Latest news with #beerfestival
Forbes
26-05-2025
- Entertainment
- Forbes
Why Small Beer Festivals Are Thriving
The Firestone Walker Invitational Beer Festival features rare beers from a carefully curated list of the world's best breweries. Firestone Walker Brewing Company Beer festivals are a great way for beer lovers to sample many beers in one place. Often, such festivals offer beers not otherwise available in the local market which makes them a draw for even the most seasoned beer lover. For a time, the biggest beer festivals were the biggest draw. More beer. More people. More fun. But that seems to be changing. For the 2024 edition of the Great American Beer Festival, the largest ticketed beer festival in America, the Brewers Association, which hosts the event, rolled out a significantly revamped format—for the first time since its inception in 1982. Among the changes to the event, which is held annually in Denver, CO, the number of sessions was reduced from four to three. In its heyday, tickets for the Great American Beer Festival would sell out in minutes. But in response to slower ticket sales, the Brewers Association eliminated one session, significantly reducing the number of tickets available, while at the same time introducing theme areas with more varied forms of entertainment. It is too early to tell whether the changes will revive the Great American Beer Festival, but other 'Great' festivals are also struggling. The Great Canadian Beer Festival has been cancelled for 2025 while the Great British Beer Festival returns in a new venue 2025—in Birmingham, England—after being cancelled for 2024—having been held for 34 years in London. Reports are that attendance has been shrinking in recent years. But reports of the death of beer festivals may be premature. Across the country, smaller, more focused beer festivals continue to sell out, satisfying the beer drinking public's thirst for sampling beers. 'I asked myself, 'What would be the perfect beer festival?'' said Matt Brynildson, brewmaster at Firestone Walker Brewing Company via video call. Firestone Walker hosts the annual Firestone Walker Invitational Beer Festival in its hometown of Paso Robles, California. 'I'd call up the best brewmasters of the world. We'd bring in the best beer, sent by air freight to ensure it is fresh and brewmasters would be there, so drinkers could meet the maker,' said Brynildson. 'And we would have wonderful food and world-class music.' The first Firestone Walker Invitational Beer Festival was held in 2012. It sold out in minutes then and now, about 3,500 tickets per year continue to sell out in minutes. 'We have a lot of wine-savvy consumers in Paso Robles,' said Brynildson. 'They have high expectations in their food and beverage experiences, so we have to set the bar high.' By keeping the beer festival small, Brynildson says ticketholders are given a better experience. The festival is built on the back of the relationships Brynildson has built during his brewing career and he knows the breweries he invites make great beer. Curation is the key. On the other side of the country, Good Word Brewing hosts three, small annual festivals in Duluth, Georgia, more or less 40 minutes from Atlanta. The city of 32,000 people has an open container zone within which people can drink alcohol in public spaces. That includes the town green, making it the perfect location for a beer festival. 'I created an event for brewers,' said Todd DiMatteo, owner and head brewer at Good Word, via telephone. 'Bigger festivals don't have the same feeling. They all become the same old, run-of-the-mill events with lots of breweries, mediocre food and maybe some band in the corner.' 'I attend a lot of festivals and a lot feel cookie cutter,' he says. 'So I wanted to create something totally different—something that feels fresh.' Good Word now organizes three festivals each with a theme and each with a curated list of invited breweries. According to DiMatteo, the more focused beer list draws a more interested consumer who is actually interested in tasting the nuances of each beer, rather than just trying to taste as many beers as possible. Having the event on the town green also means the festival goers can bring their families. There was a time when craft beer was a novelty and so was trying them amongst fellow beer lovers. But as the craft beer industry has matured, so have its drinkers. Awash in beer from almost 10,000 breweries in America, craft beer lovers have become more discerning and the curated offerings and more intimate settings of smaller beer festivals seem to be resonating with them. Here are seven small beer festivals worth visiting: About 70 of the best breweries from around the world present their beers each year at the Paso Robles Event Center, at the end of May or beginning of June. As a condition of invitation to the festival, breweries must have a brewer in attendance to answer questions and explain their beers. Consumers' choice awards, one for beer and one for food, ensure exhibiting breweries and restaurants bring their A game. 'Breweries bring something extra special to try to win the award,' says Brynildson. Ironically, Little Beer is the largest of these three annual beer festival hosted by Good Word Brewing in Duluth. Little Beer is a celebration of lower-alcohol beer held in April each year. Each of 80 to 90 brewers offers beers less than 5% ABV to 500 ticket holders. The outdoor festival is held in Duluth's town square, making it a family-friendly event. Le Bon is a celebration of saison and oysters held next to Good Word Brewing, in September. A dozen and a half breweries offer their finest saison to be paired with oysters supplied by famed shuckers. Mighty Fine Fest, a celebration of west coast IPA, is debuting in June 2025. About 50 breweries will have their hoppiest beers available and will help make Duluth the beer festival capital of America. Since 2009, the Denver Rare Beer Tasting has, as the name implies, served rare beers from some of America's most-respected breweries. Limited to 450 tickets at $200 each, the festival is held each year on the Thursday of the weekend of the Great American Beer Festival, in October each year. Brewers are in attendance to answer questions and proceeds support Pints For Prostates, a 501(c)3 non-profit charity established to raise awareness about prostate cancer, particularly within the beer community. FOBAB is held each year in Chicago, typically on a weekend early in November. The festival primarily pours beers that have been aged on wood or in barrels, ranging from strong, high-ABV imperial stouts and barley wines, to more moderate, but sour and funky barrel-aged sour beers. The festival awards the best barrel-aged beers in multiple categories. Recent editions of FOBAB have added a lager lounge and a non-alcoholic area to offer palates a refresh between the hundreds of palate-wrecking beers. Alaska is not always cold. But it certainly is in January. The Alaska Craft Beer & Barley Wine Festival is held in January each year in Anchorage to spread liquid sunshine during the dark winter. With an emphasis on strong, rich barley wines, the festival keeps festival goers warm as the enjoy local food and live music.
