Latest news with #beautybrand
Telegraph
a day ago
- Business
- Telegraph
Meet the twentysomething nepo baby who built a $1bn beauty brand
Forget about the lipstick index – it's all about the lip gloss index in 2025. It's something that nepo baby and influencer Hailey Bieber was canny enough to realise when her peptide lip treatment was one of the hero products to launch her beauty brand Rhode back in 2022. And now, on the eve of its third birthday, Rhode has become a $1 billion beauty brand, after news broke on Wednesday that Bieber had sold it to Elf Beauty (though she will stay on as chief creative officer and head of innovation). It certainly puts paid to any of Bieber's naysayers and cements her status as a future businesswoman to watch. As Elf chairman and chief executive officer Tarang Amin told WWD: 'In less than three years, going from zero to $212 million of net sales, direct-to-consumer only, with just 10 products – I would never believe that if somebody told me.' Raised in New York, Bieber is the youngest daughter of the actor Stephen Baldwin (best known for playing Barney Rubble in The Flintstones movies) and graphic designer Kennya Deodato. The Baldwins of course, are one of the most famous acting families in Hollywood, with Hailey's uncle Alec being the most well-known. After a few appearances in various projects alongside her family, Bieber started modelling in 2014, starring in high-profile campaigns for the likes of H&M, Guess and UGG. Coinciding with the rise in popularity of Instagram, Bieber was part of a new wave of models whose star power (and bankability) was intrinsically linked to their follower count, with other examples including her friend, Kendall Jenner, and Gigi Hadid. Yet it was her relationship with the Canadian pop star Justin Bieber that truly propelled her into the A-list. The two first dated in 2015, before splitting, reconciling (and quickly becoming engaged and married) in 2018. Their romance has been particularly notable for the ire it inspires in certain corners of the internet – and specifically, Justin fandom – with online trolls accusing Hailey of plotting to steal the singer from his ex-girlfriend, Selena Gomez. All in all, she's undoubtedly proved the detractors wrong – not least because the couple are now parents to a nine-month-old boy, Jack Blues. Much like when Kylie Jenner launched her lip kits back in 2015 (her brand Kylie Cosmetics is now also valued at $1 billion), Bieber clearly recognised that the key to a successful beauty brand would be to give the fans what they wanted – i.e. the products that would enable them to look like her. In January 2022, she kickstarted the 'glazed doughnut skin' trend, a few months ahead of Rhode's launch, which included not only the aforementioned peptide lip gloss but also the peptide glazing fluid and the barrier restore cream. Since then, she has kickstarted a series of ingestible trends on social media tied to product launches, often featuring new flavours of her peptide lip treatment, including 'cinnamon cookie girl', 'brownie-glazed lips', and 'vanilla girl'. 'Strawberry girl', meanwhile, a trend that saw her applying blusher to her nose as well as her cheeks that she popularised in the summer of 2023, led to the launch of her 'blush stick'. Perhaps her most famous – and genius – launch has been her sell-out lip gloss phone cases, which capitalise on how your phone is in your selfie. As well as being her brand's best ambassador, Bieber has also crucially listened when she's gotten things wrong. Case in point was her blush sticks, which some complained did not show up well on darker skin tones. Keen to be inclusive, Bieber invited black creatives to help her finesse the formulation in the lab, leading to a popular relaunch. For Elf Beauty, too, there is much to gain. Not only is Rhode's growth impressive, but Bieber's star is still very much on the rise, especially after being a recent American Vogue cover star. Soon to be sold in Sephora in the UK, the market is only going to get bigger too. 'In an industry that's complicated and over-saturated, Rhode never steps out of its brand's core DNA, which are minimalist cool-girl essentials that are simple to understand and true to the founder, Hailey Bieber's, understated, polished aesthetic,' explains The Telegraph's beauty editor-at-large Annabel Jones. 'Whether it's the original peptide lip treatment, the pocket blush or the barrier butter, Bieber's fingerprints are all over it. Moreover, every single product formula works as well for boomers as it does for alphas and gen-Zers. No harsh active ingredients or overcomplicated messaging, Rhode taps into how real women want to look – fresh and vital. And how they actually get ready – quickly and without fuss.'
