has changed. Artists want control over their music, their money and their message. And thanks to technology, they don't need a major label to make it happen. Technology empowers freedom for artists. Today, the smartest move an artist can make is owning the path they're on.
