Latest news with #breakfastcereals
Yahoo
2 days ago
- Health
- Yahoo
Kellogg says it will remove artificial dyes from cereals by the end of 2027
WK Kellogg Co. has announced that they will stop using artificial dyes in its breakfast cereals by the end of 2027, according to a statement from the company. The maker of Froot Loops, Apple Jacks, Frosted Flakes and Rice Krispies, just to name a few, said that they are evolving their portfolio of cereals 'to provide consumers with more of what they want and need -- such as whole grains and fiber and less of what they don't.' MORE: Body of Antarctic researcher found 66 years after he disappeared exploring glacier 'Today, the vast majority -- 85 percent -- of our cereal sales contain no FD&C colors and none of our products have contained Red No. 3 for years,' Kellogg said in their statement making the announcement. 'We are committed to continue working with HHS and FDA to identify effective solutions to remove FD&C colors from foods.' Kellogg pledged that they will be reformulating their cereals served in schools to not include FD&C colors by the 2026-27 school year, that they will not be launching any new products with FD&C colors beginning in January 2026 and that they plan on removing all FD&C colors from their products by the end of 2027, according to their announcement. MORE: $30,000 of stolen Labubus recovered in major California bust 'We are proud that our cereals provide consumers with important nutrients such as Iron, Vitamin D and Folate,' Kellogg said. 'Kellogg's cereals have played an important role in U.S. consumers' lives for more than a century, and we look forward to continuing that tradition.' The change comes amid a push from Health and Human Services Secretary Robert F. Kennedy Jr. to crack down on synthetic food additives as part of his initiative to "Make America Healthy Again." Among those efforts are proposals to phase out artificial food dyes in favor of natural alternatives. MORE: Denmark zoo asks for people to donate their pets to feed its predators MORE: 3 dead and at least 67 sick from growing Legionnaires' disease cluster in New York City In June, Kraft Heinz and General Mills announced plans to remove artificial food dyes from some products within the next two years. Several other large food manufacturers -- including PepsiCo, ConAgra, The Hershey Company, McCormick & Co., J.M. Smucker, Nestlé USA and more -- have announced similar plans in recent months. As of May, the U.S. Food and Drug Administration has approved three additional color additives from natural sources that are in line with the Department of Health and Human Services' goals, which can be used in a wide range of products from gum to breakfast cereal. MORE: UCLA set to lose some of its federal research funding: Officials Just last month, Mars Wrigley North America announced that products across four categories of its popular treats -- gum, fruity confections and chocolate candy -- will be made "without Food, Drug & Cosmetic (FD&C) colors" starting in 2026. The first of their brands to be available without without FD&C colors will include M&M's Chocolate, Skittles Original, Extra Gum Spearmint and Starburst Original fruit chews, the company said. ABC News' Kelly McCarthy contributed to this report. Solve the daily Crossword
Washington Post
2 days ago
- Business
- Washington Post
Kellogg says it will remove artificial dyes from cereals by the end of 2027
NEW YORK — WK Kellogg Co. plans to remove artificial dyes from its breakfast cereals in the next two and a half years, according to the company and the attorney general of Texas. The maker of Froot Loops and Apple Jacks gave the timeline as U.S. food producers face increasing pressure from the U.S. government and consumers to phase out synthetic colorings from their products. Texas Attorney General Ken Paxton said Wednesday that Kellogg had signed an agreement assuring his office that the Michigan-based company would 'permanently remove toxic dyes' from its cereals by the end of 2027. Paxton launched an investigation earlier this year into whether Kellogg violated state consumer protection laws by continuing to use blue, red, yellow, green, and orange artificial dyes. Around the same time, U.S. health officials said that they would urge foodmakers to voluntarily work toward removing petroleum-based colors. Both Kellogg and General Mills, another major U.S. cereal maker, said they would . General Mills later joined Kraft Heinz , Nestle, Smuckers and some other food manufacturers in announcing target dates for making all their products without artificial dyes. But Paxton's office said Kellogg was the first to sign a 'legally binding' agreement. 'Following months of investigating and negotiating, I'm proud to officially say Kellogg's will stop putting these unhealthy ingredients in its cereals,' the attorney general said in a statement. Details about the terms of the agreement Kellogg signed, which is legally known as an assurance of voluntary compliance, were not immediately clear. The company did not comment on it directly when reached by The Associated Press on Thursday but said it appreciates 'the opportunity to work collaboratively with the Texas AG's office and share their focus on health and wellness.' Kellogg also pointed to its earlier commitment to phase out FD&C dyes, which are synthetic additives that the U.S. Food and Drug Administration approved for use in food, drugs and cosmetics. It said it already planned to stop launching new products with the dyes in January. 'We have announced we are reformulating our cereals served in schools to not include FD&C colors by the 2026-27 school year,' Kellogg said in an emailed statement Thursday. By the end of 2027, 'we will completely remove FD&C colors from the small percentage of our foods that contain them today.' According to Kellogg's website, 85% of the cereal the company sells contains no FD&C colors — and none of its products have included Red No. 3 for years. Federal regulators banned that dye from food in January. Synthetic dyes have long been used to make brightly colored cereals, drinks, candies, baked goods and even products like cough syrup. But health advocates have called for the removal of artificial dyes from foods, citing mixed studies indicating they can cause neurobehavioral problems, including hyperactivity and attention issues, in some children. The FDA has maintained that its currently approved dyes are safe and that 'the totality of scientific evidence shows that most children have no adverse effects when consuming foods containing color additives.' Pressure on the food industry has increased since Robert F. Kennedy Jr. , an outspoken critic of such synthetic additives, became President Donald Trump's health secretary.
