Latest news with #brandbuilding
Globe and Mail
12 hours ago
- Business
- Globe and Mail
SLKOR Brand Visual Identity System (VIS Version 25.04) Interpretation
In today's era, a brand is not only a corporate identifier but also the external manifestation of a company's culture and core values. Throughout its development, SLKOR has consistently regarded brand building as a crucial element of the company's growth. In May 2025, the company officially launched and fully implemented the "VIS Standardization System (Version 25.04)", aiming to enhance brand recognition and market competitiveness through a unified visual identity system. To ensure the smooth rollout and deep integration of the new VIS, General Manager Song Shiqiang personally led specialized training sessions, detailing the brand values and significance conveyed by this system. He emphasized: "Brand building concerns the first impression we make on customers, peers, and resource contributors. Every detail represents the image of SLKOR, and everyone must attach great importance to it." These elements incorporate aspects of traditional Chinese culture while reflecting the contemporary characteristics of the company's informatization, digitization, and globalization, enabling us to spread Chinese culture globally, tell the Chinese story well, and effectively sell products researched, developed, and manufactured in China. VIS, the Visual Identity System, is a crucial way for a company to present its brand image externally. The SLKOR"VIS Standardization System (Version 25.04)" not only systematically optimizes visual elements such as the company's brand logo and fonts but also introduces new items like gifts and eco-bags. It permeates every detail inside and outside the company through six categories of display forms, including the office environment, apparel, and mascot, thereby strengthening the SLKOR brand's recognition and memorability. I. Brand Logo & Slogan The SLKOR brand logo employs a classic red and yellow color scheme. The dominant, steady, and imposing red is paired with vibrant yellow typography, highlighting the distinct image of "SLKOR" as a domestic brand. The layout of the logo and slogan is generous and comfortable. The angled treatment of the font creates a visual tension suggestive of readiness for action. SLKOR Logo (Chinese & English Versions) II. Company Business Cards & PPT Templates SLKOR business cards and PPT templates primarily feature a red color scheme, incorporating carbon grey PCB circuit patterns as the design base. The visual impact of the red-grey contrast breaks the monotony of a single dull tone while cleverly highlighting the company's high-tech attributes. The business cards are specifically printed on ice-white paper, featuring a smooth, textured surface that exudes a modern feel. SLKOR PPT Template Design (Inner Page) III. Apparel SLKOR's workwear and basketball jerseys continue the brand's iconic red primary color. Maintaining visual consistency, Mr. Song Shiqiang introduced subtle variations in the logo's font details. This ensures the workwear projects a professional corporate image while radiating SLKOR's steady and imposing brand essence, whereas the basketball jerseys showcase vigorous youthful energy. SLKOR Workwear SLKOR Workwear Display SLKOR Style Basketball Jersey "SLKOR Warriors Basketball Team" Team Building Display IV. Mascot (AI Robot) "Vitality Kid" serves as SLKOR's brand ambassador. Its dynamic posture and bright smile embody the team's energetic spirit. Its electronic eye design and tech-inspired antenna elements retain the affinity of a cartoon character while accurately conveying the professional attributes of the semiconductor industry. Its current application is within SLKOR's AI intelligent customer service robot. Mr. Song Shiqiang indicated that peripheral products like mouse pads, nap pillows, plush dolls, and keychains will be launched in the future! SLKOR Mascot --- VITALITY KID V. Tape & Stickers SLKOR's shipping cartons adopt a minimalist design philosophy, using a striking honeycomb hexagonal array to intuitively display product series. This not only reflects the systematic thinking of a tech enterprise but also ensures the rapid recognition of visual information. Currently, SLKOR products comprise three main series: Diodes & Transistors, Power Devices, and Power Management ICs. New products like Hall Sensors, ADCs, and BMS have also been launched, with years of technical accumulation in dedicated MCUs and interface chips! SLKOR's high-end products ( include developed Silicon Carbide (SiC) SBD Diodes, SiC MOSFETs, IGBTs, Ultra-Fast Recovery Power Diodes, etc., meeting the needs of industries such as high-end