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3 Proven Ways To Stand Out In A Competitive Job Market
3 Proven Ways To Stand Out In A Competitive Job Market

Forbes

time11 hours ago

  • Business
  • Forbes

3 Proven Ways To Stand Out In A Competitive Job Market

Standing out from the crowd is key to getting hired in today's competitive job market. Feeling invisible in your job search? Applying to dozens—if not hundreds—of roles and not hearing anything back from the employer? That's precisely what so many job hunters are saying these days. David, a new career counseling client, complained about his six-month job search, stating that he still hadn't found a suitable position. David said, 'It's been slim pickings out there. Too little to apply for. There is too much competition for the open ones. My background is working for large employers, and most aren't hiring. Nowadays, they receive so many applications, and I get lost in the Applicant Tracking System (ATS) black hole – hence, no interviews. I read some articles that said we are experiencing a white-collar recession, and I certainly believe it.' Even if you get an interview, there are still many challenges to overcome. Mari, a sales representative, said, 'I can't believe how bizarre this entire job-hunting process has been. I should be able to sell myself effectively, after all, I'm a sales pro. But I'm not getting hired. This has been so frustrating. 'I got an interview. I moved on, only to be left hanging after that, and was finally told I didn't get the job. I was disappointed and reached out to the hiring manager, as she had been so positive about me being the right person during our conversation. When I asked about why I didn't get the role, she gave me the old cliché that they were going with someone with better experience. It felt like the hiring manager was lying to me. I don't think they hired anybody. Which translates to more people competing for fewer jobs.' Job hunters agree that the competition to land a new position is fierce. To take control of the situation, follow these three strategies below to better compete and help you land that new job sooner rather than later. Hiring managers and recruiters care about theimpact and outcomes you can deliver. Employers say your accomplishments are what matter. The results you achieve need to be the foundation of your resume, cover letter, and LinkedIn profile. Instead of listing tasks or general responsibilities, highlight measurable accomplishments. Did you do something that saved money? Or did your actions save time, improve efficiency, or increase productivity? Did you deliver cost savings? Whenever possible, quantify your results. Using numbers and statistics has a more substantial impact. For example, instead of saying you managed a team, it's more impressive to say Managed a team with 4 direct and 11 indirect reports. Other examples that highlight results: A common mistake many job hunters make is that they fail to draw attention to their achievements. Employers love innovation, yet I've seen hundreds of resumes that never mention it. You need to point out something you created that had a positive impact, such as a new program, a tool, or a new system. Identify the result. If you have led a strategic initiative or drove a change management project, highlight that. Have you developed and implemented a new strategy or implemented any key process improvements? Be sure to point out the positive impact they have had. Success tip: On your resume and LinkedIn Profile, prioritize the work experience bullet points to highlight the most significant achievements first. In a competitive job market, the candidates who rise to the top aren't always the most experienced; no, they're the ones who know how to tell their story. This is your personal brand, and it's how you present yourself to the world. Employers want more than just your resume. They want to understand who you are, what drives you, and how you deliver results. Whether it's highlighting your strengths in an interview, showcasing your value on LinkedIn, or communicating what sets you apart, your story is your most powerful marketing tool. When told well, it creates a connection, builds credibility, and makes you memorable. It is an essential part of your career identity. Your story should be persuasive, positive, and, above all, genuine. After working with thousands of job seekers, I know these three strategies work. Why? Because they focus on what employers care about most: results, innovation, and the story behind your success. When you show how you've delivered value in the past, employers can envision you doing the same for them. These techniques help you stand out, build credibility, and create a compelling case for why you should be hired. In today's competitive market, job hunters who apply these proven tactics don't just get noticed — they get job offers.

