02-07-2025
- Entertainment
- Wall Street Journal
How to Make Your Pet an Online Star
Not many people paid attention to the pictures Nicole Wade posted of her cat, Princess Honeybelle. Then she put up an image of the pet in a pink cable-knit sweater—and a pet influencer was born.
The post brought Wade 500 new followers, and the numbers soared in the thousands as she posted more cute images. Honey got so popular that the cat began landing endorsement deals, collecting enough income for Wade to leave her retail job and manage her pet's online presence full time.
