Latest news with #brandalignment
Daily Mail
31-07-2025
- Entertainment
- Daily Mail
Poh Ling Yeow reveals why she FEARS winning a Gold Logie after her nomination for TV's top gong - and shares the offers she refuses to take
Poh Ling Yeow has opened up about the hidden challenges of fame, revealing she turns down lucrative offers if they don't align with her values. Speaking on the Mental As Anyone podcast this week, the MasterChef judge and former contestant described navigating life in the public eye as difficult. 'It is a treacherous path actually, because I think you have to be very careful about what you say yes to,' the 51-year-old said. 'I think you're as defined by what you're saying no to, so opportunities will come, but a lot of them are yucky and will leave a little trail of badness. 'I've made mistakes. I've said yes to things before and then later regretted it. I have done things before where I've … had a weird feeling about that and now I feel like it was a mistake, not huge ones, but just like, probably not as aligned with my brand as it should have been.' From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the DailyMail's new showbiz newsletter to stay in the loop. Poh revealed she is highly selective about brand partnerships, preferring to keep her platform authentic. 'It is mainly commercial opportunities that are about money and using my platform,' she explained. 'I really make sure that the things that I attach myself to, like endorsements and stuff, are things that I really genuinely love. It is sort of very nuanced but I am very particular.' The beloved TV cook also keeps a low profile on social media, only using Instagram and an automated Facebook account. 'I have to really watch that space and make sure that I guard it and that when people look at that grid, they know who I am, not just what I sell. You have to be able to sleep at night,' she said. Poh is one of seven stars vying for the coveted Gold Logie this Sunday night, alongside Julia Morris, Ally Langdon, Sonia Kruger, Lisa Millar, Lynne McGranger and Hamish Blake. While the nomination is a career high, Poh admitted she struggles with the extra attention. 'I've just always been a little bit of a … like I'm on the fringe, my whole life,' she said. 'So with this being such an overt sort of acknowledgement of my existence and my work and everything, I don't know how to receive it because I'm not used to it. I'm used to being ignored. Even though it's such a high accolade of people basically accepting me, I just still find it really hard to absorb that.' Despite her fame, Poh has never been motivated by money or extravagance. 'What's good is I've known how to live off the sniff of an oily rag forever, being an artist, so it doesn't scare me to have to be really frugal,' she said. 'I've never stressed out about it (money) … and I don't need heaps. I'm just really happy with being able to pay the bills. I'm not someone that is extravagant at all.' It comes after the cook addressed swirling rumours she's stepping away from MasterChef Australia. Daily Mail revealed that Poh has signed on to return for the 2026 season, putting an end to recent speculation she was preparing to bow out. A spokesperson for the popular chef flatly denied the claims, revealing: 'There's no truth to the speculation. Poh is loving her time on MasterChef and feels like she's found her place.' Poh joined the judging panel in 2022 following the shock death of Jock Zonfrillo and the departures of Melissa Leong and Andy Allen.
Zawya
13-05-2025
- Business
- Zawya
Channel Factory redefines media efficiency in UAE with advanced AI-driven solutions
Channel Factory, a global leader in brand suitability and performance for digital video advertising, showcased its advanced AI-driven solutions and thought leadership challenging conventional thinking around media efficiency, contextual relevance, and brand safety at the Marcus Evans event. The event provided a significant platform for Channel Factory to underscore the vital role of AI-driven media strategies and tools in helping brands align messaging with contextually relevant content, enhance campaign impact, and protect brand integrity in a complex digital landscape. Representing Channel Factory, which was the Silver Sponsor of the event, Sally Makarem, General Manager for the MENA region, Optiview, delivered a compelling presentation addressing one of the digital advertising industry's most pressing issues: content misalignment. Backed by robust research and real-world case studies, this presentation revealed that on average, 28 per cent of digital video ad impressions are served alongside misaligned content, leading to significant inefficiencies and diluted brand impact. Sally remarked: 'In an increasingly fragmented media landscape, achieving brand alignment is no longer a luxury but a necessity. Our AI-driven solutions are designed to ensure that advertisers not only protect their brand image but also drive measurable performance improvements. We are pleased to have shared our insights at the Marcus Evans event, and we remain committed to helping marketers make smarter, safer media choices.' During the event, Channel Factory also showcased its proprietary Content Strategy Analysis (CSA) tool, a tool that leverages AI to process vast video campaign data to reveal patterns in content behaviour, audience preferences, and contextual nuances. To address the issue of content misalignment, the company also shed light on its advanced IQ Series, which features ViewIQ and ActivateIQ. By leveraging years of proprietary data and pre-bid AI capabilities, these cutting-edge tools enable advertisers to achieve unprecedented levels of contextual alignment, maximising advertising effectiveness and performance. Channel Factory addressed another key challenge in the race for scale – the temptation to chase low CPMs and broad targeting. Though these tactics may appear cost-effective, they often conceal significant inefficiencies, leading to off-target impressions, underperforming placements, and increased exposure to unsafe content. In contrast, Channel Factory's session highlighted that brand suitability is not merely a safety net but a powerful driver of strategic growth. By harnessing the power of AI to understand sentiment, nuance, and context at scale, Channel Factory is helping brands drive better engagement, reduce media waste, and build lasting audience trust. As part of its participation, Channel Factory offered attending brands a complimentary campaign analysis, underlining its commitment to improving digital video advertising outcomes through innovation, transparency, and accountability.