How to go from ghosted to multiple offers in your job search
How to go from ghosted to multiple offers in your job search

Fast Company

time6 days ago

  • Business
  • Fast Company

How to go from ghosted to multiple offers in your job search

The last two years have been one of the toughest job markets I've seen in decades. This isn't like 2020 or 2021, where after the initial phase of the pandemic receded, jobs quickly reappeared. This one has been slow and unrelenting—market volatility causing uncertainty, and digital transformation of workplaces, and AI taking over jobs faster than you can read the headlines. These days, it feels like you're sending your resume into the abyss. Sound familiar? I see it every day as a recruiter and career coach: talented job-seekers submitting application after application into what feels like a black hole. Weeks turn into months. The silence is deafening. Each passing day without a response chips away at your confidence, your bank account, and your sense of professional identity. Luckily, through my work, I've also developed tried-and-true strategies for standing out no matter the market conditions. Here are three powerful steps to reinvigorate your job search. 1. Reclaim Your Value Whether you've just gotten laid off or have already been job searching for months, your self-esteem probably isn't the strongest. You may be feeling bitter, angry, and doubtful of your professional value. Being in that kind of mindset while trying to find a job won't allow you to show up as your best self. For example, I recently worked with a very successful leader who had steered a company over the last several years with enormous success, each year hitting higher and higher revenue targets and winning some of the most sought-after projects in the industry. As the economy shifted, those revenues took a hit—and he was let go because of a 'spreadsheet decision.' He was blindsided and stepped into his job search doubting himself. When working with job seekers who are struggling, we always start with a simple but powerful exercise: documenting significant achievements from their career. Not just responsibilities—actual metrics and results, problems solved, value delivered. I'll ask people to think about things they've done that they're really proud of. I make them dig deep to detail what they do really well, what gets them fired up, and ask them how their colleagues and clients would describe working with them. As they reconnect with their expertise, things they haven't thought of for a while, I see their faces light up and confidence starting to return. You can do this with a career coach, your partner, a best friend, even a colleague who knows you well—just ask them to take notes about what you're telling them to read back to you at the end. Working through these questions with my executive client helped remind him of the successes he was responsible for and the resilience he showed in a tough market. Those reminders allowed him to work through his disappointment, prepare for how he'd talk about the challenges when asked, and enter his job search with renewed confidence in what he had to offer. This isn't just about feeling better; it's about how you show up. When you remember your professional value, you communicate with clarity and conviction. Your entire energy changes, and people take notice. 2. Stop Trying to Be Everything to Everyone When desperation sets in, the instinct is to cast a bigger net. The thinking is, by applying to more jobs, you'll have better odds of landing something. This approach feels logical, but produces the opposite of what you hope for. Sure, you'll be busy applying to things, but because you're not the expert, you likely won't get responses, so all that busy work will lead to frustration and burnout. I recently worked with a client who was going on two years of being out of work. The longer his job search went on, the more he began applying to a broader set of roles, thinking it would increase his chances of landing something. Here's the counterintuitive truth: The more you narrow your focus and lean into your specific expertise, the more responses you'll receive. When I tell people this, their initial response is anxiety; they don't want to limit their options. But when you stop trying to appeal to everyone and boldly claim your niche, everything changes. Applications that once disappeared suddenly generate responses. Interviews that went nowhere convert to eager follow-ups. When you're interviewing for a role where you are the expert, that's the interview you're going to ace. When I work with clients to understand how they're speaking about themselves, we dig deep into what truly distinguishes them. We return to some of those questions from above that uncover their unique approach and what motivates and energizes them. Then we look at the roles they're applying to and narrow their focus to roles and companies where their specific and unique expertise is sought after. We look at their job application materials and see if they're making statements that many others could equally say and ensure that we get quite specific. When I read their new narrative back to them, all of it in their own words, many remark that they got chills—they're finally hearing their professional value articulated in a way that feels authentically powerful and totally unique. When I reminded my client of his incredibly niche expertise—skills that very few people possess—and focused all his job-seeking efforts on companies who could benefit from him, things immediately began to shift. Within one day, he landed an interview. Two days later, he was meeting the leadership team. Companies want to hire the expert. Show them that it's you. 3. Show That You're The Solution They're Looking For The interview is your last chance to not just show why you're great, but show why you're exactly the solution an employer has been looking for. I've seen so many clients underperform in interviews because they're not giving themselves enough credit. But a few simple shifts can transform that: Think offense, not defense. The minute you start justifying why you're right for the role, you've already lost it. Interviewers can feel defensiveness. Own the narrative before that happens by confidently articulating how your experience directly addresses the role's most critical requirements before doubts can surface. Use high-impact storytelling. Give specific examples demonstrating how your experience solves exactly what they need. When you paint these pictures vividly, you allow the interviewer to truly see how effective you will be on day-one. Rehearse your stories before your interview so they are memorable. Embrace transparent confidence. Nothing undermines trust faster than pretending to know everything. When you confidently acknowledge what you know and don't know, you establish genuine credibility. If they really like you and you satisfy most requirements, chances are they can evolve the role around you and fill in the gaps. Take your time. Less is often more. Really listen to what they are asking you, pause, and take a moment to reflect so you can give a considered response. If it's a really tough question, you can even tell the interviewer you'd like a moment to think through your response. It buys you a few seconds to really compose a well-thought out answer and it never fails to impress an interviewer. They'll remember the great answers and they often remark how much they enjoyed how reflective you were in wanting to answer it well. Simple Job Application Changes, Profound Results The strategies I've shared may seem straightforward, or even obvious. But when implemented with consistency and conviction, they transform job searches from no traction to multiple interviews and competing job offers. These strategies work not because they're complicated, but because they align with a fundamental truth: Employers aren't looking for generic candidates; they're looking for the expert to solve their problem, now. When you reconnect with your expertise, focus your efforts, and communicate your value with clarity and confidence, you become that solution. You transform from just another resume in the pile to exactly what they've been searching for.