The Independent
2 days ago
- Business
- The Independent
Kellogg says it will remove artificial dyes from cereals by the end of 2027
WK Kellogg Co. plans to remove artificial dyes from its breakfast cereals in the next two and a half years, according to the company and the attorney general of Texas. The maker of Froot Loops and Apple Jacks gave the timeline as U.S. food producers face increasing pressure from the U.S. government and consumers to phase out synthetic colorings from their products. Texas Attorney General Ken Paxton said Wednesday that Kellogg had signed an agreement assuring his office that the Michigan-based company would 'permanently remove toxic dyes" from its cereals by the end of 2027. Paxton launched an investigation earlier this year into whether Kellogg violated state consumer protection laws by continuing to use blue, red, yellow, green, and orange artificial dyes. Around the same time, U.S. health officials said that they would urge foodmakers to voluntarily work toward removing petroleum-based colors. Both Kellogg and General Mills, another major U.S. cereal maker, said they would. General Mills later joined Kraft Heinz, Nestle, Smuckers and some other food manufacturers in announcing target dates for making all their products without artificial dyes. But Paxton's office said Kellogg was the first to sign a 'legally binding' agreement. 'Following months of investigating and negotiating, I'm proud to officially say Kellogg's will stop putting these unhealthy ingredients in its cereals,' the attorney general said in a statement. Details about the terms of the agreement Kellogg signed, which is legally known as an assurance of voluntary compliance, were not immediately clear. The company did not comment on it directly when reached by The Associated Press on Thursday but said it appreciates 'the opportunity to work collaboratively with the Texas AG's office and share their focus on health and wellness.' Kellogg also pointed to its earlier commitment to phase out FD&C dyes, which are synthetic additives that the U.S. Food and Drug Administration approved for use in food, drugs and cosmetics. It said it already planned to stop launching new products with the dyes in January. 'We have announced we are reformulating our cereals served in schools to not include FD&C colors by the 2026-27 school year,' Kellogg said in an emailed statement Thursday. By the end of 2027, 'we will completely remove FD&C colors from the small percentage of our foods that contain them today.' According to Kellogg's website, 85% of the cereal the company sells contains no FD&C colors — and none of its products have included Red No. 3 for years. Federal regulators banned that dye from food in January. Synthetic dyes have long been used to make brightly colored cereals, drinks, candies, baked goods and even products like cough syrup. But health advocates have called for the removal of artificial dyes from foods, citing mixed studies indicating they can cause neurobehavioral problems, including hyperactivity and attention issues, in some children. The FDA has maintained that its currently approved dyes are safe and that 'the totality of scientific evidence shows that most children have no adverse effects when consuming foods containing color additives.' Pressure on the food industry has increased since Robert F. Kennedy Jr., an outspoken critic of such synthetic additives, became President Donald Trump 's health secretary.
