Groveling Justin Bieber puts on VERY racy display with wife Hailey Bieber after billion dollar Rhode sale
Justin Bieber celebrated his wife Hailey Bieber selling her Rhode Skin company to e.l.f. Beauty for $1 billion by sharing a racy snap of them together on Instagram.
Just weeks after landing in hot water over the bizarre way he congratulated her on landing the cover of Vogue, the pop star, 31, made sure to mark the milestone in a much sweeter way.
The Canadian singer-songwriter looked over the moon as he planted a sweet kiss on her cheek and squeezed her chest.
In the image, Hailey beamed with joy as she looked directly in the camera and laid back in her man's arms.
His post came amid the exciting news that Hailey sold her beauty brand, just three years after launching it.
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e.l.f. Chairman and CEO Tarang Amin confirmed the news on Wednesday in a statement to Business Wire.
'E.l.f. Beauty found a like-minded disruptor in rhode,' Amin told the publication. 'Rhode further diversifies our portfolio with a fast-growing brand that makes the best of prestige accessible.'
'We are excited by Rhode's ability to break beauty barriers, fully aligning with e.l.f. Beauty's vision to create a different kind of company. Rhode is a beautiful brand that we believe is ready for rocketship growth.'
Hailey will still serve as founder of the brand and Chief Creative Officer and Head of Innovation, according to Business Wire.
Following the news, Hailey took to Instagram to break her silence on the monumental deal.
'When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,' she wrote in the caption, which was accompanied by two pictures of her.
'So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode.
'I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand,' her message continued.
'I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty.'
In the post, Hailey also thanked her dedicated team at rhode and acknowledged that she 'couldn't have done it' without their help.
Of course, she also thanked consumers.
'As I've said, this is only the beginning,' Hailey signed off.
Justin was quick to reshare the post.
He noticeably did not add a caption of his own after sparking backlash with his comments about her recent Vogue cover.
E.l.f. cosmetics is currently sold at a variety of stores, like Ulta and Walmart .
They offer all different kinds of makeup products at relatively low price points, with mega stars like Jennifer Coolidge working as a spokesperson over the past year.
Over the past 12 months, rhode has generated $212 in net sales, according to Fortune.
News of the deal comes just one month after the star hired both J.P. Morgan and global investment bank Moelis to assist her in finding potential deal options at $1 billion in value, sources told WWD.
However, some sources doubted that a deal would go through, comparing it to other solo celeb-faced beauty brands like Makeup by Mario and Selena Gomez's Rare Beauty.
This Fall, Rhode will also be carried in beauty giant Sephora.
It will be coming to all locations in the US, Canada and the UK.
Bieber's success comes off the back of her Vogue cover this month - which was seemingly ruined by her husband, who revealed that he had once cruelly told his wife during an argument.
'Yo this reminds me when Hailey and I got into a huge fight, I told hails that she would never be on the cover of vogue, Yikes I know, so mean, For some reason because I felt so disrespected I thought I gotta get even,' he explained.
Justin continued: 'think as we mature we realize that we're not helping anything by getting even, we're honestly just prolonging what we really want which is intimacy and connection.'
He concluded his post by writing a message directly to Hailey, which read: 'So baby u already know but forgive me for saying u wouldn't get a vogue cover cuz clearly i was sadly mistaken.'
Many saw his caption as a backhanded compliment and something 'so unnecessary' to share with his more than 294 million Instagram followers.
While his caption was meant to be humorous, with Justin quipping he was 'clearly mistaken,' many of his followers failed to see the funny side, and the comments section was flooded with criticism.
Following the backlash, Justin appeared to delete the caption from his post, replacing it with a shrugging emoji.
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