A career counsellor's tips for summer-job seeking youth
A career counsellor's tips for summer-job seeking youth

CTV News

time6 days ago

  • Business
  • CTV News

A career counsellor's tips for summer-job seeking youth

According to Stats Canada, the unemployment rate for Albertans 15 to 24 years old is the highest in the country. Career counsellor and leadership coach Jeanet Lamoca shared with CTV Edmonton's Kent Morrison her top tips for youth trying to enter the workforce. This transcript has been edited for length and clarity. Networking First and foremost, rely less on your resume and more about making connections with people and introducing yourself personally. That's what's going to be a differentiator. There are a lot of people applying online, so you're going up against a huge number of people. It does rely on keyword search and whether or not you have the experience and can get through the system. Taking some initiative, showing up a little differently than your competitors, by going and knocking on doors. Start local. Go with the shops in the neighbourhood. Rely on your network, family and friends, have them talk you up to other people, and listen for opportunities. Good Attitude Have a good attitude. How you show up matters, and it's memorable. If you're showing up with a good attitude, with initiative, putting forth an effort and putting yourself forward, that's going to be more memorable than the lack of experience. A lot of young people are worried that if they don't have the experience, they can't compete. This is a really important time to build experience. Employers know you're young, you're new, you may not have the experience yet, but showing up shows commitment, and a sense of responsibility. Skills Building It also is an opportunity for you to build team-working skills, communication skills, and these are foundational to the rest of your career. The way you start your job search and your approach to it matters now; it might be the first or second time doing it, but it's not going to be the last time. Play on your Interests Focus on yourself. What do you like to do? Play on those interests or skills. If you like animals, perhaps it's a pet store, perhaps it's dog walking. If you like to be outdoors, maybe it's cutting lawns and doing some landscaping. If you like kids, perhaps it's going to a camp, or it's babysitting. If you like organization, maybe it's cleaning garages for your neighbours, or maybe it's doing delivery. If you like cycling, I know there's a provider who does delivery, and they have their people ride bikes to deliver their packages. Resume Tools In terms of the tools, there are tools online. You can create a simple and easy resume. You can use different sites like Youth Canada, TalentEgg, Variety Village or Charity Village. Look for volunteer opportunities as well, because that's an opportunity to build skills, and this is where you're building a track record. Skills and reputation are going to help you to advance next year when you're looking again, if you're a 15 to 16 year old. But if you're a young professional out of university, it's also an opportunity to start building that reputation. Get Started Get known, get your references built up. Focus on yourself, then focus on the market and how to approach it. Be creative. Look for short term gigs, look to your neighbours, look to what's close around you, and do it over and over and over again. It's daunting, but it's a process that takes time and perseverance really matters.