Associated Press
2 days ago
- Business
- Associated Press
Kellogg says it will remove artificial dyes from cereals by the end of 2027
NEW YORK (AP) — WK Kellogg Co. plans to remove artificial dyes from its breakfast cereals in the next two and a half years, according to the company and the attorney general of Texas. The maker of Froot Loops and Apple Jacks gave the timeline as U.S. food producers face increasing pressure from the U.S. government and consumers to phase out synthetic colorings from their products. Texas Attorney General Ken Paxton said Wednesday that Kellogg had signed an agreement assuring his office that the Michigan-based company would 'permanently remove toxic dyes' from its cereals by the end of 2027. Paxton launched an investigation earlier this year into whether Kellogg violated state consumer protection laws by continuing to use blue, red, yellow, green, and orange artificial dyes. Around the same time, U.S. health officials said that they would urge foodmakers to voluntarily work toward removing petroleum-based colors. Both Kellogg and General Mills, another major U.S. cereal maker, said they would. General Mills later joined Kraft Heinz, Nestle, Smuckers and some other food manufacturers in announcing target dates for making all their products without artificial dyes. But Paxton's office said Kellogg was the first to sign a 'legally binding' agreement. 'Following months of investigating and negotiating, I'm proud to officially say Kellogg's will stop putting these unhealthy ingredients in its cereals,' the attorney general said in a statement. Details about the terms of the agreement Kellogg signed, which is legally known as an assurance of voluntary compliance, were not immediately clear. The company did not comment on it directly when reached by The Associated Press on Thursday but said it appreciates 'the opportunity to work collaboratively with the Texas AG's office and share their focus on health and wellness.' Kellogg also pointed to its earlier commitment to phase out FD&C dyes, which are synthetic additives that the U.S. Food and Drug Administration approved for use in food, drugs and cosmetics. It said it already planned to stop launching new products with the dyes in January. 'We have announced we are reformulating our cereals served in schools to not include FD&C colors by the 2026-27 school year,' Kellogg said in an emailed statement Thursday. By the end of 2027, 'we will completely remove FD&C colors from the small percentage of our foods that contain them today.' According to Kellogg's website, 85% of the cereal the company sells contains no FD&C colors — and none of its products have included Red No. 3 for years. Federal regulators banned that dye from food in January. Synthetic dyes have long been used to make brightly colored cereals, drinks, candies, baked goods and even products like cough syrup. But health advocates have called for the removal of artificial dyes from foods, citing mixed studies indicating they can cause neurobehavioral problems, including hyperactivity and attention issues, in some children. The FDA has maintained that its currently approved dyes are safe and that 'the totality of scientific evidence shows that most children have no adverse effects when consuming foods containing color additives.' Pressure on the food industry has increased since Robert F. Kennedy Jr., an outspoken critic of such synthetic additives, became President Donald Trump's health secretary.
Yahoo
3 days ago
- Business
- Yahoo
'Legally binding' dye agreement with WK Kellogg lauded by Texas attorney general
WK Kellogg has entered a legally binding agreement to remove 'toxic dyes' from its breakfast cereals, according to Texas Attorney General Ken Paxton. Paxton said in a statement shared by his office yesterday (13 August) that he has 'signed a historic Assurance of Voluntary Compliance' agreement with WK Kellogg, which, he added, 'certifies that the company is legally agreeing to remove artificial food colourings from its cereals by the end of 2027'. Under a transparency commitment on the WK Kellogg website, the company says 85% of its cereals contain no FD&C colours and none contain the Red No. 3 dye. Reformulations to remove all FD&C colours in cereals served in schools will be completed by 2026-27, the company says, adding: 'We will remove FD&C colours from the small percentage of our foods in retail that contain them' by the end of 2027. However, the pledges are not legally binding. Just Food has asked WK Kellogg to comment on the Paxton statement. WK Kellogg responded, repeating the pledges made in the online transparency commitment. However, the company added: 'We appreciate the opportunity to work collaboratively with the Texas AG's office and share their focus on health and wellness. We see the growing focus on health as an opportunity to meet consumer needs in even more meaningful ways.' The attorney general launched an investigation in April into WK Kellogg's claims that its cereals are 'healthy'. Paxton had suggested the products 'are filled with petroleum-based artificial food colourings' that have been linked to health issues such as hyperactivity, obesity, autoimmune disorders, hormonal imbalances, and cancer. And he claimed some of WK Kellogg's products 'specifically contain' artificial food dyes in shades of blue, red, yellow, green and orange. Yesterday, Paxton lauded the development with WK Kellogg as a 'historic legal agreement with a major food company', which, he said, 'represents a significant milestone in the movement to remove toxic dyes from foods and protect the health of all Americans'. He added: 'While other companies have verbally committed to removing food dyes, Kellogg's is the first to officially sign a legally binding agreement confirming that it will remove food colourings.' Since President Trump took office, US Health Secretary Robert F. Kennedy Jr. has launched a campaign – under his Make America Healthy Again (MAHA) initiative - to urge major food manufacturers to phase out the use of artificial dyes. Many have since made pledges to do that but under their own auspices, including Kraft Heinz and General Mills. In January, the US Food and Drug Administration (FDA) said it planned to ban the use of the Red 3 food colouring additive in food, supplements and ingestible drugs. Then in April, the FDA unveiled measures to phase out the use of petroleum-based food dyes by the end of next year, followed by the approval in May for the use of three natural colour additives. Paxton applauded WK Kellogg 'for doing the right thing' and urged 'other food manufacturers to sign similar agreements to demonstrate their commitment to helping Americans live healthier lives'. Meanwhile, markets await news of the progress in Ferrero's takeover of WK Kellogg. The confectionery giant entered an agreement in July to acquire the business for $3.1bn, with the deal expected to close in the current second half of this year. However, it needs to be signed off by regulators and WK Kellogg's shareholders. "'Legally binding' dye agreement with WK Kellogg lauded by Texas attorney general" was originally created and published by Just Food, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