Harpers Bazaar Arabia
2 days ago
- Business
- Harpers Bazaar Arabia
Huda Beauty Named The Most Popular Beauty Brand in The World
Cosmetify's 2025 Beauty Index has listed the brand as it's most popular in Q1, ahead of some of the most major industry players Huda Beauty has been named the most popular beauty brand in the world, in the Cosmetify Q1 2025 Beauty Index. Born in Dubai and now commanding international acclaim, the brand has outpaced major contenders such as Fenty Beauty, Rhode, and Rare Beauty—an extraordinary reflection of its digital dominance, far-reaching influence, and fiercely loyal global following. The report relies on data-driven ranking that blends Google search volume, average engagement rates and combined social following, to give an overall picture of the most popular brands. This is not just a triumph for Huda Beauty; it's a moment of regional pride. Founded by Bazaar Arabia cover star Mona Kattan and grounded in Middle Eastern style, Huda Beauty's rise signals a powerful shift—where beauty born in the region is now leading the global narrative. With its roots deeply embedded in the culture and identity of the Middle East, this milestone affirms what the region has long known: that its most beloved beauty brand is also the world's. From trendsetting launches to cult, sell-out in seconds products, Huda Beauty continues to shape the future of beauty—boldly, unapologetically, and from the heart of Dubai.
Arab News
2 days ago
- Business
- Arab News
Huda Beauty named world's most popular beauty brand
DUBAI: Huda Beauty has been ranked the world's most popular beauty brand in the latest Cosmetify Q1 2025 Beauty Index. For the latest updates, follow us on Instagram @ The Cosmetify Index ranks beauty brands each quarter based on factors such as search volume, social engagement and brand visibility. A post shared by HUDA BEAUTY (@hudabeauty) Founded in Dubai by entrepreneur and makeup artist Huda Kattan, the brand topped the global list ahead of industry names such as Dior, Fenty Beauty, Rhode and Rare Beauty. Kattan founded her cosmetics line Huda Beauty in 2013. In 2018, the company was valued at more than $1 billion by Forbes. The brand also topped Cosmetify's list in 2019 and 2020.
Daily Mail
3 days ago
- Business
- Daily Mail
Groveling Justin Bieber puts on VERY racy display with wife Hailey Bieber after billion dollar Rhode sale
Justin Bieber celebrated his wife Hailey Bieber selling her Rhode Skin company to e.l.f. Beauty for $1 billion by sharing a racy snap of them together on Instagram. Just weeks after landing in hot water over the bizarre way he congratulated her on landing the cover of Vogue, the pop star, 31, made sure to mark the milestone in a much sweeter way. The Canadian singer-songwriter looked over the moon as he planted a sweet kiss on her cheek and squeezed her chest. In the image, Hailey beamed with joy as she looked directly in the camera and laid back in her man's arms. His post came amid the exciting news that Hailey sold her beauty brand, just three years after launching it. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the DailyMail's new showbiz newsletter to stay in the loop. e.l.f. Chairman and CEO Tarang Amin confirmed the news on Wednesday in a statement to Business Wire. 'E.l.f. Beauty found a like-minded disruptor in rhode,' Amin told the publication. 'Rhode further diversifies our portfolio with a fast-growing brand that makes the best of prestige accessible.' 'We are excited by Rhode's ability to break beauty barriers, fully aligning with e.l.f. Beauty's vision to create a different kind of company. Rhode is a beautiful brand that we believe is ready for rocketship growth.' Hailey will still serve as founder of the brand and Chief Creative Officer and Head of Innovation, according to Business Wire. Following the news, Hailey took to Instagram to break her silence on the monumental deal. 'When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,' she wrote in the caption, which was accompanied by two pictures of her. 'So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode. 'I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand,' her message continued. 'I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty.' In the post, Hailey also thanked her dedicated team at rhode and acknowledged that she 'couldn't have done it' without their help. Of course, she also thanked consumers. 