Job Seekers' Edge Launches to Guide Professionals Through Modern Career Transitions
Job Seekers' Edge Launches to Guide Professionals Through Modern Career Transitions

Associated Press

time27-05-2025

  • Business
  • Associated Press

Job Seekers' Edge Launches to Guide Professionals Through Modern Career Transitions

Newly launched coaching firm by Executive coach Kathryn Justyn offers high-impact support for job seekers navigating complex career change Carlsbad, California--(Newsfile Corp. - May 27, 2025) - Job Seekers' Edge, a career coaching firm, today announced its official launch, offering strategic, personalized support to professionals seeking a job or career transition. Founded by Professional Certified Coach (PCC) Kathryn Justyn, the company provides a full suite of coaching services designed to help clients build confidence, craft compelling career materials, and navigate the job search process from start to finish. Recognizing a growing need among professionals who feel overwhelmed or underprepared in today's fast-changing job market, Job Seekers' Edge is launched to bridge the gap between desire for change and successful action. From tailored résumés and LinkedIn profiles to interview coaching, negotiation strategy, and guidance through the first 90 days of a new role, the company empowers clients to 'own' who they are and communicate their value clearly in every phase of the job search. With over two decades of leadership experience in sales and management, Ms. Justyn understands the increasing complexity of changing jobs. From the rise of AI-generated résumés to the challenge of standing out in a crowded market, today's job seekers face more than just logistical hurdles, they grapple with uncertainty, self-doubt, and decision fatigue. 'At Job Seekers' Edge, we meet people where they are,' said Kathryn Justyn. 'What we're offering isn't just resume help, it's a partnership. It's about helping professionals recognize and own their unique strengths, then communicate that value clearly across every touchpoint of their job search.' [ This image cannot be displayed. Please visit the source: ] In Frame: Kathryn Justyn To view an enhanced version of this graphic, please visit: Through programs such as The Job Change Essentials, The Job Change Edge, Nail the Interview, and the comprehensive Job Seekers' Edge Program, clients receive personalized guidance on everything from brand positioning to networking strategy and mock interviews. Each package is designed to align with the evolving expectations of employers while building the candidate's self-awareness and confidence. While many career changers lean on AI and one-size-fits-all tools, Job Seekers' Edge offers something different: a human connection. Ms. Justyn, who is certified through the International Coaching Federation (ICF), works one-on-one with clients to uncover hidden value, clarify goals, and transform how they show up not just on paper, but in person. 'It's not uncommon for someone to come to us planning to leave their company, and through the coaching process, they end up staying but in a new, more fulfilling capacity. When people see themselves differently, they act differently and others take notice,' said Kathryn Justyn. With services available across the U.S., Job Seekers' Edge is designed for executives and professionals ready to elevate their careers with intention. Whether facing a toxic environment, seeking growth, or simply needing a change, clients walk away equipped not only with polished materials, but with a refreshed sense of ownership over their professional journey. To learn more about working with Kathryn Justyn and the team at Job Seekers' Edge, visit About Job Seekers' Edge: Job Seekers' Edge is a career coaching firm committed to helping professionals navigate job change with strategy, authenticity, and confidence. Through a blend of high-touch coaching, expert insights, and tailored programs, Job Seekers' Edge helps clients stand out, connect meaningfully, and land the right opportunities. From resume development and personal branding to interview mastery and career strategy, every service is designed to reflect the full value of each client's unique strengths and goals. [ This image cannot be displayed. Please visit the source: ] Job Seekers' Edge Logo To view an enhanced version of this graphic, please visit: Media contact: Contact person: Kathryn Justyn Email: [email protected] Source: Job Seekers' Edge LLC To view the source version of this press release, please visit