BBC News
22-05-2025
- General
- BBC News
Lincoln Beer Festival downsizes amid shift in drinking habits
A city's beer festival has moved to a smaller venue blaming falling attendances and a major shift in drinking Lincoln Beer Festival has relocated to Southside, a former church on Colegrave Street, for its 43rd year and will run from Thursday until Mark Richards said the change reflected the shift in drinking behaviours, with people going out earlier and fewer younger people socialising since the pandemic."The younger generations in their 20s aren't really going out late at night so there is a lack of footfall in pubs and venues throughout the country in that," he said. The three-day event, offering beers, real ales and alcohol-free options, was previously held at The Drill on Free School Richards said it was "a great shame to leave" but said the festival had to "adjust" to changes in society."We've had to make the decision [to change venues] because our footfall reduced as a result of that," he said. Michael Thurlby, who owns three pubs in Stamford, had also noticed a change in people's drinking habits. "We've had to adapt the hours and the style of our businesses to offer what people want today and not what they wanted 20 years ago," he pub landlord added people were opting for a healthier living by going out earlier with family and drinking more alcohol-free believed attitudes shifted as a result of the 2007 smoking ban and the coronavirus pandemic. The BBC spoke to members of the public about their drinking habits. Bowen Jones, 19, was sat in a pub with a pint of apple juice. He said: "I've never drank, I just don't like the taste of alcohol."Mr Jones said he went out the night before until 04:00 BST, did not drink alcohol, then drove home. "People don't go to the pub so much like my parents used to do," he Jones' friend, Oliver De'ath, 18, said he only drinks on special occasions."I don't really see the enjoyment in it. Sometimes we go out for food instead, I go to the gym. I think it is more socially acceptable [not to drink]," Mr De'ath said. By starting at noon and offering alcohol-free options, organisers hoped to reflect changing drinking event, sponsored by Lincoln CAMRA, will run until 23:00 BST on Thursday and Friday and until 21:00 BST on Saturday. Listen to highlights from Lincolnshire on BBC Sounds, watch the latest episode of Look North or tell us about a story you think we should be covering here.
Yahoo
14-05-2025
- Entertainment
- Yahoo
Henshaws Beer Festival raises £23,000 after return to Knaresborough
A beer festival has raised £23,000 following its return to Knaresborough. The Henshaws Beer Festival returned to the town on May 3 and 4, with two family-friendly daytime sessions and an adult-only evening session. The festival, which is an annual fundraiser for the charity Henshaws' specialist college and arts and crafts centre, welcomed 468 visitors in total. Over the course of the two days, more than 2,000 drinks were served by 11 local vendors, including drinks from breweries Harrogate Brewing, Turning Point Brewing, Cold Bath Brewing, Roosters, Daleside, and Black Sheep Brewery. There were 18 performances by local artists and DJs, including the Henshaws Hotspots band. Jack Watson, branch manager at Servoca Nursing and Care which sponsored this year's festival, said: "Henshaws Beer Festival on May 3 and 4 was an absolute blast. "The team at Servoca Nursing and Care were proud to be one of the sponsors. "Plenty of sunshine, amazing local beers, live music, and great company – what more could you ask for?" Clare Cunningham, fundraiser at Henshaws, said: "We're absolutely thrilled that Beer Fest 2025 raised an incredible £23,000 for Henshaws. "It was a fantastic weekend, with over 460 people joining us for brilliant live music, locally brewed drinks, and a warm, community atmosphere. "Every pound raised will help Henshaws continue to support people living with sight loss and other disabilities across the north of England." Henshaws' next event, Bed Fest, will take place on Saturday, June 14. Tickets for Bed Fest are available at
BBC News
08-05-2025
- Business
- BBC News
Bedford council criticised over advertising for beer festival
Council criticised over adverts for beer festival The three-day event is being revived after not being staged since the Covid-19 lockdown in 2020 Promotion for an upcoming beer festival does not breach a council's own "healthier" advertising policy which banned the plugging of alcohol, it said. The Bamberg Beer Festival in Bedford, on 23-25 May, celebrates the town's twinning relationship with the German town of Bamberg. Bedford Borough Council, which organises the event, has been criticised after a press release advertising it highlighted the availability of "authentic German beers" and encouraged residents to "enjoy great beer". However, a council spokesperson said the event had been booked prior to the policy being agreed at an executive meeting on 23 April.