'As I've said, this is only the beginning,' Hailey signed off. Justin was quick to reshare the post. He noticeably did not add a caption of his own after sparking backlash with his comments about her recent Vogue cover. E.l.f. cosmetics is currently sold at a variety of stores, like Ulta and Walmart . They offer all different kinds of makeup products at relatively low price points, with mega stars like Jennifer Coolidge working as a spokesperson over the past year. Over the past 12 months, rhode has generated $212 in net sales, according to Fortune. News of the deal comes just one month after the star hired both J.P. Morgan and global investment bank Moelis to assist her in finding potential deal options at $1 billion in value, sources told WWD. However, some sources doubted that a deal would go through, comparing it to other solo celeb-faced beauty brands like Makeup by Mario and Selena Gomez's Rare Beauty. This Fall, Rhode will also be carried in beauty giant Sephora. It will be coming to all locations in the US, Canada and the UK. Bieber's success comes off the back of her Vogue cover this month - which was seemingly ruined by her husband, who revealed that he had once cruelly told his wife during an argument. 'Yo this reminds me when Hailey and I got into a huge fight, I told hails that she would never be on the cover of vogue, Yikes I know, so mean, For some reason because I felt so disrespected I thought I gotta get even,' he explained. Justin continued: 'think as we mature we realize that we're not helping anything by getting even, we're honestly just prolonging what we really want which is intimacy and connection.' He concluded his post by writing a message directly to Hailey, which read: 'So baby u already know but forgive me for saying u wouldn't get a vogue cover cuz clearly i was sadly mistaken.' Many saw his caption as a backhanded compliment and something 'so unnecessary' to share with his more than 294 million Instagram followers. While his caption was meant to be humorous, with Justin quipping he was 'clearly mistaken,' many of his followers failed to see the funny side, and the comments section was flooded with criticism. Following the backlash, Justin appeared to delete the caption from his post, replacing it with a shrugging emoji.
Daily Mail
16-05-2025
- Health
- Daily Mail
Beauty brand behind £26 tanning foam that sells every 20 seconds just dropped a new 'anti-ageing' product - and fans are already obsessed
Coco & Eve, the cult-favourite beauty brand behind the £26 tanning foam that sells every 20 seconds, has launched a new SPF tanning oil. The brand's latest release, the Tan Boosting Anti-Aging Body Oil SPF50, is a 'luxurious' body oil designed to deliver a triple benefit: high-level sun protection, visibly enhanced tanning, and targeted anti-ageing care. Coco & Eve Tan Boosting Anti-Aging Body Oil SPF50 While traditional tanning oils skimped on sun protection, the Tan Boosting Anti-Aging Body Oil has a healthy dose of SPF50 to provide protection against UVA and UVB rays. At the same time, its Tan-Boosting Peptide Complex works with your body to deepen and enhance your natural tan. £29 Shop While traditional tanning oils skimped on sun protection, the Tan Boosting Anti-Aging Body Oil has a healthy dose of SPF50 to provide protection against UVA and UVB rays. At the same time, its Tan-Boosting Peptide Complex works with your body to deepen and enhance your natural tan. The spray-on formula is also packed with skin-loving ingredients to support overall skin health. Watermelon Seed Oil, a powerful antioxidant, supports skin healing and repair, while Guava Extract, rich in beta-carotene, flavonoids and vitamin C, works to brighten and energise the skin. Pineapple Extract contributes a blend of vitamin C and B vitamins to hydrate, protect and visibly improve texture. Unlike traditional tanning oils that can feel greasy or clog pores, the brand description says the Coco & Eve Tan Boosting Anti-Aging Body Oil SPF50 is water-resistant, non-sticky, and absorbs quickly into the skin. The result? Silky and hydrated skin, and it's also lightly scented with a mango fragrance, giving you a beachy vibe from the moment it's applied. To get the best results, the brand recommends applying an even layer over the body 20 minutes before sun exposure, with reapplication every two hours, or after swimming or towel-drying - this is essential to ensure your skin doesn't become vulnerable to burning. Already praised by early reviewers, the Tan Boosting Anti-Aging Body Oil SPF50 is set to become a summer must-have. 'I absolutely love the Coco & Eve Tan Boosting Anti-Aging Body Oil SPF 45!' one reviewer wrote. 'It gave my skin a beautiful glow without feeling greasy. It's incredibly hydrating, which is perfect for my ageing skin, and the added sun protection is such a bonus. 'It also felt like it helped prolong my Coco & Eve sunless tan—definitely a new staple in my skincare routine!' Shop the Coco & Eve Tan Boosting Anti-Aging Body Oil SPF50 online at