Career Coach Dr. David Petrovay Launched Book, Guiding Workers Through the Emotional Burden of Job Loss
Career Coach Dr. David Petrovay Launched Book, Guiding Workers Through the Emotional Burden of Job Loss

Associated Press

time22-05-2025

  • Business
  • Associated Press

Career Coach Dr. David Petrovay Launched Book, Guiding Workers Through the Emotional Burden of Job Loss

05/21/2025, Bend, Oregon // PRODIGY: Feature Story // Dr. David Petrovay , a career coach with expertise spanning more than 25 years, launched his book as a guide to navigating the emotional side of job loss. Tapping into his diverse background in settings including schools, nonprofits, adult career centers, and private practices, this literary contribution, for now veiled in mystery, will be a powerful fusion of personal experiences and pragmatism. Its goal? To help professionals unlock their full potential by setting themselves free from feeling stuck. On his mission to help people from all walks of life, Dr. Petrovay utilizes multiple outlets for spreading awareness and inspiration. As a Career Coach & Counselor, he supports clients on their paths to fulfillment, fine-tuning their skills, clarifying goals, and aligning values with opportunities. His personal help addresses professional needs, allowing Dr. Petrovay to meet employees and job-seekers exactly where they are. His approach is rooted in a blend of academia and personal experiences, which, beyond coaching and counseling, Dr. Petrovay utilizes as a speaker at keynotes and group workshops and as a prolific author. To date, he has penned three transformative books, each one a stepping stone to achieving his mission of building a skilled, confident, and fulfilled workforce. Engaged in journaling since 2010, Dr. Petrovay released Ponderings: Daily Reflections for Inspiration and Transformation in 2021. He invites readers on a journey of self-exploration, where he delves into ten topics, from believing to gratitude, to spark meaning and reflection. In 2024, he launched Out of Work Not Out of WORTH: Navigating the emotional side of job loss , a powerful chapter in the emotional burden of job loss conversation. A month later, he amplified his message by launching Out of Work NOT Out of Worth: THE WORKBOOK . The work expands on the exercises presented in the first Out of Work project, providing more tools for readers to discover self-confidence, perseverance, acceptance, resilience, and commitment during change. After seeing the immense impact of authorship, putting pen to paper once again seemed like the natural next step. In Out of Work , Dr. Petrovay introduced 5 key points to navigating the emotional side of unemployment. His newest venture, co-authored with Debra Hertzog, will build upon this foundation, delving even deeper into the psychology of job loss or career stagnation. Called the 'Stuck Paradigm,' the book will unveil Dr. Petrovay's process, designed for personal and professional growth, to the public. Just like his previous books, this contribution will be as inspirational as pragmatic. With a blend of storytelling and actionable insights, it's all about providing the tools necessary to transform self-reflection into results. This fusion is informed by Dr. Petrovay's teaching background, which enables him to convey knowledge in an accessible way. Dr. Petrovay's book, Out of Work Not Out of WORTH: Navigating the emotional side of job loss , was inspired by an evident industry gap. 'Whenever I go to the bookstore, I see so many works on change and so many texts on how to write the perfect resume. But I've never seen anything that combines both aspects, touching on the emotions of job loss while providing a way out,' he shares. 'The fear and shame that accompany job loss require a more comprehensive, human approach. The book aims to start that crucial conversation.' In June, Dr. Petrovay will release a series of monthly webinars, each one based around one of the 5 key elements. Those wanting to get involved in the events to discover the power of confidence and perseverance should keep their eyes peeled for updates on Dr. Petrovay's website and his social media . Though still under wraps, the ripple effect of his upcoming book, The Stuck Paradigm , is already clear. But for Dr. Petrovay, this is just the beginning. Media Contact Name: David Petrovay Email: [email protected] Source published by Submit Press Release >> Career Coach Dr. David Petrovay Launched Book, Guiding Workers Through the Emotional Burden of Job Loss

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