equipment, communications & power, solar photovoltaics, medical devices, industrial internet, new energy vehicles, small two-wheelers, and power tools. General products include Schottky Diodes, ESD Protection Diodes, TVS Transient Voltage Suppression Diodes, General-Purpose Diodes, and Transistors. Power devices cover High/Medium/Low Voltage MOSFETs, FRD High Voltage Diodes, SiC SBD High Voltage Diodes, Thyristors (SCRs), and Bridge Rectifiers. Power management chips include LDOs, AC-DC, DC-DC series, along with various sensors, general-purpose & high-speed optocouplers, passive crystal oscillators, etc., providing supporting services for customers. SLKOR Tape and Carton Display The red advertising stickers feature a subtle PCB circuit pattern background texture, showcasing the company's focus on electronic components. SLKOR Office Space Advertising Sticker Display VI. Brand Penetration Peripheral Gift Series SLKOR's corporate gifts adhere to the design philosophy of "Simple, Practical, Quality First." They select everyday, high-frequency-use items as carriers to showcase the corporate image through unified brand visual language. The gift series includes red business umbrellas, portable silent fans, custom mineral water, wireless Bluetooth earphones, fast-charging power banks, foldable advertising fans, multi-functional phone stands, and eco-friendly canvas tote bags. Each product is crafted from high-quality materials and imprinted with SLKOR's iconic red brand logo. SLKOR Various Small Gift Series SLKOR Eco Bag The above six forms, whether in the logo, apparel, or various details, convey the core values and philosophy of the SLKOR brand. General Manager Song Shiqiang stated that the implementation of the VIS standardization system is a long-term, significant project. It requires continuous refinement, professional focus, and attention to detail, leading to gradual perfection, enhanced competitiveness, and the achievement of sustainable development goals. This aligns with the corporate cultural concepts of "Integrity", "Continuous Improvement", "Resilience", and "Attention to Detail" shared by Kinghelm and SLKOR. It is beneficial for elevating the brand image and communication efficiency of both "Kinghelm" and "SLKOR", fostering internal cohesion and centripetal force within the company, accelerating the internationalization process of Kinghelm and SLKOR, and is also a manifestation of the company's soft power! As the company's strength and scale increase, SLKOR will continue to deepen its brand strategy in the future. Guided by the new VIS system, it will provide customers with higher-quality products and services, further enhancing the brand's influence and competitiveness in the market, and striving relentlessly to become a leading semiconductor brand in China. Popular SLKOR Models at Huaqiangbei Flagship Store Mr. Song Shiqiang is a Researcher on Private Economy at the Development Research Center of the State Council, a member of the Electronic Information Expert Database of the China Association for Science and Technology, a Huaqiangbei Business Research Expert, and a popular science columnist on integrated circuits. Mr. Song Shiqiang previously served as CEO of an international listed real estate company. He currently invests in and operates Shenzhen Slkor Semiconductor Co., Ltd. and Shenzhen Kinghelm Electronics Co., Ltd., building the SLKOR and Kinghelm "Kinghelm" brands, which have now grown into influential, reputable, and internationally recognized brands with significant voice. Mr. Song Shiqiang has dedicated many years to the electronics industry, continuously striving for a better business environment and public opinion atmosphere in Huaqiangbei, hoping to establish Shenzhen Huaqiangbei as a window of China's reform and opening-up and a business card of Shenzhen's economic development. Mr. Song Shiqiang, General Manager of SLKOR and Kinghelm In 2015, General Manager Song Shiqiang invested in and established Shenzhen Slkormicro Semicon Co., Ltd. in Huaqiangbei. SLKOR was among the early international players to master the production technology of high-voltage SiC MOSFETs. It has obtained dozens of invention patents related to MOSFETs, IGBTs, TVS diodes, and component packaging & testing, and has been certified as a National High-Tech Enterprise. Song Shiqiang stated that the semiconductor industry itself is highly internationalized and standardized, with an extensive global supply chain. SLKOR has become a representative of China's semiconductor industry going global. Together with Kinghelm Electronics, it serves over 20,000 customers worldwide, striving to achieve the vision of becoming a "Semiconductor Leader."
