25-07-2025
- Business
- Fashion Value Chain
Aupulent Debuts India's First Astro Lab-Grown Diamond Line
Aupulent, a leader in sustainable fine jewellery, has launched Astro by Aupulent—India's first lab-grown diamond collection crafted specifically for astrological and spiritual purposes. This groundbreaking range blends Vedic astrology with modern innovation, offering spiritually aligned jewellery made using ethically created diamonds.
Diamonds have traditionally played a vital role in Vedic astrology, especially for those influenced by Venus (Shukra). However, access to high-quality mined diamonds has remained limited, expensive, and environmentally taxing. Aupulent is redefining that tradition by using CVD-grown diamonds that are physically, chemically, and energetically identical to mined ones.
'We want to challenge the notion that only mined diamonds have spiritual power. Lab-grown diamonds carry the same energy, and they're the future of ethical luxury,' said Surya Jain, Founder & CEO of Aupulent. A fifth-generation jeweller and wellness advocate, Jain calls Astro a personal mission to bring gemstone spirituality into the future.
Astrology's New-Age Appeal
With astrology witnessing a cultural resurgence, especially among Gen Z and millennials, the collection taps into a generation that seeks meaning, balance, and intentional living. A NumroVani study in 2024 found that 51% of Indians aged 18–35 refer to astrology daily, with 88% reading horoscopes weekly.
The Power of the Diamond in Vedic Astrology
In Vedic tradition, diamonds are associated with Venus, ruling over love, creativity, beauty, and luxury. Individuals with Taurus or Libra ascendants, or a strong Venus in their chart, are particularly recommended to wear diamonds for emotional harmony, charm, relationship healing, and financial success.
Designed for Energy & Everyday Wear
Each ring in the Astro collection is engineered to ensure that the diamond touches the skin, in line with Vedic principles. Crafted for both aesthetics and energy transfer, the collection combines comfort, durability, and spiritual resonance. It is available in gold or platinum with exact planetary weights and certified purity.
Backed by Science, Guided by Spirit
Each diamond is grown using CVD technology, tested for energetic alignment, third-party lab certified, and available with optional astrology consultations to ensure personal relevance and impact.
'Jewellery is no longer just adornment—it's about meaning,' Jain added. 'With Astro, we are offering jewellery that empowers from within while reflecting personal style and spiritual purpose.'
With this launch, Aupulent becomes the first Indian brand to formally integrate lab-grown diamonds into astrological jewellery, pioneering a path where sustainability, science, and spirituality coexist.