Forbes
13 hours ago
- Business
- Forbes
5 Steps For Building An Online Brand That Connects And Compels Action
Adam Petrilli is a reputation management expert and CEO at an award-winning Online Reputation Management (ORM) firm. Building a successful brand requires visibility, communication, connection, engagement and customer advocacy. A strong online presence can achieve all this so your business can grow and thrive. A digital presence lets you shape and tell your story, build customer relationships and distinguish your brand from competitors. Below, I'll map out five critical components for building your online brand. Communicating across all online channels is critical for establishing brand credibility and trust. Make sure all your profiles—from Google My Business to your website, social media platforms (Facebook, LinkedIn, Instagram, X, TikTok, etc.) and Wikipedia page—are consistent and accurate. This includes your brand's look and feel and the narrative you convey about your values and mission statement. You want to represent authenticity, establish an emotional connection and impart information that speaks to your customers and potential clients. Every part of your brand should align with your overall message. I recommend writing and publishing positive stories and headlines to boost your brand's presence and credibility. Regularly provide valuable, educational and original content to engage your customers and prospects and build trust. For example, you can create high-quality blogs to post on your website and thought leadership articles for B2B publications, business magazines and LinkedIn. In your stories and posts, include social proof such as testimonials, reviews and milestones that showcase your brand's credibility. Engage in conversations on social media that reflect your brand's personality. I've found that a consistent content strategy also helps with search and getting to the top of page one on Google. When a client or potential customer wants to find out about your brand, they'll likely see and click on the positive stories and headlines you've created. If any negative or irrelevant results appear in search, content creation with fresh, new stories will help push these results down on the page. In generating valuable and engaging content highlighting your brand's strengths, achievements and positive customer experiences, you can outweigh negative content in the search results. When creating blog articles and other content for your website, optimize it with relevant keywords and phrases to help ensure you're targeting the right audience when people search your brand online. By strategically including relevant terms in titles and throughout the content, you can help Google identify specific topics and direct individuals looking for that information to your website. Other key steps to take when developing or reviewing your existing website include ensuring it is responsive, looks great and functions seamlessly on mobile devices. Maintain consistency with your visuals and ensure the site is easy to navigate. You want clear calls to action once customers and prospects land there. Your digital brand strategy must include a strong social media presence to connect with customers and build relationships. Be sure to choose the right platforms, which requires knowing where your audience spends their time scrolling and engaging. LinkedIn is a must for connecting with decision-makers if you provide financial services to businesses. Instagram and TikTok may make sense if your customers are in travel or fashion. Spend time researching your audience's preferences so you can focus your efforts where your customers are most active. Ensure your content rings true across the social media channels you engage on. Be authentic and genuine. Participate in conversations, comment and ask questions to strengthen the connection with your brand. Equally important, post consistently so you remain top of mind with your customers. Mix it up with your posts and include videos and customer stories to further engagement. Keep in mind, however, that quality trumps quantity. It's not enough to create an online presence for your brand if you don't monitor it. You want to continue to have control over how your brand is perceived. Employ a proactive and responsive review management strategy that keeps tabs on what is being said about your brand and business. Various social listening and media monitoring tools, as well as Google Alerts, will help you track online conversations, respond to feedback, identify trends and patterns, and assess and manage brand reputation. If a negative comment or review appears, respond professionally and quickly. Be real and take accountability, if appropriate, to turn a customer's negative experience into a brand win and advocacy if you can make things right. I also recommend identifying patterns in conversations so you can take these opportunities to make adjustments. For example, if customers complain about delays in receiving products, you can immediately investigate the cause and set things right before it becomes a crisis in confidence and impacts your sales. This helps with client retention, as it shows you value your customers' input and are ready to make necessary changes to address and meet their expectations. A consistent and accurate brand profile that reflects your story; a content strategy that includes positive stories, articles and headlines; an optimized website; a strong social media presence; and a proactive review management process are the building blocks of an online brand presence that connects and engages with customers and encourages prospects to take action. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Yahoo
26-05-2025
- Entertainment
- Yahoo
Magic Moments in Essen - BRANDmate combines brand power with discovery
Real-life brands: Warner Bros., RTL, Mattel & Co. will all be there Full programme: Speakers' Stage, walking acts and more surprises Additionally on Day 2: Retail Day with Licensing International Germany NUREMBERG, Germany, May 26, 2025 /PRNewswire/ -- On 25 and 26 June, BRANDmate will be turning the Grand Hall of the Zollverein Coal Mine in Essen into a hotspot for licensing professionals, brand builders and creative minds from a broad range of business sectors. Also present will be big names, exciting new exhibitors and a highly varied concept for the event, focusing on discussion, expertise and discovery. One highlight of the two-day BRANDmate programme is Retail Day, which takes place on the Thursday in collaboration with global industry association Licensing International Germany. Big names provide impetus Warner Bros. Discovery is one of the prominent participants at the event – and is planning a very special display right at the entrance to BRANDmate. The plan is still top secret but one thing is clear: it will be a real eyecatcher. RTL Consumer Products is similarly promising major staged events: visitors can expect not only a reality TV lounge co-designed by El Cartel Media and a taco food truck from Chefkoch, but also a life-size unicorn from the 'Unicorn Academy' and an exclusive photo-opportunity with Gala and Brigitte. With further big industry players including Hasbro Deutschland, Mattel, Paramount, The Pokémon Company, The Smiley Company, SevenOne Ad. Factory, Studio 100, Story House Egmont, Universal, Wildbrain CPLG, WDR mediagroup and ZDF Studios, BRANDmate will be defined again this year by brand power and a multitude of ideas. Newcomers with a profile In addition, the event will be enriched by the presence of some highly regarded newcomers. CNC Cosmetics is a breath of fresh air in the field of cosmetics, underlining the increasing relevance of licensed products in the beauty sector. The established French business La Plume Dorée, by contrast, has a focus on travel bags, stationery and accessories. Another first-timer is the agency Crexpro, which produces powerfully branded scenarios using impressive cosplayers. Its characters from animé, gaming and pop culture are magnets for the public at events across Europe – and also form part of the BRANDmate parade. This will comprise some 20 walking acts provided in collaboration with Vontz, and they will attract maximum attention for the event and bring to life the discovery areas. There's a return for Markenkuppler, too, whose popular short 'BLINDmate' sessions will once more bring exciting personalities from the sector together. Yet another highlight is comic artist Ralph Ruthe's 'signing hour' at the stand of Kiddinx Media (14:00 on 25 June). BRANDmate MD Christian Ulrich comments: "Our event offers the perfect framework for creative discussions and surprising collaborations. Where a real product or project arises out of an idea, we already look forward to the arrival of a new BRANDbaby." Speakers' Stage focuses on retail The two-day BRANDmate programme also promises strategic vision, with clear topics, exciting stimuli and practical insights from licensing, brand management, media, retail and culture. The presentations are arranged into three themes according to their content. 'BRANDS for Future' tackles the question of how established brands can remain fit for the future – with a focus on AI, innovative power and strategy. 'BRANDS for Mates' explores fandoms, kidults and cultural marketing and asks how genuine relationships are established between brands and communities. Thursday's highlight is 'BRANDS for Retail'. Retail Day, taking place in parallel to the event in cooperation with Licensing International Germany and BRANDmate, examines successful collaboration between retail and brands. Exclusive studies and best-practice guidelines offer retailers concrete approaches for both physical and digital commerce. Tickets are valid for both days of the event. To ensure plenty of space for discussions alongside the dissemination of expertise, BRANDmate offers inspiring lounges and networking areas – ideal spaces for spontaneous conversations, new contacts and creative ideas. Refreshments are provided by Freikopf, among others: the operators of the large bar in the Grand Hall will be making non-alcoholic drinks available in a relaxed atmosphere throughout the day. "Our aim is to make brands not just visible but tangible. The combination of business, contact and discovery is what makes BRANDmate so special," concludes Christian Ulrich. BRANDmate BRANDmate is a B2B networking event in the field of brand collaborations, partnerships and licensing, which aims to bring together companies, brands and potential collaborative partners from different sectors. BRANDmate will take place on 25 and 26 June 2025 at the Grand Hall at the disused coal mine Zeche Zollverein in Essen The company responsible for the event is BRANDmate GmbH. Spielwarenmesse eG The multifaceted positioning and international orientation of Spielwarenmesse eG is representative of the toy sector and other consumer goods markets. With its legal structure as a cooperative, the business is unique among trade fair companies and is highly successful. Its 60-member team operates from the 'ToyCity' of Nuremberg and is supported by representatives in over 100 countries. Its portfolio includes two major global fairs: the Spielwarenmesse in Nuremberg is the lead international event for the B2B sector, as is SPIEL in Essen for the B2C field. To these can be added Kids India in Mumbai and the World of Toys by Spielwarenmesse trade fair programme, which opens up new markets for manufacturers through joint activities in Hong Kong, Tokyo and New York. The Company's own subsidiaries in the key locations of China and India ensure that appropriate expertise is available locally. With its accumulated knowledge and global network, the trade fair producer is becoming an ever stronger initiator and groundbreaker in the industry's issues and trends. The most recent example of this is BRANDmate in Essen, which casts an unconventional and future-directed spotlight on the topic of licensing and partnerships. With its combination of events and online activities, Spielwarenmesse eG ( is active all year round. Photo - - View original content to download multimedia: SOURCE BRANDmate Sign in to access your portfolio
